Loved this WSJ article by Suzanne Vranica on Monday about the 2011 trends in advertising. Not surprisingly, interactivity, personalization and new technologies lead the pack in what’s hot for 2011. But just as with fashion, there are a few interesting themes emerging (or re-emerging, as the case may be) that might look good on the catwalk this year, but frighten us the next. The trend that … [Read more...]
How to interview…and be interviewed: Advice from Katie Couric
Many of you out there promoting your businesses or serving as spokespeople will hopefully be doing more and more press and informational interviews. PR is a core tactic in your brand building strategy and you want to ensure you are further conveying your brand messages when you are on camera, on the radio or in print. The best advice I can share is whether you are a beginner or have been at this … [Read more...]
Web radio – what do you think?
What do you think of web radio as an advertising vehicle? I’m not necessarily talking just the streaming music sites like Pandora or the like, but I’m talking content shows available on networks such as BlogTalkRadio and Contact Talk Radio. There are a slew of experts of every ilk who can now be their own Oprah or Good Morning America, usually by paying for the privilege. As one who has secret … [Read more...]
