“I don’t believe in marketing.” This is what a CEO who has a few successful tech startups under his belt told someone I know. And it made me laugh. Have you ever told someone sitting next to you on plane what your company does? That’s marketing. Have you ever pitched a client on the value of your solution? That’s marketing. Have you ever followed up with an unhappy customer to make … [Read more...]
The Five Must-Have Website Elements, No Matter What You’re Offering
Guest post by Seth Leonard who trains and mentors people who want to build dynamic, successful websites. Right now on his blog he is offering the free guide, Seven Hidden Laws to Building a Dynamic Website. There are very few universals in the world of websites. In fact, I often preach the value of finding strategies and solutions that fit your specific website purpose, rather than using … [Read more...]
How you like me now? A chat with Michelle Tillis Lederman
We all say it. We want to work with people we like. But can it really be this easy to conduct business this way? Can we focus on networking with the people we like and with whom we genuinely connect versus just the "right" people? Michelle Tillis Lederman says yes - in fact, it's better for your work and career in the long run? Today we dish about likeability, how to be more concise and three … [Read more...]
Tell me why I should care
Dell recently announced they are “taking a cue from the Apple playbook” and launching a new branding campaign that does not talk about technology. From the NASDAQ article: The campaign, dubbed "More You," is aimed at personalizing technology and marks a break in tradition for a company that got its start by commoditizing computers. Rather than focus on the specifications of products, … [Read more...]
Better get your “content on”: you must read this book!
The rules of marketing have changed. I am seeing more and more evidence that bigger companies do not get what small, strappy entrepreneurs have figured out. The way we need to reach, connect and attract customers has fundamentally changed. Recently, I got to speak to two good friends who are both marketing execs at Silicon Valley tech companies. Their stories sounded identical. They have crafted … [Read more...]
