Cash flow, creativity, and compassion are not mutually exclusive™

Terri Givens: Reckoning: Creating Positive Change through Radical Empathy

Join this deep conversation about what empathy really looks like in our institutions, our communities, and our leadership—especially at a time when empathy feels both urgent and under pressure.

Dr. Terri Givens has been doing this work long before it became a headline or a corporate initiative. Terri is a Professor of Political Science at the University of British Columbia, and from 2021 to 2024, she served as the Provost’s Advisor on the Strategy to Address Anti-Black Racism at McGill University. She is the former CEO of the Center for Higher Education Leadership and has partnered with colleges, universities, and ed-tech companies to drive innovation, equity, and excellence in higher education.

Terri is the author of the new book, Reckoning: Creating Positive Change through Radical Empathy, as well as her past book, Radical Empathy: Finding a Path to Bridging Racial Divides. Her new book takes her work even further into how individuals and institutions can confront history and move toward meaningful change.

Terri shares stories of early work at IBM, Intel, and L’Oréal Canada that both strengthened culture and moved the bottom line. She also speaks about her collaboration with the Menlo Park Police Department, where empathy became a practical tool for healing divides, improving communication, and synthesizing multiple perspectives across the city council, police, and the community. Terri shows us that empathy isn’t a buzzword, a trend, or a “nice to have” in today’s polarized world—it’s a leadership competency, a community-building tool, and a catalyst for true connection and accountability.

To access the episode transcript, please scroll down below.

Listen in for…

  • Where we actually are today in our quest for empathetic leadership and more human social systems, what’s shifted since her first book, and what still needs to be done.
  • The essential role empathy plays in DEIB and race relations, and why DEI is not some new concept from 2020. 
  • Real tactical guidance for how to create brave and safe spaces in your team or community.

“Creating a brave and safe space was really important so that we weren’t just attacking what the police were doing. It had to be an environment where we were trying to uplift rather than tear down.” —  Terri Givens

Episode References: 

About Terri Givens, Professor and Author of Reckoning and Radical Empathy

Terri Givens is a Professor of Political Science at the University of British Columbia in Vancouver. She was the Provost’s Advisor on the Strategy to Address Anti-Black Racism at McGill University from 2021 to 2024. She is formerly the CEO of the Center for Higher Education Leadership and has worked with a variety of colleges, universities, and ed tech companies on issues related to innovation and excellence in higher education. As the author of the new book Reckoning and past book, Radical Empathy, she is a sought-after consultant and speaker on issues related to leadership and inclusion. She has more than 30 years of experience in higher education, politics, international affairs, and nonprofits. She is an accomplished speaker and uses her platform to develop leaders with an understanding of the importance of diversity and inclusion, while encouraging personal growth through empathy.

Connect with Terri:

Givens Consulting: terrigivens.com 

Book: Reckoning: terrigivens.com/reckoning 

LinkedIn: linkedin.com/in/terrigivens 

Facebook: facebook.com/Terri.Givens64 

Instagram: @tgivens64

Connect with Maria:

Get Maria’s books: Red-Slice.com/books

Hire Maria to speak: Red-Slice.com/Speaker-Maria-Ross

Take the LinkedIn Learning Courses! Leading with Empathy and Balancing Empathy, Accountability, and Results as a Leader 

LinkedIn: Maria Ross

Instagram: @redslicemaria

Facebook: Red Slice

FULL TRANSCRIPT:

Maria Ross  00:04

welcome to the Empathy Edge podcast, the show that proves why cash flow, creativity, and compassion are not mutually exclusive. I’m your host, Maria Ross. I’m a speaker, author, mom, facilitator, and empathy advocate, and here you’ll meet trailblazing leaders and executives, authors and experts who embrace empathy to achieve radical success. We discuss all facets of empathy, from trends and research to the future of work to how to heal societal divisions and collaborate more effectively. Our goal is to redefine success and prove that empathy isn’t just good for society, it’s great for business. Today’s episode invites us into a deeper conversation about what empathy really looks like in our institutions, our communities, and our leadership, especially at a time when empathy feels both urgent and under pressure. My guest, Dr. Terry Givens has been doing this work long before it became a headline or a corporate initiative. Terry is a professor of political science at the University of British Columbia, and from 2021 to 2024 she served as the provost’s advisor on the strategy to address anti-black racism at McGill University. She’s the former CEO of the Center for Higher Education Leadership, and has partnered with colleges, universities, and ed tech companies to drive innovation, equity, and excellence in higher education. Terry brings more than 30 years of experience across higher ed, politics, international affairs, and nonprofits. You may recall her previous interview when she spoke about her last book, Radical Empathy: Finding a Path to Bridging Racial Divides, and today she’s here to discuss her newest book, Reckoning, which takes her work even further into how individuals and institutions can confront history and move forward towards meaningful change. She’s a sought-after speaker and consultant known for developing leaders who understand the importance of diversity and inclusion while grounding their personal growth in empathy and courageous self-reflection. Today we explore where we actually are in our quest for empathetic leadership and more human social systems. Basically, what’s shifted since radical empathy came out, and what still needs to be worked on, the essential role empathy plays in DEIB and race relations, and why DEI is not some new concept from 2020 Terry shares stories of early work at IBM, Intel, and L’Oreal Canada that both strengthened culture and moved the bottom line, she’ll talk about her collaboration with the Menlo Park Police Department, where empathy became a practical tool for healing divides, improving communication, and synthesizing multiple perspectives across the city council, police, and the community, and my favorite, she gives real tactical guidance for how to create brave and safe spaces in your team or community. This conversation is expansive and grounding all at once. Terry shows us that empathy isn’t a buzzword or trend or a nice to have in today’s polarized world. It’s a leadership competency, a community building tool, and a catalyst for true connection and accountability. You will love today’s episode. Take a listen. Welcome once again, Terry Givens to the Empathy Edge Podcast. I’m so glad to have you here to talk about your second book, well, not your second total book, but your second book in the Empathy series, Reckoning: Creating Positive Change through radical empathy. I have my copy right here for folks. I hope they will check it out. But welcome back to the show.

Terri Givens  03:47

Well, thanks for having me.

Maria Ross  03:49

I love it. We were just talking about how we see each other’s work all the time in social, and I kind of feel like you’re on my team. I hope you feel like I’m on your team 100% We’re out there against the headwinds right now, trying to be the voice in the wind. So, give us a little refresher on your story and how you got to the work that you’re doing and what you’re doing now.

Terri Givens  04:12

Yes, I am currently a professor of political science at the University of British Columbia in Vancouver, but I started this.. well, I feel like this work has been going, you know, my entire life. You know, I grew up in Spokane, Washington, that place that was less than 1% black, and you know, the struggles my parents had, and you know, my mother being from Louisiana, my father from Pittsburgh, but you know, both with ties to the South, and how they were part of the great migration, and you know, really just a really this work starts with my family, right? And how I grew up, and how we dealt with things like internalized discrimination, etc. And so really I got into the empathy component of it when I was trying to understand my own. Bias right, and that’s how I really dug into how do we deal with these issues, because we’ve had leaders and so on over the years, but I really think it’s something that starts with each of us as individuals. We have to deal with our own bias, we have to develop empathy, empathy, as you know very well, it’s a practice, it’s not something that comes naturally. We have to really, and so for me it was, how do we create change in a world that’s struggling with division and trying to understand how we move forward, and so it really began with myself and understanding how do you then turn around and have empathy for others, and really set up a situation where we can, you know, create change and build trust.

Maria Ross  05:47

I love that, and I love that, you know, in your previous book about empathy, radical empathy, you do share a lot of your personal story, which I think brings a lot of texture to it, in addition to your academic and research background in political science and immigration patterns in race relations, and all of the work that you’ve studied and spoken to so many experts about, so you really present a very well-rounded picture, and yet also present that humanized story of this is how lack of empathy has impacted my life and my story. So I appreciate you being vulnerable with us in your books and sharing that. It also just makes them more interesting, right, to read the stories. So I want to talk quickly about since that last book and Radical Empathy. I will link to your episode we recorded on that previously a few years ago. Where do you think we are? You know, you now you’ve written Reckoning. Where do you think we are in the quest for empathetic leadership and empathy writ large in our society and our interactions with each other? What sort of changed for you since the first book?

Terri Givens  06:54

Well, since the first book, it’s just we’ve seen kind of this blowback, this pushback against empathy and against things like DEI, and so on, and I think that’s a response to the fact that actually we were having some success, you know, it’s like you have this situation where people are seeing progress, and that’s when you get the blowback, and so that’s why I wanted to make sure that we talk about things that actually have happened that have created better opportunities for people, you know, from the political side, from, you know, nonprofits to all the different ways we as individuals and organizations can continue to make progress in creating change, and when I say change, I mean basically creating an environment where all of us have the opportunity to succeed, right? And that’s why I don’t necessarily even focus on DEI so much, but the fact that when we do this work, it lifts all boats,

Maria Ross  07:55

absolutely. And you know, you can tackle that inequity and inclusion challenge from a lot of different angles, so what makes empathy so central to the work that you’re doing, based on the research that you’ve done, is that sort of the fuel,

Terri Givens  08:09

yes,

Maria Ross  08:09

that’s injected across all of

Terri Givens  08:12

it, 100% So I really spent a lot of time trying to understand what our thing, how do we create change, right? I read different books, I looked at different situations, and what really struck me is that empathy is really at the core of it, because you know it’s funny, I think people think empathy is being nice to people, and no, empathy is being able to make that connection, you know, even when you’re dealing with an enemy, right? If you have empathy and can say, oh, let me see if I can figure out where this person is coming from

Maria Ross  08:44

exactly,

Terri Givens  08:45

right, and so, as my friend Greg Sattell, I always mention him because he’s the one who emphasized this for me, empathy is not absolution,

Maria Ross  08:54

no,

Terri Givens  08:54

right, and I know actually I use your material all the time in my talks because you know people think that, oh, well, you know, I just have to be the nice leader, and you know, we want to be effective leaders, right? We want to be inclusive, and we want to make sure that we’re creating a good environment, but that doesn’t mean you let people slide when they’re doing things wrong,

Maria Ross  09:14

exactly. Yeah, accountability is such a part of it, because that’s also providing the structures and setting expectations is empathetic, people within organizations want to know where they are and how they’re doing and where they’re going to go, and to your point, it’s I think niceness gets in the way of, well, niceness is I don’t want to rock any boats and I don’t want to upset anyone, I want to make the perfect decision that everyone’s going to be happy with, which is impossible, that’s like an impossible quest to go on, and so really understanding that empathy has a place in connecting with someone as a human being, but also making tough decisions when you need to for the greater good, right, whether the greater good is the organization’s health or the greater. It is the teams thriving, whatever it is, it’s being able to make those decisions in a human way with connection, and that’s

Terri Givens  10:08

right.

Maria Ross  10:08

To your point, you know, I’ve always said empathy is about connection, not coercion. It doesn’t mean we submit, it doesn’t mean we acquiesce, it doesn’t even mean we have to agree. So I want to talk a little bit, because there’s.. I love the different angles in the book that you talk about. Can you kind of break down reckoning and, like, why you created those sections the way you did? Because I think it’s a really great roadmap into how you’re walking us through where empathy weaves in and out all of all of these things we’re talking about.

Terri Givens  10:38

Absolutely, and it comes from a lot of the work I’ve done, but also looking at work others have done, right. So it starts with the, you know, at the individual level. So, what can I, as an individual, do as a leader or as somebody who plays a role just day to day, right? And me have so many people, and part of the motivation for this book was so many people were coming to me after my talks on radical empathy. Well, how do I, you know, do this work? And I, you don’t have the, I mean, starting from the international level, you know, which is where I end the book. You know, you don’t have to be out there, you know, working with the UN, and so on. Well, that’s, but some people are doing that. I thought, you know, I’ve done that work myself. Yeah, so at the international level, but we start with the individual level and say, what can I do, you know, on a day-to-day basis. And then we work up to organizations, what are corporations doing, what are nonprofits doing, what are universities doing? I spend a lot, you know, I’m somebody who works in university, I spend a big check of time talking about what I, as an individual, but also what organizations have done, so it’s I talk about the fact that it’s top down and bottom up, and a lot of the work I’ve done has been at that intersection of having support from the people at the top, but also working with the, you know, kind of the grassroots people building up from the bottom, so as individual, if we are making those demands, and to these organizations, so even working with my local police department and the city council,

Maria Ross  12:09

yes,

Terri Givens  12:10

you know, yeah,

Maria Ross  12:11

we’re going to talk about all that for sure,

Terri Givens  12:13

so all of those things, empathy plays a key role in allowing people to see what is the what are what do I need to do to help this person, or what do I need to do to understand how I can create some change that is going to really, you know, influence people in, you know, people’s lives, where I live, or beyond?

Maria Ross  12:34

Exactly. And I love how you delve into all these areas, you delve into sort of societal race relations, you delve into academia, you delve into organizational culture. So, let’s talk about a few of the examples that stood out for me reading your book. I’m going to put my glasses on here. So, you mentioned your colleague and friend, sociologist Jean Beeman, or am I pronouncing that correctly? Okay, great. And in an article, she was talking about some work they did in France, she or he, she, she, okay, great. She had, she wrote this in an article about her experience with race relations in France, and I want to read this to folks, because I think this is really important, and this is something we, in our country, need to think about right now. Right, being French is supposed to supersede any other identification, be it linguistic, religious, or ethnic, race is not considered a legitimate category by the state. It is not measured in the census, and recently the word “race” was removed from the French Constitution, and in fact, the United States is often characterized as an example of dangers that can occur when such differences are acknowledged, so can you talk to me a little bit about some of the stories and the examples, like Jean in the book, where empathy played a role in healing racial conflict, racial tension, and also I guess the larger question is why have we manufactured a category to divide us that doesn’t even really exist, that’s a larger question, but that’s a huge, but

Terri Givens  14:07

I’m teaching a whole class about that. Yeah, yeah, but just to, you know, to be, to provide kind of the short version of that, it goes back hundreds of years, right? I mean, it’s about power, it’s about capitalism, it’s about, you know, being able to, you know, use people as, you know, means of production instead of seeing them as human beings, and you know, the problem with, and the reason why this has, you know, been an ongoing issue is our inability to connect to history, and that’s why I’ve written, you know, my book, The Roots of Racism, gets into the history, and, and why race has persisted as a category, even though it’s a social construct, and you know, and it’s not just race, right, it’s also about, you know, I talk about immigration, and, you know, in Jean’s context, she’s looking at people who come from immigrant backgrounds. And how they are dealt with in France, and the reality is, even though they, you know, I do think it’s right to take race out of the French constitution, the problem is it doesn’t take away racism,

Maria Ross  15:12

right? Exactly,

Terri Givens  15:13

you can take race out, but you know, right, are you actually dealing with the underlying racism, and so the key is understanding the so it’s face, it’s coming face to face with what we’re dealing, you know, it’s like it’s not denying, it’s not trying to erase history, it’s not banning books, it’s saying we just need to come face to face with our history and understand how did we get here and why is it that we still have situations where people are being discriminated against, that they can’t get jobs, you know, even though they are highly qualified, you know, we’re hurting ourselves by not,

Maria Ross  15:51

yeah,

Terri Givens  15:51

you know, utilizing people to their potential, and you know, if we are undermining people’s ability to get educated, to get jobs, so on and so forth, but the thing is, is you know, people are, you know, we are, you know, I know I am an example, you know, I’m somebody who has, you know, moved up in the world, who first generation college goer, and now I’m, you know, a professor, a full professor at a major institution, and writing books, and so on, and so the question is, can we have you use empathy to understand how we got here and why it’s so important that you know, like, my, my, I’m, you know, meeting my potential, and others can if we just give them the opportunity, right? So, and that’s true in France, it’s true in Germany, it’s true in the US, it’s true in Canada. You know, this is an international thing, and, like I said, it’s not always about race, right? Sometimes it’s immigration status,

Maria Ross  16:50

it’s any difference. Yeah, it’s any difference where we’re othering groups of people, and then we’re not, we’re not maximizing the potential of what they can contribute to the whole, right? So, this is this is the interesting dichotomy of racism, is you’re just punishing yourself

Terri Givens  17:07

exactly

Maria Ross  17:07

when you’re racist, right? You’re just punishing your community and your world and what’s what’s potential in your organization, even. So I love that. So now let’s let’s focus a little bit, because then you didn’t, you also have a whole section on business as well, and you talk about DEI, and how no, it hasn’t just been around since 2020 which I chuckled at, because in the early 90s my first job out of college was for a big six management consulting firm, and we had what now you would call ERGs, they were interest groups, and one of them was the diversity committee, and we were on that, and I don’t even know if we knew what our clear charter was. I think we just knew it was about embracing difference to make, again, to make better business decisions, and to create a bigger whole than the sum of its parts, and that was back again in the mid 90s, they were using that word in a corporate setting, so you talk about again, not just since 2020 and you mentioned these first movers that are sort of these these bright lights that are leading the way in these conversations and continuing to lead the way against all these headwinds, you talk about IBM being one of the first tech companies to focus on equity, initially gender equity, and then you mentioned Intel and L’Oreal Canada, I believe. So, can you share a little bit about those stories, and what’s what’s the actionable takeaway for listeners on what they’re doing within their organizations to embrace empathy and difference and see other points of view, and then become successful as a result of that.

Terri Givens  18:49

Right. Well, I’ll start with IBM, because my sister has a direct link there. But what’s really interesting about IBM is they started programs back going way back into like the 70s and 80s, in you know, using what my sister was part of was a co-op program, so she was in high school and she was brought in, and so she went through, you know, a series of trainings, and so on, and she, you know, ended up being, you know, very high up in the organization, and so it’s just one example, but they really put in an effort to say we’re going to start reaching out to kids in high school,

Maria Ross  19:30

yeah,

Terri Givens  19:31

and provide

Maria Ross  19:34

it’s like sports recruiting,

Terri Givens  19:35

exactly, exactly, I mean, I wish more people thought of it that way, yeah, to kind of, you know, and I do see companies doing this, but I mean, the, it’s only been in more recent years, and then I, you know, the fact that IBM was doing this so early on ended up creating a very diverse, you know, organization. Now they have issues, don’t, but but it should. One example of how they went out of their way to make sure that they were getting more women and were people of color into the workplace, and so intel caught my eye years ago, you know, living in Silicon Valley, and hearing about the fact that they went beyond just saying, oh, you need to be hiring more, you know, you can imagine in engineering, Silicon Valley hiring women is still, oh yeah, yeah, and so they, you had had basically required, and this is where I come, I think the top down is important, they actually created a system where managers had part of, for part of their review, and whether they got their bonuses or not required them to show that they were making progress in terms of hiring women and people of color, and so, and you know, tying things like bonuses and annual reviews to it is was a really important step in increasing diversity, and then actually I did some work personally with L’Oreal Canada, but I did the research into the broader situation, because I actually ran into L’Oreal years ago when I was doing research for my book, Legislating Equality, which is one of my academic books, and I was really interested to see this was in the like around 2006 or so, they were very actively involved with what was going on in, in Europe, in the European Union, and how they were, you know, focusing on diversity, because, of course, as a cosmetics company, the vast majority of their, their clientele customers is our people of color, and so on, women, and women, yes,

Maria Ross  21:45

yeah,

Terri Givens  21:45

so, but I think they’ve been doing okay around women, but

Maria Ross  21:48

yeah,

Terri Givens  21:48

you know, the people of color, they needed to do more in terms of just, you know, providing products,

Maria Ross  21:56

in terms of understanding their customers and what their needs were, and having that perspective, you know, it’s like it’s like a.. it’s.. I don’t know, it’s like a mom’s baby company being owned by a whole board of men, which is okay. It doesn’t mean they can’t, but having that perspective to really understand what the experience of the customer is like is empathy in action. That’s what having an empathetic brand means it’s that you see the world through your customers eyes, not through your own,

Terri Givens  22:26

exactly.

Maria Ross  22:27

Yeah,

Terri Givens  22:27

yeah. And so I was really interested, because you know, I’d had the experience of working with the folks at L’Oreal in Montreal, and then to learn more about their history of how they got to the point where they really were changing their advertising, they were, you know, basically, you know, promoting more people within the organization and creating opportunities for people of color and women, you know, in the higher up levels of the organization, and it made them, you know, then it’s interesting, because they also created, you know, the ERG type entities, and so on, and you know, it’ll be interesting to watch these companies as we’re going through a much more difficult environment. Are they maintaining those, yeah, you know, those commitments, and as far as I can tell, so far they are just not being very loud and vocal.

Maria Ross  23:23

Well, I was going to say I actually had a conversation, I think it was last year, with I got on, I managed to get on a call with the advisors of one of the funds that my financial planner invests us in, and I thought, wow, lowly me, they’re making time to talk to me, because I was concerned about decisions around withdrawing investments from companies or the board votes, and all that, around companies that were committed to diversity, equity, and inclusion, and I said, my concern is purely about performance, not purely, but that’s what I told them, and I said, I do this work, I’m in this world, and I understand that you make better business decisions when you have a diverse workforce. So, for anyone listening wondering, why you have these programs to bring more women in, why you have these programs to bring more people of color, it’s because when you have this diversity of experience, it actually impacts the bottom line. You actually make smarter business decisions, and I said, pulling back from companies committed to that seems like a foolish financial investment.

Terri Givens  24:23

Yeah,

Maria Ross  24:24

that you pull back from companies that that would hire boards or hire leadership or higher employee basis that all think the same way, which means they’re going to miss the risks and they’re going to also miss the opportunities. And they said to me, yes, you’re one of the people that get it, but there’s a lot of people who don’t, and they said what’s happening is that’s a lot of like just doing what they need to do to stay out of the crosshairs, but internally they are still committing, they might be calling in something else, they might be just, it just might be the ethos of how they hire, et cetera, et cetera, because they’re smart.

Terri Givens  25:00

Right, exactly. You don’t have to say, “Oh, you know, that’s why I tend to avoid the word DEI, because the problem with it is people get a mental..

Maria Ross  25:09

It’s loaded. Yeah,

Terri Givens  25:10

yeah, it’s a mental image of, “Oh, we have to do our one hour training online, you know, and that’s not what 100%

Maria Ross  25:16

or we have to, or in their mind, for whatever reason they’ve gotten this in their mind, we hire someone less qualified in order to fulfill a quota, and that’s not what we’re talking about.

Terri Givens  25:26

No, the.. it’s really interesting, because I have this conversation. Well, at least, especially when I’ve been working in higher ed, that you.. it’s not that you just have to broaden where you’re looking for people,

Maria Ross  25:36

you broaden the talent pool,

Terri Givens  25:37

 that’s right. Yeah, and I talk about.. I know you want to talk about it, but you know, when beyond corporations, you know, just looking at what I’ve been able to do in higher ed is get people to open their eyes and look beyond and say, oh, there’s a broader talent pool out there, and I’m missing all these amazing people because I’m just focused on my little piece of white who’s out there, and so you know, when we started doing the hiring, everybody’s, wow, we’re hiring all these amazing people, and they’re doing such amazing work. It’s like, yeah, they’re out there, yeah. Yes, because all of a sudden you aren’t just hanging out, you know, at your conferences with the same people. If you broaden who you’re talking to, and just, you know, because people, how do I find, you know, these people? I’m like, well,

Maria Ross  26:23

you got to look for them.

Terri Givens  26:24

If you’re not finding them, it means you’re that you are not looking for them, and that you are.. it’s like people talk about in social media, you know? You’re in your silo,

Maria Ross  26:34

yeah?

Terri Givens  26:34

And if you stay in your silo, no, you’re not going to find them,

Maria Ross  26:38

right? Right, you’re not going to get exposed to those networks, okay. So, let’s switch real quick, because one of the stories that really stuck with me in terms of practical advice for leaders in any industry was actually the work you did with the Menlo Park, California Police Department, and you were doing this work as provost at Menlo College, and you were really working with them on on increasing the quality of community relations and community input, so tell us a little bit about that initiative and what exactly you all put in place to create that better relationship and to be able to be open to those other points of view and have the police department be more empathetic towards the population they were serving and vice versa,

Terri Givens  27:26

right. So it was at the time when you know, so this was literally like right in the thick of the issues around policing and George Floyd, and and the interesting thing was that there was tension between, like, city council members and the police, as well as the community, and so in many ways I was kind of an intermediary who stepped in and said, “Look, how can we improve communication? So, as part of a committee that was working on this issue of policing and reaching out to the community, and luckily we had a police chief who was very open, he actually was very commute, he was involved in PR previously, he understood communication, and so what we decided to do was create a situation where people in the community could actually talk directly about the issues they were seeing, and so we held these kind of town, it was all on Zoom, because we were still in COVID, but these town hall meetings in each district, and the council members were welcome to come and, you know, greet their constituents, but you know, we really tried to make no police were there, yeah, and I had a set of questions that I would ask people, and it really was, you know, as I talk about it’s really about building trust, right, and that’s how you create change, and so it really created a situation where people felt like they could talk about their concerns and share those, and you know, I would share them anonymously with the city council and the police chief, and what it led to was, I mean, I think the main outcome was was building trust, right? Yeah, people felt like, okay, they’re listening to me, and I have this opportunity to connect, and and it also led to, you know, the police chief saying, well, we need to have more of our police officers on bikes, because people don’t like it when we are driving around in these big huge SUVs, because it’s intimidating, and you know, we need to do a better job of reaching out, especially to the kids, and you know, they have issues with the funny thing, is of course it’s a small city, and people have a lot of issues with traffic, and but there’s also parts of town where people are concerned about over policing and racial profiling, and so having. Of venues, and we also created ways for people to send anonymous concerns, and so on. So some of it, actually, of the reforms were already happening at the state level in California, like keeping track of data, you know, things like, you know, figuring out how much racial profiling is going on, and so finding ways to, you know, make that more visible on the website, all kinds of things that we did. The I think you know you can still see to this day have had an impact.

Maria Ross  30:34

Yeah. Well, I mean, that’s what struck me about, and you know, hopefully folks pick up the book and just, you know, dive into this case study, because so many of the little micro actions you took are things that can be replicated in other organizations to increase trust and increase communication, and the way that those actions really exhibited clarity and communication, which, you know, clarity is one of my five pillars of effective and empathetic leadership, putting mechanisms in place that allow you know it’s not just tell us how you feel, right, which would a lot of organizational leaders say, right, I have an open door policy, just tell me how you feel whenever you want to, putting the structure in place and putting the safety in place around, let’s create a process, let’s create a forum for people to give that feedback, like you said. Put in a system where they can give anonymous feedback. Will they get trolls in there? Maybe. Will they get complainers? Probably. But they’re also going to glean a lot of great nuggets of people that are too scared to say something that’s on their minds, and eventually you build trust to the point that you might not need to have anonymous mechanisms, but you can’t start at that point of like, just tell us how you feel, like you know, I hear that from a lot of leaders, of like, well, everyone on my team knows they can come to me at any time and talk to me about what’s on their mind or their experience, do they, you know what I mean, like, do they really feel safe to do that, and not for anything you may have done, but there could be something within the culture, within the hierarchy, within the power structure that’s inhibiting that connection that they can have with you as a leader. It doesn’t mean you’re bad or you’re wrong, it just means you’ve got to meet them where they are and put systems and processes and kind of operational decisions in place to foster empathy and trust, and this is where I love when I read these kinds of stories, because it’s like this is brass tax, this is not fluffy, like I just need to be a better person as a leader, right, this is no, sometimes you’ve got to put mechanisms in place and you have to operationalize some of this, so I loved, I loved that case study, and you also, I think this was part of that same case study. You provided guidance to create a brave and safe place.

Terri Givens  32:54

Yes,

Maria Ross  32:55

can you talk a little bit about that? I’ve got the section of the book open, because did you put, actually put this on the website, or were these guys?

Terri Givens  33:03

Yes, yes, yes. So that’s how we set up the discussions, right? We wanted to make sure we, so we were very careful about how we set this up for,

Maria Ross  33:12

of course. Yeah, it’s got to be thoughtful,

Terri Givens  33:15

exactly. And we didn’t want to waste people’s time or waste our time, and so we, yeah, we set up these guidelines to create this brave and safe space, and it was partly because of concerns, and this we spent a year talking about this before we launched it, and so we wanted to make sure we were addressing the concerns of the people in the community, as well as the city council, as well as the police sub, because so I think a lot of times we forget the police officers are people too.

Maria Ross  33:48

Hey, exactly, exactly,

Terri Givens  33:50

we want to kind of dehumanize, you know, it’s so funny because we worry about being dehumanized by, you know, the police and so on, but we have to make sure we understand that they are human beings too,

Maria Ross  34:02

right? And they’re doing a job. I have one of my older brothers who was a police officer for his whole career. He’s retired now, and he used to work in some, you know, underserved communities, and they would give him awards as, like, you actually, you’re one of the cops that actually listens to me, and they saw him as a person. And so, yeah, it’s, it’s remembering that as well, because it’s when we start to dehumanize each other, no matter what side you sit on, that things go off the rails,

Terri Givens  34:29

absolutely, and so, so those, you know, creating a, you know, a brave and safe space was really important, so that we weren’t just attacking, you know, what the police were doing, right? It had to be an environment where we were trying to uplift rather than tear down.

Maria Ross  34:51

You want to move forward. The whole point of it is to move forward, not just to make things worse. But I loved some of these guidelines. I just want to read some of these, because again. Something you can apply to any organization, and guidelines you can have within your organization, if you’re, if you’re concerned about psychological safety, if you’re concerned about people really being honest with you about what’s going on, things like use I statements, recognize intentions, ask about them, humanize the other person, like we talked about, ask curious questions, dig deeper, my three word magic phrase. Tell me more. I love that. That’s in there, and I love this. It’s okay not to be polished or perfect in your delivery. Everyone makes mistakes. We have to be prepared to provide a safe space for learning, and that includes the leader. The leader doesn’t have to have it all together either.

Terri Givens  35:39

That’s right.

Maria Ross  35:40

And then know that you don’t have to understand to accept another’s point of view or experience, that’s huge. We don’t have to agree, but we can, we can hear them out, and then respect that that’s their experience, even if it’s not ours. And then finally, out yourself as someone with similar thought struggles, so there’s that vulnerability, like, wow, I used to think like that, and someone told me this, or I realized that, really helping to again make that connection of, like, I understand where you are, because I was there at one point too, absolutely, and then obviously patience with yourself and others, so, so what was the reception to that? I’m curious, like, obviously it went well, but what was the initial reception to guidelines like this, and sort of operationalizing this? Were there eye rolls? Were there like, oh, we’re making this really bureaucratic, or were people pretty open to it?

Terri Givens  36:34

Well, because we worked with people to yield this, can create an. yeah, so yes, there. there, I think early on in the process there might have been some eye rolls, and you know, to be honest, suspicion, you know, what are you really trying to do? Yeah, and I think once that’s why I always say building trust is so I had to build the trust, you know, with the police and the city council before we could even go forward and build trust with the community, right, and so that was really important, but yeah, I think that it was very positive. I think people felt like they were seen, and that’s really, and even for the police and the city council members, they, yeah, like they had to be seen, and so if I would say that the best thing that came out of this for me was understanding how people, even if they have differences, they want to be respected, they want to be seen, and they want to be given the opportunity, and you know, I think, especially in the social media world, people are worried, well, if I open my mouth, people are just gonna laugh at me, or right, and so having, you know, it was really important that I, as the, you know, I moderated all of these discussions, that I was showing respect for people and not denigrating anything they had to say, or ensuring that when we had these conversations, that you know, it wasn’t set up in a way that we were tearing people down, so that’s why that was yet another some of this comes from the literature on difficult conversations, some of it comes from the work I, your work, which I have read diligently, and so really it was a combination of my understanding of how to move forward these kind of difficult conversations, but also creating a space where people felt safe, and that was the word that one of the council members kept repeating, we need a safe space. Yeah, and so I was like, well, we need a safe space, but we all need a brave, we also need a brave space where we feel like they are empowering people, you know, we this, we need to add that to everything we talk about. Absolutely, is you know, as leaders, as members of a community, we want to feel empowered, and that’s something that, you know, we really try to do, is help people feel empowered, that they have some influence in what happens in their community.

Maria Ross  39:01

Yeah, and also, you know, I just want to point out, like, a public service message on this. If this is something you know for listeners, their team is going through it’s one thing to just take the playbook and take your guidelines and say we’re just going to implement this within our own organization. You’re missing that piece of getting the buy-in from other people, that could be a great starting point, of like, here’s some, here’s some ground rules, or here’s some, some expectations we have. What would you add to it? What would you take away? What do you think is missing, and making it more collaborative, instead of going like, oh, this is the solution, let’s just plug this into our organization, and boom, tomorrow we’re going to have a brave and safe space. You don’t, unfortunately, get a shortcut on the work, but you can leverage examples like this, and tools like this, and processes like this to put this in place within your organization to at least have a straw man and say this is one way we could go, but How will this work for us and our culture and our team again? And what’s missing, or what do you want to add, or what doesn’t feel right, or what should we definitely keep, and then use that instead of trying to find the cookie cutter template that’s going to fit within your organization with your people,

Terri Givens  40:13

indeed. Yeah, I think that that is very, very good advice, because we have a tendency, especially in this kind of broader DEI space, to say we just, just tell us what to do,

Maria Ross  40:26

just tell us what to do, tell us the words we can’t say, tell us, yeah, it does, unfortunately, doesn’t work like that. All right, so as we kind of wrap this up, and I know the big, I know the big crux of, and correct me if I’m wrong, radical empathy was really how to put empathy into action. Yes, and with this book, it feels like it’s empathy 2.0 about how to leverage empathy to achieve change. Would that be an accurate summary? Yeah, and so I think your main message is that it’s at different levels, it’s individual, it’s community, it’s organization, it’s country, and its global, right? They’re sort of different mechanisms, and we don’t have to start with the big ocean to boil. We can start at the mini ocean within our own hearts, right?

Terri Givens  41:13

Yes.

Maria Ross  41:14

So I just want to read this passage in the conclusion that really spoke to me, and then I want to talk to you about just giving us a lasting nugget of where we can go next on this journey. We all have to understand that it is a practice that we have to work on every day, every week, every year, because I don’t believe that bias will go away in my lifetime, and it’s likely it won’t go away anytime in the foreseeable future. We are living in turbulent times, and so many are in pain from the events and crimes that are being perpetuated everywhere we look. We have to be willing to do the work, even if it feels like it’s just a drop in the bucket. Imagine that work being done by hundreds, 1000s, even millions. It’s an important path to change,

Terri Givens  42:00

and what that passage says to me is lean on community, exactly, and that’s what I have been really emphasizing in the last year or so, is mutual aid is so critical right now, reaching out to your community. I have a friend who makes beautiful hats, and I ordered a couple from him, and he sent a few extra, and he said, “Would you make sure these get distributed to the homeless in your area? And I said, “Yes, that is a small thing I can do to make you. And so I went, and I made sure they went to a homeless shelter, and those four people are going to get hats.

Maria Ross  42:38

Yeah,

Terri Givens  42:38

that’s it. Seems like a drop in the bucket, but it’s a beautiful thing.

Maria Ross  42:43

You got to start, so it’s better than doing nothing at all. It’s like the starfish story, right? Like it matters to that one starfish, and we can’t, as much as we want to, we can’t boil the ocean. And I, I speak very vulnerably and personally, that that’s where I get overwhelmed, of like, there’s so many problems, there’s so much injustice, and it makes me want to crawl into my little hole and not do anything, and that’s where building community and leaning, going to, you know, being part of a mastermind, being part of an activist group, being around those leaders who are, I’m going to steal this phrase from an organization I’m part of, Samudra, it’s being like hearted but different minded instead of like minded, and really being around those people to bolster you and galvanize you when you’re having your bad day.

Terri Givens  43:32

That’s right. It’s that’s why I say mutual aid,

Maria Ross  43:35

yeah,

Terri Givens  43:36

because I can go and help somebody who maybe is struggling financially, and you know, needs some support, you know, whether it’s, you know, supporting a food bank. I just started making a monthly donation to my local food bank in the San Francisco area, because I split my time between here and San Francisco. But what are you know, when I think of other ways that people can do this, it’s, you know, first of all find, be curious, find out what’s going on. Yeah, you know, where do people need help? I have an amazing friend who does this work in San Jose with a group called, you know, Neighborhood Helping Hands, and they go to a park, and they, you know, they’ll work on cleaning it up, and they pay the homeless people who come and help, and sometimes they help them find, you know, access to services, and, and you know, there’s so much that they can do that, and you, when you do this work, you’re getting something too, right? And it’s helping you feel empowered and getting past this feeling of being overwhelmed, and so there’s different ways, but sometimes you need, I need help sometimes.

Maria Ross  44:45

Yeah,

Terri Givens  44:46

and

Maria Ross  44:46

yeah,

Terri Givens  44:47

so that’s why I talk about it’s mutual, it’s not that I have to give and give, it’s that I am getting something.

Maria Ross  44:53

Yes, and I think it holds true, not only just for getting involved in social activism, but even your own. Empathy practice, because whatever capacity you have on a given day to be an empathetic individual, you’re not always going to show up the way you want to show up, and so you know, I really encourage leaders or folks listening that get into a community that helps you work on yourself and helps you be your best self, so that you can show up in all these other places. It doesn’t mean you have, you know, leadership can be really lonely, and sometimes if you’re in that, your own little bubble, you think you’re the only one facing these issues, right? A lot of my clients and the folks I’m talking to right now are facing issues of overwhelm with the dramatic transformations that are happening in the workplace. How do I juggle everything on my plate with my people’s needs, with the business demands on me, and they feel like they’re the only one dropping the balls, and it’s like, no, you’re not. And so reach out to a community who can say, here’s what’s working for me, or I’m just here to listen and build that empathy muscle, so then you can go out and be part of these other organizations within your community or in your world, but like you said, it’s all got to start with what you’re doing. How are you nourishing yourself first?

Terri Givens  46:10

Right. Yeah, and you know, self care always, yeah, yeah. Just, and remember that a lot of times it’s the people closest to you who we. I think there’s a tendency to forget that even the people closest to you sometimes need that empathy and that support, and yeah, and you know, I think we make a lot of assumptions, you know, about family members and friends.

Maria Ross  46:33

Yeah,

Terri Givens  46:33

and again, it comes back to make sure you’re being curious, ask questions, find out what’s going on,

Maria Ross  46:39

love it

Terri Givens  46:40

and make sure you maintain those that communication, because it’s not only and tell the people you care about how you’re feeling, because that opens them. That’s why I say being vulnerable is so important, because when I’m vulnerable with you, you’re more likely to be vulnerable with me.

Maria Ross  46:55

Exactly, you, you break a wall, and that’s, you know, again, with the most effective and empathetic leaders, they’re the ones who are like, I don’t have all the answers. They’re not running around, you know, like a chicken with their head cut off, but they’re just confidently like, hey, I don’t know, let’s figure it out together. They don’t have to pretend they’re all buttoned up, they have all the answers, they’re the guru on on high, because I’ve said this before, show me a leader who thinks they know everything, and I’ll show you a leader who’s irrelevant, because if they’ve stopped learning and growing, so your point about curiosity, it’s on so many levels. Curiosity is the number one trait of empathy and empathic people, but curiosity about other people’s perspectives and points of view and experiences will even help you sometimes get out of your own doldrums, out of your own, out of your own head. Yeah,

Terri Givens  47:45

indeed.

Maria Ross  47:47

I could talk to you about this forever, Terri. A week need, like, a weekly session. Thank you so much for your time and your insights today, and for this book again, everyone. It’s called Reckoning: Creating Positive Change through radical empathy. Your previous empathy book was called Radical Empathy. As I said, I’m going to link to your other episode you did for us on that book as well. For anyone, though, that’s on the go right now, where’s the best place they can learn more about your work?

Terri Givens  48:13

So you can go to www.terrigivens.com and there’s all kinds of links to the work I’m doing. I’ve got upcoming events that you can be part of, so please reach out, and you can join my mailing list as well, and yeah, there’s in just, you know, if you want to Google me too, there’s lots of ways to find information,

Maria Ross  48:37

Terri with an i, t e r r i, so thank you again, it was so lovely to reconnect.

Terri Givens  48:42

Yes, it’s wonderful seeing you.

Maria Ross  48:45

And thank you, everyone, for listening to another episode of The Empathy Edge Podcast. If you like what you heard, you know what to do. Please rate, review, and share it with a friend or a colleague. And until next time, please remember that cash flow, creativity, and compassion are not mutually exclusive. Take care and be kind. For more on how to achieve radical success through empathy, visit The Empathy edge.com There you can listen to past episodes, access show notes, and free resources. Book me for a keynote or workshop, and sign up for our email list to get new episodes, insights, news, and events. Please follow me on Instagram at Red Slice Maria. Never forget, empathy is your superpower. Use it to make your work and the world a better place.

Cash flow, creativity, and compassion are not mutually exclusive™

Meghan French Dunbar: Work Isn’t Working for Anyone Right Now

If work feels harder than it should—more exhausting, more fragmented, more misaligned—it’s probably not because people are failing. It’s because the system is. 

Meghan French Dunbar, has spent her career studying organizations like an anthropologist, looking beneath policies, perks, and performance metrics to understand why modern work so often isn’t working for the humans inside it.

Meghan is a workplace strategist, speaker, entrepreneur, and the author of the bestselling book This Isn’t Working, which explores how working women (and men) and the organizations they lead can move beyond stress, guilt, and overload toward a more sustainable definition of success. Her work has reached more than a million people worldwide.

We dive into some of the juiciest insights from her book. We talk about why empathy isn’t a “feminine” skill”- or a soft one – and how the same patriarchal systems that burn out women also do irreparable harm to men. We unpack the difference between sacrificial leadership and sustainable leadership, and why research shows that holistic leadership – where performance and well-being aren’t at odds – is actually the most effective way to lead.

Meghan also shares the most powerful things leaders can do to access healthy leadership traits like empathy – and how empathy enables more customizable workplaces that truly engage younger generations. This is a conversation about redesigning work, so it actually works for people and for business.

To access the episode transcript, please scroll down below.

Listen in for…

  • How to run a thriving organization while also thriving yourself.
  • Why it is not about feminine or masculine traits, but rather about human traits.
  • What holistic leadership means at its core.
  • How vulnerability and authenticity lend credibility to you as a leader.

“Autonomy, having control and agency in your life, is one of our core intrinsic motivators, and when you strip it from people, it’s one of the primary causes of chronic stress and burnout.” —  Meghan French Dunbar

Episode References: 

About Meghan French Dunbar: Workplace Strategist, Speaker, Author, This Isn’t Working

Meghan French Dunbar is a “business anthropologist” who studies organizations to find solutions that improve work for everyone. As an author, entrepreneur, workplace strategist, and speaker, her work has touched the lives of over a million people worldwide. She’s the author of the best-selling This Isn’t Working: How Working Women Can Overcome Stress, Guilt, and Overload to Find True Success.

Meghan co-founded the first nationally distributed print magazine in the U.S. focusing on impact-driven business, Conscious Company Magazine, where she interviewed more than 1,000 business leaders worldwide. As a leadership and workplace strategist, she works with leadership teams at companies like Coach, Kate Spade, Leonard Green, Charter Next Generation, and more while writing for outlets like Forbes, Fast Company, and Inc. about her key insights.

Connect with Meghan French Dunbar

Website: meghanfrenchdunbar.com

LinkedIn: linkedin.com/in/meghanfrenchdunbar

Instagram: instagram.com/meghanfrenchdunbar

Substack: meghanfrenchdunbar.substack.com

Book: This Isn’t Working: How Working Women Can Overcome Stress, Guilt, and Overload to Find True Success: https://bookshop.org/p/books/this-isn-t-working-how-working-women-can-overcome-stress-guilt-and-overload-to-find-true-success-meghan-french-dunbar/3775a58ced9d08f8

Connect with Maria:

Get Maria’s books: Red-Slice.com/books

Hire Maria to speak: Red-Slice.com/Speaker-Maria-Ross

Take the LinkedIn Learning Courses! Leading with Empathy and Balancing Empathy, Accountability, and Results as a Leader

LinkedIn: Maria Ross

Instagram: @redslicemaria

Facebook: Red Slice

FULL TRANSCRIPT:

Maria Ross  00:04

Welcome to the Empathy Edge podcast, the show that proves why cash flow, creativity, and compassion are not mutually exclusive. I’m your host, Maria Ross. I’m a speaker, author, mom, facilitator, and empathy advocate, and here you’ll meet trailblazing leaders and executives, authors and experts who embrace empathy to achieve radical success. We discuss all facets of empathy, from trends and research to the future of work to how to heal societal divisions and collaborate more effectively. Our goal is to redefine success and prove that empathy isn’t just good for society, it’s great for business. If work feels harder than it should, more exhausting, more fragmented, more misaligned, it’s probably not because people are failing, it’s because the system is. My guest today, Megan French Dunbar, has spent her career studying organizations like an anthropologist looking beneath policies, perks, and performance metrics to understand why modern work so often isn’t working for the humans inside it. Megan is a workplace strategist, speaker, entrepreneur, and the author of the best-selling book, This Isn’t Working, which explores how working women and men and the organizations they lead can move beyond stress, guilt, and overload toward a more sustainable definition of success. Her work has reached more than a million people worldwide. She also co-founded Conscious Company Magazine, the first nationally distributed print magazine in the US, focused on impact-driven business, where she interviewed more than 1000 business leaders across industries. Today, Megan works with leadership teams at companies like Coach, Kate Spade, Leonard Green, and Charter Next Generation, and writes for outlets including Forbes, Fast Company, and Inc. on the future of work and leadership. In our conversation, we dive into some of the juiciest and most confronting insights from her book, and I’ll be honest, I highlighted this book like a fiend. It’s that good. In fact, it should be required reading for every human leader in the workplace. We talk about why empathy isn’t a feminine skill or a soft one, and how the same patriarchal systems that burn out women also do irreparable harm to men. We unpack the difference between sacrificial leadership and sustainable leadership, and why research shows that holistic leadership, where performance and well-being aren’t at odds, is actually the most effective way to lead. Megan also shares the most powerful things leaders can do to access healthy leadership traits like empathy, and how empathy enables more customizable workplaces that truly engage younger generations. This is a conversation about redesigning work so it actually works for people and for the business, take a listen. Welcome Megan French Dunbar to the Empathy Edge Podcast. This has been a meeting of the minds in making, and I am just so excited to talk about your book and your singular mission to change the pattern of workplace culture and behavior, because it’s sucking the soul out of all of us, women and men alike. So, welcome to the show.

Meghan French Dunbar  03:27

I am so excited to be here. I feel like serendipity at its finest of us meeting a couple months ago and remembering our like-minded paths and things that we talk about.

Maria Ross  03:39

Yeah, and listeners, we met years ago, probably in passing, at a conference of Megan’s Old Company, which I know you’re going to talk about in a second. You were just someone I am so glad I connected with back then. I couldn’t let go of you. And then we showed up at the same heart-centered, purpose-driven finance conference a few months ago, and I’m like, you, I need to have you on the podcast, so I’m just so excited we’re finally able to do it. So, before we kick off on all the things around your new book, This Isn’t Working: How Working Women Can Overcome Stress, Guilt, and Overload Define True Success, which we should mention, we were both discussing this. This book is not just for women, it’s for anybody that has decided that the current state of workplace operations is not good for us as humans, whatever gender, so it’s jam-packed. We’re not going to get to everything, but we are going to get to it. But before we do, we’re going to start where we always start, which is, please tell us your story and how you even got here and why this book.

Meghan French Dunbar  04:40

Yes, and I will attempt to do so as quickly as possible. I imagine, like many listeners, I grew up as the consummate high achiever, very much addicted to all of the awards and the accomplishments and the things. I went to University of Colorado here in Boulder, where I still live. Five, and did journalism and English during undergrad. I immediately left, and just felt like I was throwing those degrees in the trash, because I still remember my last year in the journalism school, someone talking about how print media was a dying institution, and we had all completely wasted our money, and I was like, oh, thank you, Professor, while we were watching her go through her journey, so I imagined I, it was like this pipe dream that I would have met. I would work for a travel magazine someday, and then I was like, “Oh, that’s not gonna happen. So, fortunately, I decided the best thing to do would be to go into the nonprofit world. So, I started working at the Environmental Defense Fund, nice, had a corporate partnerships program, and there’s a part of the book that this becomes relevant to, because everything starts becoming this, like, I just get really interested in something and decide to follow it, and at EDF, they had the corporate partnerships program, which was learning how to use market mechanisms to incentivize businesses to incorporate some element of sustainability, and I was like, what is even happening? Wait, you’re like, business and sustainability can be simpatico, like, oh, this is the most incredible thing I’ve ever heard. So I decided to go to a business school here in the United States, Presidio Graduate School in San Francisco, which was at the time the only sustainable MBA in the world, and there’s many programs that have come online since, but I was just obsessed with the intersection of business and sustainability. Fast forward, there’s a couple things in between, but I won’t go too far into it. I ended up working at a couple of print magazines here in Bold, which were supposed to be dead. Yes, which was very strange. It was like I met a woman at a conference who we hit it off, and she, in just like a couple months later, was like, “Hey, are you interested in being managing editor of these magazines? And I was like, “Oh, wait, I have these degrees, I guess I’ll do this. There were a lot of things that I learned during that experience, one of them being how to put together a magazine, and I think it was like four or five months into it, I got fired, and it was the same night that I had been out to dinner with a friend, having a conversation around why a print magazine didn’t exist about sustainable business, and I got fired because I had turned my cell phone off and wasn’t responding to text messages after 5pm on a Friday. Oh my gosh,

Maria Ross  07:20

that’s very devil. Where’s Prada?

Meghan French Dunbar  07:22

Oh, like to the nth degree. Like, got fired via email at 1o’clock in the morning. Oh

Maria Ross  07:28

my gosh,

Meghan French Dunbar  07:29

I like woke up, I read it on my phone, and I said to my husband something insane, like I think this is the universe telling me I’m supposed to launch a print magazine about sustainable business, because I had this conversation with my friend the night prior.

Maria Ross  07:41

Yeah,

Meghan French Dunbar  07:41

well, I was childless, I was young, I was naive, like all the wonderful things that make for a good entrepreneur. We, I crowdfunded with my business partner the launch of the magazine. This was in 2014 Our first issue of this teeny tiny little crowdfunded magazine that was essentially just kind of like, I want to see if I can do this. Was picked up by every Whole Foods in the nation.

Maria Ross  08:05

Oh my gosh.

Meghan French Dunbar  08:06

We went from like, oh, like cute playing business to oh my gatos, like we are running a business. Like, the train left the station, and I didn’t quite realize that I was the conductor, and so we did the whole thing, we did the whole entrepreneur’s journey. I mean, first year of like beg, borrowing, pleading, figuring out any way we could to just like keep things together, and we consistently put out multiple issues a year, built into a larger media company with events and podcasts, and the whole thing. We did got investors, and then we ultimately sold the company at the end of 2017 and I stayed on as CEO until 2020 under a parent company. And during this entire journey, why this is relevant is I got to interview, like you get to do, like it was like my favorite thing in the entire world. I got to interview extraordinary human beings. I was like, yeah, what I was getting paid to do for a living was interview extraordinary business leaders, the people who had figured out how to build profitable businesses that did good for the world. Eileen Fisher, Chip Conley, I mean, just like my heroes, and I ultimately ended up interviewing over 1000 of them. Wow, and so I was having a ball doing the entrepreneurs thing and also doing the thing that many people do, of falling into the trap of tying my entire identity to my work, and I put off having children, and I worked all the time, and I never saw my friends. I finally ended up having a child, and I came back from maternity leave in October of 2019 and within like a month I was just like nope, I have no gas left in the tank, and because I was a CEO, and I had all these incredible team members who had come to work for me, I felt a sense of responsibility of like I am letting them down and they deserve something better, and so do so does our entire community. Be the people who subscribe to the magazine and come to our events and all the things, and so I resigned on february 1 of 2020 and my last day was march 13, and four days later we were in global lockdown. So I went from full-time CEO to full-time mom, right? And there is a lot of time to think, yeah, and I think the most important things during that time, besides surviving, was that I couldn’t achieve anymore. I didn’t have any vehicle to be able to accomplish things and show people how worthy I am,

Maria Ross  10:35

right? And be measured and graded.

Meghan French Dunbar  10:38

Yeah, like going from standing on stage in front of 100 plus business leaders, having them give you a standing ovation to like trying to do solids with your child for the first time, and having not seen another human being for five months, I would like the juxtaposition of those two things was stark. So there was an entire evolution of the throughout a couple of years there of me just relearning how to be a normal happy human without achievement, which was easier said than done, but it was something that was needed, and the other thing was when I had another baby, I, so in 2022 I like popped my head up and was like, I want to come back to work, but is there a way to do this and feel like I’m making an impact in the world, and I’m doing the work that I want to do without destroying myself in the process. So that was the seed of the idea, and then ultimately blossomed over the next year into a full on book proposal of being like, I want to interview as many leaders as I can find, many of whom I know who seem as though they are running successful organizations that aren’t destroying people and aren’t destroying the earth, right, and they aren’t destroying themselves, like people who are running thriving organizations, but they personally are thriving, like, is there something different that they are doing? And so that started the book journey. I interviewed nearly 100 more folks for that, and found a number of common denominator elements that I was like, yeah, this is people are doing something different here. So, right, that’s where the book, and then that came out in August of last year, and here we are.

Maria Ross  12:16

Oh my gosh, well, yeah, similar. It’s figuring out that there’s got to be a better way, you know. It’s like with my book, with the empathy dilemma. It was like, what makes those leaders so special? Those ones that are able to balance performance with empathy, they’re able to balance people with still being competitive and ambitious and building high-performing teams. They’re not slacking off, right? How do they do it? And it was talking to them and researching and deconstructing that recipe, which is exactly what you’ve done with this book. This isn’t working, and I told you before we started recording, I have so many highlights and sticky notes that if I actually talked to each of them in this interview, I would basically be reading the audiobook version of your book, so first of all, I just want people to know the practical nature of this book, where you talk about moving from where we are now to a vision that some of us are like, oh, there’s no way corporate America can get there, right, but you’re giving us practical tools in the book and exercises and mindset shifts of how to make that happen, so before we dive into the details, I want to talk about this whole kerfuffle around empathy being a feminine trait, and the fact that we forget that empathy is actually a human trait that every gender possesses, and so why, why have you seen it become labeled as a soft skill, I, I’ve got opinions, my listeners know my opinions, but I want to hear from your perspective. Where you’re like, when you’re saying this isn’t working, it’s again not just not working for women, but why are those concepts like work-life integration, empathy, compassionate leadership, even in for some people, sustainability, why are those seen as so soft in from your research?

Meghan French Dunbar  14:04

Oh, I have thoughts. I have lots of thoughts, and I will try not to go too far down this rabbit hole, because it is a favorite rabbit hole of mine. But the book journey took me all the way back to, like, looking at the history of business and how the entire system was set up, and the core foundational component that informed a ton of the why things are the way they are right now is the dreaded P word patriarchy, as the fact that for the last 10,000 ish years or so we’ve set up our cultures in a way in which men have more power than women, that is not a judgment. It is not saying that men are bad. It is just inherent. It is the factual state of most of the societies that we have been living in and continue to live in present day. There are definitely extreme examples of this, and less extreme, but that is the way that we are, in fact. Set up, so looking at men having more power than women, a huge element of that is that business itself was designed within it, within the last five to 3000 years. So business has only ever developed through the lens of patriarchy of men having more power within women, and so up until the last 50 ish years or so, that has meant men pretty much being the sole decision makers, designers, they’re the ones who are dictating how business evolves, and this is important, because I promise I won’t geek out too much about this, but when you look at what patriarchy essentially dictates, it is that women should be at home, they should be obey there, men, they should be the homemakers, they should take care of the children, all the things, and so the human traits that we’ve decided are the best to do that are things like being compassionate, empathetic, listening, being caring, being quiet, being docile, being agreeable, all of the things that women are often, and this is a generalization, but many young women are conditioned to actualize those traits, and when a woman dies, they’re almost one of the things that is almost always mentioned at their funeral as they, how well they took care of other people, and that is seen as like the highest virtue as a woman. And on the other hand, men have been conditioned to take the what the traits that we associate with power, power over and quote leadership of domination, aggression, being bold, decisive, all of those things we’ve described them all of a sudden as quote masculine traits, when again they are in fact just human traits. Yes, and so, and men have it even worse here, because most young men, again, generalization, but as young men are coming up, it’s not just that they are applauded for actualizing the quote masculine traits, but they are shamed and belittled if they express the quote feminine traits of a young boy who cries, you know, man up, boys don’t cry, like all the ways in which young boys are told to toughen up and be strong, and all these, like,

Maria Ross  17:19

and not feel their feelings exactly, which is, you know, causing other issues, as we know, high suicide rates among young men, and this is why, you know, this is what you’re saying right now, is exactly why people that are saying the patriarchy is bad are not shaming men, they’re actually saying it’s you’re suffering too as a man in this environment, you’re not being allowed to be the full authentic person that you are. And I will never forget, I gave a talk one time to a sales team around empathetic leadership, because it turns out empathy and ambition are the two highest success traits for successful salespeople, and someone came up to me after and said, “Thank you for bringing this talk today, because sometimes I feel like I can’t be who I am at work in order to succeed, and I have to be and act a certain way when I know being more collaborative and listening and being curious about other people has actually helped me be successful. I have to pretend that that’s not what’s helping me be successful, that it’s my bravado, that it’s, you know, all of these other things, and I was just so moved, but also felt so badly for him. Yeah, you know,

Meghan French Dunbar  18:38

yeah, and that’s that’s, I mean, it’s a women have, because we operate within male-dominated systems. A lot of us, in order to succeed within them, we’ve learned how to adopt the quote masculine traits that we should have had from the beginning. They’re just human traits, right? Many of us, you know, many young women, like, are brought up being able to express the wide range of them, but in order to, like, quote, succeed in business, you have to develop the masculine traits, because it’s male dominated, and when women express quote masculine traits, research shows that they are less, less liked less, and people feel as though they are being angry or over aggressive, or they all of a sudden associate them with negative labels, and men, it’s the same thing. If a man demonstrates compassion, they feel shamed. So, it’s like this: we just have to pull back the judgments around these traits being genderized in any way, exactly healthy traits, and the best leaders express a wide range of healthy quote masculine and feminine drugs. They take the gender binaries off of the traits and just look at the healthiest ones, and they lean into those and balance them, right? Like that’s, and that’s also why empathy is seen as a soft skill, is because we still need to make anything associated with women you. A career, right? When it is not a soft skill, it is 100% a leadership superpower.

Maria Ross  20:05

Yeah, I remember when I was first shopping around the Empathy Edge to agents, and I, one agent – this was my first Empathy book – who was really interested, but right around that time, the Me Too movement was gaining steam, so agents were looking for, obviously, for books that publishers wanted to buy, and they loved the concept of the empathy edge, of empathy being a competitive and a strategic edge, but they said, “Can you make the book more about feminine traits being an advantage, because that will sell? And I was like, “No, because the whole point is that this is accessible to men and women, and it’s not about feminine traits or masculine traits, it’s about a human trait. And so I passed them by, and I found a publisher who understood what I was trying to do, right? But, like, even in that scenario, the desire to pigeonhole it by gender was real, and also just, well, this is what people will digest.

Maria Ross  21:01

It’s like, not unless we change the paradigm, which is exactly what you’re doing with this book, with this idea of like, we don’t have to accept leadership and corporate structure as it is, we can change it, and we can be healthier for people, men and women alike, right? So I want to speak to that, because this kind of goes into, I just want to tell listeners the way you have the chapters outlined, like from imbalanced masculine leadership to holistic leadership, from assimilated leadership to authentic leadership, from overextended leadership to optimized leadership. Every chapter is a little golden nugget, starting with a section on leadership, a section on the workplace, and then a section on sort of redefining your own success. So I want to dig into this idea of holistic leadership, because it’s not hippy dippy, it’s not woo woo, and I want to share – well, actually, given our recent conversation, I just want to share this little nugget in here: holistic leaders wield numerous healthy feminine and masculine traits and discern which trait to lean on based on the circumstances, while also working to move away from as many toxic traits as possible. So, talk to us a little bit about what you mean by holistic leadership. What does it really mean, and why do people not need to be scared of that concept.

Meghan French Dunbar  22:22

Yeah, that is, I mean, building on what we were just talking about. It’s looking instead of looking at quote masculine and feminine traits, it’s looking at the healthiest, most effective human traits that make you the most effective leader, and trying to develop as many of them as possible. And then conversely, as I mentioned, there are in fact toxic quote feminine traits and masculine traits that degrade your leadership.

Maria Ross  22:49

What are some of those? Share with us.

Meghan French Dunbar  22:51

One of my favorite ones that I used to be afflicted with, as I would say, it was people pleasing to the point of martyring myself and also withholding truth, which is a because I wanted to quote be nice. I was afraid of hurting people’s feelings, and so that is in fact just being dishonest, and that was something that I had a really hard time understanding. I grew up in a very conflict-avoidant home. I never understood how to navigate conflict in any sort of way that was healthy, and so I just like stood back, and you mentioned one part in your book about miscommunication breeding resentment, and I would just get resentful, not communicate, and then hope that the issue just magically goes, magically solved itself, and instead it would compound and get worse, and all the things, and so there are those, but there are also toxic, quote, masculine traits, being micromanaging people is like one of the number one reasons that people leave employers, being abrasive, being overly competitive, you know, there’s lots of different ways that we take these traits to the extreme and they become toxic, and so it’s doing your best to let go or release some of the toxic traits and knowing what they are, embracing the healthy ones, and then balancing them as much as you can.

Maria Ross  24:20

Well, and I think you know, like in my model, self-awareness is the first step, because you have to recognize those patterns and those behaviors in your own, and also the detrimental effects it has on not just you, but your team, right? So, there’s this element of, like, you getting your own house in order for your own health, but also then, how does that model, and how does that spill over into the team that you’re managing, because you’re influencing all these people’s well-being, and I don’t remember what study it was that came out that said your boss has more of an impact on your mental health and your state of mind than your spouse or your family, especially if you work a lot, right, which makes sense, it’s like that’s the. Person that’s in your, in your sphere most often, but that’s the power of leadership that we, we don’t talk about, is that you’re not only, you might not only be be developing these habits that hurt you, whether it’s work-life integration, whether it’s, you know, you cut yourself off from friends and family, whether you’re, your physical or mental health suffers, but you’re actually impacting all these other people and their families and their communities because of the way you’re acting and the way that you’re operating. I guess I should say, so I don’t think we, we drive that point home enough that leaders have an exponential impact on others, even if your team is just three people, right? That’s three families that get impacted by the way that you lead, and is that the legacy you really want to leave? You know, do you want to be the.. you know, I don’t remember the name of the banker in It’s a Wonderful Life, but.. or, you know, think of Scrooge, right, Ebenezer Scrooge from A Christmas Carol. Do you really want to be that person? Is that really why you went into leadership? I doubt it for most people, unless you’re, you know, a sadist, but so, so what is, you know, when we talk about healthy leadership traits like empathy, where do you think that starts?

Meghan French Dunbar  26:18

I mean, you already, I think, mentioned this as self-awareness. It’s the capacity to listen to understand how you’re influencing others, but also read a room, and this again is like where empathy plays a huge component, and just being able to walk into a room and understand what might be needed, because they’re one of the stories I talk about is one of the women I interviewed, Ayla Schlosser. She was working, she had set up this incredible leadership training program in Rwanda, and she wanted all of our team to feel very egalitarian, and so she was like, “We’re going to make collaborative decision making, and within a few months the team came to her, and they were like, Ayla, thank you for taking our perspective into account, but it is too much, we need some someone to make a decision, we need you to set the vision, and so that’s where this, the discernment around balancing the things that, like, you 100% should be empathetic and compassionate with your team, but that can’t be overextended into people pleasing and being self-sacrificial. Like, there has to be compassion, and it has to be balanced with the ability to still drive things forward. You can be strategic and intuitive, like there’s a number of ways in which these things balance each other out, and more people understand the ways they work together, and the self-awareness to understand, like, oh, I’ve been leaning real heavily into, like, the it is great to have a vision, to be confident, to be strategic and bold, and all of those things, and be encouraging people to drive towards the goal. And when you’re like leaning too heavily into that, like pulling back, checking in with people, listening to their experience, like making sure that these things are balanced, is one of the things that I’ve seen, the best leaders I’ve ever seen and worked with.

Maria Ross  28:25

Yeah, yeah. Well, you can’t leave people without a rudder. I think that’s the thing. And I often say, when I’m talking about the decisiveness pillar, that the leaderly aspect of leadership is knowing when you’ve synthesized and heard enough input to then make a call, yep, and do it swiftly, right. You can’t keep the endless consensus democracy group, because what’s happening there is you’re trying to find the decision that’s going to make everybody happy, and that’s going to be the least uncomfortable for you, and for a lot of people, they’re more uncomfortable with ambiguity than they are with, oh, I might not love this decision, but as long as you, as a leader, can explain why and say, here’s why I made this decision, and I factored in your input, Megan, but here’s why we couldn’t go that way, that’s enough to get most people to disagree but commit, right, but we go into that trap of thinking there’s a perfect decision, and there never is, or there would never be, you know, people would never lay anyone off, they would never have difficult performance reviews, they would never, and that denies, you know, when you’re doing it in terms of that, like difficult performance reviews, you’re actually denying that person an opportunity for growth, you’re denying that person the opportunity to know that they could be more, that they could be better than they are right now, because maybe there’s a desire to improve, but if you don’t share with them that they need to, and how they can never evolve to the next level, and so when you kind. To think about it, it becomes a bit selfish, of like I am only delaying this decision or this conversation because I’m uncomfortable, and that’s where we’ve got to like take the blinders off and go, no, my actions impact and my inactions impact others, right? Yes, so you mentioned one of the stories from the book, and that was actually what I loved the most, was how you brought these all these tactics and these strategies to life in the examples that you gave, so can you share another example that’s maybe one of your favorites from the

Meghan French Dunbar  30:30

book that really stuck with you? I know it’s like asking you to pick your favorite child, but I mean, do you want one that’s not in the book or one that is in the book? I mean, either. I have a really good one that we didn’t put in the book, that I think was more one of the more poignant ones for me, and it was my own, it was my own personal one, so I can speak to it at length, which I won’t. We’ll get to the key points, but so, like I mentioned, I had been driving myself and, like, just exhausting myself to the bone, and I, after launching the company, I hadn’t taken a vacation in like four years, and when, so I, my husband and I decided to finally start having kids. I got pregnant a few weeks later. We went on our first vacation to Belgium. I was like imagining walking around the canals, doing the whole thing, talking about baby names, and a couple days into vacation, I unfortunately lost the pregnancy, and I remember being on the plane on the way home from Brussels, and drafting a note, you know, I had eight employees, and drafting a note to everyone that was saying, like, I have had a family emergency, and I know that I’ve been on vacation, but when I get back, I’m gonna probably need some. It was like a very vague just throwing the blanket term of family emergency down, and I had this like just looking at the screen, and I was like, this just doesn’t feel right. Like, these are the people I spend the majority of my waking hours with. They trust me, I trust them. Like, I don’t want to be like there’s that, like, what do you share and what don’t you? You don’t want to write inappropriate, you don’t want to be like airing your dirty laundry, and there is such a thing as like oversharing, and there is a thing we, we decide that for some reason human emotions aren’t supposed to be allowed in the workplace, with the exception of anger and pride, and so something in my soul was like, this is not right, and so I backtracked and wrote everyone an email said I know that I’m coming home, I land tomorrow, and on Monday I want to, I need an all team meeting, everything is okay with the business, but I need to just talk with everyone about something, and so everyone showed up, and I let them know what had happened, and I cried. I told them about my grief. I answered their questions, and it was the beauty for me of vulnerability, of that transparency and vulnerability. And this is something that we often encourage people to bring to the workplace, but to do it as the leader of the organization felt real taboo. I felt like this, like I am supposed to be the one who always has my stuff together. I’m, I can’t show weakness, like I need, you know, and but I was just like, I can’t, I need to be human right now, and there were things, the beauty of that moment. One, my team was extraordinary. They rallied around me, they set up like buffers around me to be able to take time off. They took all of the stuff that I needed off my plate and protected me while I was recovering from that, but then you see, and this is what you see with the beauty of vulnerability and also authentic leadership, as that my team trusted me more after that, and I could see it, people were coming to me and talking to me about personal issues that they were contending with that were impacting the way that they could show up in the workplace and things that I never would have known had I not modeled this for them, and as a leader, like all information is data that will help you, and to know that, like, one of your teammates is going through a divorce, or like one of your team members is thinking about going to grad school in seven months, and instead of just like ducking out and you being totally blindsided by them quitting, you’re like, “Oh, cool, let’s build you an off ramp, because she was like, “You, I trust you, you trust me, like I want to tell you about this, and I’m not worried you’re.. I’m not like concerned you’re just gonna like dump me, right? We are building, we have a mutually trust-built relationship here, and so that was like the power of watching vulnerability and action for me. It was something that I had talked about a lot, and I expected it of my team members, but then I wouldn’t like give them the gift of my vulnerability myself, and it changed our. Higher team dynamic,

Maria Ross  35:02

that’s amazing. I love that. Well, and it’s also about, like you said, the point of getting your team, and I recognize for some of you listening, maybe that’s not you, maybe you are a more private person, and you don’t want to bring that stuff to work, and that’s that’s cool too, right? As long as you’re being authentic, but the point is, when you do let your guard down in whatever way you’re comfortable with, to show your humanity, it doesn’t make you weaker, it doesn’t take away your credibility as a leader, it builds your credibility as a leader, and this is the paradox that leaders who are a little bit insecure inside, a little bit broken inside, have had poor models in their life, whatever. Don’t can’t wrap their heads around that. This is actually a way to catalyze your team, and to your point about information sharing, that’s the only way you will find out the real scoop of what’s going on. If you want your people to fear you and sugarcoat everything and hide problems and not take risks. Good luck to you as a leader, because you’re never going to innovate, you’re never going to grow. People are not going to be their best selves, they’re going to be looking over their shoulder all the time, and that you know the data. This is the thing I keep going back to, like, you quoted so much research in this book that backed up everything you were saying. The data and the research show us that operating in that way, while you might be able to get maybe short-term compliance and maybe some a quarterly bump for the long haul, you’re not actually going to be reaching the potential of the organization, which you know, people need a selfish reason, you’re not going to get promoted, you’re not going to get your bonus, you’re not going to be seen as a catalyst within the organization. And so this idea that, well, I see, you know, I’ve gotten this on my talks before. Well, what about this leader? What about that leader that is a horrible people leader? And look how well their company is doing. Yeah, you could probably show me lots of examples, but the point is it doesn’t have to be that way, and your book, your research, your conversations, the research and data from many of the folks I featured on the show show you that there’s another path to success. Yeah, so I got, I got tired of justifying the data at one point in a talk, and I said that could work for you. So, now I’ve given you the information, and you have the data, and you know this can work. And we’ve talked about examples. You have to decide what kind of leader you want to be

Meghan French Dunbar  37:32

exactly.

Maria Ross  37:33

Now it’s up to you, right? So that’s what I love about this – is you’re not only talking about these theories, you’re also highlighting these leaders and organizations who’ve made it work for them, and it doesn’t have to be the soul-sucking place that many people dread. So I want you to talk a little bit about customizable workplaces, because a lot of this is about understanding the people component and creating structures and processes and rituals within your organization to support people. What do you mean by customizable workplaces, and why is that so important right now that leaders think in terms of customizable workplaces?

Meghan French Dunbar  38:13

Yeah, this one is it’s like one of those things where you’re, we’ve normalized the traditional model so much that we don’t even realize how harmful it is, and one of the key elements of that is normalizing rigid hierarchical command and control management, where most people on a daily basis, there’s almost 4 billion people in the global workforce, and most of them are going to work every day and being stripped of their autonomy, they’re being told what to do, where to do it, who to do it with, when to do it by, and I mean, when we’re talking about lower levels on the hierarchy, the worse it gets, and people are as autonomy having control and agency in your life as one of our core intrinsic motivators, and when you strip it from people, it’s one of the primary causes of chronic stress and burnout, and so that’s what most of us are dealing with on a daily basis as a result of how the system is built, but then we’re told that it’s an us problem, you just need to like have better time management, or like go to the spa, or take a couple days off, when in reality, like autonomy is one of the core pillars of human dignity, and we, it is being stripped out of the workplace on a daily basis, and so customizable workplaces are the answer to this, and this is workplaces that are actually listening to people’s voices, they are letting people have choice and decision and control over everything, from like benefits packages to what they’re working on, where they’re working, when they’re working, flexible workplaces, and as building workplaces to meet people’s needs rather than building workplaces and expecting everyone to. Mold themselves to one specific way of working, and it is, I mean, the research is bearing out that this is the future of the workplace, that is why we’re seeing a lot of hybrid workplaces, but it also, it is good for our souls, it has also, it is good for business, and it is also good for a number of overlooked potential sources of talent, like parents returning to the workplaces, or people who are in caretaking roles and need some sort of like part-time hybrid work option, or

Maria Ross  40:32

neurodivergent individuals,

Meghan French Dunbar  40:33

exactly, yeah, people who are autoimmune diseases, people with invisible and visible disabilities, people who are formerly incarcerated. There’s so many ways in which customizable workplaces, where if you can trust people first, and this is, I mean, this is really where we get to the foundation of, like, one of the issues with command and control making all the decisions for people, as if you’re disrespecting your people and you’re also showing them that you don’t trust them, it’s like you show them that you don’t trust them until proven otherwise, and you just assume that if you give people freedom, they won’t work and they won’t do a good job, and they’ll slack off, and like they’ll take advantage of the organization. And sure, there’s probably examples where that has happened. Yeah,

Maria Ross  41:19

there’s going to be those outliers, of course, there are, but is that really what you want to optimize to?

Meghan French Dunbar  41:23

Yeah, yeah, and like, again, it’s like the type of leader and organization that you want to be, and the customizable workplaces, I mean, people that are reducing the number of work hours, four day work weeks, stopping days at three, they have the same level of productivity, increased levels of satisfaction, engagement, and retention, and all of those workers are proven to be having better mental and physical health health outcomes outside of the workplace as well. Like, there’s no reason not to do. Yes,

Maria Ross  41:52

and you profile some of these in the book, which is phenomenal. I’m just.. I’m laughing because a few years ago I was listening to an executive at a major software company that many people have heard of, and they were talking about the data that they were being very empathetic to their workforce, but they were also trying to get people back in the office, which I get the pros and cons, right, but the proof point they had around that was that they had done some surveys and they were like, well, productivity dipped between this year, this year, and you know, this x year and y year, and it was like right in the heart of the darkest days of the pandemic, and I’m like, did you maybe think it was because there was a pandemic going on that it didn’t have anything to do with the fact that people were working from home? Right, why don’t, why don’t you try and experiment and do it under sort of quote unquote normal circumstances, and then, but the blame of it on working from home rather than the fact that we were going through a global freaking pandemic just made me laugh, like that, that that was their justification for why you know we have proof that productivity goes down when you’re working from home, like when people had no childcare, when people were worried about their elderly relatives, like when people were worried about their own health, when no one knew what the heck was going on, right? Maybe that contributed to the lack of productivity.

Meghan French Dunbar  43:15

People do not like change, no, they will find any way that they can to confirm their biases and their traditional ways and hold on to all the old ways as long as possible, and yeah, this is also where I see up and coming businesses have such an edge, where I’m like the experience of working for a like garbage workplace that is toxic, cutthroat, overworking you, you have zero autonomy going from that to a workplace that is customizable as supporting your mental health and well-being. Yeah, supporting financial health, like it’s just like it’s very simple common sense. Yeah, as to like when people are like, “Oh, the great resignation, it’s like all these entitled younger employees, and I’m like, no, they’re just a smart time in history where they are just refusing to settle for toxic workplaces, and alternatives exist.

Maria Ross  44:10

Yes,

Meghan French Dunbar  44:11

and when they find them, they stay, and so, like, right.

Maria Ross  44:15

And you, and you can do this in any industry, because I’m gonna, I’m gonna put a link in the show notes to an episode I did with Michelle Feffernan of Equity at Work, she’s a DEIB consultant, but she talks about the fact that she’s starting to work in hourly workplaces like warehouses and operations facilities and places where you’re like, oh, we don’t have to worry about culture here, which a lot of companies think, and they did for this very large global manu apparel manufacturer, they did some experimentation within one of their plants, where they implemented lots of things to increase inclusivity and boost culture and create connection. In and belonging, and all the things, and that plant is outperforming all the other global plants for this organization combined, to the point that they’re like, yes, roll it out to all of them, and the justification is like, oh well, they’re hourly workers, we don’t have to worry, they’re replaceable, maybe there don’t have to be replaceable, right? Maybe they could be there for life, like if you treat them right, and you create a system around them that’s not just based on this is the way we’ve always done it, and you actually invest that extra time. They were getting it back, they were getting like the measurable ROI from it, and they saw it, they were like, yes, the pilot has worked. We want to do this everywhere in a place where many other companies would say, you know, whether it’s the restaurant business or hospitality or whatever, where it’s like, oh, hourly workers, they just come and go, we don’t have to worry about them. So there’s there’s these little bright spots around the world of different companies and different people understanding that you can break the model just like you’re proposing in your work.

Meghan French Dunbar  46:03

Yes, my Torani syrups. If you’ve ever had a flavored latte, you’ve had Torani syrups. Love Tourani. They invented the flavored latte, 100 year old company, and they are one of the largest manufacturers in the Bay Area right now. They invest intentionally in their people’s financial health and well-being, people’s shared success, so employee ownership, profit distribution, all the incredible things that build a mutual win-win company, investing in people’s continued growth and learning, and in people’s autonomy. Those four things they’ve grown over 20% annually, year over year, for 34 years in a row, and are on track to be a billion dollar company in the next three years after starting as a million dollar company 34 years ago. They double in size on average every three and a half years, because they invest in their people, because they don’t treat hourly workers as replaceable. Yes, and their tenure rates, their retention rates, like it is there through the roof, and it’s like it’s all the data is there. Yeah, one of my favorite case studies in the country is

Maria Ross  47:12

that the company in the book that you profile that actually went back and did research about what impacts employee well-being, and finding that one of the biggest impacts to employee well billing was debt

Meghan French Dunbar  47:21

that was not that because the Impact Finance Center in Denver, which is one of my favorite minds.

Maria Ross  47:29

Can you tell that story quickly?

Meghan French Dunbar  47:30

Oh my gosh, Steph Gripney, Dr. Steph Gripney Impact Finance Center. So she essentially said, as a someone who is running an organization right now, my goal is that every single person on my team successfully makes it back into the middle class, and what do we need to do that, and so the key drivers of that, home ownership, getting rid of debt and having a living wage, and so she has examples where her team members didn’t have someone who could co-sign or didn’t have the person that would be able to provide enough, like collateral work. Yep, and so she personally went ahead and co-signed on people’s homes and helped people get their mortgages. And then she.. this was the practice that, like, I went to.. and I was..

Maria Ross  48:16

this like Zen level..

Meghan French Dunbar  48:17

like, I was like, “Can you repeat that? Because she went to all of her employees and said, “Tell me about your debt, your student debt, your whatever debt you have. Tell me about all your debt, and what the percentage is like. What are the interest rates on everything? She consolidated all of that debt, took it to her investors, and said, “Hey, who wants to refinance this at a much lower rate? And they, her investors said, “Oh, absolutely, they consolidated and refinanced all of her team members’ debt, and so, like, saving them 1000s of dollars in interest a month, and then she found a way, again going back to her investors, to say, ‘Here’s what, instead of a living wage, I want to pay a thriving wage, and so there’s a minimum wage, which very rarely covers our basic needs, right, living or minimum wage, and then thriving wage. She was like, I want people to not be able to own a home, go on a vacation, eat out two times a week, like she came up with all these markers of what a thriving life would be, and now pays everyone on her team a thriving wage, which she completely made up, so that everyone on her team can be firmly in the middle class and on their way to building wealth, like

Maria Ross  49:26

me, and so many leaders, so many leaders would say that’s not my problem, but like I bet you her attrition costs were zero, right?

Meghan French Dunbar  49:36

Like, if I had worked for that woman in college, I would never leave for that woman, like now. I like, I like, I would, I would run through a plate glass woman window for that woman, like,

Maria Ross  49:46

I like exactly right. And the proof is in the growth, the proof is in, in all the other, all the other metrics and KPIs you want to look at. And this is the thing I love about this, Megan, because this is about, like, even. When I talk about the leadership paradigm, I feel like you’re talking about the organizational paradigm, the workplace paradigm, whatever paradigm we’re trying to break. They’re all constructs of humans, they’re not laws of physics that we just have to accept. And so we made them, we can break them.

Meghan French Dunbar  50:17

Yes, and we saw this during Covid, yeah. Overnight, we were like, oh, we can change all of the systems and structures of society, right? Like, flip, flip, and then we decided to try to get them all back, even though, yeah,

Maria Ross  50:30

we snapped that was all that fear based, yeah

Meghan French Dunbar  50:31

But, like, it doesn’t, it is not a foregone conclusion.

Maria Ross  50:35

No, it’s not, because we can make them whatever we want, right? There’s no law of gravity that’s tying us to these models. I just want to leave off with a passage that you wrote in the section from assimilated leadership to authentic leadership, because I just, I loved this again, kind of speaking to the model at the heart of all this is the reality that the more of us who stand up and choose a better path, the harder it is for harmful business practices to continue. Every time we stand in our truth and refuse to abandon ourselves, we chip away at the harmful layers that encrust the business world. We also model to others that they can stand in their authenticity too, helping to tear down patriarchal expectations for how women should behave inside and outside the workplace, you never know who’s watching or what impact your actions might have. Slowly but surely, though, as more of us refuse to accept the status quo, we shift what’s considered acceptable and how business is done. We feel more aligned, happier, and healthier as we do so, and we experience better results to boot.

Meghan French Dunbar  51:44

I wrote that

Maria Ross  51:45

you wrote that.

Meghan French Dunbar  51:46

That’s pretty good,

Maria Ross  51:47

girl. No, I mean, this is the point about why there’s people like you, there’s people like me, there’s people like hundreds of others we know that are doing tangential work to this, is that if enough voices provide support and cheerleading, and also like your book, practical ways to get there. We can chip away at this. This is not insurmountable. So, what’s your last gem you want to share with us based on that? What’s your last little motivational nugget you might have?

Meghan French Dunbar  52:18

I mean, I know that this is something that you talk about a lot, and so it’s nothing new, but the connection between how you take care of yourself and treat yourself and your ability to show up as your best self cannot be understated, and a huge part of that is having boundaries as prioritizing the right things, as just paying attention to the basics, and also a huge thing that I felt real, real weird about for a while, but is cultivating your own joy, and this is something that gets subsumed, especially, I mean, again, to generalize, but for women, for moms, for there’s like this, if you’re a working mom, it’s like, if I’m not taking care of everyone and everything, then I should be working, and if I’m not working, then I should be doing something, like, there’s this right, I, it is a quote luxury, or it is, you feel like selfish, or like you’re doing something wrong, or you feel guilty for just doing things that make you happy, and if you need research, there is research around this, but the more that you access your joy, the more you can show up as your highest and best self, and if you need another reason to do it, besides just it makes you frickin happy, there are a lot of reasons to do it, but that was a disconnect that I was having for a long time, and the more that I’ve been able to just unashamedly embrace things that make me really freaking happy. The better my work becomes, and the better my relationships with the people who matter become to me as well. I love

Maria Ross  53:52

it. I love it. Well, thank you so much. I, we could talk for another five hours, but we gotta go. So, thank you so much for your time today, your insights. Thank you for this book. It’s called This Isn’t Working by Megan French Dunbar. Thank you so much for being with us today.

Meghan French Dunbar  54:08

Thank you. Your work is incredible. I’m so, so grateful.

Maria Ross  54:12

And thank you, everyone, for listening to another episode of The Empathy Edge Podcast. If you like what you heard, you know what to do. Please rate, review, and share it with a friend or a colleague, and until next time, please remember that cash flow, creativity, and compassion are not mutually exclusive. Take care, and be kind. For more on how to achieve radical success through empathy, visit The Empathy edge.com There you can listen to past episodes, access show notes and free resources. Book me for a keynote or workshop, and sign up for our email list to get new episodes, insights, news, and events. Please follow me on Instagram at Red Slice Maria. Never forget, empathy is your superpower. Use it to make your work and the world a better place.

Cash flow, creativity, and compassion are not mutually exclusive™

Robert Coleman, Ph.D: Only 14% Get Empathy Training — and It’s Costing You Everything

The data proving empathy is smart business has always been there, it’s all we talk about here – but now it’s bigger, broader, and more impossible to ignore than ever. Dr. Robert Coleman is Director of Research and Thought Leadership at Dale Carnegie and Associates, where he leads ongoing research into the issues facing leaders, employees, and organizations worldwide. He comes bearing serious receipts in the form of Dale Carnegie’s white paper, The Power of Empathy: A Key Soft Skill for the Future of Work. Now in its third consecutive year of global research with roughly 4,000 respondents. This isn’t a one-off survey. This is an ongoing comparative study that is building an airtight case for empathy as a core business strategy.

Robert walks us through what the data actually shows –  and it is compelling. Employees in high-empathy workplaces dramatically outperform those in low-empathy ones on retention, satisfaction, and goal achievement. Teams in high-empathy organizations are significantly more likely to meet and exceed their targets. And here’s the stat that stopped me cold: only 14% of employees say they’ve received training specifically focused on empathy, despite its proven link to performance and retention. Not because employees don’t want it, they are craving it. It’s the interpersonal skills they know matter most. And yet companies continue to underinvest. We dive deep into the data together and then pull back out to make sense of what it means for your organization and why you need to pay attention right now.

To access the episode transcript, please scroll down below.

Listen in for…

  • How one interaction can shape someone’s view of your organization.
  • Why roll fit should be addressed from the front end, and not assumed to be fixed later.
  • Statistics around empathy as a retention and job satisfaction driver.
  • Why accountability is important for engagement at all levels.

“Without empathy, emotional intelligence loses its effectiveness, because empathy makes it actionable. It’s how people experience it, and it is that action piece that transforms emotional awareness into those meaningful leadership outcomes that people are looking for.” —  Robert Coleman, Ph.D

About Robert Coleman, Ph.D., Director of Research and Thought Leadership, Dale Carnegie

Robert A. Coleman, Ph.D., is the director of research and thought leadership for Dale Carnegie and Associates, where he is responsible for ongoing research into current issues facing leaders, employees, and organizations worldwide.

Connect with Robert:

Dale Carnegie & Associates: dalecarnegie.com 

LinkedIn: linkedin.com/in/robertcoleman5 

Dale Carnegie White Paper: The Power of Empathy: A Key Soft Skill for the Future of Work: https://www.dalecarnegie.com/en/state-of-organizational-health

Connect with Maria:

Get Maria’s books: Red-Slice.com/books

Hire Maria to speak: Red-Slice.com/Speaker-Maria-Ross

Take the LinkedIn Learning Courses! Leading with Empathy and Balancing Empathy, Accountability, and Results as a Leader 

LinkedIn: Maria Ross

Instagram: @redslicemaria

Facebook: Red Slice

FULL TRANSCRIPT:

Maria Ross 

Welcome to the empathy edge podcast, the show that proves why cash flow, creativity and compassion are not mutually exclusive. I’m your host, Maria Ross, I’m a speaker, author, mom, facilitator and empathy advocate. And here you’ll meet trailblazing leaders and executives, authors and experts who embrace empathy to achieve radical success. We discuss all facets of empathy, from trends and research to the future of work to how to heal societal divisions and collaborate more effectively. Our goal is to redefine success and prove that empathy isn’t just good for society. It’s great for business. The data proving empathy is smart. Business has always been there. It’s all we talk about around here, but now it’s bigger, broader and more impossible to ignore than ever. My guest today is Dr Robert Coleman, Director of Research and thought leadership at Dale Carnegie and Associates, where he leads ongoing research into the issues facing leaders, employees and organizations worldwide. He comes bearing serious receipts in the form of Dale Carnegie’s white paper, the power of empathy, a key soft skill for the future of work. Now in its third consecutive year of global research with roughly 4000 respondents. This isn’t a one off survey. This is an ongoing comparative study that’s building an airtight case for empathy as a core business strategy. Today, Robert walks us through what the data actually shows, and it’s pretty compelling. Employees in high empathy workplaces dramatically outperform those in low empathy ones on retention, satisfaction and goal achievement. Teams in high empathy organizations are significantly more likely to meet and exceed their targets. And here’s the stat that stopped me cold, only 14% of employees say they’ve received training specifically focused on empathy, despite its proven link to performance and retention, not because employees don’t want it. They’re craving it. It’s the interpersonal skills they know matter most. And yet, companies continue to under invest to miss the opportunity. We dive deep into the data together and then pull back out to make sense of what it means for your organization and why you need to pay attention right now, if you’ve ever needed hard data to make the case for empathy in your organization, consider this your latest refresh of ammunition. Take a listen. Welcome Robert Coleman to the empathy edge podcast. I am so excited to talk data and ROI with you around empathy. You are, as we heard in the bio that we and the intro, you are the Director of Research and thought leadership at Dale Carnegie. So tell us a little bit about your passion for this work of researching what makes leaders and organizations Great?

Dr. Robert Coleman  03:02

Yeah, I think it’s probably even broader than that. It’s just an it’s an interest in behaviors and actions and the psychology behind why people do what they do. So, I mean, I can get just as involved in this, if I’m people watching sitting someplace, as diving into the data, you know, behind specific, you know, topics, workplace topics. And it’s just something that, you know, we all have feelings, we all have visions, and we all have experiences of workplaces past, present and future. And it’s one of those things when we can along with emotion. Emotion certainly plays part of it. But when you can put the data alongside that, and you can either confirm or draw, you know, insight you didn’t realize before, or actually change your whole perspective about, you know, maybe what you have thought you were witnessing or what you see, but it’s something completely different that comes behind it. So I love that, that whole idea of discovery,

Maria Ross  03:55

yeah,

Dr. Robert Coleman  03:56

that just comes from high quality data analysis.

Maria Ross  03:58

I love that. And, you know, that’s where I started with this empathy work was just trying to convince the skeptics that there was a business case for empathy at work, even though we know, as human beings, we thrive in environments where we’re seen, heard and valued. But for some people, they just need the data to understand how it’s actually going to benefit them and benefit their bottom line. And even if they’re embracing it for selfish reasons, it still benefits everybody. So, you know, the rising tide lifts all boats, as they say.

Dr. Robert Coleman  04:26

It’s interesting, because we can have that conversation. You could say exactly what you just said right there in a personal conversation with probably most of leaders out there, and everybody would agree with you. But then when you transfer that to the business sense, and once you walk in the door or through the gate. It’s almost like it, you know, I think something like 37% of leaders don’t think it has a place in the workplace, 100%

Maria Ross  04:47

Yeah.

Dr. Robert Coleman  04:47

But you could take a lot of those people and they would say, yeah, absolutely, in our personal lives they should. And there’s a disconnect. And you know what that goes back to? I mean, we can, that’s probably a whole nother podcast. You. Know, it’s just something I think that’s not taught either in

Maria Ross  05:02

right?

Dr. Robert Coleman  05:02

I don’t think business schools traditionally teach that either as being a, you know, an underlying foundation,

Maria Ross  05:08

yeah. I mean, they’re starting to, which is great. I know I’ve guest lectured at some organizations, some universities and colleges that are actually creating management courses around leading with heart, leading with humanity, leading with empathy. I’m like, Yay, finally, but yeah, you’re absolutely right. And for me, and this is what I’ll be eager to hear about the data and your analysis of it, but for a lot of the work that I do, it’s about people just misunderstanding what we mean by empathy, right? And I always make this joke when I present that to skeptical leaders, that it doesn’t mean you have to be crying on the floor with your employees, like that’s not what we’re talking about. So let’s get to it. Let’s get to the study that Carnegie ran, I believe, in May 2025, how was the study conducted?

Dr. Robert Coleman  05:50

So it’s a global study. We run it, you know, every year, and finally, I’ve been here, I’m going on little over two years, and so it was a development to get to that point. But right now, we have this global study across a number of workplace topics, and one being empathy, that will run each year, which also allows to get trend data. But it’s we run all, you know, all the regions, there’s close to 4000 respondents each year. So we’re going on now something after this being the third year, you know, around 11,000 12,000 respondents in this year over year, not year of year, but, you know, cumulative, so right, running about 4000 a year. And it really, you know, it’s across it includes leaders, includes managers, individual contributors, the front line. It, you know, it’s obviously across genders, it’s company sizes, across age groups. And it also is by work location as well. You know, whether on site hybrid or, you know, we’re able to parse that out and fully remote. And so many other, you know, there’s, there’s so much more behind it as well. But this is something that we’re now in the third year of of running where, you know, we put an annual report out this think January on the state of organizational health, and empathy was one of those key topics in that. And it it’s a big report, but it’s report filled with data. It’s not a hard read. You can look through it and get that information right for your region or your you know or globally, and use that as a benchmark and just kind of see where everything is. And empathy plays a big role in that is a foundational element.

Maria Ross  07:24

I love that

Dr. Robert Coleman  07:25

that’s the you know, each what we’re running each year, and we’re adding countries as we go and but it’s a representative sample.

Maria Ross  07:33

Great, great. So one of the findings that you found was that empathy is a strategic capability, which, amen, I’ve been saying that for years, and it’s also a central pillar of emotional intelligence. It underpins resilience, collaboration, trust, all those things. Can you tell us a little bit about what the report revealed about that, and how is empathy the underpinning of that?

Dr. Robert Coleman  07:54

Well, you know, empathy is one of the, you know, one of the pillars of emotional intelligence, and as I mentioned in the report, but you know, what makes it so, you know, I guess, so impactful is, you know, when you think about, I’ll back up a minute. You know, where emotional intelligence would be, things like that include self awareness, self regulation, motivation, social skills. And, you know, at the heart of that, you know, empathy. And I guess, what does make that so impactful when you consider all the other things that emotional intelligence entails is that without empathy, you know, emotional intelligence really loses its effectiveness, because empathy is what makes it really actionable. It kind of, you know, it’s how people experience it, and it really is that action piece that really transforms, you know, I’d say really transforms emotional awareness into those meaningful leadership outcomes that people are looking for. So, you know, it just, it brings it to life. I think it’s that component that brings that emotional intelligence to

Maria Ross  08:53

life. Yeah, yeah, absolutely. Another great finding that I noted was that, and we’ve seen other reports on this about employees experiencing their organization through their direct leaders, their direct managers. But that experience creates a brand perception, if you will, of the organization as a whole. So can you talk a little bit about that, about how, how that demonstrates, you know, the experiences someone’s having with one person, one leader, one manager in their organization, can color their whole perception and experience of of the company at large.

Dr. Robert Coleman  09:29

Yeah, it’s interesting, because you know that leader, even at that local level, you know, no matter how large or small your company is, that that one interaction can shape the entire view of how your company is. You know what your company’s up and at an empathetic company, whether it’s part of your culture, whether you don’t value it or not. So it what? What’s interesting about that is, like you said, you can have one misaligned leader, and you can strategize. You could put empathy on paper. You could write down all these things that you want to do, and you can put. Posted on your bulletin board, but you could have that one misaligned leader that changes, you know, obviously, we know there’s micro cultures within, you know, the macro cultures, but

Maria Ross  10:09

Right?

Dr. Robert Coleman  10:09

But it really has an impact on, and this is the piece that’s really important, is it’s not just being with empathy, not just being a feel good, you know. Topic is that really has an impact on retention, job satisfaction, employee engagement, ultimately, innovation. How much am I engaging with this company, or am I just here? So anybody with direct reports or, and I’ll even take this further, you know, you think of a team, a group of people that my family’s all blue collar, from blue collar, you know, signs and, you know, we’re never in the leadership space, and we’re always, you know, the doing the work, I guess, the ones being led, right? The individual contributors,

Maria Ross  10:49

yeah,

Dr. Robert Coleman  10:50

but there’s leaders among them as well. When everybody, when nobody else is around, and you need have a question, Who are you going to in that group? And that person is a leader as well. So I think, as you know, we’ll just back up and kind of bring this all back together. Is that one interaction, that person who is looked up to, whether it’s positional leadership or just, you know, somebody that’s in a position where people look up to them, and if that interaction isn’t, I guess if it’s less than desirable, we’ll put it that way. If that empathy is not there, or they get a sense that, you know, you don’t care, or my opinions just don’t matter, all of a sudden, that’s a proxy for the entire organization. Well, it must not be something that we care about as a company, and that even you mentioned brand. You know, that even goes further, because now the customers are feeling that eventually, too,

Maria Ross  11:47

yeah,

Dr. Robert Coleman  11:47

well, it’s just

Maria Ross  11:48

like, you know, I used to do brand strategy work for many years. And it’s, it’s, you know, one negative experience with one customer service rep can kill your reputation in a second. And the same holds true internally, you know. And I wanted to just read this stat from the report. If people can view their leaders as empathetic, they can view the organization as sort of having their back and a place they want to be like, just to put it in layman’s terms, right? Yet, just 27% strongly agree their leader cares about them as a person, and only 21% feel their leader cares about how life outside work affects their role, creating a leadership empathy gap. So it’s like, yes, it’s important. Yes, it’s going to shape the experience. Yes, the organization at large, like you said, might have the pretty posters on the wall and the really nicely crafted mission and vision statement, but if that day to day experience with that manager, and this is where I get to in terms of toxic rock stars within an organization. If you’re not willing to have the conversation to either upskill that leader or let them go, you’re doing damage to so many more people. It’s a ripple effect within the organization.

Dr. Robert Coleman  12:57

Yeah, absolutely. And you’re talking somewhat about role fit as well, right? And that’s something that I don’t think that’s addressed. Is enough in the front end. I think we expect training, and we expect things later to overcome these things. And that one toxic leader, yes, it might be fine in the age of a speed the other thing I wanted to mention, in the age of speed and efficiency, are we empowering or giving, you know, we talk about leaders, and we want to be clear, we’re really talking about everybody from the C suite through managers and supervisors and people you know that are, you know, closer, much closer to the front lines? Are we giving them the ability to they have the time, and do they have the power to just stop for a minute and pause and maybe treat somebody or enter a situation with empathy, instead of speed and efficiency in a production. So that, I think that’s the disconnect, and I think that’s where that’s where it gets it can go from a great idea to something you really want to do to maybe losing out on the action side, just because we might talk about it in something great, but at the bottom line, if we’re still measuring output all day, is our primary board,

Maria Ross  14:09

absolutely. And it’s expensive to replace workers. I mean, again, maybe there’s some workers you do want to replace, I don’t know, but it’s expensive to replace and hire and get people up to speed. And you know, when you lose that momentum continuously, you can never compete well in the market. And so I’d love if you can share some of the statistics around statistics around empathy as a powerful retention and job satisfaction driver, what happens in low empathy workplaces, and what did you find in the high empathy workplaces?

Dr. Robert Coleman  14:40

So, so in those in those companies that were more hot high had high empathy cultures were perceived as high empathy cultures, because that’s what we’re talking about people, right? See them being high empathy cultures, 60, I think 67% reported a high intent to stay with that company, whereas those in compared to those in low empathy cultures. Perceived low empathy cultures only was only 4.7%

Maria Ross  15:03

Wow.

Dr. Robert Coleman  15:03

So basically, that means that those in higher high empathy cultures reported almost a 14x you know, times greater intent to stay than those in low empathy cultures. And you know, what’s interesting about that is those numbers, you could talk about it the other way, those in low empathy cultures, those numbers just flipped right. Yeah. People,

Maria Ross  15:24

yeah. I think it was 64.1% of employees in low empathy cultures reported an intent to stay or a low intent to stay.

Dr. Robert Coleman  15:34

Low intent, yeah, you have it right there. Great,

Maria Ross  15:37

yeah, yeah.

Dr. Robert Coleman  15:38

So you know that that’s huge. And when you consider, you know, take sherm’s numbers to 50 to 200% of replacing somebody, you know, the cost of replacing somebody, yeah, you know. And those are, those are people with the intent, you know, high intent, low intent, to stay. But you just mentioned a few minutes ago about, well, maybe, you know, we should consider, or some should consider getting rid of, maybe some of those leaders that don’t fit, but what happens about the employees that are choosing to leave as well? I mean, that’s certainly part equation, and not because maybe they’re not, they don’t have high empathy or low empathy themselves, but because they’re not treated with low so it’s not just a one person that one person can cost you so much that, I mean, that comes down. We always talk ROI, ROI, ROI about the numbers. So if you could just retain more of those employees, that’s a huge impact to the bottom line. And and those numbers that you’re talking about are not, they’re not overall turnover numbers or anything like that. Those that’s the specific, you know, in the model that was running, that’s the specific impact of empathy on turnover alone.

Maria Ross  16:45

Yeah, it’s

Dr. Robert Coleman  16:47

huge.

Maria Ross  16:47

It’s huge. So I want to talk about one of my favorite topics, because that’s what my second empathy book was about. Was balancing empathy with accountability and performance, right? So empathy without accountability is a daycare. Accountability without empathy is a prison camp, right? So, so tell me about the numbers behind that. You found that proved that when empathy, while empathy improves trust and engagement, that it’s more effective when it’s paired with clear expectations and accountability.

Dr. Robert Coleman  17:20

Yeah, the accountability in our study was, again, I’m going to think back to this when I think there was something like 32% but was that right? So strongly agreed that there was accountability in their organization, which is low on its own. I mean, you just take accountability on its own, right, right? But you know, when you, when you pair that, would that be, let’s, let’s take a company that says, All right, we’re focused on accountability. Now, we’re, we’re, we’re an accountability, you know, organization, well, well, that’s great, except for the fact that you really can become very coarse, very directive. You’re always, you know, you’re always giving directions. You’re not allowing people to, you know, I guess, share ideas and those kind of things. So if you I don’t, I would say the accountability side. I think more most companies just lean that direction already. And you might have found that, in your book, accountability is pretty easy to do because it’s easy to micromanage. That’s a default, right? It’s easy to give direct

Maria Ross  18:18

Yeah,

Maria Ross  18:18

it works for the short term, but not for the long term. Yeah,

Dr. Robert Coleman  18:21

right, right. But that’s where I think most companies have, have anchored traditionally, is in that accountability phase, which is why empathy has such a hard time trying to get break in. Because, yeah, used to doing that, those two together, but, you know, the empathy side of it, if you have that alone, like you said, you mentioned, I think your daycare, that’s, I mean, it’s a great, great phrase, because it is, it becomes, maybe it’s a fun place to work for a while, and everybody feel good. Yeah, you’re listening and sharing stories all day long, but, but nothing gets done and without the accountability. You know, it might sound great to work in a company full of empathy, but there’s no purpose right there either.

Maria Ross  19:01

Well, and, yeah, and my work is all about that those two things can coexist. They’re not polar opposites, right? The idea of holding someone accountable with empathy by, you know, seeing what they need. How can you support them? How can you get them to the level you need them to be, versus lowering the bar for them, right? What do they need? What’s going on for them? What skills are they missing? What, you know, maybe it’s a, maybe it’s a neurodivergence issue, like, maybe it’s a, it’s a, you know, overwhelm or stress issue, whatever it is, it’s solving for that with the ultimate goal of getting the person to perform and thrive. Not just like you said, not just feel good.

Dr. Robert Coleman  19:42

No, it’s the need to you have to perform. You have to perform. But alongside with that, you need that humanity piece as well. And that’s, that’s the balance of both sides.

Maria Ross  19:54

Yeah,

Dr. Robert Coleman  19:54

I would say, if you could ask organizations, that would probably obviously, you know, or accountability is the. Way we want to go, because we can drive bigger numbers,

Maria Ross  20:02

right

Dr. Robert Coleman  20:02

But if you look at the other side of that equation with, you know, the the interpersonal skills in the, you know, the workforce, that’s where the empathy plays. Empathy plays a huge role with that. So there’s a balance between the two where they need to meet in the middle, and one that’s out of balance will definitely be felt by your workforce,

Maria Ross  20:19

for sure. And nobody said that accountability has to be punitive, like we always look at accountability as like a bad thing, like someone’s in trouble, right? Accountability just means I know my role, and I know what I’m here to contribute, and I’m going to honor that, I’m going to commit to, that I’m going to I’m going to take responsibility and ownership for that. It doesn’t have to mean I’m in trouble or I broke the rules, or, you know, again, I’m being punished for something, and I don’t know where in our culture, we started equating, you know, hold someone accountable with punish them. It’s simply just clarity of expectations and roles and outcomes. Well,

Dr. Robert Coleman  20:55

what’s interesting about that is not in it’s not in that white paper or anything, but our it’s just part of the data we collect. And one thing that popped into mind as you were mentioning that was even leaders. When you ask, I have a clear understanding of my role in the organization, it’s a low number of even leaders, where so many people are unsure about their about their their role. And when you think about that, when it comes to being accountable, if I’m not sure, especially in the leadership position, if I’m not sure about what it actually is I’m supposed to be doing, maybe no fault of mine, but maybe the communication is not great. Maybe telephone game has got to me and I don’t know what’s going on, or it’s contradicts something I was told three days ago, if I’m not really sure, a lot of them will disengage themselves. So So that leads to leader disengagement, because who wants it should be it shouldn’t be an issue. But let’s be honest, who wants to be the leader in the C suite, or wherever on the C level that walks into the meeting says, Look, I’ve been working. I’ve been here eight months. I don’t know what we’re doing, right? So right comes silent,

Maria Ross  22:03

yeah,

Dr. Robert Coleman  22:03

and it just, it trickles down. So it’s hard to be accountable for things. Yeah, it’s almost like that you think about quiet quitting, or I would think of it more of this stage of like, just that quietly disengaging, but yeah,

Maria Ross  22:16

yeah,

Dr. Robert Coleman  22:16

which is also a cost at that point, right?

Maria Ross  22:18

right

Dr. Robert Coleman  22:19

But without being accountable. You know, two sides of that, it’s hard to be accountable for something you don’t truly understand what it’s supposed to be. And I’m not even, yeah, I’m not sure what accountability looks like if I don’t understand the clear goals of our company.

Maria Ross  22:34

Yeah,

Dr. Robert Coleman  22:34

and I could understand those better if I had a culture of empathy, where I was able to come out and have that conversation without fear of whatever, because I’m part of the conversation, and yeah, we care about others,

Maria Ross  22:47

amen. I mean, clarity is one of my five pillars of being an effective and empathetic leader, and it’s because of exactly what you said. You can’t hold someone accountable to an expectation you haven’t clearly set, and that’s no one’s fault, but it’s, it’s sort of like getting in the car and telling someone to drive, but not telling them where you want them to drive to. So it’s like, yeah, I can drive, I can drive you around town. I could drive you to, you know, to Texas and back. I could drive you to the store. But where, where are we going, right? And, and I love the point you made about who wants to be the person that’s going to say, you know, and you have to be really brave to say, Do we even know where our car is going right now? And it’s those leaders that actually, you know, ask the question and get the clarity, and everyone else is like, thank you.

Dr. Robert Coleman  23:39

Yeah,

Maria Ross  23:39

and that’s

Dr. Robert Coleman  23:40

For sure there are others that feel that way,

Maria Ross  23:42

right and then that and that. The reason I call that empathy, it’s because you’re taking somebody out of fear and anxiety into movement that is empathetic to do that for somebody, it’s not empathetic to keep someone in limbo or in fear or in I don’t know what’s happening next. I don’t I don’t even know which next right step to take that doesn’t feel good to anyone. So I love that you brought that up. Okay? I wanted to talk about, you know, again, the macro, what this whole show is about, what all my work is about, is that empathy improves team outcomes and business results. And you had a finding that said, each incremental increase in perceived organizational empathy makes teams 11% more likely to meet goals and 21% more likely to exceed them. How did you measure that?

Dr. Robert Coleman  24:33

It’s so so we obviously collect team team data on that as well, and then we you go into the statistics behind all that, not to get all nerdy and everything, but, but you can run some, you know, binomial lend, the logistic regressions, and just depends how you break the data out. There’s so many ways that you could do that. So it really comes down to, you know, running, running that stuff behind the scenes, between those groups, and breaking those groups out, and then seeing where they compare in how they. How they reported achieving their goals over the past year.

Maria Ross  25:04

Could you share how you asked those questions? What were the questions you asked to get to that

Dr. Robert Coleman  25:10

so, so the team goals portion, that the team portion, was one, you know, obviously they work as part of a team, or they’re, they’re, you know, they don’t answer those. So if they work as part of a team is, you know what, what types of things you know whether they, their team, exceeded, met failed goals. I’m just going to do this as kind of a broad overview, you know, also had them added some qualitative, you know, collection behind that of, okay, well, if, if you’ve exceeded your goals, you know what, what were the bet, biggest things that helped you achieve those goals, and if you failed, what were the biggest hurdles, or the things that were in your way? So trying to get a broad understanding, but I say broad with many questions around it, but, but then a deeper understanding of that as well. And then, of course, if you go back to the data side mentioned in the introduction, it’s we collect so many different levels of data, we’re able to parse that out, you know, in many ways.

Maria Ross  26:07

and so was it the delta between the groups that claimed, and I don’t know how they self assessed whether their organization or their leader was empathetic or wasn’t, but was that where the percentages came from? Was mapping that those answers to, were they part of the empathetic leader group or the non empathetic leader group? Is that how that happened?

Dr. Robert Coleman  26:26

Yeah, that’s another, another layer of that as well. Right? Of those that were working either in the one the cultures of low empathy, because there’s different aspects of culture that we have empathy in the culture where we collect as well and are able, you know that that empathy topic has several dimensions under it.

Dr. Robert Coleman  26:42

You know, there’s a personal empathy side. There’s an organizational culture, you know, the perceived empathy of the organization. So then it’s breaking that out as well with that data. So you can, you know, parse that out in a way that, you know, very insightful. I’ll be honest with you. I mean, we could assume, okay, people in high empathy environments more likely to meet their goals, but, but when you see those numbers, maybe the differences, yeah, there’s a big gap. I mean, 21% and I think what was the other one for 14%

Maria Ross  27:14

it was 21% versus 11%, oh I’m sorry

Dr. Robert Coleman  27:17

okay,

Maria Ross  27:17

no empathy makes teams 11% more likely to meet goals and 21% more likely to exceed them. So take that. When you take that together, that’s what 32% are meeting or exceeding. Yeah,

Dr. Robert Coleman  27:29

yeah, yeah, absolutely. I would look at it this way though. We you know, you either failed to meet goals as a team, you met goals, or you exceeded goals. The expectation is that you’re going to meet goals. So I wouldn’t even look at that as a big win, like we met goals great, because you’re expected to do that. Yes, it’s a win.

Maria Ross  27:47

Yeah,

Dr. Robert Coleman  27:48

right, but, but we’re expected to do that,

Maria Ross  27:51

right?

Dr. Robert Coleman  27:51

But you look at those numbers, and it was 11 and 21 11% more likely for every increase in empathy, and 11% more likely to meet goals, and 21% more likely to exceed goals. And it might not be intuitive. It doesn’t. It seems kind of counterintuitive, intuitive when you look at those numbers, because you would think, well, wouldn’t it be higher to meet them first and then fall off? But what those numbers show is when empathy increases by a point, it has a huge impact on the on exceeding goals, on the those people that want to achieve, who want to feel part of something. And that’s why that middle number is lower than the higher number. It’s not that we skipped over it in the analysis or anything and we got them backwards. It’s that when you increase empathy by a point, it has a big impact on how people show up and come to work. So it went from we failed goals. It can take you from failing goals to exceeding goals, and you might skip right through the Met. Yeah. So those that nuance behind those numbers was something I think was a part of the white paper. I think it was in there, but, yeah, it’d be hard to ask.

Maria Ross  29:00

I’m curious if you can share how you got them to measure what a point improvement in empathy looks like.

Dr. Robert Coleman  29:07

Well, the point in empathy is, you know, whatever the scale we use to measure it.

Maria Ross  29:12

Ah, okay,

Dr. Robert Coleman  29:12

right. So if you’re using whatever scale you’re using for every increase, so I’ll just take a simple example. Yeah, you’re using a scale of one to seven of low to high, one to seven or one to 10. Let’s just say one to 10.

Maria Ross  29:25

Oh, the people between five and six, that was even just that one, if you were Yeah. So if you went from fives versus sixes,

Dr. Robert Coleman  29:33

right?

Maria Ross  29:34

Okay, got it,

Dr. Robert Coleman  29:35

yep, if you could get somebody to go from, you know, mildly to, you know, just that next one, yeah, that one point in measurement increase that resulted in that 21%

Maria Ross  29:47

it’s pretty telling. I mean, it’s pretty telling, all right, I need to ask you, before we run out of time, I need to ask you about the one that basically justifies my existence, which is empathy in training. Meaning, right? So empathy is underdeveloped despite its impact. First of all, do you have a theory on why, or was that actually not part of the What’s your theory on why? Why is it underdeveloped?

Dr. Robert Coleman  30:11

Of why it’s underdeveloped because it’s not seen. I mean, I met when, I’ll go back earlier, 37% of leaders don’t think it has a place in the workplace. And if you don’t think it has, if you don’t think it has a place, or you don’t see it as important, you’re not going to invest in it.

Maria Ross  30:23

No, exactly,

Dr. Robert Coleman  30:25

not going to get trained.

Maria Ross  30:25

So I want, I want to just talk about these numbers. Only 22% of employees report receiving emotional intelligence training in the past three years. Just 14% say they have received training specifically focused on empathy, despite its proven link to performance and retention. So there’s a huge opportunity here that organizations are missing to catalyze results. And did you get the sense, I know, that some of this was quantitative and somewhat of it was qualitative, but did you get the sense that employees were craving it?

Dr. Robert Coleman  30:54

Yes, because you can look outside the empathy topic itself. You know, we actually have a scale. We create a scale to measure it in 12 other components underneath it. But if you look at the broader some of the some of the questions, I say, the broader survey, right? If you look at some of those questions elsewhere in the survey that speak to how people feel their managers treat them, and just all these other questions that speak to how empathy is perceived. They absolutely are craving it and those interpersonal skills. You know, nobody is really saying, I need more technical training.

Dr. Robert Coleman  31:30

They’re saying they they want, like, the technical trainings come it’s there, right? People are getting trained in tech, in technology and AI. And again, we’re back to that speed and efficiency. What they’re saying is these interpersonal skills matter. So if you want me to be effective in this into the future, I need this as well along the way. They have to be parallel in our training. So yeah, I absolutely get it. And it’s at all levels, one thing, and this is just a theory that, you know, we’re going to be looking into this as I look at data into the future, and need to collect more on this and see this more longer term. But I mentioned earlier, we collect across also on site workers, hybrid workers and remote workers. And one thing we’ve seen in a number of categories over the past few years is that hybrid and remote gains from year to year, their percentage point gains in the, you know, percent favorable. You know, things are getting better for hybrid remote workers. They’ve been going up at a rate in many of the, you know, the workplace topics that exceed those on site. So you could look at that a few different ways, and I hope that makes sense is, you know, their gains. They’re seeing bigger gains than those that are working. You know

Maria Ross  32:43

Can youtalk, can you give us an example of what those gains are like? What areas are you talking about?

Dr. Robert Coleman  32:48

Yeah, let’s just say that communication effectiveness. They might have seen a three or four point gain from last year in a hybrid environment, where on site might have experienced a negative drop, and how they are view viewing, communication, effectiveness. Now I don’t know about those real numbers, but that’s

Maria Ross  33:03

right, right, right. Okay,

Dr. Robert Coleman  33:06

so I say that to say this, what’s interesting about that is you could look at that in a few different ways, and this is where I don’t know this is something I’m really we’re going to have to be looking at over the next few years. But are those who are now in hybrid or remote situations? Is it that that hybrid and remote situation is that much better for them, or is it that they are able to get away or disconnect from the things that work, that they don’t necessarily, you know, maybe the lack of empathy, right, right? They can get away from that. So are they’re happier now, and they’re they’re reporting more positive gains. That’s something I don’t, I can’t speak to right kind of that at the moment, but it’s something we’re looking at because, you know, if you can just get away from it, if it’s, you know, if we’re not gonna, if we’re not gonna make it part of our culture, let me just step away from a little bit, then you would see that bump. So,

Maria Ross  33:58

yeah,

Dr. Robert Coleman  33:59

it’s not just related to empathy, but, you know,

Maria Ross  34:01

lots of other things.

Dr. Robert Coleman  34:02

Yeah, anything,

Maria Ross  34:03

yeah. Well, I think the integration of work life in those environments for some people is such a huge gain for them that they’re like, Yeah, I can completely outperform when I’m working in a remote or hybrid environment. So, so interesting. We will look for more coming down the road. But the report is called the power of empathy, a key soft skill for the future of work from Dale Carnegie and Robert. Thank you so much for your time and your insights. Today, we will have all the links in the show notes, including the link to the report. But for anyone on the go, where’s the best place they can find out more about the work you’re doing at Dale Carnegie,

Dr. Robert Coleman  34:36

yeah, I think they can find that in many other, many other papers and resources at Dale carnegie.com

Maria Ross  34:42

Great.

Dr. Robert Coleman  34:43

Yeah.

Maria Ross  34:44

All right, perfect. Well, thanks for your time today.

Dr. Robert Coleman  34:47

Well, I appreciate it. Thank you so much, Maria,

Maria Ross  34:49 and thank you everyone for listening to another episode of the empathy edge podcast. If you like what you heard, you know what to do. Please rate, review and share it with a friend or a colleague, and until next. Please remember that cash flow, creativity and compassion are not mutually exclusive. Take care and be kind. For more on how to achieve radical success through empathy. Visit the empathy edge calm. There. You can listen to past episodes, access show notes and free resources. Book me for a Keynote or workshop and sign up for our email list to get new episodes, insights, news and events. Please follow me on Instagram at Red slice Maria, never forget, empathy is your superpower. Use it to make your work and the world a better place.

Cash flow, creativity, and compassion are not mutually exclusive™

Mitch Shepard: Unfiltered! The Leadership Gender “Rules” That Hurt EVERYONE

What if the biggest thing holding leaders back isn’t a lack of ambition or skilL but outdated operating systems we’ve never questioned?

Mitch Shepard lives at the intersection of truth-telling, leadership, and systems change. She’s an Applied Behavioral Scientist, Chief Truth Teller, and CEO of HUMiN, Inc., and a trusted advisor to leaders at some of the world’s most influential companies.

In this unfiltered conversation, the throughline is clear: we must all embrace authentic leadership, equity, and courage to be fully human at work and in life.

This is a bold, honest, and expansive conversation about legacy. How leaders can do truly great work by creating equity, telling the truth, and inviting men and women alike to bring all of who they are so we can solve hard problems together.

To access the episode transcript, please scroll down below.

Listen in for…

  • How leaders can  stop performing and start telling the truth
  • Why can’t we keep focusing on “fixing the women” and instead must confront the systems we operate within
  • The tension and power between masculine and feminine leadership, and why embracing both makes leaders stronger
  • How societal expectations shape what we teach young men and women about success, and how we can model something healthier for our kids
  • How to sell your strengths better when they defy outdated norms
  • How to honor people for who they are, not who the system rewards them for pretending to be

“If you observe environments, it turns out men really are more likely to have the masculine traits in excess or higher quantities, women are more likely to have feminine ones. But this is where the narrative has to shift. None of us are off the hook on learning ALL the skills.” —  Mitch Shepard

Episode References: 

The Empathy Edge: 

About Mitch Shepard: Chief Truth Teller and CEO, HUMiN, Inc.

Mitch Shepard is an Applied Behavioral Scientist and trusted advisor to some of the world’s top leaders. She began her career leading wilderness expeditions through the rivers, canyons, and peaks of Utah and Colorado, guiding teams to achieve bold goals in unpredictable environments.

That foundation, combined with a formal education in Economics and Behavioral Science, prepared Mitch for two decades navigating the equally wild terrain of corporate America. She has since built three companies and coached hundreds of leaders across tech and biotech – from scrappy startups to the Fortune 500.

Mitch is known for her candor, warmth, truth-telling, and sharp strategic mind. She is also an author, mama, wife, sought-after speaker, cancer ass-kicker, social justice warrior—and passionate global citizen.

Mitch’s first book, Lessons From My Daughter, will explore the generational updating of our operating systems from one generation of women to the next. 

Connect with Mitch:  

HUMiN Inc: humininc.com 

LinkedIn: linkedin.com/in/mitchshepard 

Facebook: facebook.com/mitch.loomisshepard 

Instagram: instagram.com/mitchshepard 

Connect with Maria:

Get Maria’s books: Red-Slice.com/books

Hire Maria to speak: Red-Slice.com/Speaker-Maria-Ross

LinkedIn Learning Courses! Leading with Empathy and Balancing Empathy, Accountability, and Results as a Leader 

LinkedIn: Maria Ross

Instagram: @redslicemaria

Facebook: Red Slice

FULL TRANSCRIPT:

Maria Ross  00:04

Welcome to the empathy edge podcast, the show that proves why cash flow, creativity and compassion are not mutually exclusive. I’m your host, Maria Ross, I’m a speaker, author, mom, facilitator and empathy advocate. And here you’ll meet trailblazing leaders and executives, authors and experts who embrace empathy to achieve radical success. We discuss all facets of empathy, from trends and research to the future of work to how to heal societal divisions and collaborate more effectively. Our goal is to redefine success and prove that empathy isn’t just good for society. It’s great for business. What if the biggest thing holding leaders back isn’t a lack of ambition or skill, but outdated operating systems we’ve never been taught to question my guest today, Mitch Sheppard, lives at the intersection of truth telling, leadership and systems change. She’s an Applied Behavioral Scientist, the chief truth teller and CEO of human Inc, and a trusted advisor to leaders at some of the world’s most influential companies, from scrappy startups to the fortune 500 mitch’s path to this work is anything but conventional. She began her career leading wilderness expeditions through the rivers canyons and peaks of Utah and Colorado, guiding teams to achieve bold goals in unpredictable environments. That foundation, paired with formal training in economics and behavioral science, prepared her for two decades of navigating the equally complex terrain of corporate leadership. Along the way, she’s built three companies, coached hundreds of executives across tech and biotech, and earned a reputation for her candor, warmth and fierce clarity. In 2018 Mitch and her husband sold everything, packed one backpack each, and traveled the world with their two young kids, a year long field trip that reshaped how they saw leadership, family and possibility that experience and Mitch is deeply meaningful. Relationship with her daughter planted the seeds for her forthcoming book, lessons from my daughter, which explores how we update our leadership operating systems from one generation of women to the next in this unfiltered conversation, we go many places, but the through line is clear, authentic leadership, equity and the courage to be fully human at work and in life. We talk about what authentic leadership really looks like when we stop performing and start telling the truth. We discuss why we can’t keep focusing on fixing the women and instead must confront the systems we operate within. Mitch shares how she coaches leaders, many of them white male executives, using empathy and how she decides when to be curious versus when to be fierce. We discuss the tension and power between masculine and feminine leadership, and why embracing both makes leaders stronger. We also have a talk about how societal expectations shape what we teach young men and women about success and how we can model something healthier for our kids. We’ll talk about how to sell your strengths better when they defy outdated norms. And finally, what it really takes to build spaces that honor people for who they are, not who the system rewards them for pretending to be. This was such a bold, honest and expansive conversation about legacy, how leaders can do truly great work by creating equity, telling the truth, and inviting men and women alike to bring all of who they are to the table so we can solve the hardest problems we face together. Enjoy this one. Take a listen. Welcome Mitch Shepard to the empathy edge podcast. Oh my gosh, I want to fan girl you for a little bit, because I have been following you, slash stalking you on LinkedIn for a while. And we were just talking about, I don’t even know how we were connected, and I think we connected the dots back and figured out how, but your work and your voice and your message on LinkedIn about everything from leadership to, you know, inequality for women to toxic masculinity, like we’re going to kind of go in a billion different directions today, and I love it. So welcome to the show.

Mitch Shepard  04:33

Thank you. I’m so happy to be here. And honestly, my favorite kind of podcast is where I have no idea where we’re going. I have no idea what you’re asking me, because it’s just so much more fun. I just showed up. I did go through my hair.

Maria Ross  04:46

Amazing.

Mitch Shepard  04:47

It was not a common

Maria Ross  04:49

I did not, which is why I’m wearing my did not wash my hair hat. Yeah,

Mitch Shepard  04:52

but I’m really happy to be here.

Maria Ross  04:54

I’m so happy to have you. Okay, so, you know, we heard your bio and your very, you know, impressive credentials and the work. Work that you do as a leadership coach, but tell us how you got to that work. Tell us a little bit about your story.

Mitch Shepard  05:06

Yeah, okay, it’s a long one, as is often the case, but I’m going to give you kind of some of the highlights that led me to where I’m at. So first, where am I? I’m in Seattle. I’ve been an executive coach and a consultant and a truth teller for years, I am a mom and a wife. I’ve got a 15 year old son, 19 now, 19 year old daughter who just went off to college. And now let me sort of back up so I got my start. I thought I was going to be an accountant. I went to UCSB, studied business, economics and accounting. I love a good problem. I love math, I love business. I love money. There’s a part of me that is all business right. On the side, I did this adventure programs as a volunteer, mostly because I wanted to go on these outrageously fun outdoor trips, and ended up just completely falling in love with that. So instead of going in being a CPA, I went and became an outward bound instructor for 10 years, and I led wilderness expeditions all over the country with all kinds of groups, from teenagers to corporate executives to people going through major life transitions. And I didn’t know the words diversity, equity, inclusion. I didn’t know the word coach, even besides off a court, I didn’t know there were people who had professional jobs, facilitating conversations, facilitating personal growth, coaching people to be the best version of themselves, right and when? But what kind of clued me in is that some of the courses I led, one in particular was called dclf, Denver Community Leadership Forum. I don’t know if it still exists, but part of this two year program was that they would bring leaders from all over the Denver metropolitan area, from nonprofit, government, public, private, educational institutions, to solve Denver’s like, toughest problems. And that was that was a moment of like, wow, this is powerful stuff, because so we would take these leaders out into the mountains, where most of them are pretty uncomfortable, and we would watch the way that they built trust, connection, empathy, right? Just the bonds that they would build would then accelerate their problem solving abilities, right? And I just fell in love with that model, with that model of deep humanity, fear, discomfort, big problems that are hard to solve, that the outdoors was like a really nice level playing field.

Maria Ross  07:31

Yeah.

Mitch Shepard  07:31

So anyway, spent a decade doing that. Then was like, wow, I’d really like to have a permanent address in a family of my own, and not, you know, throw everything in my car and move every four months, and so I settled down in Seattle for grad school and never left. Met my husband, got a master’s in behavioral science and jumped from the outdoor facilitating coaching space

Maria Ross  07:53

to the boardroom

Mitch Shepard  07:54

over into the like, you know, from the great outdoors to the great indoors and but never lost my sense of adventure. So after about 15 years of that, you know, building that business from scratch and hiring different consultants and growing it, when Brad and I first met, we had this dream of traveling the world like before we even had kids, before we were even engaged, one of the things that really bonded us was, wouldn’t it be great if? And it was, we call it dream day, even to this point, to this day, and we talked about, wouldn’t it be great if we could take our kids around the world someday, if we could expose them to other cultures? Like we both deeply believe that wherever you go, people are people,

Maria Ross  08:37

right?

Mitch Shepard  08:38

And we both deeply believe that there’s just the best way to learn is by just falling in love with people all over the

Maria Ross  08:44

world, and it’s the best way to learn empathy as well. Is, oh my exposed to different people and different lifestyles. Yeah,

Mitch Shepard  08:52

so much. And so we did that trip. We did that trip, thankfully, right before covid. We left in summer of, June 2018 got back June 2019

Maria Ross  09:01

oh, my god, 24

Mitch Shepard  09:02

countries, six continents, the most incredible life enriching experience. And we didn’t stick to just like the safe and easy places, right? Like, well, all the places were safe. But, you know, we were trekking in Nepal, we were volunteering in Rwanda. We were in some pretty off the beaten track places around the world, and having spent the prior 15 years in corporate spaces where people really, you know, international companies with a lot of melding cultures in one place, like I’d coached Israelis, I’d coached people from India, China, Japan, Australia, Prague, France, right now we’re in these places, and I’m learning their cultures and customs, and I have this moment where I think, wow, how much of these people that work in the US like, how much they have to like shut off parts of themselves to be. Successful here, and how painful that must be, because when you’re in their world like you’re the one adapting, and I find that beautiful. I love to learn, and I love to adapt, and I love to be curious about that. But so when I came back, I just had a passion even deeper than the well of passion I left with, to build spaces that truly honored and valued what people bring to the table, and some of that is the cultural stuff, right? Like, one of the teams I worked with at Amazon years ago was a website, Application Platform team, and you know, they have to build different versions of their website and different look and feel and different cultural standards like all over the globe to be successful. And so this room I was in was filled with people from every country you can imagine, and leading them through these exercises where they were able to share the ways in which their culture informs the business decisions.

Maria Ross  10:58

Yep,

Mitch Shepard  10:58

was just amazing. So anyway, that’s kind of what I do. Then, long story short, I got cancer shortly after covid. And I don’t know how else to say it, except that it just eviscerated my filter. It did. I don’t know what happened. Part of it might be the estrogen drop, like when you go through chemo, truly. I mean, there’s science to this, like, estrogen is the thing that makes us nice,

Maria Ross  11:21

yeah.

Mitch Shepard  11:22

And like, chemo just shut my estrogen down, and suddenly I could, I had, like this sub zero tolerance for bullshit, and I started, and I’m a writer, right? Yeah. So I’m a writer. I write. And so through cancer, I just wrote so honestly about my experiences. I have a blog on medium where I just wrote about this journey of just becoming more of who I was, and that’s how you found me on LinkedIn, because I never used to post things like that. If you look back at LinkedIn, I mean, it’s probably been maybe 18 months that I’ve actually been honest and said what’s real, and decided to put honesty and transparency above my own business success, my own safety, my own like, ability. Like, there are plenty of people who are like, whoa, who I’m sure think, oh, whoa, she’s really like, tripped off the deep end over here. Like, who did Whoa, who did Mitch? Because I will share

Maria Ross  12:23

with you. And I don’t know if you know this about my background, but while I was in, I joke around that we moved back to Seattle for four and a half years so I could have a near fatal brain aneurysm and recover from that, whoa. And so I get it Well, number one, mine is cognitive, of, like, my filter got broken, yeah,

Mitch Shepard  12:39

like, literally,

Maria Ross  12:40

like, literally, and I’ve learned strategies, obviously, to deal with it. But I think it’s, there’s also something about when you face a medical illness or any kind of challenge like that, it’s not that I got all Zen, like in the moment I was dealing with my own recovery and just trying to, you know, like, walk my dog every day. Like, that was where I was at. I wasn’t some guru, but I, you know, I wrote a memoir about that experience called rebooting my brain. And I think that from that experience I can’t imagine, I started my business after being in corporate for most of my career, shortly before that happened, like the year that happened, and thank God, I didn’t have a, you know, hierarchical, politically charged organization to go back to, and I was running my own show because, to your point, you, there’s nothing left to lose, right? And it’s just, I’m going to say things the way I say things. I’m going to show tough love to my clients, and if they don’t like it, they’re not the right clients, like, you know what I mean? So I think there’s something about going through those profound what you know, those life interrupters, that you start to realize that what are you doing? Like, what are we doing, masking this? What are we doing, trying to hide who we are, not that I’m perfect at it every day. I still code switch when required. I still have insecurities, but probably like you, but it you just get this recharge, like, I don’t want to put up with the bullshit anymore, and I think that you know your story is so relevant to the work you do, because you have this lens of helping leaders embrace who they really are on the inside. And that’s what we talk about when we talk about authenticity. It doesn’t mean coming to work in your pajamas, it just means saying the things that need to be said and doing the things that need to be done. But you know, with my work, there’s a way to do that where you’re not causing harm to other people. So there might be some ways to communicate your truth in a way where you’re considering your audience right and considering the impact on your audience. And I hate when people say that those two things are mutually exclusive. I hate anybody that has sort of binary leadership thinking, but being who you really are, and also holding space for what someone else’s perspective and experience and feelings might be. You can we could do both. Yes, we’re smart beings, and it doesn’t mean we acquiesce to them. It just means maybe we adapt the way we communicate, maybe we soften our language. A little bit, maybe we find better timing to have the conversation. There’s these little tweaks we can make and still be authentically us. And so I’m wondering, from your work with leaders and given your amazing experience, which thank you for sharing that. And side note, we need to have an offline conversation about, how can I make that possible to travel the world with my son, because that’s a dream of mine. But what do you find is the biggest, or, you know, the biggest obstacles? Maybe there’s not one two leaders who don’t have a life altering experience like we did, to just finally get in the game and just show up as who they are and play to the strengths while also understanding their strengths might have shadow sides they need to manage and navigate, but what do you think is getting in the way? Is it corporate culture? Is it programming? Is it society? Is it their own insecurity? Like, what do you see as the biggest obstacles and then breakthroughs of your clients to be who they really are and lead as who they really are?

Mitch Shepard  15:59

Yeah

Maria Ross  15:59

That’s a lot of questions in there. But

Mitch Shepard  16:01

no, it’s okay. I mean, it

Maria Ross  16:02

resonates, yeah,

Mitch Shepard  16:03

yeah. I mean, I there’s, yeah, I’ve got stories on this. So first of all, I think when people the very first thing is that when people realize their natural, authentic gifts, talents, ways of looking at the world, expertise is a value, actually a value to accelerate towards the goal that the business has. That is first it is because otherwise, it’s real hard to talk yourself into I should show up as me, if showing up as you is is not proving to be effective, right? So that’s honestly thing one, but it takes a while. A lot of times when I’m coaching someone and I’m digging into what those unique gifts are, and how do they know, and what’s their evidence? Okay, so, example, I was coaching a guy at Microsoft years ago. He’s now retired, but he was kind of this person I coached from director, Senior Director, GM to finally, VP to finally, CVP, right over this course of a decade, off and on. And I will never forget the strength of character that he had around midway in this decade of coaching him on and off. I did this interview base 360 for him, because you asked this question, is it culture? Is it personal narrative? Is it this? Is that? And I would just simply say yes, yes, it’s all of that, right?

Maria Ross  17:24

Yeah.

Mitch Shepard  17:25

And even the culture. There’s the wider culture in, say, the States or any other country or region, but there’s also company culture. And at the time, Microsoft, this changed a lot since then, but at the time, it was a very cutthroat culture. It was like on the heels of gates in bomber, and bomber was actually still there, but where it was perfectly appropriate to call people an idiot in a meeting and, like, pound your fist on the table, and that was seen as, that was seen as good leadership. And so

Maria Ross  17:53

it’s where my husband left. He was there under the bomber regime, and it sucked his soul like he Yes, I had never seen him so downtrodden, and he was doing good work and getting good reviews, but it was terrible.

Mitch Shepard  18:06

This is why you’ll love this, right? Like this is a person who grew in place, who stayed true to themselves in place. Okay, so I bring this feedback back to him. So what I did do with when I do these is I interview 10 or 12 folks who work closely with this leader, up across, down, all around, partners, etc, and then I curate that feedback. And I love doing it this way, because I like people to use their own language, their own like it’s not some assessment you can easily throw on a shelf. It’s tell me about this person, right for better or worse, best strengths, talents, attributes, what should they shift or change? What difference will it make if they do? What’s the impact when they show up like this? What would it look like if they showed up like that? What does it look like if they show up in the way you’re saying that they should? And in this case, people said consistently, he needs to be bigger in the room. He needs to show up stronger. He needs to like one person actually said it would be, it would it would be good for him if he could just pound his hand on the table from from time to time like the rest of us do, because right now, he’s just getting like leveled. Essentially, he didn’t use the word level,

Maria Ross  19:11

right?

Mitch Shepard  19:11

So when I went back to my client, who prides himself, he knows who he is, he knows.

Maria Ross  19:16

Just want to say that’s really interesting of a male executive,

Mitch Shepard  19:19

it is, and they were plenty of examples,

Maria Ross  19:21

bigger. Yeah, interesting.

Mitch Shepard  19:23

Oh, right, I know well meaning. Like women get told that all the time, like you gotta, you gotta speak up. And then

Maria Ross  19:30

when they go slap down, yeah,

Mitch Shepard  19:32

exactly, you’re intimidating. You’re, you know people, people fear you. You know you’re never gonna get promoted if you’re not likable. Blah, blah, blah,

Maria Ross  19:39

right?

Mitch Shepard  19:40

But in this case, so when I gave him that feedback, he’s a person. He’s very highly emotionally intelligent. Really cares a lot about growth and doing the right thing. And he heard all the feedback, so much of it, he’s like, Good point, good point. And I get to that part, like, people think you can be bigger, stronger, stronger, you know? And he’s like, Nope, I. Hmm, he’s like, that’s where I draw the line. No. And I just looked at him, and I was like, congratulations,

Maria Ross  20:06

I love him.

Mitch Shepard  20:07

Me too. Me too. I mean, still to this day, we’re friends. Now he’s retired, but

Maria Ross  20:14

yeah,

Mitch Shepard  20:14

because that’s it, right? And I think in this climate we’re in right now, unfortunately, okay, that environment we talked about became unfashionable

Maria Ross  20:24

right

Mitch Shepard  20:24

now it’s back in fashion in our workplaces. This, this strength by power over this more autocratic style, this more like you know,

Maria Ross  20:36

even though the data and research all show us that leading with empathy and curiosity and emotional regulation and intelligence actually yields better bottom line results. It’s like,

Mitch Shepard  20:49

absolutely,

Maria Ross  20:50

yeah, it’s

Mitch Shepard  20:50

and so back to the bottom line,

Maria Ross  20:52

yeah.

Mitch Shepard  20:52

So why did this guy succeed as an outlier in that environment? Because he was killing it at results. His team had the highest organizational scores, you know, on the on the engagement. He hit his results time and time again. He shined above the rest, right? And so you don’t get to be an outliner, outlier in your behavior if your results suck,

Maria Ross  21:18

right?

Mitch Shepard  21:18

You get to be an outlier, and you get to be confident in yourself and in your authenticity when it contributes to the thing everyone would agree they want, which is this goal to be met, right,

Maria Ross  21:31

right?

Mitch Shepard  21:32

That’s why this thing about authenticity, authenticity, have empathy for everyone is is like important, but it has to be in the when in a workplace, especially, it has to be in the context of the business results. Like, why is empathy have a return on investment,

Mitch Shepard  21:48

right?

Maria Ross  21:49

Right?

Mitch Shepard  21:49

And why does authenticity have a return on investment? Because let’s talk about women for a sec. Someone comes in like, I have another story. This female partner at a very conservative, mostly white, predominantly white, predominantly male, law firm. The partner level was like all white men and two white women, one of whom I was in this conference with, where we were invited to be in the room with all men, intentionally, because it was about men essentially becoming more evolved, inclusive men in their in their workplaces? Well, there’s this panel of three men up there, and she stands up, her and I have been friends ever since this day. That was 12 years ago, right? And she stands up, and she’s highly respected in the legal industry, right? And has played along and learned how to speak man, and, you know, adapted to all the norms, and like, exhausted herself doing all the code switching to get to that partner level. And has never said this before, and decides to say it for the first time in a room of about 300 men.

Mitch Shepard  22:56

She stands up and she’s like, you know, it feels like I don’t know what happened, but ever since I turned 50, I just started bringing all of me. And she said it felt like me and all the other women in this firm, you know, we just like showed up at the soccer field on Saturdays, tied our right arm and our right leg behind us, and learned how to play soccer with our left side, our less dominant side, we just, we just learned how to play the game. And it was about a year ago or so that I just decided, no, you’re playing soccer with both feet,

Maria Ross  23:32

right?

Mitch Shepard  23:33

And I’ll never forget this moment, like she was so raw, so honest, and one of the panelists up there was deeply moved by her story. He had tears in his eyes, and he grabbed the mic, and he’s like, wow. He said, All these years I’ve worked with you like you are one of the most stellar people I know. I don’t even know I’ve learned so much from you, like I had no idea that you were containing yourself, changing yourself, adapting yourself, working this hard, to filter yourself,

Maria Ross  24:05

right?

Mitch Shepard  24:05

And anyway, it was just a beautiful moment, right? But this is it. It’s like so often we get hired because we bring a different thing to the table,

Maria Ross  24:14

yeah,

Mitch Shepard  24:15

but then you bring that different thing to the table and you get judged for it. You don’t get promoted for it. You get criticized for it. You get dinged in your review for it,

Maria Ross  24:23

right,

Mitch Shepard  24:23

right?

Maria Ross  24:24

Yeah,

Mitch Shepard  24:24

and it’s effective,

Maria Ross  24:27

yeah, that thing, well, well, you know, again, the research shows that if you have diversity in leadership or diversity within your company, you make better business decisions, because people are coming with a different vantage point. They’re looking at the same problem in a different way, and there’s no better articulation of this that I’ve seen. And I’ll put a link in the show notes to the episode where I interviewed the founder of this company. But they developed a toy called the empathy toy, and they use it when they’re facilitating with groups. And essentially, was it? What it is, is that. So you have a picture of what a finished product looks like, made up of all these different pieces of different colors and different shapes. And I did this virtually, because it was the pandemic, but they do it in person. So I don’t know how they do it in person, but virtually, what happened was everyone in the in the call there was, there was quite a few of us. We got a different personal version of what we saw the finished product to look like. And then there was one person who had, I think they had the actual pieces in front of them physically in, completely disassembled. And the goal was the group had to help this person put together the item as it was supposed to, quote, unquote, look. The problem with that is everyone was looking at a different side of it, so what we ended up discovering was how to work together, given our different vantage points, to accomplish the goal. And I will never forget the moment where and it’s just brought the whole value of diversity home in such a stark way, right? So I’m looking at my picture, and I’m looking at a picture with all these different shapes, and then the person putting the puzzle together says, Well, where am I supposed to put the yellow piece? And I’m like, there is no yellow piece. I don’t I can’t see a yellow piece. Someone else pipes up, Oh, I see the yellow piece in my version. You need to put it next to the purple. And then we started realizing, okay, who can see the purple, who can see the red, who can see but we all couldn’t see the same colors and shapes in our own versions. Yes, so sorry for the long winded story, but I just I was so impacted by that experience of like this is what we mean. We don’t when we talk about diversity, we don’t talk about lowering the standards, or no letting people in who are just unqualified. We’re talking about welcoming more perspectives to the table so we more quickly solve problems and get results.

Mitch Shepard  26:51

Yes, and Maria, I’m glad you told this story, because I I couldn’t help but think all the way through it that what this world would be if, especially in this online environment, we’re in the middle of this Firestorm where people only see what the algorithms deliver them, and they get more mired in their own point of view. That empathy toy, as you’re calling it. I think, gosh, if we can only put it in the hands of every human right now,

Maria Ross  27:16

totally, totally. I will put a link to her episode in the show notes, because it was, it was amazing, but, but what you’re saying is just reminding me of that, of that when we, when we hire people for the skills they bring, we want them to bring those skills. And I spoke to Claude silver a few years ago, and I’m actually going to get the chance to talk to her again soon. But she talked about the fact that in her own company, She’s the Chief Heart Officer at Vayner, Vayner X Gary vaynerchuks company. And she talked about the fact that there’s a lot of people, young people, that come in and they’re like, but I want to be like Gary. I want to, I want to run as hard as him and go as hard as him and work all the time. And she, I remember her telling me, you know, I tell them, we don’t want you to be Gary. We already have a Gary. We hired you to be who you are and bring your skills and your talent to the table. So don’t try to be someone you’re not. Be who you are. That’s why you’re here.

Mitch Shepard  28:13

You know, what else you should put in your show notes? Is the documentary about Jacinda Ardern.

Maria Ross  28:18

Oh yeah,

Mitch Shepard  28:18

she’s in my prime minister, because I’ve never seen a more beautiful movie about that, about bringing you to the table, because just one story that really touched me, and by the way, my daughter and all of her friends will be having movie night with me to watch this movie, because what I want to instill in them is how effective you can Be by being your authentic leadership self, and how much we benefit as a world when more femininity comes into leadership. And I say it that way, because femininity, feminine, historically, feminine traits labeled as feminine, can appear in anybody, any human right, not just women, but

Maria Ross  28:57

everyone has masculine and feminine traits.

Mitch Shepard  28:59

That’s right, but she displays it so beautifully. And she talks about how when she was elected initially to the Parliament, she went to this tough as nails kind of guy who’s like well respected politician, edgy, fierce, direct, all this stuff. And she said, I’m going to need some tips on how to have a thicker skin, on how to show up more fierce like that, or bold, whatever word she is, he said, no, they hired you. They voted for you.

Maria Ross  29:28

Yes

Mitch Shepard  29:28

just like Gary, we already have a Gary. It’s like the parliament already had a whoever his name was, right?

Maria Ross  29:33

Yeah,

Mitch Shepard  29:33

and so. But then when she becomes prime minister, you really see how,

Maria Ross  29:37

oh

Mitch Shepard  29:38

I mean, I was so deeply touched by this movie because she is tender, she is confident. There are moments she uses the F bomb. There are other moments where she’s deeply analyzing something in her pajamas on her living room floor. There’s other moments where she’s got tears in her eyes the way she’s meeting and by the way, empathy. I mean,

Maria Ross  29:56

I know her stories in the book. Yeah,

Mitch Shepard  29:58

her story is amazing. Incredible, how she met with the Muslim community after the horrific shootings in Christchurch, and how she got gun reform passed in four weeks.

Maria Ross  30:10

Yeah,

Mitch Shepard  30:11

right,

Maria Ross  30:11

yeah, it’s

Mitch Shepard  30:13

unbelievable. And yes, I know it’s a smaller country, but it’s like, I don’t think anyone could watch that movie and not say we need more women in charge,

Maria Ross  30:20

yeah, yeah. So I know you are, you’re working on a book right now. Yes, tell us a little bit about the book. It’s not out yet, but I know you’re, you’re working on it. So tell us a little bit about that, about that, and maybe share some sneak peek lessons with us from it.

Mitch Shepard  30:39

Okay, well, you might have to just stop me from going on and on, because I think this is a book that’s going to meet the moment. I think it’s really needed.

Mitch Shepard  30:48

And if there are any agents or publishers listening, please send them my way. But here it is. Basically, I’m a mom and I have a mom, and this book is about the generational updating of our operating systems from one generation of women to the next, but in told through story, told through just very real stories. I call it the mind fuckery of motherhood, right? The the mind fuckery of like what we it’s loud in here, most women will absolutely resonate with this, right? It’s loud in this head of ours, right? We think and we overthink and we contemplate a lot of things, and so much of that is conditioning, right? My mom came from a generation where, you know, she was made to wear lacy dresses and play with certain people and not other people, and be a polite little girl, she is us to be much tougher and independent and just incredible, the what she had to learn to be a different kind of mother than she had, and also the empathy and forgiveness and just acceptance of the mother she had right? then, when I became a mom, I had struggled With so many different types of things, like as much as my early life was marked with some pretty incredible adventures, confidence, becoming an outdoor wilderness leader when I was almost always the only woman with so many men all the time my whole life, right? But I struggled deeply with things like body image, diet, culture passed down from my mom

Mitch Shepard  32:24

and things like not speaking up, right? Like we teach a whole generation of women be strong. You’re capable of anything, be resilient. What we aren’t teaching women is, no, don’t put up with that shit, right? Like there are strategic ways to not just be like, I’m strong. Instead, it’s like, okay, so then your daughter is just gonna need to also be, just be strong, instead of slowly but surely shifting the system. So anyway, the book is, it’s light in times, it’s funny, it’s touching at times, it’s deeply fierce and uncomfortable at times. One chapter I write about the day when my daughter was eight and she said to me, Mom, why is Dad’s no more powerful than your yes?

Maria Ross  33:12

Wow,

Mitch Shepard  33:14

yeah. Or the day that she came home from school in high school, years later, and asked me, in a fit of rage, honestly, marches up the stairs I’m in the bathroom, like brushing my teeth or something. She’s like, Mom, can you just tell me? Why is it not okay to use any kind of racial slur like people know, like you’ll be canceled for that. That is totally unacceptable, totally inappropriate in this day and age. But why is it that at my school people still say things like bitch, cunt, ho whore on the daily? And I was like, what? First of all, okay, this is, like, mainstream manosphere kind of shit. This is system. This is not any one boy. Is this bad kid? These are, like, some of her friends. These are kids I’ve known since they were two. These are kids I know how their parents talk at home. These are kids that are hearing this stuff online, right?

Mitch Shepard  34:09

And so what will some parents will say? Like, in fact, true story. She finally stood up to a couple of her friends and did it very imperfectly, but stood up, and I was proud as hell of her for that, and the mom of those two boys said to me, well, it’s just, you know, sometimes she has this, like demanding energy, like she could have probably addressed this better. Was she wrong? No, she’s not wrong. But are you actually fucking kidding me right now,

Maria Ross  34:42

yeah,

Mitch Shepard  34:42

that’s what you’re gonna focus on. That’s the takeaway, the message, not what your kids said to deserve the like lashing that they got. Verbal lashing, let’s be clear, but it’s like so anyway, this is a story. These are kind of some of the. Fiercer parts, right? These are some of the awakening parts. These are some of the times where, like earlier in motherhood, I would gaslight myself. I would feel guilty about things. If I ever was less than perfect on something, I would just cycle and spin and beat myself up over it. It’s like this. It’s basically a story of growing up together, right? Like he grew up. My mom was growing up. I was growing up, she was growing up like we all have been so close through these generational transfers that we talk about this stuff out loud frequently, right? The book is really meant to just be. It’s not a teaching book, it’s not a self help book. It’s a memoir about how we grew together through motherhood, through business, through travel, and through cancer, and it’s just my daughter’s amazing. Like

Maria Ross  35:49

I love this so much.

Mitch Shepard  35:50

David, her operating system in ways that were so important. I raised a girl who likes herself,

Maria Ross  35:57

yeah, every

Mitch Shepard  35:58

girl who doesn’t mind fuck herself constantly. And I’m really proud of that.

Maria Ross  36:03

Yeah, well, you should be. I am constantly torn between, I’m doing a horrible job and I’m doing a good job because my son’s at an age where he doesn’t want to hear about, I don’t want to hear about you going to that rally. I don’t want to hear about this or, you know, I don’t understand. And it was really interesting. A year or so ago, he asked me this question very thoughtfully, and he said, Mom, why is it today that when when girls do something, everyone thinks it’s like, amazing and awesome and like, he’s seeing all the celebration of women that’s finally happening, right? And he’s like, but it’s like, I do the same thing. It’s no big deal. It was like, it was like, the after effect of what happens to boys, you know what I mean? And I was like, Okay, how do I respond to this? And I said, Well, I go, it doesn’t diminish you and what you’re doing. But I get it. I get why you might think that he’s like, when girls speak out, it’s like, this amazing thing, and if I speak out, I get in trouble at school, like it was that kind of thing. And I said, it’s just that you have to understand that there’s been a history of women not being able to say those things or do those things, or have the sports team go to success, or, you know, get the get the promotion, or get the job or get elected. And it was just he couldn’t wrap his little brain around it at that at that age. But it was just an interesting takeaway, and that’s where some of the conditioning, I know you’ve talked about this online, of this snapback to, you know, sexism and misogyny. You know, my answer may have been imperfect, but it was important, because in a different family, you could have had a dad who said, yeah, it’s ridiculous. It’s ridiculous that women get to do whatever they want to do now, and you know, in my day, they knew their place. I mean, you can see how that same question could could happen in millions of homes.

Mitch Shepard  37:51

Yes,

Maria Ross  37:52

and it’s a valid perspective. It’s his experience, right? And he was asking it with all innocence and no malice. But you know how we how we handle that, that generational education, that generational like, how we answer those questions for our kids, it reminds me of when he was, like, four years old, three or four years old, and he’s in the back of the car, and he asks a question about a kid at his daycare. And he said, Why does so and so have two moms? And I said, Well, families come in all shapes and sizes. I was like, our family has a mom and a dad. Other families have two moms. Some families have two dads. Some families have one dad or one mom. It doesn’t make it less of a family. And he goes, Okay, 30 seconds,

Mitch Shepard  38:35

very matter of fact

Maria Ross  38:36

30 seconds of of but again, in my mind, I was like, Ooh, what if a kid asks that question of a parent who says, it’s wrong, it’s an abomination. It’s, you know, but that’s how quickly we can help them be good people and future good leaders. Yeah, how quickly we can turn them into racists, misogynists, bigots, all the things. It’s 30 seconds,

Mitch Shepard  38:59

yes, well,

Maria Ross  39:00

and that frightens me, like,

Mitch Shepard  39:03

absolutely well, and you’re not wrong. I mean, this is what is happening, right? Everything you just painted is exactly how it’s going. Those conversations are unfolding in homes across the United States and everywhere else, and,

Maria Ross  39:13

yeah,

Mitch Shepard  39:14

1000s and millions of different ways. But your story reminds me of a couple things. One, my daughter again, right? She’s just, I swear she’s had a few goes around the planet before this one, because she just was kind of born with this, like, deeper wisdom.

Maria Ross  39:30

Yeah,

Mitch Shepard  39:31

she’s kind of, yeah, exactly. But I had a sticker when she was little on my water bottle that said, Girls Rock. Or maybe she had it. Maybe someone gave it to her at school or something. And one day, she picks up her water bottle, and she said, Well, this sticker Girls Rock like, I mean, we don’t have stickers that say boys rock. I mean, isn’t this kind of unfair? And I said to her same, pretty much same explanation. I said, you know, it’s a really good point. I said, Boys also rock Absolutely. I said, the reason the culture swung the pendulum. Over here to really praising girls is because, believe it or not, like this is the world you live in, but for for so long, like you know, and even now, you know, there are ways in which women are oppressed. Oppression means a girl. You know, I explained to a seven year old what oppression means, and I’ve explained it to my son many times and through multiple lenses since, but that’s it. I said I can’t wait until we no longer need a sticker that says Girls Rock to show girls what they’re capable of.

Mitch Shepard  40:29

but it is also true that what we’ve forgotten is that in this generation where we’re teaching generations where we’ve now taught women do anything, you can be anything, you’re amazing. You can be a teacher or a stay at home mom or a scientist. You can you can care about money or not. You can be joining the Peace Corps. You can get married or not. You know, you can love women or men. I mean, we’ve given women. You can be bold and confident and self assured. You can also be tender and warm and kind and nurturing. We’ve let women, we’ve painted this entire rainbow of options for girls and women. And I mean, I got to be honest about this, like I didn’t, this has been a slow awakening for me, as well as, like, a fierce advocate for women over the last probably three years. Is when, as my own son, he’s 15 now, but as he’s grown up, really realizing, Wait a second, this is, this is, even before all the data was coming out, I was like, hold on, like, I have a boy who is all the things he is, he is, you know, he’s kind, and he’s warm, and he’s tender, and he’s all and he’s so loving, and he’s so empathetic, and he’s also, you know, can be stoic and kind of

Maria Ross  41:41

and they also can be dicks, like,

Mitch Shepard  41:43

yeah, and he can beat, oh my god. I tell him all the time, like, you are truly the most stubborn human being that I’ve ever met, right? He’s, he’s all the things too. And so forever I’ve been trying to tell, teach him and reward him. I give him compliments all the time on all the things that he is. Like, Ben, you give the best hugs. Ben, you really like, you might not say a lot of words sometimes, but I see you seeing everything. I see how much you are loving on Dad. Like, he’ll walk around the dinner table when you can tell my husband’s had a hard day and just wrap his arms around the back of his shoulders. We call it the table hugs. He’s like, famous, like, you can just feel,

Maria Ross  42:23

yeah,

Mitch Shepard  42:23

if someone needs some extra love, right?

Maria Ross  42:25

Yeah.

Mitch Shepard  42:26

But he, he is on this point of, like, you know, how are we teaching these boys? It’s like, the conversations we have over here. I might even take it a step further. So, like, what men are being some indoctrination that’s happening online is like, I’m so sick of women being ragey against men. I’m so sick of women complaining blah, blah, blah, blah, blah. What I say to Ben is, here’s the reality, women, not all of them, but many of them like the data shows one in three women are going to be sexually assaulted, sexually abused, raped, molested, etc, a very high percentage of women are going to be interrupted, dismissed. They’re going to be afraid when they walk down a dark street.

Mitch Shepard  43:12

They’re going to have horrible things said to them by men and boys. They’re going to have cat calling out windows of cars. And what’s going to happen is that, over time, they’re going to build up this, like resentment, for lack of better word about that. And you might be in a situation sometime where you hear where a woman, like goes off on you, like you said something innocent. You had one intention, but it landed with a really different impact, and everything in your body is going to want to defend. You’re going to want to say, not me, I’m one of the good ones. Whoa, whoa, whoa, whoa, whoa, that’s not what I meant. Why are you overreacting? And bud, you’re not wrong to feel that way. But here’s what you’re going to have to strap in for. You are going to have to strap in for female rage. I literally tell them that I’m like, it isn’t even about you. Yeah, you have a choice when you’re in the face of it. You can lean in and be like, Whoa. Like, tell me more. I can see that really hit you wrong. You can you can be curious with your girl friends and girlfriends. You can say, like, whoa, this seems like it has some history, like, what’s going on. You can be curious. You can be show empathy, or you can be one of those guys who backs up and is like, Jesus,

Maria Ross  44:31

Yeah,

Mitch Shepard  44:32

whoa, you know,

Maria Ross  44:33

right?

Mitch Shepard  44:34

And it’s like, we need more men who realize that our reactions to them, like, I’m a behavioral scientist, right? So right, you learn that when you’re working with a person and they have a when it’s historical, when it’s hysterical, it’s historical. So if you get a hysterical reaction, it’s historical. And the way to think about it is like there’s all these other people in the room, there’s all these other people in the. Room. They’re invisible. But it’s like, all these experiences, all these people, all the times this or that happened. Now I say something, and it triggers what you just said, Mitch, or what you just said, Ben, sounds a whole lot like all these other bozos back here, and I’m done, right? Like everyone

Maria Ross  45:18

reads that was the straw that broke the camel’s back, as they say,

Mitch Shepard  45:21

Yeah, and it’s like, if we want our young men to be equipped to be great friends, great partners, great roommates, great, you know, professionals, we have to equip them with understanding why that’s happening. You know, because what I really worry about and spend a lot of time thinking about right now is the fact that the divisions are getting deeper, not we’re not coming together, we’re getting further apart. You know, you see all the reels online about, you know, you see the data on grade divorce. More and more women are leaving after the age of 50, when they’ve had enough. You see the data on younger women saying, marriage is not for me. And you see, then the reaction to that over here in this far extreme, like the Nick Fuentes, the Andrew Tates, the Dr K, who was recently on Diary of a CEO, like you see these guys over here saying, kind of doubling down and saying, women, it’s the women’s problem, like they’ve just lost their minds. Their expectations are just too high. They’re this, they’re that. So anyway, maybe we were kind of got off topic, but I think it’s incredibly important for us, anyone who’s listening, who’s a parent, to realize that we got to be having these conversations with our kids, and also to realize that if we are coming here through the professional lens, that this behavior is also showing up in our workplaces.

Maria Ross  46:46

Well this, this is where you get to it

Mitch Shepard  46:48

the time,

Maria Ross  46:49

yeah, and it’s, I love that quote of the hysterical is the historical because these people ultimately enter the workforce. They become community leaders. They become political leaders, yes, like, even if you don’t have kids,

Mitch Shepard  47:05

yes,

Maria Ross  47:05

the way these conversations are going down impacts you as a citizen of your country or a citizen of the world, right? Because those people are going to be the leaders. They’re going to be the doctors, the administrators, the principals, the CEOs, the whatever, right? The the head of the PTA, they’re going to be the head of the school board, all of these things. And so, you know, when we talk about improving leadership, this is why, in both of my books at the end, I talk about people that are working with young people,

Mitch Shepard  47:33

yeah,

Maria Ross  47:34

on how to flex and and build that empathy muscle from the start.

Mitch Shepard  47:38

Yes,

Maria Ross  47:39

that so that it just becomes part of their operating system. And that doesn’t mean that adults have no hope, because you can actually learn to build that muscle that has atrophied. It just has to be more of an intentional choice that I’m going absolutely I’m going to show up in a different way. I’m going to lead in a different way. I’m going to buck the trend of what society says I should be as a male leader, or I should be as a female leader. Yes, and you told a story earlier that just reminded me of another story I wanted to share with you, which was so profound early on in my empathy work, one of the first things I did was I spoke at a tech sales kickoff, so we’re talking like massive dude bros right in the audience, and the talk resonated with the group, and I had one guy come up to me after and said, thank you for talking about this, because I often feel like I have to come to work and be someone I’m not because that’s how they’re judging my success. But I can find success operating in a different way. And I was like, yes, you can. I showed you the data, and I shared the strategies with you, right? And it was just so moving for me. It was just like a quick interaction, but the fact that he came over, he made sure nobody else was, you know what I mean, it was just the fact that we have male leaders. I actually feel like, I know I’m rambling a little bit, this idea of expectations of leadership, and this old leadership paradigm of power over versus partner with

Mitch Shepard  49:07

Yes,

Maria Ross  49:07

has not been good for anybody, and it hasn’t been good for men. Now have to hide parts of themselves in order to fit into that mold we are to your point about, you know, the palette that you paint, that we paint for our young girls now we need to paint that palette as equally for boys. And hey, even if you’re a 42 year old CEO, male CEO, you still have options. You just you’re just gonna have to do a little bit more work at the gym, but there’s an option for you to operate in a different way. And what I always love to say is the paradigms of leadership and the paradigms of what is strength or what is masculine or what is feminine, those are human constructs. They’re not laws of physics. So we can decide we want to change the definition,

Mitch Shepard  49:52

yes,

Maria Ross  49:53

because,

Mitch Shepard  49:53

or we can decide any day that we want to embody more of one or the other, or turn the dials down and up on one or the other

Maria Ross  50:00

exactly,

Mitch Shepard  50:01

you know. Back to your okay, this is so good. So the let’s just paint the picture here, from kitchen tape, from dining room, table to board room. Yeah. Okay, so your young son, who asked that question?

Maria Ross  50:12

I know I wish he asked my youngs like that. Now he doesn’t anymore, but he used to ask more questions like that,

Mitch Shepard  50:18

yeah. Well, okay, but hopefully you’re still all of us are having those conversations around the dinner table that but okay, in fact, one of those recently, like, I was having a rough day because of an online hate comment I got. And I will show my son my sadness. I will, I will cry, and I’ll be like, I am having a really hard time like this really hurts, and give him the chance to have the empathy, give him the chance to hug me, Mom, what happened? Tell him the story. And I think sometimes we think as parents that it’s about teaching them a thing, when really it’s just showing up with all the beauty and all the pain and all the joy and all the advocacy that you contain, right and part of I’m so grateful to this guy, Jim, I coached years and years ago, who was it was way before ERGs were all the rage, and he was, he was the male executive sponsor for the women’s ERG at this tech company. And one day I and I was coaching him on totally different stuff, like about the business and his leadership. But I said, Jim, why do you care this much? Like, this isn’t me being skeptical, it’s me being deeply, like, curious about why, like, I don’t see a lot of other men in this role like caring so much. And he said, because my mom worked for the post office, and she would come home, and I can’t tell you, Mitch, how many tears I saw my mom cry at the table. She was told you should be home with your kids. She was treated poorly. She was underpaid, under, promoted. And I just I hated that. I hated knowing that that was what my mom went through, right? And so that empathy in we have to give our kids a chance to see our true empathy, not just through the lens of teaching them who we want them to be, but helping them just see and observe the impact that the current world has on us, right?

Maria Ross  52:12

Yeah.

Mitch Shepard  52:13

But that little boy, your four year old, and at the, you know, and

Maria Ross  52:16

at that time, yeah,

Mitch Shepard  52:17

13 year old, yeah, at the time, those are the guys that are going to grow up, and they’re going to be in the coffee room, or, you know, one on one meeting, where someone at work says something to the effect of, it doesn’t even seem fair that there’s a women’s ERG, okay? Like, where’s the men’s ERG? And our boys are going to be equipped to say, well, you know what? Like, men are important. Like, of course, and I would be lying if I didn’t feel that way sometimes like, left out, or kind of like, what about me? But at the same time guys, we got to realize there’s this history of oppression, there’s this thing called oppression, right? We are raising boys who will be able to identify victim stance, identify how they want to show up in that moment, right? And not, hopefully, be the generation of men we currently have which thinks, by and large, that it’s enough to just not participate in the misogyny, but instead have boys who actually resist the temptation to jump on board or think it’s enough to just stay quiet amongst those kinds of comments, you know,

Maria Ross  53:20

right?

Mitch Shepard  53:21

So, but these are the comments like I have 1000 stories from my own life and all of my clients about the kinds of things that men and women, too have said to them, because misogyny is in all of us, not just men. It’s not men against women, it’s we’ve all been marinating in a culture, the same culture, which means we adopt the same messages. But, you know, yeah, I mean, we know the data motherhood, penalty, fatherhood, reward. We know the data on how our behaviors show up so differently, or sorry, perceived so differently,

Maria Ross  53:56

well, and to your point, it’s impacted everybody. I mean, you know, I get asked the question a lot in my talks where it’s like, you know, are women better at empathy? And I’m not. I don’t, I don’t do the research from a gender lens. There’s other people that do a great job of that. Carol Vallone Mitchell is one of them who does a lot of research on on women leaders and what makes them successful. But I say, look, from my own personal experience, first of all, empathy is a human trait. We’re all innately born with it, barring certain psychopathies. And so it’s, it’s a matter of conditioning and environment, yeah, and yes, there’s, there’s neurodiversity aspects to it as well. But for some people, the muscle stays strong because of environments that they’re in and what they’ve been taught and rewarded for and what’s been celebrated and modeled to your point. Other people not so much. And you could take that to the workplace too. Some people are traumatized by workplaces that they’ve been in, and other people have been in amazingly supportive and thriving workplaces where it’s easier, quote, unquote, easier, to be empathetic.

Mitch Shepard  54:57

Yes,

Maria Ross  54:57

what I say is, you know, look, women do. Have a lock on this, because two of my worst, toxic, psychologically abusive bosses were women, and my most empathetic leader was a man. So you don’t get off the hook because of your gender. On this, this is a human trait that we all can develop, and you just need to decide if that’s the kind of person and if that’s the kind of leader you want to be, because if you make that decision, yes, it is. There are people like you, there are people like me. There are many, many other people who can help you get there. And there’s strategies and tools you can put in place to build that muscle, just like hiring a personal coach in the gym, right? So I, you know, I go, I shy away from the gender conversation about empathy in particular. And just little fun fact, when I was shopping my book, my first book, around to different agents, I had an agent in New York who was very interested, but the ME TOO movement was going on at the time, and so she was all about, what do the publishers want? What do the publishers want? And she said, if you make the book instead of empathy being a strict a competitive advantage. Can you make the book about feminine traits being a competitive advantage? And I said no, because it wasn’t the book I wanted to write. I don’t want to let it the book is for men and women leaders and every bit of the spectrum in between, right?

Mitch Shepard  56:16

By the way, that book about the advantages of feminine characteristics is been written John girsma,

Maria Ross  56:22

yeah,

Mitch Shepard  56:22

called the Athena doctrine. Yeah, another man went all around the world, and here’s where it is gendered, I think. But I understand what you’re saying. Yeah. I agree with it. And what they did is they just, they used kind of popular belief, right? So what they did first is they went around to all these countries, and they asked the question, what is needed in our world, in our leaders today, from all okay, so then they, first, they coded all that, what were the top 25 responses in terms of qualities and characteristics needed in our leaders today? And then they took that lit, that was 64 based on 64,000 respondents across, I think it was 132 countries. Don’t, don’t quote me on that. Okay? And then they took that list and they brought it over here to this other subject group, and they said, we simply want you to tag these characteristics masculine or feminine,

Maria Ross  57:16

uh huh.

Mitch Shepard  57:17

And then they map them together. And it turns out that nine out of the top, what was it? I have a slide on this somewhere in my repertoire, but it’s like, I think it was like nine were in the feminine category, five were in the more masculine category. Again, what I love about this, it doesn’t say men and women. It says masculine,

Maria Ross  57:36

right,

Mitch Shepard  57:37

feminine,

Maria Ross  57:38

right?

Mitch Shepard  57:38

Anyone can contain either,

Maria Ross  57:40

right?

Mitch Shepard  57:41

The fact is that if you look at, if you observe environments, it turns out men really are more likely to have the masculine traits in excess or in higher quantities, women are more likely to have feminine ones. But this is where the narrative has to shift. It’s like, just like you said a minute ago, you’re not off the hook on this. None of us are off the hook on learning all the skills, right? Some of the masculine ones were things like assertive, confident, decisive, or some that are,

Maria Ross  58:13

and those are, decisiveness is a pillar of being an empathetic and effective leader, no matter what

Mitch Shepard  58:17

absolutely

Maria Ross  58:18

gender you are. Yeah,

Mitch Shepard  58:18

absolutely. And over here were things like collaborative, consultative, Empath, I think empathy might have been on there. Relational, you know, more kind of, and I’ve seen this in real time, you know, I’ve had a number of women I’ve coached where, when I do that same 360 process I talked about earlier,

Maria Ross  58:37

yeah,

Mitch Shepard  58:38

some of the key feedback I often get particularly from men who work with this woman who’s up here at this level. The common themes over 20 years of doing this that I would say I hear more than anything else, is, she cares too much, like she consults too many people. Is one, like not decisive enough? Is two, goes to bat too hard for her team at the expense of, like, moving faster for the business. These are some of the things

Maria Ross  59:07

I hear right here. And

Mitch Shepard  59:08

maybe probably the fourth, and also very popular is some version of, you know, we’ll all be heading in a direction, and then she’ll be the one in the room that says, Wait, hold on. Have we considered the impacts on this and this and this and this, and it slows us, slows us down, as opposed to, thank God for her, right, right? So that one on, you know, consulting too many people, I mean, many women I’ve worked with would call that their superpower, right? So again, it goes back to, is it effective? Did you get the result? Which is why, when I work with women leaders, and they get that kind of feedback, I help them change the narrative around that to be results focused. So if they’re getting feedback, that’s like, you really need to be more decisive, or you really need to move faster for them to be able to advocate for it. Let me, let me, let me, let you in on a little something. These partner teams over here when I came into this role, were burning dumpster fire because the command and control wasn’t working

Maria Ross  1:00:09

right.

Mitch Shepard  1:00:09

I now have built really trusting relationships with Team A, B, C into a little longer but look how aligned we are now. We’re on track or we hit that goal, so it’s not Oh, you’re right, boss. Gotta make the call faster and become autocratic, right? It’s sell believe enough in your own strengths and capabilities and superpowers that you know how to sell them.

Maria Ross  1:00:33

Yes, right? Exactly

Mitch Shepard  1:00:35

you know how to sell them. Because, if you can come back to the business case for whatever it is you’re doing, or however it is you’re showing up, you have a much higher chance of being rewarded for those behaviors, as opposed to docked for them

Maria Ross  1:00:51

exactly. Oh, my God, I love that. What a great story. Because I think that is so important on how we’re how we’re positioning things. Because what I see sometimes is I see women who women leaders, who are collaborative and are, you know, maybe they’re not getting ahead, or maybe they, maybe they read a book about leadership written by a man 30 years ago. And sometimes I see them swinging the opposite way, just to prove credibility, just to prove worthiness, and that’s where it you know, with maturity and years distance, I can be a little kinder on those two female

Mitch Shepard  1:01:27

sure

Maria Ross  1:01:28

leaders, because I think that their methods were what they thought they needed to do to survive. They thought they need I doubt they were that way with their families, with their kids, with their partners like their the ability to be cruel was so pervasive with these two, and I know it was probably now I know through more mature eyes it was probably it was never about us. It was about their own insecurities, their own fears, their own. This is the way I have to lead otherwise. No one will take me seriously.

Mitch Shepard  1:02:04

I love so much that you said that like I feel so touched by that story that,

Maria Ross  1:02:08

yeah,

Mitch Shepard  1:02:08

Grace, empathy, forgiveness, perspective that you just brought to that

Maria Ross  1:02:13

right

Mitch Shepard  1:02:13

is beautiful. I have chills because I want more of that, please. Yeah, world, because it’s like so often that thing you said that so many of us say, Oh, well, actually, my worst boss was woman. And what we don’t say next is the part you just said,

Maria Ross  1:02:30

but I understand why,

Mitch Shepard  1:02:32

yeah, and it’s like we can be so hard on each other as women, and I am so craving an environment where we have more love and grace and forgiveness for each other, we have to leave we have to hold a boundary. We have to move on. If we’re in that situation, just like you did. You know, years later, being able to say it and the way you said it, I’m just so touched by that.

Maria Ross  1:02:56

I appreciate that, because I also have to confess that about 10 years ago? No, my son was young. Was like, 11 years ago or so. I did see one of those bosses in a very large Superstore, and my husband and I both hid.

Mitch Shepard  1:03:09

Hey, you know what? You know what? No shame.

Maria Ross  1:03:14

You gotta do to survive, right?

Mitch Shepard  1:03:15

Whatever you have to do. I know nobody said you’ve got to face that person. Nope. Nobody said that’s a rule.

Maria Ross  1:03:22

I’m like Mitch, before you call me a martyr, like, let me just cop to this. I can talk to you all day long. I probably will at some point, but I have loved this very quirky, unique episode of us just talking about leadership and talking about social norms and talking about gender expectations and all of it so and I love that usually I’m featuring people who are promoting their finished book. And I love that this is unique in that we are getting a sneak peek into a book that I know will see the light of day, and we will be holding it in our hands. Thank you very soon, Mitch, I will have all your links in the show notes. Thank you so much for sharing your insights with us. For anyone that’s on the go, working out, driving whatever, where’s the best place they can connect with you and find out more about your work.

Mitch Shepard  1:04:11

Thank you for asking. Okay, so I would say I’m just going to name one place and one thing. So one place is LinkedIn. It’s a really good place to find me, get a sense of who I am, my voice, who I’ve worked with, that kind of thing, my writing, and send me a message if you want to be part of anything I’m doing. And now the thing so I’m doing a few things. One, as you know, is I’m starting this thing called story time, because it takes a long time for book to get published. So what I’m doing is I’m reading some of my stories for anyone who wants to come. It’s like a virtual reading circle on Zoom. I’m launching it in a couple of weeks, so by the time people hear this, it probably will be well underway. But the way I do that is I read a story about a real thing that centers on a topic, like a. Guilt or perfectionism or gaslighting or resentment, just to name a few that are especially common to a lot of women. And I then just simply let people talk about like, how did this resonate? What did it bring up for you? What’s your own relationship to x? Okay, so I do that on a monthly thing. I want to just build community around some of the storytelling,

Maria Ross  1:05:22

and how can folks access that?

Mitch Shepard  1:05:24

So if you go to LinkedIn, then just message me and say, Mitch, I heard about your story time. Can you send me a link to sign up for that? Because I basically just have a landing page for anyone who can just register, and then I send them the invite.

Maria Ross  1:05:38

Okay. Great, wonderful.

Mitch Shepard  1:05:39

Then the other thing, as you know, as I do, he said, she said, On Thursdays with Joe gerstand, and we talk about the cultural just like the hottest cultural issues facing our us today, from politics to the manosphere to leadership to, you know, all sorts of things. And Joe and I both have a 15 year old son and an 18 slash 19 year old daughter, and we both have deep expertise in culture, behavioral science,

Maria Ross  1:06:04

nice,

Mitch Shepard  1:06:04

inclusion, you know, leadership and but bring such vastly different perspectives. So that’s on Thursdays.

Maria Ross  1:06:11

And how can folks access that

Mitch Shepard  1:06:13

same like just LinkedIn? That’s me, because then you’ll I can send you the landing page. You can just register yourself. Yeah,

Maria Ross  1:06:19

I love it.

Mitch Shepard  1:06:20

By the way, the links to these things are in my bio on LinkedIn. So if someone doesn’t want to have to send a specific message, they can just sign up that way.

Maria Ross  1:06:28

I love it, yeah, and I always give the PSA to everyone that if they connect with you, to personalize the note and say they heard you here. And this is specifically what they’d like to know. They’d like to know about story time, or they’d like to know about he said, she said, So that’s

Mitch Shepard  1:06:42

right, and what I’d like to know is, if someone reaches out to me, what did you What did I say or shift in you that made you say, like, wait, I need more of that. Because, you know, we need to know stuff, right? Like, I want to be giving value out there. I want to talk about the things that people find most valuable. So if anyone wants to even just shoot me a message to be like that quote stuck with me, or that story stuck with me, please do

Maria Ross  1:07:07

Yeah, I love it. Well, this has been a long time coming, and I I’m so honored that you’ve been here. Thank you for your insights and thanks. I hope more people would connect.

Mitch Shepard  1:07:18

Thank you so much, Maria. I just adore you. I love that you’re doing this. It was so fun to chat.

Maria Ross  1:07:24

And thank you everyone for listening to another episode of the empathy edge podcast. If you like what you heard, you know what to do. Please rate and review or share it with a friend or a colleague, and until next time, please remember that cash flow, creativity and compassion are not mutually exclusive. Take care and be kind For more on how to achieve radical success through empathy. Visit the empathy edge calm. There. You can listen to past episodes, access show notes and free resources. Book me for a Keynote or workshop and sign up for our email list to get new episodes, insights, news and events. Please follow me on Instagram at Red slice. Maria, never forget, empathy is your superpower. Use it to make your work and the world a better place.

Cash flow, creativity, and compassion are not mutually exclusive™

David Grossman: Why “Good Enough” Leadership Is Your Biggest Risk

Most leaders think they’re doing fine. Their teams think otherwise. And that gap – hiding in plain sight across organizations everywhere – is exactly what my guest today has spent his career trying to close. David Grossman is one of America’s foremost authorities on leadership and change communication inside organizations. He’s a six-time author, and his latest book is The Heart Work of Modern Leadership: 6 Differentiators of Exceptional Leaders.

David shares findings from a survey he conducted in partnership with Harris Poll to find out what 2,200 employed Americans thought of their leaders and what they revealed about the dangerous gap between how leaders see themselves and how their teams actually experience them. We get into the three gaps preventing good leaders from becoming exceptional, why the poker face problem is quietly undermining your credibility and connection, and why David pushes back on calling empathy a soft skill. He makes the case that empathy is actually an intelligence system, and we discuss why exceptional leaders blend both heart and head skills, how vulnerability builds trust in ways nothing else can, and that the most important leadership skill might be learning to hear what people aren’t saying out loud.

If you think you’re a pretty good leader, this conversation is going to reveal how you can be an exceptional one.

To access the episode transcript, please scroll down below.

Listen in for…

  • The three gaps that good leaders aren’t thinking about but should be. 
  • The six differentiators of exceptional modern leaders.
  • Why David wants to get rid of the term “soft skills” and start talking about the “human skills” necessary to be an exceptional leader.
  • How to move past the Poker Face Problem. 
  • Modifying your leadership style to handle times of uncertainty. 
  • The advanced listening skills everyone should work on.

“Part of our responsibility as leaders is to help create stability for our folks. We create that stability by being predictable, by leveraging these all-important heart skills as a means to get to results. I want to ensure leaders hear the need for balance between strategic thinking and empathy, or EQ – this is not an either/or proposition.” —  David Grossman

About David Grossman, Founder and CEO, Author, The Heart Work of Modern Leadership:

David Grossman is one of America’s foremost authorities on leadership and change communication inside organizations. 

An award-winning author, keynote speaker, and trusted executive coach to the C-suite, he also advises academic institutions, offering guidance on curriculum and programs. David is the founder and CEO of The Grossman Group.

A media source for his expert commentary and analysis on employee and leadership issues, David has been featured in the Wall Street Journal, the Chicago Sun Times, Fast Company, Forbes, Fortune, Newsweek, the World Economic Forum, Directors & Boards, and CBS MoneyWatch, among many others.

David is a six-time author, and his latest book, The Heart Work of Modern Leadership: 6 Differentiators of Exceptional Leaders, is an Amazon Best Seller in Communication, Leadership & Motivation, Workplace & Culture, and Business Culture.

Connect with David:

The Grossman Group: yourthoughtpartner.com 

LinkedIn: linkedin.com/in/davidgrossmanaprabc 

Get the book! The Heart Work of Modern Leadership: 6 Differentiators of Exceptional Leaders: www.thegrossmangroup.co/edge

Connect with Maria:

Get Maria’s books: Red-Slice.com/books

Hire Maria to speak: Red-Slice.com/Speaker-Maria-Ross

Take the LinkedIn Learning Courses! Leading with Empathy and Balancing Empathy, Accountability, and Results as a Leader 

LinkedIn: Maria Ross

Instagram: @redslicemaria

Facebook: Red Slice

FULL TRANSCRIPT:

Maria Ross  00:04

Welcome to the empathy edge podcast, the show that proves why cash flow, creativity and compassion are not mutually exclusive. I’m your host, Maria Ross, I’m a speaker, author, mom, facilitator and empathy advocate. And here you’ll meet trailblazing leaders and executives, authors and experts who embrace empathy to achieve radical success. We discuss all facets of empathy, from trends and research to the future of work to how to heal societal divisions and collaborate more effectively. Our goal is to redefine success and prove that empathy isn’t just good for society, it’s great for business. Most leaders think they’re doing fine. Their teams think otherwise, and that gap hiding in plain sight across organizations everywhere, is exactly what my guest today has spent his career trying to close. David Grossman is one of America’s foremost authorities on leadership and change communication inside organizations. The founder and CEO of the Grossman group, an award winning keynote speaker and a trusted executive coach to the C suite. A former journalist whose curiosity never quit. He’s been featured in The Wall Street Journal, Forbes fortune, Fast Company, Newsweek all the places. He’s a six time author, and his latest book, an Amazon bestseller, is the hard work of modern leadership, six differentiators of exceptional leaders today, David shares findings from a survey he conducted in partnership with Harris poll to find out what 2200 employed Americans thought of their leaders and what they revealed about the dangerous gap between how leaders see themselves and how their teams actually experience them, we got into the three gaps preventing good leaders from becoming exceptional. Why the poker face problem is quietly undermining your credibility and connection, and why David pushes back hard and rightly so. On calling empathy a soft skill, he makes the case that empathy is actually an intelligence system, and we discuss why exceptional leaders blend both heart and head skills, how vulnerability builds trust in ways nothing else can, and that the most important leadership skill might be learning to hear what people aren’t saying out loud. If you think you’re a pretty good leader, this conversation is going to reveal how you can be an exceptional one. Take a listen. David Grossman, welcome to the empathy edge podcast. I am so excited to talk to you about leadership and heart centered leadership and leading with humanity, all the things we love to talk about on this show, but most especially your new book, the heart work of modern leadership, which, as you can see, I know those of you listening, can’t I loved so welcome to the show.

David Grossman  02:54

Thank you. I appreciate you having me.

Maria Ross  02:57

So before we get to all the great insights you’re going to share with us about leading with heart and modern leadership. Tell us how you even got into doing this work. What’s your passion for it?

David Grossman  03:08

So I I asked a lot of questions. As a kid, I was that precocious child who wanted to know why and how come. And I’ll always remember a time my dad said to me, David, David, too many questions. And now that I have kids, by the way, I’ve got a 16 year old and a 13 year old, I love that they ask questions, but I’ve realized payback is hell, exactly.

Maria Ross  03:29

Karma.

David Grossman  03:29

Holy, holy, unprepared to answer many of their questions. Yeah, but I love that they’re curious. Asking questions helped me as a journalist early, early in my career, and then the past 30 years, asking questions has helped me help extraordinary leaders move through times of disruption and change, which I think is a great way to describe the world we live in today.

Maria Ross  03:52

I mean, 100% right? And you know you’re I know you know this, and I tell my listeners all the time, Curiosity is the number one trait of empathic people. So it’s because we, we tend to want to know what another person’s story is, rather than just guess and make assumptions about it. So

David Grossman  04:09

indeed, and you know, it’s so true, there’s too much telling happening from leaders inside organizations, and they would we would all be well served to do much more listening and to get that curiosity gene going, so all the great information that we can gain.

Maria Ross  04:28

Yeah, let’s

David Grossman  04:29

be smarter and better and win more.

Maria Ross  04:32

Yeah, absolutely. All right, so I just want to get there’s so many questions I have for you today, but I first, I want to talk about your research that you did going into this book, you partnered with the Harris Poll to survey more than, I think it was 2200 employed Americans about their leaders and leadership in general, right? What were you trying to find out, and what were you most surprised by?

David Grossman  04:56

So I’ve always been fascinated by the question of what makes great. Leaders great, and I especially wanted to understand at this moment in time, so we went to employees and we said, Tell us everything, the good, bad and the ugly about their leaders. And of course, they did. What we found was employees rated 16% of leaders today as outdated. So working from an old playbook, not surprisingly, on the other end of the spectrum, 30% of leaders were rated exceptional. So the best of the best, those are the leaders we all want to be working for, and that in the middle 54% of leaders were rated good. Now you may think good is good enough, but when we went further, when we asked employees, what does it feel like to work for a good leader, they identified three gaps and three blind spots every leader should know about, every senior leadership team should be thinking about. And I can tell you from my conversations with leaders today, they’re not thinking about these topics.

Maria Ross  06:03

Wow. And what are those gaps? Can you share those with us?

David Grossman  06:06

So three gaps, less than 20% of employees on each of these. So one is, employees don’t feel seen, employees don’t feel heard, and employees don’t feel like they’re reaching their potential. Surprise. Those steps surprised me because I thought I was going to write about a book about bad leaders and how to not be bad, how to be better. But what we found out is the invisible danger today these good leaders inside organizations because they were built for and trained for stable times. And of course, we are not in stable times today

Maria Ross  06:47

well, and that’s, that’s where our work intersects in this idea of the old leadership paradigm is dying, and command and control we used to work, and it has its place, maybe in times of crisis. But that’s like, you know, 5% of the time, right? The rest of the time needs to be spent building trust, building psychological safety, encouraging innovation and creativity, and to your point, all of these, these other aspects of seeing and hearing and valuing people, and that’s the place where so many leaders are, whether it’s a skill gap, whether it’s that they assume they’ll just figure it out. I mean, what do you think from the research and from the work that you do, I doubt any leader sets out to be outdated or even just good. So why do you think that gap exists for leaders?

David Grossman  07:37

So I think you know what’s so interesting, it’s not a talent gap, that’s the good news. It’s a training and awareness gap, and that’s what I hope leaders are going to take away from our time together today. Are a couple of solutions to get at these blind spots that are significant, that no one’s really thinking about or talking about today, and we need to, we need these skills inside organizations today,

Maria Ross  08:07

absolutely. So you know your book, the heart work of modern leadership, is about these six differentiators of exceptional leaders. Without going into too much detail or, you know, too many spoiler alerts, can you just quickly highlight what they are. What are those six differentiators?

David Grossman  08:22

Sure. So interestingly, there are three hard, focused and three head focused after we did all the all of the advanced statistics and research. So the number one differentiator is around gratitude, meaningful gratitude that speaks to not just the work that’s being done, but also to the person doing the work. And that’s one of the solutions. To get at this idea of people not feeling seen, is to help ensure you’re speaking to them as a person and what they value. So leading with gratitude, the second listening and empathizing, which I know is near and dear to your heart as well,

Maria Ross  09:03

absolutely

David Grossman  09:05

fostering an inclusive culture. So when I think about an inclusive culture, I think about this idea of we’re all in this together. Those are the three heart focused for exceptional leaders, and then the three head focused are around communicating with context and calibrating our communications to what employees really need, connecting strategy to employee growth. So that’s all about, and that gets at the third gap around employees not feeling like they’re meeting their potential, talking about not just the strategy and why we’re going there, but the strategy, why we’re going there and how it will benefit you and your development and growth. And then lastly, enabling employees to meet this moment so recognizing these the need for work life balance, and other kinds of needs that leaders can meet to help drive engagement with their firm. Folks, those are the six.

Maria Ross  10:02

I love all of this, and of course, I love that listening and empathy have a place in that model. To your point about gratitude and appreciation. We’ve done a few episodes about the power of gratitude and how it actually catalyzes teams to better performance, but it also, from a mental health standpoint, benefits leaders and any individual to operate from a place of gratitude. There’s been studies done on the physiology that happens within us of practicing gratitude and how it can ground us and how it can alleviate stress and anxiety. I just wanted to mention something really quickly. One of my upcoming guests, Catherine Ducharme, is a leadership coach as well, and she talks about the difference between appreciation and being seen or and gratitude, right? Appreciation is almost like the acknowledgement that you did something for me, like you have to prove something in order for me to appreciate, versus what you’re talking about, which is being seen, just being seen for who you are, meeting you where you’re at, and knowing that you are valued for that without having to be performative, without having to actually do something really great in order to be seen

David Grossman  11:10

Absolutely.

Maria Ross  11:11

Yeah, can you talk about that a little bit?

David Grossman  11:13

Sure you know what? And in our data, there are two stats that validate exactly what you just said. So there are two things that good leaders do well that they should continue to do. One is they recognize contributions of their folks, and then second is they provide support so you know, direction and answer questions, and there’s a subtle difference here, and you just made the point that I think is so important that gratitude is most valuable when we’re not just acknowledging the work, but we’re also acknowledging the worker and what’s most important to them, and from a biology standpoint too, anytime we’re in survival brain, it acts as a short circuit. Gratitude acts as a short circuit to that survival brain to get us back to that all important thinking brain.

Maria Ross  12:02

Oh, I love it. I love it. Okay, so obviously, you know, listening and empathy are one of the six differentiators, and I know you, you and I are kindred spirits on pushing back on the fact that empathy is a soft skill, and my leaders have heard, or my listeners have heard, ad nauseam, my perspective on that. What’s your perspective on that, given all the research and the work that you’ve done?

David Grossman  12:25

Yeah, so my wish is that we retire the term soft skills

Maria Ross  12:31

preach.

David Grossman  12:32

The reality is so from the research, we looked at what are the top 10 attributes of exceptional leaders today as well, and what we found out was nine out of the top 10 are heart focused attributes. The one head focus, by the way, is about leading with transparency. Now you’ll probably remember the Google study from 2009 sometimes called Project oxygen, where Google was trying to and they admitted this. They were trying to prove that technical skills were more important than the people in managerial skills.

Maria Ross  13:05

I love it because they proved themselves wrong. Yeah, that’s why I love that study, yeah, but things go on for those who haven’t heard about

David Grossman  13:11

it, yeah. So it was they looked for markers in those first of all, they found out that high performing managers had better retention rates and better results and much higher engagement. And when they looked at sort of the markers of those good leaders, nine out of 10 of the skills were what they call soft skills. So same result, different decade, different methodology, yet we still haven’t really invested in the skills. And My wish is that, I mean, these are some of the hardest skills to gain, and there’s some of the hardest skills to execute consistently and become predictable, and we should spend a minute on this idea of predictability, which I think is so important today, too. So my wish is, can we stop calling them soft skills? Because they really are essential skills. They’re fundamental skills. Maybe we just call them human skills that in this age of AI are going to become some of the true differentiators of exceptional leaders.

Maria Ross  14:18

Absolutely, absolutely. You also talk about empathy as an intelligence system. Can you explain what you mean by that?

David Grossman  14:26

So when you look at the hard focus skills like gratitude, listening, empathy, they’re intelligence gathering systems because of how much information they give us as leaders, when we’re curious, when we’re open, when we’re listening, when we’re asking questions, like, what am I missing? When we’re sharing sort of what we know and what we don’t know, and then listening for the questions that people have. It’s so interesting growing up, I viewed emotions as like an either or. Sure, and those emotions that were on the scarier end of the spectrum, I sort of pushed into this dark, black hole until I realized our emotions, all they are, are information for us that help us know how we’re doing and what we might need to do next. So I think about listening and empathy and our emotions, all of this under the banner of EQ has super helpful info to add to our intuition and gut to help us make good choices.

Maria Ross  15:30

Yeah, I love it. I mean, it’s this idea that none of that is wasted. It’s it’s context, it’s data. It’s, as I like to tell some of my more analytical, data driven folks. Think of empathy as information gathering. Think of it as like perspective taking, of trying to understand someone’s context so that you can move forward with the next right step together. Absolutely, the leaders that you studied, what were some of the things that they said around why that was such a powerful lever for them,

David Grossman  16:02

because I think it gave them a different perspective than they had going into a conversation, a meeting. So many of my clients are looking to innovate, and I don’t know how you innovate without a diversity of perspectives at the table. And so often we’re seeing today, leaders who learn to lead in stable times, really dipping in from a micromanagement perspective, instead of really stepping back to say, here’s some thoughts and perspectives. What would you add? What am I missing? What truths are you thinking about that would be helpful for us to advance and get to an answer here on whatever is the innovation that we’re looking for.

Maria Ross  16:44

Okay, in the book, you talk about the poker face problem. Can you tell us what that is and how we actually can get past it?

David Grossman  16:52

So one of the gaps I talked about earlier is not feeling heard. Employees not feeling heard. And when you hear that, you may think, Well, gosh, that’s a listening problem. I, as a leader, need to listen better. But the reality is, it’s a psychological safety challenge. More so, and I think so many of us leaders who are trained to leave our emotions at the door that work is about professional, not personal, that having a poker face or not, sort of showing what we think is what’s most helpful, that it’s almost like armor is useful to us in the workplace, when the reality is the opposite is is true. There was a great research study around two folks having a conversation. One was directed to have a poker face give no information or any cues or clues as to what they were thinking or feeling and what happened to the person they were talking with is they went into fight or flight.

David Grossman  17:51

So us not sharing what we’re thinking can cause people angst and anxiety and make work much more complex and difficult, and we already know people are bringing a lot of emotional weight into the workplace. There’s all of this uncertainty, and my belief today that part of our responsibility as leaders is to help create stability for our folks. How can we do that? And we create that stability by being predictable, by leveraging these all important heart skills as a means to get to results. And I should probably say, because I want to ensure as folks are listening to this, that they’re hearing the need for balance between strategic thinking and empathy, or EQ, for example, this is not an either or proposition. Nope. It’s both and leadership. Yes. How do you balance both and when do you need to lead with what? And our research is just saying today, there’s a greater need, in many cases, to lead with some of these hard focus skills, and that means many of us as leaders need to amp up on and fill those gaps well.

Maria Ross  19:04

And it’s so interesting that you say that, because there’s so many studies. I was just talking to someone the other day about a study done around with with global employees, where they talk about that, yes, that’s important, yet their leaders can’t give them that. And so what is getting in the way of of leaders being able to access that skill if they if they, you know, intellectually, know it’s beneficial. They’ve seen the data. They’ve read books like yours. What do you find to be some of the top reasons that they have trouble accessing that part of their skill set,

David Grossman  19:41

I think in many cases, and leaders would not admit this, that they don’t know how to do it. In many cases, they don’t quite know what it looks like. They haven’t had role models. They haven’t had the opportunity to learn the skill, to see it in practice, for example, like how do you. Sit with someone and talk with them about what what they’re carrying today, about how they’re doing emotionally in the context of work, how you can be helpful and supportive like all of like leaders trained for stable times were not trained to use or leverage or think about any of these questions. It was all about getting work done, and today we still, of course, need to get work done and get results, but it’s about pulling some different levers.

Maria Ross  20:33

Yes,

David Grossman  20:34

these hard focus skills that are going to help us get the kind of results we want from our folks.

Maria Ross  20:39

Well, absolutely. And that’s what I always talk to teams and leaders about, is, you know, these models existed because they worked at one time, like we talked about earlier, maybe in the industrial age, maybe in some other ages, maybe in particular moments. But we’re in a different we’re sort of swimming in a different pool right now because of the rate of rapid change, because of technological innovation, because of the stresses of the world. Of you know whether it’s whether it’s geopolitical, whether it’s cultural, whether it’s societal, whether it’s whatever it is, we’re dealing with a different set of circumstances, and it’s sort of like trying to plant the same plant in different soil and expecting the same growth result. And you can, you can say, well, you know, well, I don’t want to give them that soil like, that’s their snowflakes. I’m coddling them whatever excuses, right? It doesn’t change the soil they’re in. So you can rail against it all you want. Or you can be smart and strategic and say, I need to, you know, shore up these skills for myself so that I can operate and and, you know, so in this new soil, or reap in this new soil,

David Grossman  21:51

yeah, yeah.

Maria Ross  21:52

I’m mixing my analogies a little bit, but I think, you know, you get what I’m saying. It’s, it’s the people clinging to, like, Well, it used to be this, it used to be that, yeah, but times have changed,

David Grossman  22:00

yeah,

Maria Ross  22:01

and our and our problems are so much more complex, both from a business issue, a world issue, an environmental issue, wherever, whatever vector and so we need different strategies, and we need different leadership skill sets in order to deal and solve and manage through these thorny problems that we’re having?

David Grossman  22:22

Yeah, absolutely. So I’ve thought a lot about what’s the relationship between all this uncertainty today and leadership and the employee experience, so when and so? So I’ve created three formulas here. Is to just think about the relationship. So if you take outdated leadership times uncertainty, you’re going to get paralysis, disengagement, collapse, like no surprise there on the other end of the spectrum, uncertainty times exceptional. Leadership gives us trust and stability and results all of what we want. It’s the middle equation, uncertainty times good leadership. Here’s what it’s getting us today. It’s getting us anxiety and complacency and drift. So where I’m going with all of this is the storm’s not going to change. The storm of this uncertainty is the same, the variable that needs to change is the leader.

Maria Ross  23:25

Yeah,

David Grossman  23:26

We get different results. I’m just corroborating exactly what what you said, just saying, in a little bit of a of a different way, the leader is both the problem today and the solution.

Maria Ross  23:39

So how does somebody know if they’re just hovering in that good space?

David Grossman  23:43

I think you need to ask your folks. And how I might ask them would be to say, Hey, I’m working on continuing to grow and develop, much like I’m trying to help you grow and develop, which gets to the third gap, by the way, and help me with give me one thing I do well from a leadership perspective, give me one thing I could do better from a leadership perspective, and give me one piece of advice. It’s the advice question I almost always find is the most helpful. So by asking we can get a sense of how we’re doing, so it reinforces what we should keep doing. And then hopefully we get a perspective on where some areas of opportunity for us where we could be even, even better and or get a coach. Yeah, asking, asking your people is a great way to do it all on,

Maria Ross  24:27

yeah, and being and, you know, and that’s where, you know, with my model, the five pillars of effective and empathetic leadership, that’s where you need the self care component, because you have to be primed to accept that feedback without defensiveness or fear. Your your capacity has to be full enough, your cup has to be full enough to be able to take that on in a constructive way, rather than feeling like it’s a personal attack.

David Grossman  24:50

Oh yeah, it’s the old you know, you need to know your mood elevator is at least neutral to positive before you’re going to before you’re going to do that. And then, by the way. When you ask these questions, what you say next is, thank you,

Maria Ross  25:03

yeah,

David Grossman  25:04

and, and what else so you you don’t get defensive,

Maria Ross  25:07

right?

David Grossman  25:07

And take time to, you know, reflect on what folks are sharing with you.

Maria Ross  25:13

You know, what’s so interesting when I was researching the ROI of empathy for the first empathy book, for the empathy edge, one of the organizations I spoke to had a really great way of gaging emotional regulation in their recruits during the interview process. And it was to give a piece of negative feedback in the interview and see how somebody reacted to it, and if someone met it with curiosity and sort of like, Oh, I’m, you know, I’m so sorry that that came across that way. What, what did I say? Or why do you have that impression they knew the person was meeting it from a from a full capacity, right? Versus if they were met with justification, excuses, you know, even defensiveness, fear or anger. And I think it’s that even when we get, you know, we’re talking about being curious when we’re talking about other people, and being curious when we look at problems in a different way. We also need to be curious when we get feedback that doesn’t align with our worldview or our self view, and that’s another opportunity to get curious. Why do you have that perception of me? Why you know what were the actions or the behaviors that I did that made you believe? X,

David Grossman  26:24

yeah, Help Help me understand that.

Maria Ross  26:26

Help Me Understand

David Grossman  26:27

intelligence gathering,

Maria Ross  26:29

yeah,

David Grossman  26:29

sort of ability that we that we all have, yeah, more curiosity, because I think that gives us such information and fodder, and at times it’s tough things to hear. Yeah, we need to hear it. And, you know, give us some time to reflect. I

Maria Ross  26:48

want to drill into listening a little bit, because I know you have, you have ways you’ve described listening in the book and with the research that you’ve done. So talk to us a little bit about the role of active listening in all of this. And really, how do you sharpen that saw?

David Grossman  27:05

Well, I think it’s a skill everyone can be working on, for sure. The advanced skill here, let me just start there is to be listening for what’s not said. That’s the challenge I give to most leaders and the cue or clue I find is something you feel in your gut, or your intuition is just not feeling right to you in that moment, or your spidey sense is going off, which might cause you to reflect on there’s something in this conversation, there’s something that’s not being said, there’s an undertone, there’s a tonality there, so that that’s the advanced skill for everyone to work on. And otherwise, I think it’s it’s mostly about being open to and gathering other people’s perspectives. And how do you continue to just ask questions instead of telling and I challenge. I was working with a leader the other day, and I challenged him. We did some role play, and I said, the only thing you can do is ask me questions. That’s the only thing you can do to gather information. Yep. And we went through a whole role play where all he could do is ask me questions, and at the end, there was so much information that he was able to glean from me that had he not asked those questions, he would not have gotten all of the information, and chances are, he would have made a different decision, because there was information that I had not quite shared with him yet, till he asked me something very specific about it.

Maria Ross  28:37

I love this because, again, it’s this difference between hearing and listening, you know, or even listening to understand versus listening to wait for your turn to speak, which I think is a common problem. I’m guilty of that too. I admit it like at times where it’s I I’m just trying to come up with my rebuttal while someone’s talking, right? And so it’s really trying to get in the moment and be present. And if you need to write down what comes to mind as someone’s talking so you don’t interrupt them, you know that’s those are different strategies that I employ, but this idea of active listening and then the getting curious, I do a role play in in my workshops, where when we have time, it’s folks giving feedback to each other. It’s a senior person giving feedback to a more junior person. And sometimes in the role play, the actual levels switch roles. They don’t know that they do, but they are right, and they each have a backstory that I give them. It’s sort of like dinner theater, right? Like murder mystery dinner,

David Grossman  29:36

yeah?

Maria Ross  29:37

And the My goal with them is to see how many of them can actually come back after the exercise when we debrief having discovered the other person’s backstory, because then that’s a sign that they’ve asked questions and they haven’t made assumptions, right? And I have some details in the backstory that are that are kind of little seeds I put in there to see if they’re actually. The having the conversation and asking the questions.

David Grossman  30:03

Yeah, I love that. You know, one of the gaps, of course, is around being seen.

Maria Ross  30:09

Yeah,

David Grossman  30:10

good leaders only are a small percentage. I think it’s like 14% of their employees feel seen. And to your point about backstory, every employee has their own let’s call it backstory,

Maria Ross  30:23

their own context, a

David Grossman  30:24

story, yes. And the question for you as leaders is, do you know their story? So I, I love Broadway, and

Maria Ross  30:33

as do I Yeah.

David Grossman  30:35

Okay. So if you’re a musical fan, you know that at some point early on in every musical, the hero steps forward, and they sing what’s called in the trade, and I want song. So for example, Ariel. Ariel, what does she want? Whole

Maria Ross  30:54

New World? Yeah, no, no, that’s That’s right. She wants to be part of their world. That’s what she wants. Yeah, exactly.

David Grossman  31:01

She wants to be human and part of their world. Of their world. Yes. Should I try another one? Elphaba from Wicked,

Maria Ross  31:07

yeah.

David Grossman  31:07

Elphaba wants to be known for who she is on the inside,

Maria Ross  31:11

right, not what she looks like on the outside.

David Grossman  31:13

Skill? Should we we’ll try one more here. Maria, so what does Hamilton want? What’s his I want? Peace.

Maria Ross  31:20

Oh, is it the my shot?

David Grossman  31:23

Yes. He wants to not miss his shot. So every employee has their own I want song which tells you everything you need to know about what they value, what’s important to them. And the question for leaders is, do you know their story? Do you know what they value? Because as we talked about what good leaders do, good leaders recognize contribution. Exceptional leaders recognize contribution in the context of the person and what’s important to them. So do you know the backstory? Do you know every employee’s story?

Maria Ross  31:59

Oh, I love that so much. I love that so much. Do you have an optimistic view that leadership is truly embracing this in the time that we’re in and that the majority of them are getting this I know I’ve been at this work for about you know, specifically the empathy work for about a decade. But I’m just wondering from you your viewpoint. Are you optimistic that this, that this approach is finally gaining traction in leadership circles.

David Grossman  32:26

Yeah, great question. So I have a mixed view. One is, I’m concerned about this invisible gap with good leaders, the sort of three blind spots that we’re talking about today. I’m nervous about that this that’s like the little drip of water behind the wall in the basement that nobody sees. Well, we see it today. We know it. So, you know, can we be proactive to address it? That’s one piece. Then the piece that gives me real hope is, I feel like in many cases we have leaders have a lot of these capabilities. So if you remember back to the pandemic. When most of us realize when the pandemic was sort of really real, we’re like, Well, this is this is serious.

David Grossman  33:07

What did leaders do? They picked up the phone, they called their people, they checked in with them. They said, How are you doing? How are you keeping safe? What’s your living situation? Here’s how we’re thinking about work. So they did basically an emotional check in with them. And so what gives me hope is we’ve demonstrated the capability in the pandemic to do some of what we’re talking about right? How do we do that today? And how do we help leaders build these skills that they so desperately need today that are very different than how they were trained.

Maria Ross  33:44

Absolutely.

David Grossman  33:45

That’s the opportunity.

Maria Ross  33:46

I love it well as we, as we wrap up, I would love for you to read a passage in your book that really spoke to me, and I know I gave you, I gave you the page number, because I would like to hear it from you. It’s at the section called empathy, creating psychological safety, and it’s on page 242 but I would love for you to read that to us, because I think it’s a great way to cap this conversation off and tell us so much about the role that this skill plays in exceptional leadership.

David Grossman  34:18

Yeah, fantastic. The most powerful form of empathy goes beyond emotional understanding. It’s about creating tangible support that demonstrates genuine care. Exceptional leaders use empathy as a strategic tool, recognizing that when people feel understood, they become more resilient, more innovative and more committed to collective success. This means creating systems and practices that show empathy isn’t an individual skill, but an organizational commitment to supporting the whole person, their challenges, their aspirations and their potential.

Maria Ross  34:55

Put a pin in it. I love it. David, thank you so much for this conversation. Conversation. Thank you so much for this book. It’s called the heart work of modern leadership, six differentiators of exceptional leaders and listeners. This is such a beautiful book. I mean, I’ve told you this before, David off recording, but the book itself is so beautiful. It’s it feels good. It’s got so many great call outs lots of actionable steps that leaders can take. And I feel like you actually designed this book so people could dip in and out of it was that just my perception or intentional?

David Grossman  35:31

Thank you for recognizing that it was totally intentional. It’s built for the busy leader. It is not a traditional book, so there are lots of visuals. You could read it front to back. You can pick a chapter that’s on one of the differentiators. You could pick a spread. There are 29 stories from exceptional leaders that

Maria Ross  35:50

those were great.

David Grossman  35:51

What we all can do today that give me hope as well. And then lots of tips and tools and time savers in the book as well.

Maria Ross  35:58

Yeah, it feels like a magazine a little bit, so something

David Grossman  36:02

you can come back to, yeah, and lots of people dog ear the pages, or put, you know,

Maria Ross  36:08

post its like, come on.

David Grossman  36:09

Love it. Love it.

Maria Ross  36:12

Well, this has been,

David Grossman  36:12

I’m super curious what you pulled out, by the way, but we can save that for another

Maria Ross  36:16

Yeah, let’s save that for another time. But David, thank you so much for your insights. Today, we’re going to have all your links in the show notes, including to the book. But for anyone that’s on the go right now listening to us, where is the best place they can find out more about you and your work,

David Grossman  36:28

sure you bet the Grossman group.co/books,

Maria Ross  36:33

perfect. Thank you. And this is not the end of our conversation. I’m sure

David Grossman  36:39

this was amazing, Maria, thank you so much. I love the conversation,

Maria Ross  36:43

and thank you everyone for listening to another episode of the empathy edge podcast. If you like what you heard, you know what to do. Please rate, review and share it with a friend or a colleague, and until next time, please remember that cash flow, creativity and compassion are not mutually exclusive. Take care, be kind For more on how to achieve radical success through empathy. Visit the empathy edge.com there. You can listen to past episodes, access show notes and free resources. Book me for a Keynote or workshop and sign up for our email list to get new episodes, insights, news and events. Please follow me on Instagram at Red slice. Maria, never forget, empathy is your superpower. Use it to make your work and the world a better place.

Cash flow, creativity, and compassion are not mutually exclusive™

Dr. Jay Jakub: Economic Mutuality and the Empathy of Purpose

What if business wasn’t just about profit, but about creating mutual value across stakeholders and communities that would actually DRIVE more profit? That’s the question driving today’s guest, Dr. Jay Jakub. Jay is the Executive Director of the Economics of Mutuality Foundation. Jay is no stranger to transforming big ideas into practice. He spent years as Senior Director of External Research at Mars, Inc., has taught in business schools around the world, and is an international speaker and author.

We dig into the Economics of Mutuality, how stakeholder capitalism differs from shareholder capitalism, and why purpose is so essential to mutual value creation. Jay shares amazing real-world examples of how this approach produces impressive ROI. We talk about what it takes for leaders to embrace new KPIs to include social and human capital, how to convince allies inside your organization, and how empathetic leadership plays a critical role in reimagining business as a platform to tackle society’s biggest challenges while still generating healthy profit.

To access the episode transcript, please scroll down below.

Listen in for…

  • The difference between mutual value creation and traditional shareholder capitalism
  • Creating purpose-driven businesses and stakeholder ecosystems
  • Why you should be measuring social, human, and natural capital as performance
  • Utilizing empathy, deep listening, and understanding stakeholders’ pain points to tackle society’s biggest challenges
  • How you can use your business as a platform to solve societal challenges profitably

“We’re trying to remove the perceived trade-off of doing some good, but always at a cost to profit, and demonstrating that you can actually create more profit and growth by solving problems than you can by creating them to…profit for yourself.” —  Dr. Jay Jakub

References:

The Empathy Edge:

About Dr. Jay Jakub, Executive Director, Economics of Mutuality (EoM) Foundation:

Dr. Jay Jakub is the Executive Director of the Economics of Mutuality Foundation, headquartered in Geneva, Switzerland. He also serves as Chief of Staff for the EoM Alliance’s Mutual Value Labs consultancy and for its Mutual Value Investments PE company. Jay is on the Boards of Doma-Livanta, a healthcare advocacy and IT company based in Virginia Beach, and the Human Flourishing Foundation in Switzerland. He is a Board advisor for the Thompson Family Office in Richmond, Virginia, that is seeking to build a smart city between Washington, DC, and Richmond, and for Eagle Ventures, which invests in technology to defeat human trafficking, with offices in Fort Worth, Zurich, and Singapore. Jay also advises the Singapore government’s Alliance for Action on Corporate Purpose. He is an international speaker, a business school professor, an author, and a former Senior Director of External Research at Mars, Inc.

Jay is the co-author of Completing Capitalism: Heal Business to Heal the World, and is a contributing co-author of Putting Purpose into Practice: The Economics of Mutuality.  His doctorate is from Oxford University, St. John’s College.

Connect with Jay:  

Economics of Mutuality Alliance: eom.org 

LinkedIn: Jay Jakub 

Connect with Maria:

Get Maria’s books: Red-Slice.com/books

Hire Maria to speak: Red-Slice.com/Speaker-Maria-Ross

Take the LinkedIn Learning Courses! Leading with Empathy and Balancing Empathy, Accountability, and Results as a Leader 

LinkedIn: Maria Ross

Instagram: @redslicemaria

Facebook: Red Slice

FULL TRANSCRIPT:

Maria Ross  00:00

Welcome to the empathy edge podcast, the show that proves why cash flow, creativity and compassion are not mutually exclusive. I’m your host, Maria Ross, I’m a speaker, author, mom, facilitator and empathy advocate. And here you’ll meet trailblazing leaders and executives, authors and experts who embrace empathy to achieve radical success. We discuss all facets of empathy, from trends and research to the future of work to how to heal societal divisions and collaborate more effectively. Our goal is to redefine success and prove that empathy isn’t just good for society, it’s great for business. What if business wasn’t just about profit, but about creating mutual value across stakeholders and communities? That would actually drive more profit? That’s the question driving today’s guest, Dr Jay. Jacob. Jay is the executive director of the economics of mutuality Foundation based in Geneva, which equips leaders and organizations to embed purpose and mutual value creation at the heart of business. He also serves as Chief of Staff for the EOM alliances consultancy and private equity arm. Sits on multiple boards from healthcare and human flourishing to smart cities and anti human trafficking ventures, and even advises the Singapore government on corporate purpose. Jay is no stranger to transforming big ideas into practice. He spent years as Senior Director of external research at Mars Inc. Has taught in business schools around the world and is an international speaker and author. His books include completing capitalism, heal business, to heal the world, and putting purpose into practice. The Economics of mutuality. With a doctorate from Oxford University, Jay brings both academic rigor and real world experience to the urgent question, How can companies create purpose driven impact while delivering sustainable profit. In our conversation, we dig into what the economics of mutuality really is, how stakeholder capitalism differs from shareholder capitalism, and why purpose is so essential to mutual value creation. Jay shares amazing real world examples of how this approach produces impressive ROI we talk about what it takes for leaders to embrace new KPIs to include social and human capital, how to convince allies inside your organization, and how empathetic leadership plays a critical role in reimagining business as a platform To tackle society’s biggest challenges while still generating healthy profit. There were so many great stories and nuggets in today’s episode. Take a listen. Welcome Jay to the empathy edge podcast. I am very excited to talk to you about economies of mutual Alliance, and how do we create economies based on mutual benefit versus individual benefit. So welcome to the show. Thank you, Maria. Love to be here. So before we get going and get to all the good stuff, tell us a little bit about your story. How did you get into this work? We heard your very impressive bio already, but tell us how you got here. What’s the passion for you in this work?

Dr. Jay Jakub  03:19

Well, around 2006 after I had been working in a very different type of career, I was recruited by the chief economist of this large food and beverage company called Mars, Incorporated, which makes you know some of my favorite things, like, yeah, yeah, for example. And I was hired into a organization called Catalyst, which was the internal think tank of the company that was so eccentric and eclectic that I could not believe that I had this blessing to actually be part of an organization like that.

Maria Ross  03:46

Wow. And so what is the passion for you in this work right now? Well, the

Dr. Jay Jakub  03:50

idea of that organization I was hired into was really to provide trans everything that we had to do was transformational for the business, and so we had to have things like failure metrics, where if we didn’t fail enough because we weren’t taking big enough risks to be transformational, we would actually be penalized in our bonuses. And years ago, it was right as I was joining the company 2007 January, one of the Mars owners of the family, because Mars is a family name, one of the three owners of the company, John Mars. He asked a question which was just amazing to us in the think tank, which was, what should the right level of profit be for the company now capitalism, the world of financial capitalism and shareholders, they never asked that question, Maria, because they think they know the answer, which is as much profit as possible. And John felt like he had a different kind of answer to that question he was expecting. He thought there was an optimum level of profit above which you were taking too much from your stakeholders in your ecosystem, your value chain partners. And what you would do is you’d start this chain reaction of a squeezing effect, and they would start squeezing one another for profit if you were taking too much. And then ultimately, that would create a disequilibrium in your value chain, and you would be disadvantaged, but you would never see where it came from. Them. So that was the origin of the work that we started that we call the economics of mutuality, which is, how can we kind of turn some of the traditional ways of thinking about business ecosystems and purpose and stakeholder capitalism? How do we kind of turn that on its head and put purpose at the center, rather than profit, use that to kind of develop an ecosystem of stakeholders to deliver a greater purpose to solve problems for others, and by doing so, create benefits for the business that actually make this more enticing to chief financial officers than it would be as a cost center.

Maria Ross  05:31

I love all of this because this is the crux of the work that I do around changing the paradigm of what I call the bill of goods that we’ve been sold, that it’s got to be, you know, it’s got to be purpose or profit. It’s got to be empathy or high performance. And it’s really a both and equation. And I, you know, you know, through my work, I’m really committed to this idea that the either and thinking is what’s stifling innovation right now and stifling growth, right it’s those companies and leaders that can hold both of those things to be true. And not only that, understand the catalyst you create when you lead with empathy, when you lead with purpose, that it actually the rest takes care of itself. I mean, you still have to have the business acumen and the competitive edge, of course, but

Dr. Jay Jakub  06:15

you say that, and I immediately think of something we say a lot, which is that if you don’t chase the money, actually the money chases you. You know, if you’re chasing problems to help solve, then actually the money chases you, and you don’t have

Maria Ross  06:27

to chase it absolutely. So let’s get into it. What we’ll see if we I can say this word correctly, because I’m having trouble today articulating this, what is the economics of mutuality and what is it really attempting to achieve? I know you gave us a little bit of a preview on that, but explain to us the concept.

Dr. Jay Jakub  06:44

Yeah, it’s a framework for what we call mutual value creation, rather than just financial value creation. So it’s about creating holistic value, but its purpose really is to transform business for the common good, but in ways that are good for business. And it can actually scale up, because if you can’t scale up, and if your interventions are not profitable enough to be self sustaining, then you’ll never have the ingredients for scale, and without scale, you can never be transformational. So that’s the kind of space we’re working in, and we’re trying to remove the perceived trade off of doing some good, but always at a cost to profit, and actually demonstrating that you can actually create more profit and more growth opportunities by solving problems than you can by creating them to make more profit for yourself.

Maria Ross  07:29

Amen. Amen. So what are some examples of I know you talked about Mars, but do you have any other examples of companies that are adopting this approach, or maybe the partners that you’re

Dr. Jay Jakub  07:38

working with? Yeah, in fact, we worked for almost 14 years inside Mars on this topic, and so we had kind of different business units inside Mars, which is a very diversified company to work with as clients. But then we allowed the Mars family allowed us to spin out and become an independent entity in 2000 not the easiest time, to spin out in the middle of the teeth of covid with no vaccine or anything at that point in time and create an independent entity. So we’ve been we put all the IP around the economics mutuality in the hands of foundation that we put in Switzerland, which is something I lead called the economics mutuality Foundation, which is part of an alliance that includes a management consultancy that’s owned by the nonprofit foundation and also a private equity company that’s owned by a second foundation for human flourishing that we actually have in our alliance. So that’s kind of how we restructured ourselves. Can you remind me where we were going with this?

Maria Ross  08:32

Yeah, absolutely. I was asking for examples of

Dr. Jay Jakub  08:35

companies that are Yeah, right. So, so we, once we left Mars in 2000 the idea was that it would be much more valuable to Mars and others if we actually took it to other types of companies in other industries. So we started working with tech companies. We started working with the retail companies. We’ve been working a lot with banks. So we have as a client one of our better clients, the largest bank in the UK, for example. And there’s a real empathy story there, which I can tell you when you want to get to that at some point. Also one of the largest and most important banks in Southeast Asia, that’s based in Singapore, we’ve done work for as well, and small micro banks and across Scandinavia. So we have some experience there. Even a fragrance company we work for as well. So some of these, we can disclose, there’s like, a beer a beer manufacturer actually in Japan, which felt it has a lot of the brands that you would recognize in Central Europe, but they felt like loneliness, especially in the post covid era, was a real mental health challenge that was being exacerbated by this covid effect, and that people were turning to alcohol. And so Asahi engaged us to help them position their business model in such a way that they could meaningfully move the needle, but at a profit, not a loss, on helping to tackle loneliness as a mental health challenge. And then we did some work for another company that was was also interested in addressing loneliness, and together and partnering with academics in this space, we put out a report on business versus the. Loneliness, and we’ll be doing something similar for business versus deforestation, business versus financial exclusion, business versus aging. Demographics always being driven by companies that want to move the needle on different issues. Not us suggesting you need to work on this issue, but showing them then how they can move the needle on this issue?

Maria Ross  10:20

Yeah, so what? What’s driving them? If I’m sure there’s every company has a different reason why, but what’s the case that they make internally to say this is an approach we want to take? Because I I would imagine there’s a few evangelists of this within an organization, but if they are very stuck in the old way, in the old paradigm, what are some of the drivers of them saying? Okay, let’s look at this and give

Dr. Jay Jakub  10:44

this a shot. You’re asking a really big question about what motivates companies to actually do this. And you know, we’ve, we’ve started with the presumption. And maybe this was because we were the internal think tank of one family owned multinational corporation. We knew that if what we were trying to provide the company was a means to be altruistic or philanthropic, they would have just killed it. We had to demonstrate to the chief financial officers, who have actually become our biggest advocates in this work, that this is something that’s actually doing more good, but at a profit. Okay, that it’s not in the space of doing less bad at a cost, which is also important. But the question you’re asking is kind of, it begs the quick explanation of, you know, this whole stakeholder capitalism space, which now everybody thinks is something else. And most companies, when they work in this stakeholder capitalism space, as opposed to shareholder financial capitalism, they’re kind of in that space of, how do we do less bad at a cost? So they’re looking internally at what Circular Economy issues that they can address to become more efficient. They’re looking at corporate social responsibility initiatives, sustainability, maybe even ESG to some, to some extent, and but it’s not about value creation. It’s really about preventing damage. And that always costs something, and you have to do that. There have to be people in an organization that do less bad at a cost. But what I think is happening now is that some of these leaders are under more and more pressure to not be such a cost center to the company. They want to see where the value creation is coming alongside doing good. And that’s this other space, which is kind of more of a greenfield that we’re trying to pioneer in, which is, how do you do more good, but at a profit in ways that scale? And we do that by reorienting the company away from just describing what it does as its purpose, or talking about its values as its purpose, and really creating a purpose that you can execute a strategy which is, what is the problem that your business is set up to solve externally. And once we’ve helped them articulate that, we put that at the center of their ecosystem of stakeholders, and suddenly we can map out a whole new set of ecosystem stakeholders that they didn’t realize that they needed if they actually want to deliver this purpose as their purpose. And that’s a starting point of our work, and that’s what we try to get business leaders understanding and getting excited about that helping to solve the problems. Then of some of your ecosystem stakeholders that you didn’t know you realized you needed to deliver your real purpose as a company that that actually will create much more value creation that’ll include financial profit as well as holistic value.

Maria Ross  13:14

Yeah. I mean, well said, and that link to purpose is so important to engaging the workforce and and engaging all your your stakeholders, really, like your customers, your partners, in something other than trying to make you more money, right? And I, you know, in my work as a brand strategist in the past, working with companies to really unlock and articulate what is that purpose that all the stakeholders can get on board with. And it’s not just we create this widget better than anyone else, right? It’s like, what is that big problem that you’re trying to solve? What is that purpose that could actually, if you achieved that purpose, your company would no longer need to exist? What is the kind of world that you’re trying to create?

Dr. Jay Jakub  13:55

I can give you a great example, and it’s not work that we did specifically, but it mirrors a lot of work that we do for companies. And it was the company called Novo Nordisk, which is Danish, and it actually is one of the biggest suppliers of insulin in the world. And we did a case study on them a long time ago because we were fascinated by the fact that they went through this purpose journey that we are trying to help companies go on ourselves. And the purpose journey started with them having as a purpose, we want to sell more insulin, okay, not very inspiring, not very distinctive. And actually, it was perceived as by, I think, a lot of stakeholders in their ecosystem and beyond, as, oh, this company just wants to make more money from treating the the symptoms of a dread disease, okay, right, created for something bigger. Well, Novo Nordisk kind of figured this out on their own, and they had this epiphany moment where they just decided we’re going to change our purpose, from selling more insulin to solving diabetes. Now, my goodness, what a change, because if you solve diabetes, you may not be selling any more insulin, right? Exactly what we’re working but their leadership really felt like, No, this is the right reason for us to be doing business that. Our greater purpose as a company. So this changed the way the company operated, and started thinking. It started looking at a broader ecosystem framed around solving diabetes, and then from a performance perspective, they had this dramatic shift in their sales because their ecosystem stakeholders and others who are customers of their product. They started looking at their purpose and saying, This is a company that’s very different. Very different in the insulin supply space from every other company. They’re in it for the right reasons. They want to do what we want to do, solve disease the underlying symptom, the underlying cause, not just make money off the symptom. And that caused them to be like the preferred provider of insulin, and their sales went went way up. It wasn’t just that straight of a line, but right on investment just just went crazy, because I think they reoriented their purpose to really solving a meaningful problem. Yeah, their own business model in theory

Maria Ross  15:53

well, and this is the maddening thing about so many industries out there that are clinging to to business models or ways of making money that are not good for the stakeholders, right? When you look at the oil and gas industry, change the purpose, it doesn’t mean you have to go extinct as an organization, but but open the aperture a little bit to say, where is the world going? What is more sustainable, what will be profitable for us in the long term, and lead the conversation versus resisting it all the time, right? Lead the conversation of that maybe the company morphs into providing energy, making the world run, whatever it is that you decide to articulate as your purpose, but so many companies get stuck in the No, I need to protect this turf, and I don’t want to see past the evolution, because it might mean I go extinct. Well, you’re probably going to go extinct anyway. So try to find a way to lead into the transformation by expanding your purpose. And the role of empathy that I’m really seeing come through here is the buy in and the excitement and the meeting people where they are so they want to engage. They want to connect. Because you’re not trying to cram something down their throat. It’s like what is important to you to get on board, for you as a customer, for you as an employee, for you as a shareholder, what values do you hold? Let’s factor that in to articulating our purpose and drive forward together. So I’d love to understand, you know, when you talk about empathetic leadership fitting into this approach of mutual benefit and mutual value chain creation, where do you see that role of empathy, or even more broadly, emotional, intelligent leaders?

Dr. Jay Jakub  17:35

Yeah, and I think I’ll start with the broad issue of the fact that company leaders and owners, shareholders, they’re often very attached the purpose that they’ve spent a lot of time using external agencies to help them create a purpose. So you don’t even you don’t always have to change their purpose at the at the top the corporate level to get them moving in the right direction. Even Mars is a great example. We came out of that company, and they still have a purpose that’s very values oriented. It’s difficult to deliver a strategy, which is the world we want tomorrow starts with how we do business today. It sounds good, gets some people excited, but we start working with business units at the business unit level, and if they can, if we can help them create an externally facing purpose that’s solving a problem for someone else, but it’s still aligned with the overall purpose of the company. You know, the world we want tomorrow starts with that we do business today. What we worked for an $8 billion pet care business within the Mars ecosystem that we helped them create a purpose that was consistent with that corporate one that I told you about, but was about improving the health of all cats and dogs, because their product, Royal canon, was expensive but highly nutritious and prevented a lot of health problems for dogs and cats, and so once we got them to frame their purpose that way at the business unit level, then suddenly we created an ecosystem. We analyzed that ecosystem surfaced pain points among the different stakeholders. Identified one, if I can give you this one example, because you may your reader, your listeners may find this to be really intriguing. We found one pain point in their ecosystem that was really significant, we thought, which was that they don’t spend money on advertising for royal canon. They rely on veterinary clinics, and within those veterinary clinics who are talking to the patients, it’s the veterinary nurses. But we discovered through our economics and mutuality analytical work that the veterinary clinics were struggling, and the reason they were struggling is because there was a huge attrition rate among veterinary nurses. They weren’t trained properly. They were demoralized, and because they were retreating at such a high rate, the product wasn’t being talked about in those clinics, and the veterinarians couldn’t do their jobs because they had to act as nurses as well. So we said, okay, let’s, let’s create an intervention that’s really low cost, and in this case, for a seven, $8 billion company, was $250,000 to train 1100 veterinary nurses across multiple veterinarian places. And through this training intervention, we discovered some amazing things that happened almost immediately on. First thing was that attrition dropped by about 40% so immediately this had this terrible attrition problem, which was causing us problems in the value chain. It was it was fixed. And then we were starting to see that the human capital, you know, the well being of the pet owners, was increasing. The pets were in better health. These things were measurable. But as we move this over to the performance side of assessing, well, what is the ROI the return on investment of a $250,000 investment in training a bunch of veterinary nurses? How does that help the business? Well, we discovered that in a relatively short period of time, revenue from new sales of the Royal canon product, because of solving this problem raised another 4.4 point $4 million in bottom line revenue. Okay, yeah, in the top line, the benefits were even greater. There were lots of areas, because you didn’t have all this dislocation because of because of the disruption of the workforce, having to recruit and train and hire new people, all these things. It was $14.2 million in the top line. So suddenly we were able to show the Mars CFO that we were delivering a 17x ROI on this $250,000 intervention. Now I can’t say that this approach always delivers a 17x right? You can see how positioning purpose to solve a problem, identifying problems that the company can help resolve with with low cost interventions can release tremendous performance advantages that benefit the company really well in their top and bottom line?

Maria Ross  21:22

Yeah, absolutely. And two things really stand out from that story you just shared. One is the importance of empathy for your customers and really, really digging in and listening beyond do you like our product or not, right? What is your life like? What is actually happening in your workplace, in your veterinary office, in wherever you are, interacting with our product and being open to listening and saying, maybe this is out of the scope of what we normally do to deliver our product, but if that’s a problem we can solve, will that help us increase profit? It’s a win, win in every sense

Dr. Jay Jakub  21:58

of the word. One of the things we say about this is that economics mutuality is a better way of hearing and doing business, okay, because we’re listening, and in this case, working with the largest bank in the UK, it was extraordinary, because this bank had, like all other banks, actually they had transactional relationships with people that are really close to the poverty line, actually, that are banking with them, but their relationships are all transactional. So when they would engage somebody who was really on the difficult financial footing, what they would do is try to sell them new financial products, okay, but they didn’t have the means to do that, because they had no financial well being, yeah. Well, what we were able to do was to go out and record interviews we were doing where we were very much doing them in a clinical way, and just listening to these people and how they live their lives and trying to understand what was important to them. And then we showed this to the company, and we said, and we convinced them that, hey, maybe the relationship you should have with those people that are banking with you is one of financial mentorship. It should be interpersonal, and it should be different than transactional relationships. So mentor them on financial well being, and then they will reach a level where they’ll be able to afford the financial products that you want to sell them, right? But you need to start by listening, and then when you understand their problems, start by mentoring. Yes, they change. They change the whole way in which they engage people that bank with them, right? Level, well?

Maria Ross  23:20

And it’s reminding me this other story, but it’s this idea that it’s not so linear. It’s not just about the product or service that you’re trying to sell, quote, unquote, sell more of it’s really trying to understand what the needs are and and investing in the conversations, in the research, in the in the consumer or buyer interactions, right? Michael Ventura was on my podcast a few years ago, and I’ll put a link in the show notes where he talked about the work that he did at his agency that was really about deep listening. And one of the things they did for GE was the problem to solve was we need to sell more mammogram machines. That might not be the correct way that you call it mammography machines, and that’s not a that’s not just about more advertising or more sales reps. So what they did was they came up with this idea to set up these lounges in certain markets, very inviting, very comfortable, very warm, and they invited women in to talk to them about their experiences with breast health, with doctors, visits, with whether they get mammograms or not, and they got a treasure trove of information that went into them. GE actually consulting with doctors and hospitals about how to design the mammography suites to be more welcoming and not so cold and clinical and scary, right? They couldn’t change the machine, but they could change the experience around getting a mammogram. They never would have uncovered that by just throwing more sales people or throwing, you know, cost incentives at the hospitals to buy more product. What they did was they created a demand by creating a customer experience, and that was all done by having those conversations. So that’s what that story was reminding me of, of it’s not always what you think the solution is, from a from a business perspective, you have to get in and talk to people and understand what’s really driving their behavior or their resistance,

Dr. Jay Jakub  25:22

exactly, and that’s, that’s the heart of empathy, actually, is, is that deep listening? I mean, I’m even reminded, as you’re telling me the story about the mammography machine is that it’s the same veterinary kind of clinic business that we were working with alongside royal canon, the pet food maker. One of the other pain points we discovered was that people who own cats, they don’t bring them in until the cats are really sick, and when we started listening to them for the company, we realized that the reason was quite, quite simple. One was that they didn’t know how to put them in carriers. Okay? So we had you just create kind of a little video that would show you how to get a cat into a carrier. But more importantly, the veterinary clinics, they rarely have any time that’s set about, set aside just for cat owners. That means they expect you as a cat owner to bring your cat into a clinic with a bunch of barking dogs. You think you’re going to do that? Yeah, exactly. Weren’t aware that the people were concerned about that, and that’s why they weren’t bringing in the cats for preventive treatment, right? Okay, let’s set aside some time as an intervention in your clinics, where, for these two hours a day or whatever, or three times a week, that would just be for cat only, and then suddenly people started bringing their cats. And so, I mean, you can find all these examples out there about empathetic, deep listening, surfaces the problems. And you know, one of our problems, just generally, as as people who want to solve problems, you can call them whatever you want, but is that we go in to difficult situations like communities that we want to uplift, or whatever it may be, and we think we’ve got all the answers. Oh, yeah, we don’t listen. We just kind of try to impose from the top down, what is we need? Yeah, we’re working now through our nonprofits as well as our for profits in communities to help uplift them, but in a way that brings human flourishing that’s measurable and sustainable. But our first step is to spend time in those communities and let the key problems that we then want to get the people who want to help solve them focused on. They come from us or the funders. They come from the people who have the problem. You know, because that’s how you surface what really can change things

Maria Ross  27:23

changing for them. I know it’s challenging. I’ve been in corporate. I know it’s challenging to say, you know, hey, I want to spend all this money to set up these lounges in cities where we’re just going to have conversations with people. We don’t know what’s going to come out of it, right? That’s a hard sell to a very bottom line driven CFO. So something’s happening within the companies that you’re working with on this approach, where they’re understanding the business case. Can you shed any light for anyone listening that’s like, yes, I want to adopt more of this type of approach in our organization, but our CFO is very all about the numbers. How do I how do I convince them? What can I show them? What can we talk about to say, hey, this, this might be a little bit of a journey that we’re going on, but we think that the destination is actually going to

Dr. Jay Jakub  28:08

increase our profit. Yeah, I think I’d start with just a little, a little bit of the story of where we came from, which is that we thought erroneously that the people who would be our natural allies would be like the sustainability folks, right? But we discovered very quickly that they kind of looked at us more as a threat initially, because they thought, well, maybe this will be a beauty contest for the CFO make most most money. But actually we said, we’re not, we’re not looking to how to do less bad. That’s your business, and you should do that. But we’re looking at ways in which we can do more good and do it profitably, as I said, as I said earlier, so we’re not competing with sustainability professionals. We’re helping them become less of a cost center, but we’re also working with others in the in the company. But I think it’s important that potential clients understand that it’s the chief financial officers that have really embraced this, because they see, okay, this isn’t about just compliance. You know, one of the problems I have with ESG, even though it’s great for raising awareness, is that there’s no link between any of the myriad of metrics that I’ve seen in ESG and value creation. It’s more of a compliance exercise. So you want them to be compliant about X, Y and Z. So companies are starting to rebel against ESG because they don’t want to have to do a lot of box checking. They want to see, well, where’s the value creation? So we’ve done economics and mutuality is we’ve shrunk down the number of metrics, and we’ve linked them very specifically to value creation across different forms of what we call non financial capital. So, you know, in the business literature, there’s actually four forms of capital, but in financial capitalism, they only measure, manage and mobilize one, which is money. Financial capital is why they call it financial capitalism. We want to create a more complete form of capitalism that also expands the definition of performance to social capital, human capital and natural capital, social capital, we figured out you can measure using just three metrics, which is about trust, social cohesiveness and the capacity to work collectively in a. Community. Guess what that has significant value and is causally related to your top and bottom line. So even with one financial in nature, there’s a simple and stable way using only three metrics to measure it in any business situation anywhere. We’ve tested in so many places, that you actually can be assured that if you have a business activity anywhere on any topic, that if you’re a net provider of social capital, of trust in that community, by your business activity, it’s geared to do that, that you are going to get benefits in your top and bottom line. It’s just natural and then on the other side of it is that if you are, if you are a net destroyer of social capital, or human capital, or natural capital natural resources, you can expect to have that same causal relationship with your top and bottom line. It’s going to be a drag on that. But because you only have a P and L where it’s financial in nature, you don’t see it. So we’re we even have activities where we’re trying to create kind of a second line and a P and L that would be a mutual profit that would kind of account for the social human and natural capital. Human Capital human capital is about well being in the workplace. Guess what? If you understand what your employees in your particular culture are really motivated by, what do they care about for their well being? And you can create some interventions to grow it. You’re going to get talent retention, talent attraction, and you’re going to get optimization and performance. Those three things contribute to your top and bottom line. If you don’t have them, your best performers will leave first because they can find the job the easiest Absolutely, your top talent will not join your company because they don’t see the journey that they’re going to be on. And people will not perform optimally. They’ll do the minimum, the amount to get through because they don’t see the social contract. So these different forms of capital actually create significant value for your top and bottom line, but they’re ignored because people haven’t they thought it was too fuzzy, it’s too hard to measure. We cracked the measurement thing first. We did that a long time ago, and I give a lot of kudos to the chief economist of Mars at that time, because he thought, Okay, I’m going to lead this work, and I’m an economist, and the first thing you do in business is you only manage what you measure. So if you only have metrics for one form of capital, then you’re not going to capture the value of all these other forms of capital, and that value could be given to stakeholders as well as your shareholders, and that’s where you get the additional value, yeah,

Maria Ross  32:15

well, and I love what you’re saying, because in my work doing trainings and keynotes and talks to companies. You know, I get asked a lot, you know, okay, this is great. We want to be a more empathetic organization, for example, you know, how do we measure that? And there are ways you can, if you define for your organization what you actually mean by empathy. But I always advise. I come from very practical standpoint, and I don’t think you should be measuring empathy or all of these things for their sake. You still measure the things that drive the business forward. You still measure profit margins. You still measure, you know, amount of goods sold. You still measure amount of net new customers you bring on. It’s about adding an ingredient that accelerates that. And that’s what I’m hearing from a lot of the work that you’re doing. And again, we’re kind of going back to where we started, which is this both and philosophy. None of this is mutually exclusive from the quest for capital. It’s just understanding that if you’re going to put these kinds of initiatives in place, or you’re going to take the time and make the investments, whether it’s, you know, an empathy training or a coaching session, or, you know, all of things that you put in place for the clients and the partners that you work with. It’s understanding that what you want to measure is still the business metrics, but it’s how has adding those components increased those for you? How has I kind of liken it to a recipe, right? You’re adding more salt, you’re adding more herbs, you’re adding more spice, and it’s going to be a much more nourishing meal, yes, if you add these things, but they’re not supposed to be necessarily measured for measurement sake, as you, as you said earlier, sort of like the checkbox item.

Dr. Jay Jakub  33:57

Yeah. I mean, even in the first business we created, the only place Mars would let us work. Initially, was in the slums around Nairobi, Kenya, called Kuala, Guerra and Kibera, the poorest people in all of Africa, the largest slums in all of Africa. You know, this was a place they had no way of reaching. So they figured, we can’t break the business if we do something there. Well, the first thing we did when we went there was, he said, Okay, you have to suspend your your your sense of reality, of business reality, and let us change your KPI. You know your key performance indicators, what are the metrics that you’re using that you have to deliver to get your bonuses from financial to non financial so and then just let’s see how this works in this micro business that we created from a route to market business for Wrigley’s chewing gum, of all things in the slums around never be Kenya. And so instead of having retained earnings and sales as the metrics. We still measured them from a baseline, and we tracked them to see what would happen. But we said, Okay, you’re going to deliver social capital and human capital. There’s going to be your two key performance metrics, your KPIs, and then we show them how to create interventions to intentionally grow the social capital, the trust and. Community, the human capital, the well being of those in the in the in the workplace, in the value chain. And then as we track these forms of capital, as they started to go up, we watched retained earnings and sales go up radically, to the point where you could deliver micro pieces of chewing gum through micro distributors that you’re recruiting from these slums, and they’re delivering not to big box retailers, but to little kiosks that are there in the center, you know, pieces of chewing gum. And we’re outperforming the Wrigley business next door that’s using profit maximization master distribution. They they’re serving wealthier consumers that have much better brand recognition, all the advantages we did not we’re outperforming them by 2x in the retained earnings, okay, by leveraging these other forms

Maria Ross  35:49

of capital. Well, and that’s the that’s the test, that’s the control group is is doing it and seeing the exponentially accelerated impact of thinking this way and approaching

Dr. Jay Jakub  36:01

it why it’s like you cut out. It’s not rocket science. It’s just kind of a rediscovery of the interpersonal and of the empathetic. And, you know, we found in the in the Nairobi case that that by not using a master distributor, because the master distributor was afraid to go into the slums, it was dangerous, and they didn’t see how they could deliver large quantities of the product to anybody, because it was little kiosks. By cutting the master distributor out, using micro distributors, who are known to the retailers because they live there, we found that we had this big cost savings of overheads that we could pass on through the business in the forms of margins for the micro distributors of the gum so suddenly they were making higher margins on their sales than anybody else in those communities, so they wanted to to be the part of the program. And the way you scale a program like that is you don’t make them meet sales targets, and you don’t make them sell only your product exclusively. You let them sell even the competitors product, but you scale by recruiting more and more micro distributors or delivering more and more of the product. And that’s how it works. It’s just a very different way of thinking, but it’s like, how do we, how do we serve our ecosystem stakeholders, by helping them solve their problems as though they were our neighbors, rather than just transactionally extracting as much value as we can from them and keeping that as keeping as much of that as we can. You know, it’s just a flipping of the way you think about, yeah, you do your business. Let’s co create greater value by helping solve problems around purpose rather than let’s just extract value and keep it to ourselves. It’s very limited in what you can keep for yourself. Yeah, doubt that you can. You can be more profitable and have a greater growth opportunity and be more resilient by giving than receiving.

Maria Ross  37:42

So true. It’s such a great note to leave it on. Thank you so much, Jay for all these gems and insights today. Fantastic. I will have all the links in the show notes for what we talked about and some past episodes for folks to revisit on similar topics. But for anyone who’s on the go listening to us as they’re working out or getting to work. Where’s the best place to find out more about you and the Alliance’s work? I think the best

Dr. Jay Jakub  38:07

place to start is just a very simple website. Addresses, E O M for economics and mutuality. So e o m.org, that’ll take you into our big website, and then you can find the other websites we have for all our specific activities in there, perfect with case studies and other things.

Maria Ross  38:23 Wonderful. Thank you so much for your time today. Jay, it was a delight. Maria, thank you. Enjoyed the conversation, and thank you everyone for listening to another episode of the empathy edge podcast. If you like what you heard, you know what to do. Please rate review, share it with a friend or a colleague, and until next time, please remember that cash flow, creativity and compassion are not mutually exclusive. Take care and be kind. For more on how to achieve radical success through empathy. Visit the empathy edge calm. There. You can listen to past episodes, access show notes and free resources. Book me for a Keynote or workshop and sign up for our email list to get new episodes, insights, news and events. Please follow me on Instagram at Red slice Maria, never forget, empathy is your superpower. Use it to make your work and the world a better place.

Cash flow, creativity, and compassion are not mutually exclusive™

Dr. David Bray: From Bioterrorism to AI — Why Empathy Is Your Best Strategy in a Chaotic World

Dr. David Bray is one of those rare humans who has done so much, across so many high-stakes arenas, that his bio almost reads like fiction. David is Chair of the Accelerator at the Loomis Council and a Distinguished Fellow with the Stimson Center. He is a Principal at LeadDoAdapt Ventures, and was previously the Executive Director of a bipartisan National Commission on R&D.

At 15 years old, he got a job offer from the U.S. government after he built a program to track the ozone layer’s deterioration – you’ll hear more of that crazy story. And his non-partisan, solutions-first DNA? It wasn’t an accident — it was baked in from childhood.

Dr. Bray helps leaders and organizations understand how geopolitics shapes technology and how technology reshapes geopolitics. Because in today’s world, you simply cannot understand one without the other.And why government should NOT be run as a business.

We cover a lot of ground, all with a bent toward how empathy and collaboration across diverse points of view lead to more creative solutions. If you care about where technology, humanity, and democracy are headed, and how empathetic leadership just might save all three, listen in.

To access the episode transcript, please scroll down below.

Listen in for…

  • Why AI is neither doomsday nor utopia — and what it actually is and isn’t capable of
  • The actual neuroscience behind why we see the world differently — and how laughter helps us truly listen
  • Why unexpected voices at the table can change everything
  • Why the government cannot and should not be run like a business!
  • The science of making decisions together – how to get from “me” to “we”
  • And a novel, genuinely hopeful solution for getting us back to compromise and common ground

“When humans feel stressed, doomsdayism becomes almost a fad, and I think it’s more symbolic of that than it is the reality of the situation.” —  Dr. David Bray

References:

The Empathy Edge:

About Dr. David Bray, Chair of the Accelerator, Stimson Center and Principal, LeadDoAdapt Ventures:

Dr. David A. Bray is Chair of the Accelerator at the Loomis Council and a Distinguished Fellow with the Stimson Center. He is also a non-resident Distinguished Fellow with the Business Executives for National Security, and a CEO and transformation leader for different “under the radar” tech and data ventures seeking to get started in novel situations. He is Principal at LeadDoAdapt Ventures and has served in a variety of leadership roles in turbulent environments, including bioterrorism preparedness and response from 2000 to 2005. Dr. Bray previously was the Executive Director for a bipartisan National Commission on R&D, provided non-partisan leadership as a federal agency Senior Executive, worked with the U.S. Navy and Marines on improving organizational adaptability, and aided the U.S. Special Operations Command’s J5 Directorate on the challenges of countering disinformation online. He has received both the Joint Civilian Service Commendation Award and the National Intelligence Exceptional Achievement Medal. Business Insider named him one of the top “24 Americans Who Are Changing the World” under 40, and he was named a Young Global Leader by the World Economic Forum. For twelve different startups, he has served in President, CEO, Chief Strategy Officer, and Strategic Advisor roles.

Connect with David:

Stimson Center: stimson.org/ppl/david-bray

LinkedIn: linkedin.com/in/dbray

More from David: cxotalk.com/bio/dr-david-a-bray-distinguished-chair-of-the-accelerator-stimson-center

Connect with Maria:

Get Maria’s books: Red-Slice.com/books

Hire Maria to speak: Red-Slice.com/Speaker-Maria-Ross

Take the LinkedIn Learning Courses! Leading with Empathy and Balancing Empathy, Accountability, and Results as a Leader

LinkedIn: Maria Ross

Instagram: @redslicemaria

Facebook: Red Slice

FULL TRANSCRIPT:

Maria Ross  00:00

Welcome to the empathy edge podcast, the show that proves why cash flow, creativity and compassion are not mutually exclusive. I’m your host, Maria Ross, I’m a speaker, author, mom, facilitator and empathy advocate. And here you’ll meet trailblazing leaders and executives, authors and experts who embrace empathy to achieve radical success. We discuss all facets of empathy, from trends and research to the future of work to how to heal societal divisions and collaborate more effectively. Our goal is to redefine success and prove that empathy isn’t just good for society. It’s great for business. Every once in a while, you sit down with a guest and think, Okay, I am genuinely not worthy. And also, where has this person been all my life? That was me with Dr David Bray, and I think you’re going to feel the same way. David is one of those rare humans who has done so much across so many high stakes arenas that his bio almost reads like fiction. David is chair of the accelerator at the Loomis Council and a distinguished fellow with the Stimson Center. He’s also a non resident distinguished fellow with the business executives for national security and a CEO and transformation leader for different under the radar tech and data ventures, those seeking to get started in novel situations. He’s principal at lead do adapt ventures, and has served in a variety of leadership roles in turbulent environments, including bioterrorism preparedness and response from 2000 to 2005 David previously was the executive director for a bipartisan National Commission on R and D, provided non partisan leadership as a federal agency, senior executive worked with the US Navy and Marines on improving organizational adaptability and aided us special operation command on countering disinformation online. He’s received both the joint civilian service commendation Award and the National Intelligence exceptional Achievement Medal. Business Insider named him one of the top 24 Americans who are changing the world under 40. And he was named a young global leader by the World Economic Forum for 12 different startups. He has served as president, CEO, Chief Strategy Officer and strategic advisor, and just to set the tone for how extraordinary this human is, at 15 years old, he got a job offer from the US government after he built a program to track the ozone layers deterioration. You’ll hear more of that crazy story and that non partisan solutions. First, DNA. It wasn’t an accident, it was baked in from childhood, which makes everything he’s done since feel almost inevitable. David helps leaders and organizations understand how geopolitics shapes technology and how technology reshapes geopolitics, because in today’s world, you simply cannot understand one without the other. We cover a lot of ground, all of it with a bent toward how empathy and collaboration across diverse points of view leads to more creative solutions. We talk about why AI is neither doomsday nor utopia, and what it actually is and isn’t capable of how diverse humans and machines, working together, make better decisions than either alone. The actual neuroscience behind why we see the world differently, and how laughter helps us truly listen, why stressed humans run straight to doomsday scenarios and conspiracy theories, and what that tells us about how to lead them, why unexpected voices at the table can change everything, and the surprising origin story of hazmat suits that prove it why government cannot and should not be run like a business, why government employees are more service oriented than many people think. We discussed the science of making decisions together and how to get from we to me. He also shared his congressional testimony on building AI that’s trustworthy, reliable and consistent with the values of a free society and free markets, and we talked about a novel, genuinely hopeful solution for getting us back to compromise and common ground. David is a bipartisan mediator, a geopolitical tech translator, a kindred spirit, and honestly, a little bit of a unicorn, if you care about where technology, humanity and democracy are headed, and how empathetic leadership just might save all three you do not want to miss this one. Take a listen. Welcome David Bray to the empathy edge Podcast. I’m so excited to have you here to talk about things that are way above my pay grade, but are going to make me sound really

Maria Ross  04:40

intelligent talking to you, and that is the landscape of

Maria Ross  04:44

both public policy and private enterprise, and how we make AI fit into them in a way that still helps us balance our values with what everyone’s trying to achieve with AI. How do we balance that? How do we balance a free market? Being good humans. I mean, I know you’re not Adam Smith, but we’ll, maybe we’ll bring him up, I don’t know, but welcome to the show.

Dr. David Bray  05:06

Well, thank you, Maria and I look forward to exploring the space with you, because we definitely live in interesting times.

Maria Ross  05:11

Yes, that’s an understatement. So we heard your bio, but fill in the blanks for us a little bit. Tell us a little bit more about your story. Dig into, how did you even get into the work that you’re doing now? I mean, did something seminal happen to you when you were seven? I don’t know, but

Dr. David Bray  05:27

Well, I did fall in my high chair, apparently at age one, according to my parents, that may or may not have made it, but the die was cast. The die was caster. So I think I would actually my parents. My mom was school teacher. My father was a Methodist menace. She was Catholic. To marry him, he was going to be a mother, and unless she promised to leave the Catholic Church, she was going to be facing the challenges of having to give up her faith. And so people ask, How did I become non partisan? It’s like I was kind of born this way. My father, when I when I was in elementary school, his skill sets were healing fragmented congregations and doing capital planning exercises. So he would inherit a broken church that had to be brought together. For some reason, he’d use narrative. He’d use other exercises to get them to working together again, get them to do a new building addition, and then the reward was three or four years later, you get another church. And for a while, he was assigned to a church that was jointly Methodist, Presbyterian, Episcopalian at the same time. So yeah, you know, that taught me sort of empathy for people that are practicing different faiths, different rituals. But then my rebellion, and I think this is really what was seminal, is I wanted to figure out who he worked for. And so on my own, I had been given a personal computer from our grandfather. He gave it to each of his grandkids, took it apart, put it back together, taught my self assembly and C and other coding languages. And when I was about 1314, produced a computer simulation of the ozone layer deterioration effect, because that was big in the topic in the early 90s. Yeah. And all of a sudden the government’s like, we have a job for you. I got hired by the government. Was 15, and the rest is history. Oh my gosh, at 15, yes, I had to get a large permit because I was underage in Virginia. Later, after working at a department energy facility that was doing computer simulations of electron beams, we moved up to DC, and when I was 17, I got called down to Principal’s office four individuals in suits say we went off for your job. It’s gonna be, I was gonna ask

Maria Ross  07:17

if that’s how it happened. Like, does it have, like, that’s what the movies always show, right? It was, but

Dr. David Bray  07:20

it wasn’t. You know, everyone thinks that I somehow did something wrong. I was like, no, actually, I was just trying to figure out who my dad worked for. So I was doing natural simulations of visual simulations of natural events. And so they said it’s gonna involve small satellites. And the next thing I know, it was basically, I can tell you now, this was the mid 90s. It was tied to the Ballistic Missile Defense Organization and trying to figure out how we use some of their satellites to actually do modeling of natural events on earth, like, say, a volcanic eruption or a flooding forest fire. I actually did a project that was actually trying to predict where forest fires might go using satellites.

Maria Ross  07:53

Wow. So in a previous incarnation of my business, I was solely devoted to brand strategy, and one of my clients was a company that had nano satellites that were using it to try to predict natural disasters and also when geopolitical conflict would occur, helping organizations re navigate their shipping routes or, you know, and just doing it with an eye at like, how can we make this good for humanity? And I always really admired them for that. And it sounds like you have a lot of that, both and thinking in the work that you do. So what would for the lay person, what would you say is the work that you do now?

Dr. David Bray  08:29

So the work I do now. I’m fortunate enough having believe it again, because I started working with government when I was 15, after several years as a senior National Intelligence Service executive. I’m fortunate enough to be retired, but of course, that’s too early in my career to retire, so I’m really I have my own S corp that’s lead to adapt ventures, which is working with companies on understanding how technology impacts geopolitics. Geopolitics impacts technology, and then how do they navigate that? And that’s everything from biotech companies to cyber AI quantum along the way during my government service, I got asked, this was 2012 2013 the principal deputy director of national intelligence at the time Stephanie O’Sullivan, she invited me to have lunch, and I was like, oh, something’s up. And she said, Would you like to be the one non partisan with six Democrats, six Republicans, including two senators and two representatives from both sides of the aisle, reviewing all research and development programs of US intelligence and US intelligence and classified ones, and of course, at least say yes. As I was leaving our office, after we had had lunch and everything like that, there’s been three senior executives, three not work out. You’re number four. Don’t screw it up. And so the good news is using empathy, which I know we’ll dive into, I was able to figure out why previous senior executives had not worked out why both of the AI were not talking to each other, why they weren’t working together well, and a year and a half later, the Commission released four classified reports, one unclassified report, and in the 12 years, 13 years since, more than 75% of our recommendations have been implemented and not rolled back.

Maria Ross  09:57

Wow. So I want to talk a little bit about that, because. Obviously the intersection of my work empathy and the phrase that you keep using, which is non partisan, that’s not a lot of what we’re seeing in governments across the world these days. So what were some of your secrets? What was your what were your bag of tricks that you brought to the table in trying to get these people that really had trouble seeing the other’s point of view at the same table to solve the same problem.

Dr. David Bray  10:25

So I think the first step is exactly what you said, which is get them at the same table, because if you meet with them individually, they’re going to have expectations. They’re going to ask you to do things, and I guarantee you you’re not going to make them happy. But if you have them at the table together, and you say, how do we go forward together? Then it’s a back and forth conversation. And in fact, that was one of my early learnings with the Commission. Was partly the part of the problem was past executives have met with them separately. And so I first met with the two co chairs of the commission, and then the next step from there was to then meet with all the commissioners. But that was one step, because the commission was sort of like the where we want to go with the Commission, the for the review of the rd efforts of the intelligence community. Then I had to flip the script, because I also had the luxury. I guess I’m going to use luxury in quotation marks. So the commission itself was but was staffed by about 120 150 different people that were assigned to me, but their performance review and their pay was being done by a different agency. So I had to, sort of, how do I steer 120 150 people across the intelligence being to get things done? Yeah, and yeah, that was going to be pretty challenging. So yeah, so it really is. And so I parachuted, and I said, where do we want to go together? And so that was part of what I was working on, was, how do we get them to actually

Maria Ross  11:39

work together, right? And also, it sounds like a little bit of a conversation around, what are we all here for? What can we all agree to first? And let’s start from there, right? Yeah. Why are

Dr. David Bray  11:49

we here? Yeah? Quote about us, I always like to ask, why are we here, yeah, and I do intentionally open ended question, because I’ll give you another example in my career. So after the commission, I opted to go to the Federal Communications Commission, where they’d had nine CEOs in eight years, which is always a great sign for CEO number 10 that things are just great with that amount of turnover, awesome. And they also had two advanced persistent threats that were present in their IT systems before my arrival, that were still there, right? So as I told my wife, I couldn’t even trust the IT systems I was inheriting, and that’s probably why I was there. Was to try and clean it up. And so with that amount of turnover, I realized I had to make sure this was a, we challenge a we set a solution too. Yeah, 100% Yeah. Am I still going to be here in six months, for example? Right? So I it was about two weeks in I did a town hall where it was with the people that I can meet with in person, plus virtually, because I had about 700 people. 100 people, and I said, where do we want to go? And it was intentionally an open ended question that for only one hour I was listening. I mean, we could be more than an hour, but it was that for that hour I was listening to them, and I knew people were kind of shy, so I called on someone who I knew was an extrovert, and say, Bill, how do you think we should go? And so I got them, sort of bringing ideas as to what we could do together to move forward. And then at the end, I was about to wrap up, and I said, and someone raised their hand and said, I have a beef. I said, could you tell me more? And the person said it happened 17 years ago. I just arrived two weeks ago, and I said, Okay, tell me more. And so they told me it was some dispute between contractors and government and everything like that. And at the end, after listening to person, I said, Thank you for sharing. How do you think we can take that lesson and use it for what we want to do going forward? And so I often think that a empathetic leader, the job is to make sure people are heard, and then invite them to translate how they’re feeling, how they’re seeing things to be problem solvers. So how do you switch from being a problem holder or problem admirer to being a problem solver, and that’s good empathy?

Maria Ross  13:44

Yeah, absolutely. It’s not about solving everybody’s problems and taking them on yourself. And that’s the thing I try to work with leaders on, is there’s a reason you’re burning out in the name of being an empathetic leader, because what you’re actually doing is not empathy. That’s about blurring boundaries. That’s about, you know, trying to people please, whatever it is. But I love that, and it’s part of empathy. Is the coaching. It’s what do you actually need me to do in this moment? Like, obviously that person as a great example needed to be heard and probably stuck onto that thing for 17 years because no one bothered to listen to his whole story, right? And so just giving somebody the space, and I know leaders go, but that, you know they’re still going to have the problem, well, maybe in that moment, that’s all they want. They just want to be seen. And the fact that you then turned it around, of like, what can we learn from your experience, so that we can move forward? You didn’t let him dwell in the past of who was to blame and who messed up and who did all of this, but it’s like, okay, what can we take from that? Because that’s really valuable that you shared that with us. We don’t want to make that mistake again. How can we learn from that to move forward? And then that gets them focused on a forward thinking mindset of versus wallowing. But the longer you ignore someone like that. That the more years they hold on to something like that.

Dr. David Bray  15:03

Oh, I mean, I often say people miss the fact that there’s plenty of people who want to bring about positive outcomes in government. They’ve just been banging their head against the wall, and nobody listening to them for so long that they lose what brought them there in the first place. And so a good leader. And this is true not just in government. This is also true for legacy organizations. Create the space where they refined what I say, what brings them joy? Yeah, there’s spark. Yeah, there’s spark that intrinsically motivates them to move forward. Because if you can do that, then they’re going to be intrinsically motivated to be problem solvers and actually address things. And actually, that’s what you want in any organization. That’s the type of excellence, and it only comes when you

Maria Ross  15:42

find joy Well, and that’s so joy is the fifth pillar of my five pillar framework for being an effective and empathetic leader, and that’s exactly why it’s the secret sauce of you know, I’m doing all the right things. I’m taking care of myself, I’m evaluating how I show up in the conversation. I’m providing clarity, I’m providing decisiveness, I’m being supportive. I’m not lowering the bar. I’m actually helping people reach the bar. But the missing piece in there, when I was initially writing the second book, was what, there’s something else missing, and it was joy, and it was really getting people to own their work and own how they show up. And you do that by giving people autonomy. You do it by listening to them and seeing them and valuing them, and then people will, you know, go to the ends of the earth for you. So you brought up an interesting point, because I think that there is a misperception, and I’d love for you to address it. Having worked with government officials for a really long time, there’s a perception that they lack empathy, all of them, right? And I know there are some that do. But what’s been your experience? Is it just the they’re just frustrated and beat down? Is it? Do they some of them come clear eyed, full hearts to the table, and then it’s beaten out of them. Like, what’s your assessment of the good that people actually are trying to do, and not just in it for themselves? In government, right? And I know you can’t speak for every government official you’ve ever worked with, or every Congress person, but has your experience been something a little bit more nuanced than what people think of?

Dr. David Bray  17:11

Oh, most definitely. I think my wife said this once. She said, I know people think that there must be fat cats in DC, but if you look at the amount of hours. These people are working for that for no additional pay. They’re pretty thin cats. So, you know, I would say most people are attracted to a role of service, and it really is a role of service, because they find that resonates with their identity to be of service. You know, they’re not doing it for any other reason, and I do think especially on the career level, or when someone comes in a career job, there’s that there’s also people that come in in short term hires that they, you know, some either presidential figure or some Governor figure said, you know, here’s your chance to actually work for two or three years before you go on and do something else. I think the two challenges I have about practicing empathy is one, especially if you work at the national level, you are so removed from direct outcomes that you may want to affect things that impact someone directly, but it’s usually through something that happens at the local, community level. And so I often try to remind people, why are we here? And get back to

Maria Ross  18:18

it right? And what role do you play in it? Correct, exactly, even if you’re even if you’re back office. Yes, it matters, right?

Dr. David Bray  18:26

Or did I jokingly say even if you make a difference in someone’s life three to five years from now, and they never know about it, you still make a difference in their life. Just saying so, right, right? I think the other challenge is, you know, because I often hear people say, well, government should run more like a business. I’m like, show me a business where you have 535, members of the board who each have their own different agendas. That may be not the same thing as the rest of the organization, once you show me that also would operate in a fiscal year without passing a budget for 10 months before they pass a budget. And so I think that sort of fits and starts in the big P politics. You know, again, most people in government are not political. They’re just there to get the job done. But it makes it challenging when you one, have to forecast your budget three years in advance, and then two, when it finally comes to the time you don’t have your budget, right? I do try to remind people that even when the nation was founded, there’s the Federalist Papers number 51 where they say, What is government but the greatest reflection of all humanity. If all men and women were angels, no government would be necessary. They recognize that the way to do checks and balances. They actually say this line. They wanted ambition to counter ambition, so with political figures. And I’m non partisan, but I work, you know, I’ve worked with people on both side of the aisle. They are ambitious because you have to be ambitious to take on a job that is public facing, that’s got low pay and all that sort of stuff. You know, what’s motivating you is not the pay or anything like that, right? So, yes, don’t be surprised if political actors are ambitious, but that’s partly why we elected them there in the first place, in some sense, right?

Maria Ross  19:55

And I actually, I had an interview with Dr Claire York, who’s done a lot of work globally with different. Governments. And talking about our conversation was about the role of empathy in politics and why it actually is required for us to accomplish great things. And she talked about the need for systemic change to create a political environment, a political a government system that actually attracts the kinds of people with the kinds of values that we want in those positions, and what’s happened? It’s a system that, like you said, it beats people down, it gets them really frustrated. And so the problem isn’t necessarily the people who are in those roles. The problem is, how do we create a system that attracts the caliber of the people that we want? And I just thought that was very profound of just, yeah, like everything else, it’s systemic, right?

Dr. David Bray  20:42

Oh, it’s system. And I would even, I mean, what I love, what you shared about that insight. I’ll go even further on the balcony and say it was 2009 I was in a classified environment at the time, and we were observing trends. And there was a colleague who said social media will be the best thing for free societies, because we’ll bring transparency. Everyone will know what’s going on. And I said,

Maria Ross  21:02

Yes, And

Dr. David Bray  21:03

Yes, and, two things, one, that’s assuming everything that’s out there is exactly what’s going on, versus the spin, right? But two, I think free societies, Representative societies, work best when people can compromise. And the trouble with social media, not that I say we shouldn’t have social media, but the trouble is they can no longer compromise in the sense that, in the past, before social media, politicians could go home to their constituents and say, look at the victory I won for you. And they would leave out, here’s what I had to give up, or here’s what I compromised to get it right. But oh, on social media, if they say, look at the victory I got you, it’s not even the opponent, opposing party. It’s members of their own party that say, but you compromise with them, or you gave up the following thing. And if you elect me, I won’t ever compromise. And so we see this happening since 2009 which is the middle, can no longer be effective and cross party line, points votes are now zero. Yeah, partly because, you know, partly because of social media. But also, you know, they can’t even hang out without someone taking a picture of this person from this side was hanging out with this other person from the other side, what could

Maria Ross  22:04

they be doing? It’s so ridiculous. I actually have really because I try to moderate my social media diet, because it causes me high blood pressure, but it actually has warmed to my heart the people that have dug up from the archives the videos of presidents and their families of different parties at a ball game together, or touring the White House together, or doing all these things together. And it’s like, when can we get back to that? And I really do believe we may things may get worse before they get better, but people are longing for that, even if you know, I mean, I think about the politicians in the past that I didn’t necessarily agree with their stances on things, and I’m like, wow, I wish you know he or she was the worst thing I had to worry about right now. But to your point, I think that’s really interesting. Do you see any optimism of that repairing itself? So I think you’re

Dr. David Bray  22:54

right that eventually the system will get better. It is worth knowing. And I say this just to give context that our own country, when it was founded, you had John Adams as a sitting president and Thomas Jefferson as his vice president. Thomas Jefferson hired a political hit man to claim that his boss, John Adams, wanted to go to war with France. That was completely untrue, but he did that as his vice president. Yeah, and then as a sitting president, John Adams is writing op eds, claiming that his vice president, Thomas Jefferson is the devil. This, ladies and gentlemen, was not new. It’s not new. But what’s interesting is, why did we have this period after in the 1950s on where, like you said, they hung out with each other. And I would submit they had all been through the crucible of world war two together. Yeah. Now I would prefer not to have a war to Exactly, yeah. And so one of the things I’ve been trying to proactive, and it actually pulls well on both sides. Again, I’m not a politician, right? One or two years of service for all of us, and you can pick what it is. It doesn’t have to be military service, whatever it is, and you can opt out of it if you don’t want to. But, you know, if we can have and it can be at any age, it doesn’t have to be high school, doesn’t have to be college, it can even be, could be later, when you’re semi retired, or take a, you know, take a sabbatical. But that way, when you meet a stranger on the street, one of the first things you can ask them is, what was your year of service? And then there’s the conversation you can have, even if you see the world differently, even if you have different political views, using, you know, part of the luxury the United States, we don’t ask much of you, but that’s also a challenge, because the only things we really ask of you is to occasionally serve on a jury and pay your taxes, right? Neither which people find a lot of joy in. So what is all have that you bring joy in your year of service, that you can then identify with a stranger?

Maria Ross  24:32

Oh, that would be amazing. That would be amazing. But I already can hear the arguments from one of the other sides.

Dr. David Bray  24:40

I can make it voluntary and make it is voluntary. Yeah, you know, if you don’t want to, I love it.

Maria Ross  24:45

I love it. So I want to shift a little bit to the whole because I know you’ve done a lot of work around artificial intelligence, and you know, as you mentioned earlier, helping organizations, helping governments navigate policy around artificial intelligence. And it kind of goes back to. To when we were talking about social media, and there’s so much potential and promise, and then it’s about which actors get access to control the narrative with those different platforms, right and we’re seeing that play out in real time right now. So what’s your take on first of all, what’s your take on the future arc of artificial intelligence in terms of how realistic are people’s both super optimistic views and doomsday views, right?

Dr. David Bray  25:30

So I get shot at from both sides, because I say it’s more nuanced,

Maria Ross  25:33

because you’re non partisan yes or non

Dr. David Bray  25:34

partisan, and apparently with AI in the same way, you know, artificial general general intelligence is not right around the corner, in my opinion. You know, we will see. We can, we can revisit this in a year or two. Now, also, keeping in mind, AI has been around since late 1950s it’s been in different flavors, and clearly, we’ve come a long way since. But the current version generative AI is actually based on algorithms that go back to the late 80s, early 90s. We just couldn’t do them one because we didn’t have the intense graphical processing units that we have now, right the computing power back in time, we didn’t have the data. And the data came from all of us using the internet. And I sometimes say, When did you get your check in the mail for the data you contributed to make generative AI possible? And I remind people, do you remember this thing called Napster in the 90s? But yeah, yeah, that makes certain tech companies look at me askance and but do in you know generative AI is essentially taking lots of data and essentially throwing it against a multi dimensional wall. They’re trying to map it on multiple dimensions. We’re talking like 10s of 1000s, if not hundreds of 1000s of dimensions, and figure out the distance between tokens. That’s great, but it’s not reasoning. It looks very interesting. It looks very interesting, but there’s nothing about this. Is actually reasoning about the world. It’s not building a worldview. And we’re finally seeing, I’ve been saying this for the last few years, which is, it’s very interesting, and it may be eventually how we interface with machines better. But if we want to actually have reasoning, it’s going to take other take other things. So So I don’t think you know, I realize some companies are trying to sell you as a human replacement. It’s more a human augmentation.

Maria Ross  27:12

I yes this. I keep bringing up this study every time this topic comes up. My listeners are probably sick of it, but MIT came out with a study last year about the five human skills that augment the value of AI that and that AI currently can’t replace, right? And they’re all the things you would suspect, right? Empathy, ethics, judgment, perception, even connecting through feelings, right? Right? So AI can simulate that, but it can’t

Dr. David Bray  27:36

actually do it, yeah, and that’s what generative is. And I would also say so my after responding to events in 911 and bioterrorism and everything like that, I was motivated to get a PhD in a business school, and it looked at what was called collective intelligence. When do more humans and machines make better decisions, and when do more humans and more machines make worse decisions? And we know from this was 2005 2006 we know from the science of collective intelligence, more humans and machines make better decisions if there is active listening, both on the human to machine parts equal turnkey in the conversation. And interesting enough, because this might be related to vectors one and two, a higher ratio of women to men. I mean, we’ve been saying that, and you look at the company CEOs, oh, wait. Oh, wait, no. Anyway, I know, but I raise that because there is a so there is an actual science to making better decisions with humans and machines together, as opposed to an either or. And I think the AI companies would probably be due to remember that science. I don’t know. I realize, you know, they’re out to sell your product, right? The other thing that I think is on the Doom side, I’m less skeptical of the Doom one, because if any of these things start to get concerning, electromagnetic pulse will take care of it pretty well. But then separately, I actually think some of the real hard problems we have, like, how do we get through climate change? Yeah, that’s only going to be done with a combination of humans plus bio plus AI. We’re going to have to have synthetic bacteria that can actually pull methane and carbon dioxide from the environment right ground. And I know there’s some people are like, AI and bios a bioterrorism weapon. I’m like, Okay, I’ve done five years of bioterrorism response. Knowledge of something is different than experience in and so just because I can tell you how to do I don’t know a liver transplant does not mean either you or I are ready to do a liver transplant, or you actually have to practice a lot. And so this, like this idea that somehow AI is going to tell people how to make really bad things in their basement. I’m like, it might give you the information, but unless we start seeing simulators for BSL three biosafety level three facilities, right? They’re not, you know, and so it’s more I do think if you go back to 1890s where there’s rapid technological progress, there was also the cult of seances and doomsay ism as well, and the social death, I think when humans feel stressed, doomsay ism becomes almost a fad, and I think it’s more it’s more symbolic of that than it is the reality of the situation.

Maria Ross  29:57

Oh, I love that quote, When

Maria Ross  29:58

humans feel stressed, the doomsday scenario is comforting, yeah.

Dr. David Bray  30:05

And I would also say another factor on this, and this is also for empathy, and this may be how I knew later in life to leadership. So conspiracy theories, we humans reach for conspiracy theories when we feel like the world is too random. And so when I was involved with the response to 911 and the anthrax events, there were plenty of conspiracy theories that we had done it to ourselves. That was a false flag operation, everything right? Then I’m like, No, that’s not true. Now, at the time, there wasn’t social media, so it wasn’t able to take root, but it required me to reflect, why am I serving to try and stop bioterrorism when there’s people out there that some think we’re doing it to ourselves. And it really helped me understand that when people are anxious, when people are angry, a consistency theory makes them feel like they’re in control, right? And so we’re now in a world where the internet, media and AI has been ever for people to find conspiracy theories, and maybe two of them are true, I don’t know, but I think a lot of people are reaching it because they’re angry.

Maria Ross  31:02

Because they’re anxious. Yeah, absolutely. I think that’s a great observation. Talk to me a little bit about the role of, you know, when we talk about empathetic leadership and active listening and curiosity, you know, it’s not necessarily things like cyber security we think of, or bioterrorism, or initiatives like that. Can you educate us on the real need for those human connection skills? We know that empathy has been identified by several groups and several bits of research as the most important skill for leaders to have in the 21st Century, and I subscribe it’s because our problems are so complex, we need to be able to work together and hear viewpoints from all different areas in order to solve these problems. What? What is your take on that? Where have you seen empathetic leaders shine in those conversations that you’ve had at those big tables, those important places? Is it? Is it noticeable? Do people sense there’s someone, there’s a different presence in the room? Does it create followership? What? What’s I’m going to leave it kind of open ended for you to just talk about that experience of being at those tables and in those spaces.

Dr. David Bray  32:13

So I think the real value of empathy is,

Dr. David Bray  32:17

as you said, there is value to different perspectives on Trump, given, in fact, that’s been shown that experts are actually by experts with what’s called expense people who don’t have expertise at all. And I’ll give you an example, they were trying to find a way to create a better hazmat suit.

Maria Ross  32:37

So David, I’m curious to know, given the tables at which you’ve sat, you know, solving these big problems, these meaty problems of cybersecurity, bioterrorism. You mentioned your work you did after 911 public policy. Where have you seen empathetic leadership shine? You know, the ability to be curious, the ability to find common ground and actively listen. And was that palpable in in the rooms and at the tables where you were, where it created a sense of of camaraderie. It created a sense of followership for those leaders. Can you? Can you talk a little bit about that?

Dr. David Bray  33:13

Sure, yes. So I would say, you know, a good, empathetic leader creates a sense of both purpose for everybody there, even if they’re coming at the table with different agendas, different ways of seeing the world, and then a little bit of humility too. Saying, I don’t have all the answers. Let’s explore this space together. I also think humor is useful, and in fact, research shows that if I can get you to laugh, you’re going to get a little bit of a dopamine hit, and that’s going to be enough that if you need to update your worldview, you’re more likely to because now you’ve got a dopamine hit. So there’s actually a neuroscience behind laughter, and that’s why we laugh at jokes when we finally get to the punchline and things like that. The other thing that I think is useful is there is just about two decades worth of research, one on collective intelligence, which we talked about, that actually experts are actually outperformed by experts and naive participants, which means that you don’t see the world the same way the experts do, and actually you do better as a result with that mixture. And an example would be hazmat suits. They were trying to figure out who could build the best hazmat suit, and the winner was actually someone who came from wedding dresses, because, you know, obviously had no experience in bio threats, but was really good at figuring out how to make material lighter and actually how to assemble it appropriately. The other thing, though, is the research over the last two decades have shown if I play a game of almost like mine sweeper, I’m flipping over cards. Sometimes, if I flip over cards, I get something good. Sometimes I get something bad. If I’m not careful, I flip over something it’s the end of the game, and they ask people voluntarily to play the game as long as they want. They find that some people play the game just a little bit before they stop, and there’s other people that play the game exhaustively. The people that play the game a little bit report the emotions when they turn over something good as being much higher and as well as the emotions when they turn over something bad as being much lower than those that do more exhaustive searching, more exhaustive search. Watching your emotions are more even keeled, so to speak, whereas you feel higher highs and lower lows if you’re short. Turns out that actually maps to political ways of seeing the world, that people who are more conservative on the political spectrum are less likely to turn over a lot of cards and report higher emotions, whereas those who do a more exhaustive search tend to be more liberal. And you can imagine in human history, there are probably times when it was useful to be the one that explores and goes over the hill, and there would be other times when you went over the hill, there was another group that was about to kill you, or small box or whatever. And so understanding that there actually may be some neuroscience behind the ways we see the world. Because what’s even more interesting is for the people who are are more exploratory, they want the facts first and then the narrative, the story arc second. Whereas the people that are more conservative and they’re flipping over cars, they want the story arc first. They want the narrative right first and then the facts second. And so oftentimes I see both sides of style aisle shouting each other, where one wants to get the story right, the other one wants to get the facts right. It’s like, okay, let’s step back. You are both asking for funnily different things, and that’s okay. Let’s see how we can do this both together.

Maria Ross  36:09

Yeah. So good, so good. So anything you can reveal you’re working on right now, sure.

Dr. David Bray  36:16

So I will not name the name of the company, but this was about two weeks after the US election, they called me and they said, Our board is 55% on one side of the aisle, 45% other side of the aisle. Clearly, somebody, you’re a non partisan. We’d like you to help us understand what the new administration the new Congress. What does this mean for issues involving healthcare, defense, FinTech, energy, and so they wanted to note that 10 to 15 year vision. And I said, Well, one thing you need to recognize is often in politics, especially US politics, because we are short term in our election cycles. People don’t have a 10 to 15 year vision. However, you can engage them in events. You can engage them in actually writing a report. You can actually ask for their inputs as you write a report, you can publish support, and that itself will actually help you figure out what they care about and what they care about and what they’re thinking about, and you’re actually helping them build a strategy. And again, if you make it public, then it’s useful for everybody. So I’ve already done that for healthcare and the future of healthcare. I’ve already done it for defense. And what we’re hoping to do now is as you sort of led with what are more reliable, responsible, trustworthy approaches to AI. And again, not saying that generative AI might not get there, but there’s other tools in the toolkit too, and that are other forms of AI that if we can help educate policy makers and communities to understand that there’s there’s not just hammers, but you also can have screwdrivers and wrenches, and they may be better for the task at hand. Understanding that inventory of AI, in my opinion, will help us be better as communities and also be better as companies.

Maria Ross  37:43

Amazing, amazing. I could talk to you another three hours, but I’m going to save my listeners ears from me and you just yammering on about all this stuff we’re geeking out about. We will have all your links in the show notes. But for anyone that’s on the go right now or commuting, can you just audibly share a good place that they can find out more about you and your work.

Dr. David Bray  38:03

Sure, probably the best is on LinkedIn. I’m on LinkedIn. If you search for David Bray, both with lead do adopt ventures and also the Simpson center, if you want to connect with me, however, please reference the empathy podcast, and even more importantly, use the word banana. And I know that sounds kind of random. No, I love it. There’s lots of bots out there that will say, Hey, I met you, David. I’m like, did you? I don’t know. So this is a way to verify at least some human intentionality on the part of the purpose invite.

Maria Ross  38:32

We got to use our human ingenuity to circumvent the issues we’re having. Yeah, that’s my public service announcement. Always, when people, when guests, invite folks to connect with them on LinkedIn is, please tell him where you heard him and so he doesn’t think you’re trying to sell him something, right? Also, that you’re not a bot. So thank you so much for your time and your insights today. Your work is so important, and I love that you started this work at such a young age, so we can reap more the benefits of your thinking and the method by which you try to help bring people together. So thank you.

Dr. David Bray  39:03

Well, thank you as well, Maria for doing this, and thank you for your leadership, because we do need more empathetic leaders everywhere in the world. And thank

Maria Ross  39:11

you everyone for listening to another episode of the empathy edge podcast. If you like what you heard, you know what to do. Please rate, review and share it with a friend or a colleague. And until next time, please remember that cash flow, creativity and compassion are not mutually exclusive. Take care and be kind. For more on how to achieve radical success through empathy. Visit the empathy edge calm. There. You can listen to past episodes, access show notes and free resources. Book me for a Keynote or workshop and sign up for our email list to get new episodes, insights, news and events. Please follow me on Instagram at Red slice. Maria, never forget, empathy is your superpower. Use it to make your work and the world a better place.

Cash flow, creativity, and compassion are not mutually exclusive™

Brandon Peele: What America’s 250th Birthday Is Really Asking of Us

America is about to turn 250 years old. My guest today believes this moment is asking something from all of us. Not a celebration or parade, but a reckoning, a chance to find our way back to each other. Brandon Peele is a bestselling author of 6 books on purpose and civic leadership, is Executive Director of the National Pilgrimage, and a trusted keynote speaker and consultant. His work sits at the intersection of purpose, democracy, and what it means to be a nation. 

On June 9th, 2026, a caravan of diverse Americans will set out on the National Pilgrimage — driving through the heart of this nation, sitting with people along the way, and asking the questions our political system never asks: What values should guide us? What would it take for this to be a great place for all of us to raise children? What kind of country do we want to leave for the next generation? The journey culminates in the National Assembly — a virtual gathering open to everyone on July 6th and 7th, 2026, from 5 to 8 pm PDT, where your voice will be heard and counted. Six storytellers will then travel to Chicago, and on July 9th — the anniversary of the 14th Amendment — they will read aloud a new national covenant. PBS documentarians are capturing every mile.

You’ll learn more details and how to get involved. We discuss why empathy is the core mechanism of e pluribus unum — out of many, one — and why, just like any organization, we need a shared moral vision to know where we’re going and who we want to be. Brandon shares the three layers of democracy and why our nation’s problems are as much moral, psychological, and spiritual as they are political.

To access the episode transcript, please scroll down below.

Listen in for…

  • The purpose of government and how we have forgotten the core vision of our democracy
  • How the founding beliefs of spirituality and Natural Law shaped the country
  • A shared vision of what we can all be as diverse Americans
  • Ways you can join in or support the pilgrimage and virtual assembly

“This is not about politics. This is about a shared moral vision that includes all of us, and so I don’t care how you voted or if you voted. I don’t care how you make love. I don’t care how much melanin is in your skin. You’re an American, and you belong in this conversation.” —  Brandon Peele

References:

The Empathy Edge:

About Brandon Peele: Executive Director, National Pilgrimage

Brandon Peele is a best-selling author and the Executive Director of the National Pilgrimage. He’s trusted as a keynote speaker, consultant, and program leader by organizations such as Google, Harvard Business School, Johnson & Johnson, Stanford University, JDRF, Morgan Stanley, U.S. Marine Corps, YPO, University of California – Berkeley, Vistage, Forum for Workplace Inclusion, LinkedIn, the U.S. Navy, Slalom Consulting, the U.S. Coast Guard, and the University of Minnesota.

He is the author of Bison Medicine (2025),  Purpose Work Nation (2022), The Purpose Field Guide (2019), and Planet on Purpose (2018), and co-author of Purpose Rising (2017) and The Purpose Blueprint (2015). His work has been featured by news organizations such as USA Today, U.S. News & World Report, the US Business Journal, and Forbes.

Connect with Brandon:

Brandon Peele: nationalpilgrimage.us

LinkedIn: linkedin.com/in/bpeele

Instagram: instagram.com/natnlpilgrimage

The National Pilgrimage and Assembly: chuffed.org/project/nationalpilgrimage

Synanim (platform enabling the Assembly’s virtual collaboration): synanim.com

Connect with Maria:

Books: Red-Slice.com/books

Speaking: Red-Slice.com/Speaker-Maria-Ross

LinkedIn Learning Courses! Leading with Empathy and Balancing Empathy, Accountability, and Results as a Leader

LinkedIn: Maria Ross

Instagram: @redslicemaria

Facebook: Red Slice

FULL TRANSCRIPT:

Maria Ross  00:04

welcome to the empathy edge podcast, the show that proves why cash flow, creativity and compassion are not mutually exclusive. I’m your host, Maria Ross, I’m a speaker, author, mom, facilitator and empathy advocate. And here you’ll meet trailblazing leaders and executives, authors and experts who embrace empathy to achieve radical success. We discuss all facets of empathy, from trends and research to the future of work to how to heal societal divisions and collaborate more effectively. Our goal is to redefine success and prove that empathy isn’t just good for society. It’s great for business. America is about to turn 250 years old, and my guest today believes this moment is asking something from all of us, not a celebration, not a parade, but a reckoning, a renewal, a chance to find our way back to each other. Brandon peel is a best selling author of six books on purpose and civic leadership. He’s Executive Director of the National pilgrimage and a trusted keynote speaker and consultant to organizations including Google, Harvard Business School, Stanford, Johnson and Johnson the US Marine Corps and the US Navy. His work sits at the intersection of purpose, democracy and what it means to be a nation, and right now, that work has never felt more urgent. The reason I rushed this episode out to you was So Brandon could share an amazing initiative with everyone. On June 9, a caravan of diverse Americans will set out on the national pilgrimage, driving through the heart of this nation, sitting with people along the way, and asking the questions our political system never asks. What values should guide us? What would it take for this to be a great place for all of us to raise children? What kind of country do we want to leave to the next generation? The Journey culminates in the National Assembly, a virtual gathering open to every single one of us on July 6 and seventh, from five to 8pm Pacific, where your voice will be heard and counted. Then six storytellers will emerge and travel to Chicago. And on July 9, the anniversary of the 14th Amendment, they will read aloud a new national covenant. PBS, documentarians are capturing every mile today. You’ll learn more details of this amazing effort and how to get involved. And we discuss why empathy is the core mechanism of E Pluribus Unum, or out of many one, why, just like any organization, we as a country, need a shared moral vision to know where we’re going and who we want to be. Brandon shares the three layers of democracy shared by American poet and philosopher Walt Whitman, ideas, political economy and culture and spirit and why our nation’s problems are as much moral, psychological and spiritual as they are political. This is the most audacious and hopeful thing I’ve come across in a long time, and I think you need to hear it. Take a listen and then get involved. Brandon peel, welcome to the empathy edge podcast. I am so excited to create this special edition of the podcast just to make sure that we get it out in time for the National pilgrimage, which you are going to talk to us about today. Welcome to the show.

Brandon Peele  03:26

Thank you for having me.

Maria Ross  03:26

I know you’re going to talk to us all about this initiative and the National Assembly and the whole intent behind it, but I love this idea of that you are really a proponent of which is civic faith and bringing us together under one umbrella, to focus on the things that we have in common versus the things that divide us. Right? And empathy is such a part of your work and your story, and that’s why we are kindred spirits. But before we even get into the pilgrimage and the assembly and why and what your goals are, I would just love for you to share a little bit of your story, how you got into the work you do, the books you’ve written, the consulting you provide. Because I’ve noticed a common thread of purpose, helping people and helping others find their purpose, and helping us find our collective, shared purpose. How did you get here?

Brandon Peele  04:16

Well, I mean, it’s probably like all every other story, so through pain. So for me, growing up in the Midwest, there was this very like conformist package offered, study, get good grades, get a good job, move out to the suburbs, make some kids die on a golf course, right? And for me, I was like, there’s more. There must be more than that, because my parents said that. Their parents did that. They’re, you know, probably back to however long, but, and so I was very lucky in my early 20s, got to start to do my inner work, which most men don’t get to at all, but if they do, it’s midlife. And so I got, yeah, I got to kind of a quarter life. And I discovered the powerful, liberating power of purpose. And I was like, this is a civil right, like everybody needs this, because without that deep understanding of who we are and who we serve, and what what we’re supposed to contribute here, all these other institutions which we now know don’t have our best interests at heart, are going to turn us into something else. They’re going to put us in the tiny little boxes and say, do that, do this. So that’s what sparked the writing, the research, and then, beginning in 2020 my fascination with the United States purpose.

Maria Ross  05:28

I love it. So tell us a little bit about empathy and government and the vision of the country and how it all fits together. You talk about empathy as the core mechanism of E Pluribus Unum, and we have an international audience, but we are talking specifically about the United States. And how is empathy a core part of that?

Brandon Peele  05:49

Yeah, great question. I mean, you and I both know that that’s just a pro social belief, behavior attribute, way of moving through the world that, like any adult has and democracy requires adults, and that actually, it takes something to develop that in a society like ours, obviously, because we are not set up to empathize and to connect and to be generous of spirit. We’re set up to, you know, be little eagles who scoop down, try to scavenge, hunt, and not to actually kind of like build the herd like the bison.

Brandon Peele  06:23

So when the Pilgrims got here, and they had a very tight compact, they had this covenant, we’re gonna we’re gonna pledge ourselves to our mutual flourishing. That went way over time. Now we’re essentially where we’re at right now. We’re this multicultural, diverse, three, 30 million people talking past each other at best, pointing guns at each other, obviously now and so, yeah, empathy went out. And as my understanding and understanding of people who study nations and what holds them together, a unifying story, shared values. They elevate heroes, but they really need a shared sense of culture and spiritual identity.

Brandon Peele  07:09

And the first nations who were here when the Pilgrims arrived had that they were animist. They empathize with not just each other and other nations, but with all of life and rock and star and moon and wind and all of that. And so when the Pilgrims got here, they saw democracy working really well, because the Haudenosaunee, the Six Nations, had tended to this spirit culture layer where through rites of passage, through rituals, through norms, they develop their empathy, develop their ability to feel and sense and really identify with all of life. That’s what it actually takes to fulfill a democracy. Yeah, if you’re not connected, it’s going to be really hard to act on another’s to act for another’s benefit basically.

Maria Ross  07:58

exactly, exactly i for the listeners. I’m going to throw in the show notes two links to past guests I had. One was Dr Claire York, where we talked about the role of empathy in politics and the need for it when the whole role of politics is to serve the community and to serve a diverse community, that’s the whole role of government, right? And then Sam Daly Harris, who talked about the role of the citizen activist in making sure that we can have a flourishing government and a flourishing democracy. So these threads are coming together, and I love that there are these voices, very loud voices out there, like yours, like Dr York’s saying that this we have to remember what the whole point of government is, and what the whole point of nation building is, and it’s to make us stronger together, right? It’s not for individual power grabs. It’s not for all the things that we’re seeing in our world today, right? And there’s with the loss of civics in schools, and studying civics and trying to understand what our government is about, with people trying to rewrite history, we’re straying from that core purpose and that core vision. And just like an organization, which many of my listeners are corporate leaders, right, if you don’t have that shared vision and that mission and that everybody knows where they’re rowing the boat, it’s chaos. It’s you can’t move forward. And as a country, we can’t move forward unless we have that shared vision. So before we get to your project to build that shared vision, I’d like to talk about the three layers of democracy and why, why this work is so important, and why it it ebbs and flows between sort of these cold ideas of government and agencies and laws and the world of spirituality and mutual benefit, it sort of does this dance. And so what are those layers that you see?

Brandon Peele  09:53

Well, I wish I could take credit for this framework of these three layers. That’s actually Walt Whitman, and so he’s. Was poetically imagining the American character leading up to and through the Civil War During basically the First Republic. 1776 to 1863, it was because of folks like Whitman and Dickinson, who were fiercely abolitionists, who sensed that you couldn’t have a democracy when you’re enslaving an entire people or you’re silencing and half of the race, you know, with women like no vote they were, you know. And so Whitman, with his poetic sensibilities and philosophical mind, you know, began to think deeply about what it actually takes and because there are still, obviously today, we still have many Native communities, and there are many more. When the Civil War was happening, and his understanding was that democracy, the Haudenosaunee democracy, they have ideas. They have ideas that they’re they’re coming together to achieve things they can only do together. So in our case, it’s all created equal, and we then fought a war. Two thirds of a million of us died for that singular idea of equality. So it’s that first idea that construct like, what is the thing that we’re we’re trying to get up to today, to create all this equal? Then you have the political economy, and that is the institutions, public and private, that ensure in our case, you know, we wrote this in here like the government has to deliver everything we need to realize the fullness of life, liberty, happiness. If it doesn’t, it is our duty to change it or abolish it. And so our political economy. Every sector now works stridently against that idea of equality. It’s trying to decrease our life, decrease our happiness, decrease our freedom. And that’s we’re seeing that right after right is being rolled back, rolled back, rolled back, rolled back. Now the right to vote basically, which is crazy. So that’s just the idea in the political economy, and what sustains it is this fabric, this cultural, moral, psychological, spiritual fabric of norms. Haudenosaunee they there were six distinct nations with distinct cosmologies, different rites of passage, different economies, different traditions, but they agreed on the Thanksgiving address, which is they read every time or before they conducted business as the great council. So it was essentially honoring our animus nature, giving thanks in all the directions for all the winged ones, failed ones. And so it was like this, their version of a shared spiritual cultural core, like we all believe these things, even though we express it completely differently.

Brandon Peele  12:49

So that third layer that we didn’t really attend to at all, we just, I think, kind of assumed, you know, the Christian church would take care of it. But then, as soon as we found it, it was just all kinds of religious expression, even Christians can’t get along. So we’re now reaping the benefits, or reaping what we have sown into not developing that third level, that culture, spirituality.

Maria Ross  13:12

Well, the rub here is that we were also a nation founded on religious freedom, and so when we use the words like spirituality, or whatever it conjures up that’s different for different people that are here. So do you think it’s possible for this country to have that shared layer of spirituality, if there’s so many different definitions of that spirituality and expressions of it, by design, right? By Design of bringing together everyone into this melting pot?

Brandon Peele  13:44

Yeah,

Maria Ross  13:45

I feel like that’s a rub, because you see these extremists on one end trying to force one version of that spirituality onto everybody, which I would argue is not actually a genuine expression of and then you have others who are like, Well, no, what about me? What about mine? What about this group? And so can we get to that point? And is that actually the point of the pilgrimage?

Brandon Peele  14:07

Basically, yes. So first, let me swing back to the First Amendment around freedom of speech, assembly, religion. It’s not freedom from religion, it’s freedom of so it was implicit. Like all the founders were either Christian, deist, Freemason, they, none of them were like, I’m just made of atoms. You know, the universe is a lifeless clock, because that’s not like 99% of our history on this earth is animist, like everyone in their right mind, even the Enlightenment thinkers that who thought up, you know, our constitution believed everything was alive, not just belief, but they they knew it. They knew it. That’s why we capitalize nature’s God and natural law. That’s the only deity referenced in our thought. Activists. So I know it probably doesn’t square well with folks living in cities or like there is no god or, you know, but unfortunately, everyone who founded this nation understood that spirit was everywhere. So it is a new phenomenon that we have folks questioning the existence of God. Then I think it’s it’s fine to go there, explore and read existentialist philosophy and nihilism. And I did, I found it very liberating. And my own personal experience, having worked with different faith traditions and rituals, is that there is something there that I think 99% of all humans who have ever existed say that same thing. So that’s a weird thing to say today, in this kind of

Maria Ross  15:45

Yeah,

Brandon Peele  15:46

nothing matters, and everyone’s irreverent and disconnected and individualized and atomized all that. But democracy has never worked without it, and we’re seeing that.

Maria Ross  15:55

Interesting, interesting. I have a different take on that as someone who is married to someone who doesn’t believe in anything, and he’s a humanist, and he’s one of the best people I know. But there’s other shared values that come into play that I don’t even think we’re in agreement on those. I think that’s the fundamental issue, right? Whether it’s you know, Jesus or Allah or not you know, or the trees or whatever, that’s a different expression of it. But the underlying values, I don’t know that we’re all in agreement on, or we say we’re in agreement, but then when push comes to shove, like legislation or policy, it’s like, no, actually, it’s just about me and mine, right? So it’s interesting that but I think you’re absolutely right that if we really look at the foundation, it’s almost like all these groups that are actually arguing about this now are actually agreeing, yes, that was the foundation of our country, but it’s pick your flavor, right? Like, what is your expression of that?

Brandon Peele  16:57

Yeah,

Maria Ross  16:58

I also wanted to talk about, you know, how you square, you know, I guess when people talk about the separation of church and state, you know, whatever church is, I love what you said about what the language of the First Amendment actually is freedom of religion, not freedom from religion. But when we talk about the separation of church and state, where is there a role, where it starts to blend into just spirituality and ethics and morals, and that bleeds into religion. You know what I mean? Is there a hard line? Or, you know, what’s your just, what’s your take on that?

Brandon Peele  17:32

I don’t think it’s a hard line. I think it’s, it’s so overlapping. I mean, if you just look at all the pro social qualities and behaviors, those are, you know, literally the teachings of Jesus or Allah or the Buddha. I mean, it’s

Maria Ross  17:47

100%

Brandon Peele  17:48

all the it’s all this, like all the wisdom traditions point to the same stuff. Now we’ve got a Seligman looking at all the virtues across all the cultures, and it’s like the same stuff kind of gets grouped in these seven different virtues in the United States, in particular, being a covenantal nation, you know, one that is not just or is not like explicitly not an ethnic nation. It’s explicitly multiracial, bound by an idea and a covenant like we more than, more than anybody else, need to be recognizing and tending to this core, the ties that bind, the morals, the values of this Civic faith, and that’s really what is at the heart of our problems right now. It’s not for lack of resources. You know, we have research came out last year, we have enough for all 8.5 billion of us on the planet to thrive with 30% of the current energy resource and labor output. So delete 70% your calendar. You’re thriving. What are you doing the rest of that time? Yeah, that’s that’s what should be happening. But yeah, now all that surplus gets extracted into the hands of like,

Maria Ross  19:02

of a few,

Brandon Peele  19:03

yeah, 10,000 wealthy white families, generally.

Maria Ross  19:05

it’s crazy making when we realize we have everything that we need, and it’s just not just it’s a distribution problem.

Brandon Peele  19:12

Well, it’s a spiritual, moral, psychological issue, and so like, we even have the mechanisms to distribute it. We invented most of them. We invented socialized healthcare, we invented mass transit, we invented all the stuff that all the other grown up nations are doing.

Brandon Peele  19:26

And so for us, it’s the political will to actually do, to implement the tools and technologies that we invented is missing because we’ve not tended to this spiritual layer, this Civic faith, this shared morality and so as as the way of things move in societies and political movements, you can’t have a political movement or strategy or a party without a covenant with without some kind of cultural shift, right? And that’s what we are working towards. Building this. Summer with the with the pilgrimage in the assembly,

Maria Ross  20:02

yeah, okay, so let’s get into that. Because I think I love this conversation about and you know, otherwise, we’re going to go down this rabbit hole of all these individual problems that we have, and what is the psychological and spiritual aspect of those problems. You know, we can, like you mentioned quite a few, like health care, access to food and water, poverty, all of these things, actually, you know, our rights being taken away, all of it. So there is that aspect. So tell us a little bit about the pilgrimage and the assembly. And what is it, and how did it even get started?

Brandon Peele  20:36

Well, I’ll answer the latter question.

Maria Ross  20:38

Okay. First, easier, yeah,

Brandon Peele  20:40

illustrative. So like, some like, February, March last year, after the inauguration, just hit me. It was like, Oh no, it turned 250 next year. Yeah, this going to suck. 

Maria Ross  20:53

I’m not feeling like celebrating right now, yeah.

Brandon Peele  20:58

I mean, I’m just like, I don’t know what they’re planning, but it’s going to be terrible, like tone death at best, and likely antithetical to our very purpose of equality, life, liberty and happiness. And so I reached out to some friends of mine at Citizen University. So I did a fellowship there a few years ago, and I said, Hey, what are we going to do about this? We like, this is a very special moment, and we have a lot to own and atone for and to reckon with and elevate. And it’s not going to happen at the federal level. Likely won’t happen at the state level, like, there, it’s just going to be this big birthday that everyone you know eats hot dogs, fireworks and watches the UFC fight and fell on the White House like

Brandon Peele  21:44

Yeah.

Brandon Peele  21:45

So the result of those conversations is this pilgrimage and the assembly. So what the pilgrimage is, it’s a four week road trip. And so I’m asking you, Maria, your partner, and all other three, 30 million Americans to drop what they’re doing and to join us on the road. So we’re going to be moving through the nation, mostly through the center of the nation, starting in Western New York, the birthplace of democracy, the Haudenosaunee Confederacy, down through Philadelphia, and then into the center of the Civil Rights South Birmingham, Montgomery, Selma, down through Galveston for June teeth, and then up into Wyoming for the solstice. For the all nations prayer gathering. Look at the Lakota seven councils fire from there on to Montana to greasy grass for the 150th anniversary of the Battle Little Bighorn, which is a huge battle in, obviously, US history, but in the hearts and pride in mind of many indigenous nations, this is when we essentially gave Custer the gave him the business, been on the Yellowstone to go Meet our bison, our national mammal, who are doing exhibiting some unique behavior, some herds are combining and starting to reclaim some ancient migratory paths.

Maria Ross  23:09

Wow,

Brandon Peele  23:10

We can see that? Yeah,

Maria Ross  23:11

yeah.

Brandon Peele  23:12

Then down in the South Dakota to the All nations gathering center in Pine Ridge to meet with Lakota elders and leaders, and then up into Minneapolis for vigils for Blondeau, Castile, George Floyd, Alex preddy and Renee Nicole good, and then down to Chicago. We’re going to land the plane. We’re gonna spend a week in Chicago so or July 4. But then right after July 4 is National Assembly. So with our partner synonym, we’re inviting all three, 3 million Americans, whether you’re on the road with us or not, and I really want you to be on the road with us. I’m not going to stop inviting you to come on the other to us. So it’s the evenings of July 6 and July 7, where we will engage in a virtual National Assembly. So all of us will be talking to one another about what matters most. We’ll be looking at, you know, what, what morals and values do we are going to best serve us for this next chapter? What type of place do we want to leave our children? What do we want to be true for this place to be an amazing nation, to raise kids, to be a parent to elder, to die. Like, what is it going to take to really fulfill it? And the result of that process will be this new moral vision for our next chapter,

Maria Ross  24:32

right.

Brandon Peele  24:32

So I have some ideas what that might look like you do, but like, I want all of us in the room,

Maria Ross  24:38

yeah,

Brandon Peele  24:38

so that we can actually say this from us. This isn’t from a coastal elite, from a professor, from Hollywood, from politician. This is the people say. This is who we are. Now give us a government to deliver that.

Maria Ross  24:51

And I should, I should mention that just because you’re not hitting certain areas in certain states, the goal of the assembly is for everyone to have. Have a voice, yes, because it’s online, it’s virtual. With the pilgrimage, though, what’s the goal of the traveling caravan? Is it to have listening tours along the way? Is it are you doing? I know you mentioned the different kind of marquee events that you’re hitting those cities for, but are you going to be gathering people along the way in those areas to have conversations. How is it going to work?

Brandon Peele  25:24

So much we don’t know yet. 

Maria Ross  25:26

We’re going to find out!

Brandon Peele  25:28

Yeah. So we do know where we’re going and in some cases with whom we’re meeting. Everyone on the pilgrimage is going to be asking a lot of these same questions for the for the assembly. So we’re going to be meeting folks in diners, bars and little league games and County Fairs and things like that.

Maria Ross  25:47

Love it,

Brandon Peele  25:47

and asking the most same questions, what would need to be true for this place to be a great place to raise kids right? What? What virtue should we elevate for our next 250 it’s going to be that same kind of, like grassroots civic engagement,

Maria Ross  26:03

yeah,

Brandon Peele  26:04

conversation, and we’ll have a documentary crew with us to tell the tell the whole story from start to finish. So to that end, we are also raising money. There’s a crowdfunding campaign that I’m sure we’ll link to in the show notes. 

Maria Ross  26:20

We are going to definitely link to it, because that is the whole goal of I wanted to amplify what you’re doing and encourage people, if they can, to support it, even if they can’t go on the pilgrimage, encourage them to support you with with dollars to make all this happen. This is a Herculean feat. I’m sure, to be spearheading this and putting it together. And you know, it’s like, it’s like anything else. You know, when you throw a party, it’s like, will anyone come? So, so the more you can get people involved and have a vested interest and have, you know, skin in the game, if you will. Of No, I this is important to me, and even though I might, if I might not be able to drop things for four weeks, I want to support this effort. And, like I said, be able to be a part of maybe even the virtual assembly, if they can. What is your hope for this? I mean, if this worked out exactly the way your heart desires, what does that look like?

Brandon Peele  27:12

So I’m going to answer this, but through a story. 

Maria Ross  27:17

Please do

Brandon Peele  27:18

So a couple of weeks ago, we have a soft launch of the crowdfunding and so I was ready to go, and then I get this notice from Indiegogo. They say we reject your campaign outright. It has been deemed politically and religiously agitating.

Maria Ross  27:37

Oh,

Brandon Peele  27:37

 I’ve never felt so seen like this is exactly what I’m trying to do, is politically and religiously agitate myself and my fellow Americans. We’re up to something big. We have this beautiful purpose. We’re not doing it our government and our private sector. Every sector of society is working against it. Like, I want you to be mad, like, I want this to be like, the Gen X version of like I’m mad as hell. I’m not gonna take any more. Like we I’m tired of throwing good money, time votes, energy after bad, like we need a full rewrite, right? So the the goal the pilgrimage is, is personal for all of us on it, it’s lament, it’s imagining, it’s honoring. It’s going to be sitting around the campfire every night and processing, holy cow, what have we become like? So it’s going to be a real like atoning, enlivening process. Of course, we’ll be capturing that and sharing that out. So the goal is that all 330 million of us, those of us on the road not are with us on this journey,

Maria Ross  28:44

right?

Brandon Peele  28:44

And so a civic awakening is really what we’re trying to do.

Maria Ross  28:49

Love it.

Brandon Peele  28:50

The moral vision that we come up with through the synonym process will be a discrete artifact of that, but it’s going to begin on day one of the pilgrimage, on June 9. Now, will it be a sufficiently large moral civic awakening that all of a sudden states are like, hey, we need a new constitution? I don’t know. Yeah, I do know that we need one. We have the oldest constitution in in use right now. Every other grown up country is rewritten theirs. France has done it 15 times, and it obviously has so many loopholes that any anybody can exploit it and turn it into a casino. So it’s like, we

Maria Ross  29:34

Right, right? And how do you do you balance? Well, I have two questions. One is, what is the call for inclusion and ensuring that we do have and I, you know, I’m going to bring the word up like bipartisan voices in this. And how will you address, how will you address that reaction from people along the way? As a, you know, I don’t want to get involved with this, because you’re just a bunch of. Or whatever, you know, whatever they’re going to say on either side, right? Have you thought through what, what is the mechanism to include those voices and empathetically say, No, this place is for you too.

Brandon Peele  30:12

Yeah, yeah, thanks for asking that. I get that asked some version of that all the time. The beautiful thing is that we have wide alignment around core values. I mean, they’re not It’s not shared. So pew studies this stuff, there’s wide alignment, you know, compassion, independence, curiosity, empathy. There’s wide alignment around what we want. We want, living wage, wage jobs, safe communities, great school, affordable health care. I mean, just like 80% of the country, no matter what thinks we should have this, every other grown up country has this.

Brandon Peele  30:51

Yeah.

Brandon Peele  30:52

So when I get those types of questions, I just say, Listen, this is not about politics. This is about politics. We’d be advocating for some candidate or some party. This is about a shared moral vision that includes all of us, and so I don’t care how you voted or if you voted. I don’t care how you make love. I don’t care how much melanin is in your skin, how you go to the bathroom. You’re an American, and you belong in this conversation. Join us for the assembly. I really do want every single American from five day pm Pacific on the sixth and the seventh. Yeah, part of that, and we’re going to fly six folks out of from that process to Chicago on the ninth for a live reading of our new moral vision.

Maria Ross  31:37

Is that almost like the statement on human rights that Eleanor Roosevelt spearheaded way back when, with the UN is that kind of what you’re looking for?

Brandon Peele  31:45

Yeah, very similar to that, very similar to the call to consciousness that the First Nations put together in, I want to say 70s or 80s. Very similar to our own declaration and preamble the Constitution, like we need this moral vision before we can implement change at the political or

Maria Ross  32:04

right, we have to again. We have to all be rowing in the same direction. We have to know we’re on the right boat, to get to the shore, right? What do you see? How do you see it being disseminated once it’s created? Where could it be most impactful?

Brandon Peele  32:20

Well, my hope is that folks much more talented and established than me and our team like see that a thing just happened. People spoke. They’re not revolting, you know, not protesting. They’re saying this is who we are, and we can say, Okay, well, if this is who we really are, then we should do things differently, allocate resources differently, compose laws differently. So my my hope again, I’m not a Republican, Democrat, green, you know, I’m registered Independent. My hope is that this is a giant wake up call, and we can make some necessary reforms to get us out of this, this gridlock, or we keep doing opposite day, like I’m ready to start doing like regular America Day, instead of like tyranny day, like I’m just done with tyranny day.

Maria Ross  33:09

yeah, well, I mean, and the the catalyst for this of our 250th birthday, it’s weighing heavy on a lot of people. It’s weighing heavy on me. Of just, I don’t there’s that pessimism that creeps in of like, I don’t know what we have to celebrate right now, and I love that this is an initiative that will hopefully wake us up to that shared vision of, like, No, this is what we can be if we actually come back together again. So I love it. I love it. 

Brandon Peele  33:37

That’s the whole point. Is to give us a more soulful, humble, honest alternative to what’s going to be on your television and your town square. It’s like, no, there’s actual, real people who are not paid, who ask these deeper questions and come together and produce this moral vision. That’s it.

Maria Ross  33:56

Yeah, I had someone on the show a couple maybe it was more than a few months ago, and the name is escaping me. I apologize, but I will find it and I will link to it. Who was talking about his work helping people understand the true story behind media. And one of the things that he was talking about over and over again is that there’s study after study showing that we as Americans have more in common than we do that divides us, not the biased polls, not the things we’re hearing that are whether you know questionably true, questionably not. But when you dig into, like you said, the people that are at the layer down where they’re not getting paid, they’re not chasing celebrity or wealth or anything, down to real people in this country at whatever socio economic level they’re at, they have more in common than they do when then that divides us and yet that doesn’t sell clicks, that doesn’t sell airtime that doesn’t sell, you know, it’s, it’s fear and division that sell.

Brandon Peele  34:56

Yeah,

Maria Ross  34:56

and we have to keep reminding ourselves of that.

Brandon Peele  34:59

Yeah, 100%.

Maria Ross  35:00

Yeah, okay, I love it. Well. Brandon, this has been great. I of course, I’m gonna have all the links in the show notes so people can learn more about the National pilgrimage, learn about the assembly in July, July 6 and seventh, and also learn more about you. But for anyone that’s on the go right now, can you share where’s the best place to find out more?

Brandon Peele  35:20

Yeah, just go to national pilgrimage.us.

Maria Ross  35:24

Love it. National pilgrimage.us. Brandon, thank you for your time and for your work and for your commitment, and I think most especially for your optimism, because I think that’s what we need right now.

Brandon Peele  35:35

Thank you Maria,

Maria Ross  35:36

and thank you everyone for listening to another episode of the empathy edge podcast. If you like what you heard, you know what to do. Please rate, review and share it with a friend or a colleague, and until next time, please remember that cash flow, creativity and compassion are not mutually exclusive. Take care and be kind For more on how to achieve radical success through empathy. Visit the empathy edge calm. There. You can listen to past episodes, access show notes and free resources. Book me for a Keynote or workshop and sign up for our email list to get new episodes, insights, news and events. Please follow me on Instagram at Red slice. Maria, never forget, empathy is your superpower. Use it to make your work and the world a better place.

Cash flow, creativity, and compassion are not mutually exclusive™

Ceallaigh Smart: The Power of Being Seen

The power of being seen can change everything. We see it in the workplace and in our world. 

And one way to strengthen empathy and build that connection is through photography.  A single photograph—placed in someone’s hands—can affirm dignity, spark connection, and grow empathy on both sides of the lens. That’s the heartbeat of Print the Love, the nonprofit founded 15 years ago by today’s guest, Ceallaigh Smart. 

We explore how photography creates empathy, how international travel to under-resourced communities expands perspective, why giving back in any capacity is healing, and how ethical photography and storytelling train our empathy muscle—through permission, protection, and honoring people’s stories. 

Ceallaigh also shares a vulnerable personal journey of healing that led to her love of global travel and a desire to serve. That’s the power of being seen. 

To access the episode transcript, please scroll down below.

Listen in for…

  • The transformation that comes when people see a photo of themselves for the first time.
  • The power of being seen.
  • The ethics of taking photos of strangers.
  • Creating empathy through photography, especially in underserved communities.
  • The power of celebrating life’s moments, as they are, right now.

“I want to live in a world where a stranger says, ‘You are beautiful today, no matter what, and here’s a memory for you and your family to keep for a long time to bring you joy.”  —  Ceallaigh Smart

Episode References: 

The Empathy Edge podcast episodes:

About Ceallaigh Smart, Executive Director, Print the Love:

Ceallaigh (pronounced Kelly) founded Print the Love in 2015 and has worked in nonprofits for over 20 years. In addition to her work at Print the Love, Ceallaigh is the Executive Director of Haiti Outreach. With a background and education in Arts Administration (MA), Experiential/Adventure Education and Art Therapy (BA), and Colorado Outward Bound Alum, Ceallaigh brings a unique depth of leadership experiences and knowledge to the international NGO space. She is passionate about humanitarianism, international travel, narcissistic abuse recovery, Jesus, peace activism, running, the arts, self-care, the outdoors, social justice, fighting for the oppressed, crushing the patriarchy, and finding an awesome new keto dessert or mocktail recipe. She currently lives in Minneapolis with her husband, rescue pup, and two amazing teens.

Connect with Ceallaigh:

Print the Love: printthelove.org 

LinkedIn: linkedin.com/in/ceallaighsmart 

Facebook: facebook.com/printthelove 

Instagram: instagram.com/printtheloveorg 

Connect with Maria:

Get Maria’s books: Red-Slice.com/books

Hire Maria to speak: Red-Slice.com/Speaker-Maria-Ross

Take the LinkedIn Learning Courses! Leading with Empathy and Balancing Empathy, Accountability, and Results as a Leader 

LinkedIn: Maria Ross

Instagram: @redslicemaria

Facebook: Red Slice

FULL TRANSCRIPT:

Maria Ross  00:00

Welcome to the empathy edge podcast, the show that proves why cash flow, creativity and compassion are not mutually exclusive. I’m your host, Maria Ross, I’m a speaker, author, mom, facilitator and empathy advocate. And here you’ll meet trailblazing leaders and executives, authors and experts who embrace empathy to achieve radical success. We discuss all facets of empathy, from trends and research to the future of work to how to heal societal divisions and collaborate more effectively. Our goal is to redefine success and prove that empathy isn’t just good for society. It’s great for business. The power of being seen can change everything we see, it in the workplace and in our world. And one way to strengthen empathy and build that connection is through photography. A single photograph placed in someone’s hands can affirm dignity, Spark connection and grow empathy on both sides of the lens. That’s the heartbeat of print, the love the nonprofit founded 15 years ago by today’s guest Ceallaigh Smart. They travel to under resourced communities worldwide that do not normally have access to photography, working only with local community leaders and NGOs to gift instant portraits with no ask in return, celebrating people’s value and worth, not just taking their image. They also offer service learning volunteer trips. Lend their cameras to folks trekking to countries on their own, and donate film and equipment directly to international NGOs Ceallaigh has worked in nonprofits for over 20 years, in addition to her work at print the love She’s the executive director of Haiti outreach with a background and education in arts administration, experiential adventure education and art therapy and a Colorado Outward Bound alum, Ceallaigh brings a unique depth of leadership experiences and knowledge to the international NGO space. In this conversation, we explore how photography creates empathy, how international travel to under resourced communities expands perspective, why giving back in any capacity is healing, and how ethical photography and storytelling train our empathy muscle through permission, protection and honoring people’s stories. Ceallaigh also shares a vulnerable personal journey of healing that led to her love of global travel and a desire to serve. That’s the power of being seen such a delightful conversation and an organization you must know about. Take a listen. Welcome Ceallaigh Smart to the empathy edge podcast. I cannot wait to dive into this topic of how photography creates empathy, because I think this is such a great example of different modalities that we can leverage to strengthen our empathy and to also promote empathy, to help us better understand people who are different from us. So welcome to the show.

Ceallaigh Smart  03:17

Yes. Thank you so much for having me. This is great. I am this is a topic that’s really, really close to my heart, and really at the heart of what we do in our in our organization. So I’m excited to dive in. I love it. Okay?

Maria Ross  03:28

And we’re going to hear, I want to hear all about print the love, which is your nonprofit where you give away photos for free in different parts of the world where people don’t have access to photography or photos. So tell us a little bit about your story and how you came to this work, and what is the meaning and purpose behind this work that

Ceallaigh Smart  03:49

you do now. Yeah, absolutely. So it’s really, really simple and yet very complex and magical. So yes, we give away photos to people that literally have never had a photo of themselves, and that is possible in 2025 with our phones, that there are people that just don’t have the resources, the access, the finances to have photos of their families, and this is more millions of people. So we give away to moms in in hospitals when they just had a brand new baby and would never have that in a maternity ward, we go to hospice care to people who are passing away, but they want their family to have a photo. We definitely go to schools where kids in many, many places would never have a school photo, or even just markets family. I mean, the kids are my absolute favorite, but my second favorite are the older adults. They love, love, love getting a photo. And I have a couple stories on that. But how it started is, I’ve always worked in nonprofits. And I was working with a group overseas in Rwanda, actually, as a logistics coordinator, kind of, you know, doing travel busses, right? Like, for a speaking group. And while they were speaking. King. I didn’t necessarily need to be in there, so I went out in the street and started taking photos. And this is definitely before phone. So I had my digital camera. I am not a photographer. I get that a lot. We can go into that. You know, in the back of my camera, when you kind of show the picture, turned it around, they’re giggling. They’re probably in third grade. And, yeah, look at you. Look at you, right? You know how fun it is when you see pictures with you and your friend. And I said, you know, Do you have photos? And they’re like, No, of course we don’t. And I’m like, a light bulb was like, of course they don’t. How would they get that? Or even have money? If you have money at any point, as I’ve learned over the years, for any kind of photo, it’s usually your first photos when you’re 15. And that’s across I’ve been to Nepal, I’ve been to Bolivia, Cambodia, culture is really your first photos around 15. So what about all those years of growing and not having something like that, even if you can finally get a portrait of some kind? So I went back home from that trip in Rwanda. It was like, okay, nonprofit, somebody’s dealing with this, right? Photos are so important to me personally, and I have access to them. Yeah, what I would grab when I go out of the house, right there, if the house was on fire, or, you know, that’s just like, such precious gifts. Oh my gosh, especially for, especially if, when people pass away, or just thinking about your kids, right? Like, my dad has passed away, and I had, that’s what is such a treasure to me, to have those photos with my dad. Yeah, and so I go back to the States. I know I’m going to go back to Rwanda with the group again, and I’m like, doesn’t someone have a Polaroid camera? Don’t they still do that, like, right? Like, can I just give some photos out? Yeah, so I could find nobody doing this, absolutely nobody. There was, like, this is before Google Translate, and so I think there was someone in Brazil that was doing something maybe like that. I could find some one offs where people on blogs said, Hey, I took some photos, went back into town, got them printed, and brought them to a small village or a rural area, and I said, Okay, well, I feel like this is really important. So I did some crowdfunding, and I raised money faster than I ever have. I raise a lot of money these days, but that was the fact. I was like, you know, within a day, saying, Hey, would you my trips paid for, but would you help me buy 1000 pieces of film and a camera to give away to people that have never had this and see if it worked? Like, you know, I didn’t even know if this worked.

Maria Ross  07:31

Yeah. Question, yeah. So yeah. Just, just to interrupt real quick, so are you providing the printed photos for them, or are you giving them cameras?

Ceallaigh Smart  07:40

Oh, okay, so that’s a good question. So we are just giving the photos, okay? Really started out as, like, yeah, just a random act of kindness on the street, right? Like, this isn’t a setup booth or anything like that. I don’t

Maria Ross  07:55

it reminds me, yeah, it reminds me of humans, of New York. I don’t know if you’ve followed that, Instagram handle, and I’ll put a link for my listeners in the show notes where it’s, I don’t know if it’s a group of people or one person that go around New York, capturing people and then capturing their stories and posting that in on social you’re also making me think of another guest that I interviewed, Ashley Jones, who is the founder of Memento Foundation, and they take pictures for people who are in hospice or people who are dying, right so their families can have photos of them and memories of them long after they’re gone. And this came about from her own tragic loss of her baby, her two year old to cancer, to an illness that she knew was going to happen when the child was born. And so I’ll put a link to that episode in the show notes as well. But yeah, there’s this powerful thing about photographs, not only in evoking our memories, but in helping us connect with people. I mean, the whole reason photo journalism is so popular is because a picture can say 1000 words, right? And it’s this idea of understanding, not just a description of someone in another place, or someone with a different lived experience, or someone going through a difficulty. It’s when you actually see it, and you see that you just see what’s going on for them. It’s a different part of our brain that seems to light up. And this is why it’s so important when we’re practicing empathy, is it’s not just about the people that we’re interacting with in our bubble, but also, like, Are you constantly exercising that empathy muscle by looking at art, looking at photographs, looking at, you know, and you know, moving art, documentaries or movies about people who are not like you. I’m curious though. You know, a lot of what that work is about is about helping these families or people who don’t have access to photography. So the. They’re thinking less about empathy for their family members or whatever. What does it do for them to have those pictures? How does it transform what their experience is with their own family, or their understanding of their relationships with the people that you’re taking pictures of? I’m just I’ve never been in I’ve never experienced being in a world where I haven’t seen a picture of my family or of me or of whatever. So what does it do for that? What is the transformation you see for them?

Ceallaigh Smart  10:29

So there’s a couple things at play here, not that they don’t know what photos are, and honestly, photo is photo in pretty much every single language, which is fascinating, uh huh. So they all know what that is. But when you come to a place and there is a connection between you as people creating something that was that was not there before, right? I come to you, Maria, and take your photo and it there’s something that wasn’t there because I’m the photographer, and now there’s a picture of you, but I think the key piece of what we do is that I am very evident about only giving one copy. So if that makes sense, so we don’t keep any copies, so the cameras that we use only print out one just like a Polaroid. There’s a lot of products out there that will keep a digital copy. But I works exclusively with Fuji, and they have a product that I just love, and I’ve always loved that it’s just the one copy. So when I say, you know, if you go to a community and you say, can I give you a photo, they said, No, I don’t know you. What are you doing? Can I give you a photo of just you no copies. What it they’ve never had that it’s and it’s honoring and being seen in the dignity of who they are. Oh, well, can I go brush my hair? Can I go get my mom? Can I go get my brother? Yes. So they know the intrinsic value of holding there’s been so many studies about even just like memory, memory care, the feelings of family when you watch or remember who even just immediately, like we just took this photo, and you immediately feel happy, right? And it’s coming from a stranger. So there’s a moment of being seen by a stranger without I’m not taking anything. I’m not going to go put it on my Facebook. I don’t have it. I’m not going to go do anything. It’s 100% for you. And I think that’s a key element of this empathy piece, right? So it really, you know, understanding each other. Feel understood. Oh, they see me and see that I, you know, I’m pretty enough or handsome enough or want a photo, and that there’s understanding that builds empathy, that builds towards, we say, piece work honestly, because it builds towards and good of understanding each other. Renee Brown, who you probably love like me, you know, has a quote that never underestimate the power of being seen. And most people in these kinds of communities aren’t seen in this way that says you deserve a photo of just you, right? Look, I don’t it doesn’t matter. You know, you’re just great in this moment. There’s nothing else more important. And here’s a perfect photo for you and your mom and your baby and your grandma and, oh, I love that. So it’s really, I think, the ethical piece of saying we are not taking anything. We don’t ask names. We don’t ask, is this your first photo or your eighth photo? Yeah. How old are you now? Some of those things come out naturally because they want to they want

Maria Ross  13:41

to share, right? They’re not. That’s not

Ceallaigh Smart  13:42

share, right? Yeah. And that’s not typical. I work in the NGO space. I have for a long time, and, you know, always asking names and how old are you, and how many times have you used this? And yeah, for grants and funds. And this is really as much as I can tell or try altruistic, yeah. And this is 100% for you, and it’s not about me.

Maria Ross  14:03

I love that so much. Can you I mean, I know I’ve tried to describe it, but I’m wondering if you have a different way to describe it, how photography actually creates empathy? Is it just what I spoke about, which is that you’re seeing someone in their particular situation, and it’s like, why is it different than just describing it or reading about it from the work that you do? What? How do you think it contributes to empathy?

Ceallaigh Smart  14:29

Yeah, so I think it is. It’s the creation of something together that then there’s a shared joy in looking at it together and understanding in that way, really the light. So it does seem silly like you and me are sitting here together in person, and I take a picture of you and your light and image comes out, and we’re both looking at it and saying, it’s so great. And there’s just a shared. Empathy for the other person, right? In a magical way. I can’t tell you how it also transforms a hospital room, like we’ll go to waiting rooms and everyone you know, not that it’s depressing, but people are just

Maria Ross  15:14

They’re anxious. Yeah, they’re, they’re,

Ceallaigh Smart  15:17

Yeah, who knows why they’re there? They’re fan. You know, anything good, bad. You start passing out photos. It transforms the room. Look at mine. Look at mine. Oh, hi, I’m this Ed, right? So it’s the connecting piece that builds empathy. So there’s a little bit more of a personal story for me too in this whole journey. So it wasn’t just I went to Rwanda with work and discovered this, and they saw a need, like, hey, people also need food and water, and those are extremely important. And also, what about a photo? Right? Like, yeah, some people say that’s all you do. And I say, yes, it’s actually really powerful. I do have a background in art therapy, so knowing how seeing yourself and pieces of yourself out in the world really help you grow and heal and again, feel connected like I am here on Earth, and it matters, right? I’m here, right? So the art piece of that and but during that time, I was in an extremely abusive relationship where I was being told, at home, you’re not pretty, you’re not smart. There was another woman. She’s going to be the mom to the your kids. She’s going to take you know, you are nothing, essentially, right? You are the worst of the worst. And this came on more suddenly. This is not a this is not something you just like, fall into relationship, and you’re like, Oh, this is great, right? Like, yeah. After years and chaos came, and when I had an opportunity to leave the country, you know, most people would be like, Oh, you have little kids, and you’re in a figuring out an abusive marriage if you should leave. And sounds like a great idea. And in hindsight, you know, it does look weird, but it was the first time I didn’t have a panic attack when I started to travel internationally like that, because I had gone so far, and really it was so simple that it almost I don’t think I would have really discovered this whole process any other way. I don’t want to live in a world where at home, I’m told how terrible or ugly or smart or boring or that I’m not a good mom. I want to live in a world where a stranger says You are beautiful today no matter what, and here’s a memory for you and your family to keep for a long time to bring you joy. Yeah, celebrate life’s moments. And if you or anyone in the audience has been through something I you know, did develop PTSD where I could really not do much, yeah, yeah, I’d sit at my desk in my office and stare at the wall for eight hours a day and then get up and try to grocery shop, and I couldn’t, you know it was, yeah, you were frozen and trapped inside yourself in those moments. And I said, Well, maybe I can give one photo, right? Like, I think if I had tried to develop this program now, I would over complicated everything, yeah, I would have been like, there needs to be all these programs and these kinds of things, but really it’s been in the simplicity and keeping it that simple, saying you matter, I see you here is a one way to love you. There’s so many ways to love people in the world. One way I want to love you and honor you and give you a gift that I hope you’ll keep for your rest of your life, and me that built empathy for me, for others, to get outside my bubble, to heal by helping

Maria Ross  18:47

others heal by helping for sure,

Ceallaigh Smart  18:49

yeah, right, and then inviting other people to do that with me, to come on trips with me, and seeing people. It’s the photos, but it’s also the way in which we do business. I say we only work with local people. And we’ve heard time and time again, like drivers will get to know and they like, we love, we’ve never seen anyone do this stuff, and we’re like, Do you want a camera? And they start doing it with us. How great. And we’ll ask them about their lives, like, tell us about, you know, because we’re driving around town and, and they’re like, I’ve been driving for 20 years, and no one’s ever asked me about my family, you know, yeah. And, you know, yeah. There was one instance in El Salvador, he said, Do you want to come over and make tortillas with my mom? She makes really good ones. Yes, yes. But that’s

Maria Ross  19:40

how we create, yeah, that’s how we create those connection. Connections, because

Ceallaigh Smart  19:45

he saw us, see regular people in a way that it built trust, yeah, yeah. That then built empathy for him and his family, but also him learning about us. And it going

Maria Ross  20:00

right well, and so thank you for sharing that very personal story. And I really believe, you know, I’ve done a few, a few episodes on this show where we talk about the power of giving back that not only helps people heal, but also can help you feel more committed and engaged to your job and to the people you work with, like that ability to, you know, we talk about team bonding all the time and all these silly things that companies try to do. And I interviewed this one woman, Terry Schmidt, and I will link to her in the show notes, where her company helps teams bond through community service, yes, and Oh, absolutely, combines that with professional development, but there’s an aspect, there’s data, and I know she cited it in the interview that we had, so I’m going to put a link to it. But about how you learn better and you connect better. For some reason, when you’re in acts of service with someone else, it’s there something magical that happens around that. So I can tell that this is what you know, is that the crux of the work that you do, and I want to just shift a little bit because you you started bringing it up about the fact that you were in Rwanda, and this was sort of just part of what you were doing. But how does international travel and serving under resourced communities build empathy in your experience. What has been the power of that? What has been most surprising for you about that? And I know that you, you know, we’ll talk about this in a second towards the end, but you offer, through your nonprofit, you offer trip opportunities to anyone who wants to accompany you in different places that you go to in the world to do the picture taking, so they get to experience these different communities. But specifically, how has that helped you build empathy? Was there something surprising that you learned about yourself or about these other cultures in going to serve them and help their communities as well?

Ceallaigh Smart  21:59

Yeah, absolutely. I mean, I think you’ve and there’s, it’s not anyone’s fault, but you’ve watched the news and you just think that everyone’s terrible everywhere, yeah, and, well, that’s

Maria Ross  22:11

what sells, right? That’s what people click on, right? And it’s not the reality of

Ceallaigh Smart  22:15

a lot of people, right? And I’ve traveled to 20, over 25 countries and gone to the places where the tourists don’t want to go. I always go to the places I tell the drivers take us to where you wouldn’t take other people, right? And those people are just like you and me. They just have less money, or they live in a different place, but, and that seeing people just like you trying to figure out world, just how can you not have empathy when you have shared experiences and you’re able to share that now where print the love comes into place is usually You can’t just show up at someone’s home or school and just be like, Hey, do you want to have a conversation about being a human with me that usually isn’t. There’s probably people out there that would do that, but it’s weird. It just it doesn’t work. Whereas, if you’re bringing something of a gift that’s not trivial, like, it’s not a trivial even though the photo itself only costs a couple dollars, right? There’s so much more meaning packed into that, and so that that’s what’s opening the door. It’s really the bridge to the discussions for empathy. And you know, they hear terrible things about Americans or white people, or, you know, we can talk about all those things, because there’s been a lot of damage done. There’s, there’s reasons for that, and so to be able to share. I’m just a mom too, and this is what I’m hoping for my kids and and my ex husband, you know, didn’t treat me well either, right in the able to share and building empathy on their side as well, and have that shared connection and then leave as friends. I don’t know how you couldn’t leave those without being changed, right? And really flipping the narrative that you read so much now, are there bad eggs? Yes, but they’re everywhere. They’re in my neighborhood, they’re in your neighborhood, and but 99% of the people I’ve met all over and I’ve met hundreds, I’ve worked with hundreds of NGOs and schools are really, really good people. I think something that’s unique also about print, the love is we sort of do there’s amazing programs out there where you can spend, you know, a month with kids building a school, or building homes in Guatemala, or doing specific, you know, health care services or something. And those are really great. What we do is really like a tour of social services, I almost say, and with that’s been so popular that we’ve had actually multiple people move. To the country that they visited with print the love, Wow, crazy, I know because they fall in love with it. Because you see, you visit a school, and we always talk to the principal and the teachers, and they tell us all about their lives and their goals. And then we go to a nursing home, and they say, these are the programs. So all these social services, like places, we go to a hospital, and we see the new moms or the nurses talk to us about their lives, right? So you see the local fabric of lives and all these little elements of people doing good, right? Like, if each pocket of doing good, and we had to just listen to all the stories, and then an orphanage and how they operate and and they’re all eager to share with us their programs. And so in that way, you’re learning about the little society that I don’t know, yeah, anywhere else, unless you lived there, yeah, maybe not even live there, how you would interact with that many people and see the goodness, yes, the way that we do well.

Maria Ross  26:04

And I, I’m, I mean, so many things are sparking. I’m going in a billion directions in my mind. But you’re, you’re bringing up for me yet another guest that I spoke to who’s a very successful executive. He was a former executive at Salesforce, like reporting to the CEO. His name is Woodson Martin, and I did an episode with him, because his family is very committed to philanthropy. He would always take trips down to the border towns in the US to help people who were just released from from immigration detention, help them find their way to wherever they needed to go. And that that small, grassroots organization eventually became a full fledged nonprofit, but it was such an important part of of his his life and his identity, and for his kids and his wife and to just do this work with all the with all the blessings they’d been given in the world, and then he was able to bring it back to his company, to the point where they were bringing groups of people from Salesforce down to help people that were interested. They would bring teams of people, and they were getting some funding from their company, because it impacted the way he led. It impacted the way he lived, to have these experiences. And one of the questions I asked him, and I hope people will go back and check the link to go to this interview, was, Is it hard for you to sort of to have for re entry, like you go to this environment where you’re meeting these people who are, you know, at the lowest point in their lives, they’re scared, they’re, you know, fleeing violence. They’re, you know, not getting the best treatment when they come here, and then you go back to your, you know, very cushy executive tech life in the Bay Area. And he did share, you know, sometimes it is hard, but when, when you realize that you’re you’re doing the good that you’re doing, it just makes you want to go back and do more, because you do have the resources, and it’s about not feeling guilty. It’s about, you know, we had a whole conversation about it’s about using the resources and the blessings that you have to do good for other people. And I thought, Gosh, that that translates to how he leads his team at work. That translates to how he shows up to be a successful leader and to contribute to his organization, like it’s all connected. And I find that that people that can, you don’t have to go join the Peace Corps and give up everything to do good in the world. You can still, you know, if being a CEO in tech is your dream, if being a corporate lawyer is your dream, if you’re being a doctor or, you know, whatever, an accountant, you can still go after that, but you can also make space in your life to be of service. And I think, you know, if I can be really vulnerable with you, like, this is the thing. I was like that before I got married and had a child, I was very I volunteered a lot more I did, and I haven’t really set that example for my son as well as I’d hoped, and I’m working on that because I want him to see that this is just normal. We live our lives and we take our blessings and we share that with people that don’t have as much. And I know we’re completely going off the rails from like

Maria Ross  29:16

photography and empathy, but all related

Maria Ross  29:18

you made me think about this. And so I want to ask you one other question. Well, two other questions. One is more tactical, so it’s we don’t have to spend too much time on it, but what is the purpose behind only giving them one copy? Because what if they want, what if something happens to it? What if they want to give copies to relatives that aren’t near them? Like, what’s the what’s the purpose of doing that, yeah, so

Ceallaigh Smart  29:43

the one copy thing is really just space so we can only carry so much film. We also do. We have a wonderful partnership with Ultra Pro. They just send us anything we want. We love it. But when I first started doing this, I would handle it. You know, a little two year old a photo, and then they’d start, like, crumpling it, yeah? Oh my gosh. I gotta get them some frames or something. So we essentially give them it’s like a baseball card holder that’s very firm, yeah? And it protects from UV and dust and all those kinds of things and so. But we can only carry so much film, and we go to so many communities where sometimes we have to put away the cameras, to be honest, because everyone comes out and grandmas and grandpas, wheelchairs and babies, and we only can carry so much, especially in rural areas. Yeah, so it’s really just everyone gets one, right? But if there’s like a group. The little kids always want their own photo, right? The teenagers always want group. So if there’s six of them in a group, they have to sit there six times while we each, you know, we do six of the exact same and then each of them get one. Have you ever

Maria Ross  30:55

thought about, do any of them have access to get something in a digital format? Or do most of these?

Ceallaigh Smart  31:00

Yeah, I mean, for sure, we can send and sometimes we do, like, Okay, we have, but it’s really based on a permission, consent. It’s very important to us for all of that. So the people that travel on the trips, some are photographers, very good ones, and some are people like me, who are humanitarians. And they will say, you know, Can I take your picture on my phone and I will send it to you on WhatsApp or something like that? Yeah, do you have a digital copy? And then there’s an agreement with them, and I make sure that, you know, if they don’t speak the language, you know, there’s a lot of yes nuances with that. And if they say, That’s okay, we have a strict rule that no one on our trips would sell any photos or use them in any kind of way without just, well, no selling, of course, yeah, permission from every single person, right?

Maria Ross  31:50

No one’s posting their their photos on social, on their own social media feeds and things like that.

Ceallaigh Smart  31:55

We do have marketing photos, as you can see on our website, right? Of course, yeah, it is a little bit of a dance for us. But there’s many places we go where we literally put all of our other cameras away and only

Maria Ross  32:07

use the ones. Yeah. So is that what you this actually is a perfect lead in to the second question I had. Is that what you mean by ethical photography? Yes, okay, right.

Ceallaigh Smart  32:17

We are not taking anything. We are 100% giving to them. They own it. We take the photo, and then we give it to them, and so we have they own the image. It is theirs to keep and do whatever they want with it. So that’s what’s really ethical about it, that they’re the owner of their own image. But there’s lots of people that tell us what they’re going to do with their photo, right? I’m going to give this to my mom, right? So many men, really, that are working their guards. Or we say, Do you want a photo? Yes, I want to give it to my son. We also had a wonderful experience at a blind school. I heard we were coming into town, and they invited us, and I was like, wow, we never been invited to a blind school. Blind school, yeah. And so we got there, and I asked the teachers, you know, why do they want us? And it’s like a boarding school where then they go home on the weekends, but they stay there during the week, yeah? And they said they really wanted something for their family, like a tactile thing of them that they know is of them that they can give to their even

Maria Ross  33:21

if they can’t see it, even if they

Ceallaigh Smart  33:23

can’t see it, oh, that’s they can hold it in their hand, and they know that it’s a image of them. They loved it. It was one of the most magical places that was in Nepal that we went. So even just the physicality of the piece of paper is something, you know, just like a book, like, I like to read books. Yes, you can do stuff online, but it’s something about that, or something about holding that, well, piece of paper.

Maria Ross  33:52

There’s also because I was a huge photographer, like amateur photographer, not professional photographer. But when the SLR cameras first came out and you could look like you could look like you were a professional photographer. It was great. But I have so many scrapbooks because I was always printing out pictures and making like scrapbooks from trips that I took or things like that. And you know, when we went to digital photography, you know, now my 1000s of pictures are on my phone, and I still print out some pictures that I have or that I framed. There is nothing like being able to go back to my college photo album and flip through actual photos, right? They’re not the best quality, because it was the 90s, right? But like, but to be able to do that, that is something that some people who are like, Why would you print it? Don’t understand. There’s something about, I mean, yes, you flick through your phone, there’s, I don’t know, it’s just not the same and tactile. And I also just want to share this funny story, just talking about photos and how they impact us emotionally and even, like whatever, whatever endorphins, or that, whatever, you know, neurotransmitters, they release in our brain. I was just in a. Event last night with a group of other moms. It was like a boy scout event for our sons. And we were just talking about the age they’re at now and raising them, and how it’s, you know, they’re getting all sassy and whatever. And we were joking about how we look back at our baby at their baby pictures, which are on our phones, just to remind ourselves of how like, cute they were, and we started showing each other the photos of our kids when they were babies, or like, two or three, and just the connection between us as moms in share, even though they were digital in sharing those photos, because we didn’t know each other back then, right? So we’re brand new to each other, and just being able to, like, see this one mom’s picture of her kid with his little rosy cheeks, when he, you know, his little chubby legs, and whatever it was, his little it actually brought us closer to share those photos so I get exactly what you’re saying about how it builds connection and how it builds empathy. So before we wrap up, I don’t want to let this go, because I mentioned it before, this idea of the trips that you take people on. So I’m going to give folks the URL. It’s print the love.org/trips, can you explain a little bit more about that? Because I think that that would be something totally accessible to many of the business professionals and leaders that listen to this podcast as a way that they can have an experience like this and give back without having to quit their jobs and sell all their possessions and go, you know, yeah, travel the world. So can you tell us a little bit about the trips?

Ceallaigh Smart  36:32

Yes, so we’ve traveled to over 27 countries. So far. We’ve given away over 18,000 photos. And so we travel in small groups. It’s very important to me that we be seven or less, because we’re not a tour group. We’re not going to be on a bus. We have to be mobile. But like I mentioned before, it really is being able to see the local community in a different way than really any other organization I’ve seen, you don’t need to be a photographer. We just say you need to be kind. And I mean, the best people sign up for this. I mean, yeah, amazing people like are attracted to doing of

Speaker 1  37:12

course, yeah.

Ceallaigh Smart  37:14

But we also so each and how

Maria Ross  37:17

long are the trips? Yeah. How long are they?

Ceallaigh Smart  37:18

Usually, sometimes, most of them on this continent are seven days. But if we have to go to Africa or Asia and really travel, you know, it takes you 2448, hours, then we usually stay for 12 to 14 days. Okay? Because so then it’s worth it. Yeah, we do, you know, I did say earlier, you know, we try to avoid tourist spots. But if we’re going somewhere, we usually pick one thing that we’re going to do, like, when we went to Zimbabwe, we went to the Victoria Falls, right, yeah, one of the seven wonders of the world. We went to angar Wat. When we went to Cambodia, we’re going to the Galapagos Islands. When we go to Ecuador, right,

Maria Ross  37:53

wow, yeah. You do something fun,

Ceallaigh Smart  37:56

yeah, something just because, also, land and environment is so important to so many of the cultures that we visit that we really want to honor that, and usually those elements, you know, doing even a stuff. We went to the Serengeti when we went to Tanzania, like that is a part of the life there as well. So we want to be a part of that. So it’s, it is a nuanced trip. It’s very much of an adventure. This is not a 9am this 10am this, yeah, we went to a school. The teachers didn’t show up. We’re going to pivot. We went to the hospital. Someone is going to walk us around. So we go to a different clinic. And it’s the most amazing, you know, not to be flexible, yeah, it’s a flexible, but it’s a it’s so much joy I had. Once a woman who worked in a lot of medical missions and and I’m like, Well, why you want to be with us? You know, why are you thinking of coming with us? And she said, Well, I work in the queue, and it’s always crying, and everything you do is about joy. And I was like, oh, so true, because everywhere we go, there’s not one place we’ve gone and that you leave there being like, oh, that sucked. Yeah, everywhere you go is joy.

Maria Ross  39:11

So do you have a translator on the trip with you? Oh yeah, local translator. Okay. Oh yeah, we wouldn’t do it. I was gonna say, yeah. How do you communicate with them.

Ceallaigh Smart  39:21

Well, multiple, it depends. Multiple, it’s sometimes depending on if we’re going to a larger school, exactly.

Maria Ross  39:27

Yeah, I love it. I love it. Well, I of course, will have all the links in the show notes, including the one to the trips, which I’m also going to check out for myself and my son. But we this has been such a great conversation. It’s a little different from what we usually have on the podcast, and I’m so thankful for it, because I think that’s really, you know what we’re talking about is we’re talking about helping professionals be their whole human selves at work, and part of that is making sure that we’re delivering acts of service, but also just understanding the power of photography to build and. A fee and how it can be a bridge to creating those empathetic connections is just so wonderful. So thank you for sharing your organization, your personal story. Thank you for being vulnerable with us and for sharing these wonderful opportunities we are going to have all the links to these and all the things we mentioned as we talked in the show notes, but for anyone that’s exercising while they’re listening to us right now, can you tell us what the best place is to find out more information?

Ceallaigh Smart  40:27

So yeah, print the love.org. Is the best place to just find everything. I know we talked about trips, but we also have a program where you can sign up to get a camera and borrow it if you’re going to work with another organization, and then you just send us back the camera. It’s free. You want to participate in a different way that’s maybe a less less intense as a trip than a trailer. I love it. Okay? So thank you very much for having me. This is great. Use photography to learn about each other, share right? Like bring out your phone and share with others and see the world through their eyes. That’s, yeah, that’s a really good, good point.

Maria Ross  41:05 So love it. Thank you. Thank you for that final gem, and thank you everyone for listening to another episode of the empathy edge podcast. If you like what you heard, you know what to do. Please rate, review and share it with a friend or a colleague, and until next time, please remember that cash flow, creativity and compassion are not mutually exclusive. Take care and be kind. For more on how to achieve radical success through empathy. Visit the empathy edge calm there. You can listen to past episodes, access show notes and free resources. Book me for a Keynote or workshop and sign up for our email list to get new episodes, insights, news and events. Please follow me on Instagram at Red slice Maria, never forget, empathy is your superpower. Use it to make your work and the world a better place.

Cash flow, creativity, and compassion are not mutually exclusive™

Dr. Jaime Goff: How Secure Leaders Rewrite Unhelpful Stories to Find Success

What are the hidden, unconscious forces that shape how we lead—why we react the way we do, why some situations knock us off center, and how we can build the internal security to lead with more empathy, clarity, and connection?

My guest, Dr. Jaime Goff, is an executive coach, leadership strategist, and founder of The Empathic Leader, where she now works full-time helping leaders “lead from security, not fear.”

With a Ph.D. in Couple and Family Therapy and two decades in organizational leadership, Jaime translates attachment theory, neuroscience, and emotional intelligence into practical tools leaders can use immediately. Her new book, The Secure Leader, helps readers uncover the narratives shaping their leadership, regulate under pressure, and create environments where their teams can thrive.

We dig into why our brains love stories, and how those stories can limit us, what to do when leaders can’t see their own unhelpful narratives, why adaptive challenges can’t be solved with technical solutions, and the essential first step to emotionally regulate in today’s turbulent world.

To access the episode transcript, please scroll down below.

Listen in for…

  • The connection between parenting leadership and team leadership. 
  • How early experiences influence leadership behavior. 
  • How insecurity blocks empathy and team flourishing.
  • What leaders can do to build internal security and lead with more calm and clarity.
  • Strategies and daily habits for emotional regulation and stress tolerance to be a better leader.

“You end up stifling the growth and development of your team because you’re holding on to so much control that you don’t let go of the reins and you don’t empower them. You don’t let them experiment, innovate, learn, and grow.” —  Dr. Jaime Goff

Episode References: 

About Jaime Goff, PhD, Founder, The Empathic Leader, and Author of The Secure Leader:

Dr. Jaime Goff is an executive coach, leadership strategist, and founder of The Empathic Leader, where she now works full-time helping leaders “lead from security, not fear.” She previously served as Director of Leadership Development at CHRISTUS Health, designing programs for more than 45,000 associates, and she brings a powerful blend of research and real-world experience to her work.

With a Ph.D. in Couple and Family Therapy and two decades in organizational leadership, Jaime translates attachment theory, neuroscience, and emotional intelligence into practical tools leaders can use immediately. Her new book, The Secure Leader, helps readers rewrite unhelpful narratives shaping their leadership, regulate under pressure, and create environments where their teams can thrive.

Whether delivering a keynote, facilitating workshops, or engaging in one-on-one coaching, Jaime is known for weaving research with relatable stories to spark insight and lasting behavior change.

Connect with Jaime:

The Empathic Leader, LLC: drjaimegoff.com

LinkedIn: linkedin.com/in/drjaimegoff

Instagram: instagram.com/dr_jaimegoff

Book: The Secure Leader by Dr. Jaime Goff

Connect with Maria:

Get Maria’s books: Red-Slice.com/books

Hire Maria to speak: Red-Slice.com/Speaker-Maria-Ross

Take the LinkedIn Learning Courses! Leading with Empathy and Balancing Empathy, Accountability, and Results as a Leader 

LinkedIn: Maria Ross

Instagram: @redslicemaria

Facebook: Red Slice

FULL TRANSCRIPT:

Maria Ross  00:04

Welcome to the empathy edge podcast, the show that proves why cash flow, creativity and compassion are not mutually exclusive. I’m your host, Maria Ross, I’m a speaker, author, mom, facilitator and empathy advocate. And here you’ll meet trailblazing leaders and executives, authors and experts who embrace empathy to achieve radical success. We discuss all facets of empathy, from trends and research to the future of work to how to heal societal divisions and collaborate more effectively. Our goal is to redefine success and prove that empathy isn’t just good for society. It’s great for business. What are the hidden, unconscious forces that shape how we lead, why we react the way we do, why some situations knock us off center, and how can we build the internal security to lead with more empathy, clarity and connection? My guest, Dr Jamie Goff is an executive coach, leadership strategist and founder of the empathic leader, where she now works full time, helping leaders lead from security, not fear. She previously served as Director of leadership development at Christus health, designing programs for more than 45,000 Associates, and she brings a powerful blend of research and real world experience to her work. With a PhD in couple and family therapy and two decades in organizational leadership, Jamie translates attachment theory, neuroscience and emotional intelligence into practical tools leaders can use immediately her new book, The Secure leader helps readers uncover the narratives shaping their leadership, regulate under pressure and create environments where their teams can thrive. In this wonderful conversation today, we explore how early experiences influence leadership behavior, how insecurity blocks empathy and team flourishing, what leaders can do to build internal security and lead with more calm and clarity. We also dig into why our brains love stories, and how those stories can limit us. What to do when leaders can’t see their own unhelpful narratives, and why adaptive challenges can’t be solved with technical solutions. You’ll learn what that means when you listen to the episode. And finally, she shares the essential first step to emotionally regulate in today’s turbulent world. If you’re ready to understand yourself more deeply and lead with more steadiness and confidence, this conversation is for you. Take a listen. Welcome Jamie Goff, to the empathy edge podcast. I have loved catching up with you before we started recording, because it’s been a few years since we last saw each other, when you were working at Christus

Dr. Jaime Goff  02:52

health, yes, yeah, it has been. And thank you so much for having me. I’m excited to reconnect. And yeah, this

Maria Ross  03:00

conversation today, well, you’re going to share so much juicy wisdom with our listeners today because of the work that you’ve done there and then the work you do as an executive coach and a leadership strategist. You’re going to talk about your book, The Secure leader, discover the hidden forces that shape your leadership story and how to change them. So I’m really excited to dig into some of the specifics around that, but before we get into it, tell us your story. Tell us how you even got into this work. You’ve got a very rich background of academia and practical applications. So talk to us about that.

Dr. Jaime Goff  03:34

Yeah, actually, you’re right, but I’ve kind of been in a couple of different industries, and my career actually started in higher education and really psychotherapy. So my PhD is in couple and family therapy. That’s where I began my career. And really the book that, you know, I just released in September of 2025 that book is kind of an outgrowth and continuation of the work I started doing when I was a PhD student in my doctoral program. Yeah, based in attachment theory and attachment based approaches really to leadership. And of course, when I was a couple in family therapists, it was really about parents and children, right? And parents are leaders of their children, and it was about my work back then. Was about helping them learn how to connect effectively and provide safety and security for their children as they grow and develop. And then later on, I specialized in couples therapy, and what I realized was many of the dynamics around relationship safety were very similar to what they were with parents and children, right? Yeah. And then later on, when I was first in leadership roles, I recognized some of those same dynamics in leadership, between leaders and their teams. And so eventually, all of that kind of led, all of that experience and all of that work led to this book, and really. Led to my interest in leadership and executive coaching, because I really was fascinated by the parallels and how I could apply what I had learned and all of my expertise from the other world of psychotherapy and couple and family therapy, specifically to the world of team dynamics and leadership.

Maria Ross  05:21

Yeah, well, and it’s so funny, I’m kind of chuckling as you’re talking about all this, because, you know, as a parent of an 11 year old, I did not study psychology and psychotherapy. I did for like, a hot minute. Think I wanted to become a child psychologist when I was younger, so I was very interested in it, and interested in what made people tick, but I have found the parallels between what I’m learning about conscious parenting and partnership parenting so applicable to the work that I do with leaders and with organizations. And, you know, I try to bring it in without sounding like, you know, I don’t want to infantilize how to whatever you say that, sure, exactly workers, but there is sort of a caring relationship that’s there of you trying to help a group of people live up to their full potential, which has a lot of parallels with parenting, and it’s why I’ve had some parenting coaches on the show and, you know, child psychologists talking about, how do we Step into emotional intelligence, how do we undo and rewrite scripts from our past so that we can be a better version of ourselves for the people that we’re leading now, whether it’s children or teams? So I’m I’m excited to get into this. I actually that leads me to my first question to you of, what do you see as the impact of early experiences, whether it’s early work experiences or early family experiences, childhood experiences, how does that manifest in leadership traits and leadership behaviors both positive and negative?

Dr. Jaime Goff  06:51

Yeah, I think, yeah. The case I make in the book is that especially our childhood experiences and our very early childhood experiences have a larger impact than we realize on how we show up as leaders, and really how we show up in all of our adult relationships, right? And then also all of our experiences in relationships with other people inform how we see the world and how we see ourselves in the world and how we see other people. And I think that there are two fundamental questions that really inform this, that we’re always asking ourselves, although it’s on an unconscious level, right? It’s not like we’re really thinking about these things intentionally, but we’re always asking ourselves, first, Am I worthy? Am I worthy of love, attention, respect, dignity, all of those things, right? Am I worthy? And the second question that we’re always asking ourselves is, are others trustworthy? And so those two questions together really form, you know, you mentioned stories and scripts. They form kind of neural pathways right in our brains about how we interact with the people in our lives. And so, you know, with regard to early experiences, the experiences we have with our early caregivers, we’re all we’re learning so much about the answers to those two questions and our own experience during that time. We’re not thinking consciously about it, because we don’t have the capability to do that when we’re very young, but it’s still impacting us in really powerful ways that we don’t realize. And so, you know, with the book, I was really trying to kind of bring that to light for people, and to help them to see how all of these things are connected, and provide them with a pathway to become more aware of those two questions, how they’re responding to them, how they impact their leadership, specifically in my book, and then what they can do to begin to kind of rewrite those neural pathways so that they can answer both of those questions more affirmatively.

Maria Ross  08:59

I mean, it’s so important. You know from the work that I’ve been doing, the first pillar of effective and empathetic leadership is self awareness and really understanding and unpacking consciously what’s going on for us. And it’s so funny, just this past weekend, I was having a conversation with somebody about some bad neighbors they had who were just engaging in behavior that was just cruel, right? And they’re just like, we just don’t understand why, and it always seems to go back to that very simplistic idea of hurt people. Hurt people, yes, and if you even find that you’re engaging in some negative behaviors towards other people, it’s like being able to take that beat and look back at where is this coming from for me, like if my team is telling me that they’re scared, and maybe they’re not even telling you that they’re scared, but you’re losing engagement. You’re increasing attrition, whatever it is really being able to bravely and strongly take a look in the mirror and say what’s going on within me and. How I show up that’s impacting this scenario. It may be that it’s something going on for the other person, but you’re the only common denominator in all the relationships that you have, right? And so I, you know, I’m sure you, you know, your business being called the empathic leader. I always talk to leaders about empathy is actually not weak. It’s strong. It requires great strength to be able to look at yourself and to be able to try to identify those scripts, yeah, and say, I want to rewrite them.

Dr. Jaime Goff  10:28

And I think even in my own, you know, and I think that self awareness is part of why, also part of what drove me to write the book. Because as I looked at my own leadership, I recognized some things that I I was doing that were not going to be helpful to my team members and the people that I worked with. So, you know, for example, I grew up in, you know, kind of my family of origin was one in which feelings, we didn’t talk about them. Yeah, right.

Maria Ross  10:59

Like, remember this part of the book, yeah, yeah.

Dr. Jaime Goff  11:01

Like, you don’t talk about feelings. You you stuff them down, you act like they’re not there. And you certainly are not as emotionally expressive, right? And if you were, like, really expressive, emotionally, many times you ended up being punished for that. Oh, wow. And so that’s what I observed, right? Like, okay, this is not safe. It’s not safe to express your emotions, and it’s also, it’s bad, like, right? You know, it’s looked down on you. Shouldn’t do that, right? So I had that belief, and I don’t know that I was really aware of it at the time, but as I started learning more about, you know, some of these patterns and attachment styles like I talk about in the book, I began to look at myself, and I saw some of that, and I realized that I used to have, and still do, to an extent, and have to, kind of intentionally be thoughtful, you know, really be thoughtful about it, right? Because I had a bias from that experience, yeah, against people who were like, maybe the most expressive, right? And what I realized is that that was problematic, because that bias, if I have someone on my team who’s emotionally expressive, that bias is seeing that as, like, unhealthy, or

Maria Ross  12:13

there’s something wrong with that underperforming, or their drama exactly

Dr. Jaime Goff  12:17

there’s right, you know, they’re dramatic, you know? So I’m putting all these labels on them, that I might be preventing them because I’m not investing in them, or I’m holding back, or I’m seeing them in a certain way, and I’m not providing the conditions in which they can really grow and flourish. And so that was, you know, just one of the many, you know, aha moments I had myself. And how kind of these scripts and these beliefs that I had developed in my childhood from my childhood experiences were showing up and potentially preventing me from being the best leader I

Maria Ross  12:50

could be right, and also possibly preventing you from getting the best out of your people, because then you’re creating an environment where they have to stifle exactly their natural abilities or talents and inclinations, their authenticity, and so now you have someone operating at half their capacity, which isn’t the best thing to do as a leader, right if you want to increase innovation and performance and all those things. I have kind of a related question to that, what about the leaders who don’t recognize that they need to rewrite those unhelpful narratives. Like, let’s say, I’m sure someone in the listening audience is dealing this with this right now. They either have someone reporting to them, or someone they report to who they’re like, Wow, if they would actually listen to this episode, it’d be really good for them, but they’re not even there yet. How do you get people to recognize it. If they don’t, especially in the workplace, what can someone do other than model it?

Dr. Jaime Goff  13:46

Yeah, and I think that’s challenging, right? I think especially I’m thinking about, like, what direction is that coming from? Right? If you’re a team member and you see your leader and you’re like, wow, they really lack self awareness. Are you okay?

Maria Ross  13:59

They might not very well, right.

Dr. Jaime Goff  14:02

Like, hey, I’m seeing some patterns here now, or lack of self awareness. So that can be a bit challenging. Yeah, you know, I think if you are a leader of maybe a leader of leaders, and you have leaders on your team where you’re noticing some of this, having conversation, and this is, these are the conversations I have as a coach with the folks I coach. Right is, I’m not necessarily going to tell them, you know, outright, because that’s not my job. I want to lead them to that discovery, right? But just, you know, helping them see and think about the ways in which their behavior, whatever it is, might actually not only be hurting the people that they’re working with, but also hurting them. Like, how is this how is this behavior or this approach a barrier to you? Yeah, how will it limit you in terms of your ability to continue achieving your goals or moving up, whatever that might be? How is it not serving. You well. So those are the types of conversations I often have. Like I said with my coaching clients, is okay, you’re doing these things, and I see it, and others see it, but you’re not quite seeing it. But how are you getting what you want? Yeah, like, are you achieving your goals? Yeah, this approach helping you achieve your goals, or is it a barrier? So I try to help them, you know, kind of come to it that way, as opposed to

Maria Ross  15:24

just, of course, yeah, definitely pointing out the ROI, right? Yeah, you can, you absolutely have a choice to continue operating that way, doing this, but what if you didn’t? What could be? What could you gain, exactly, if you didn’t, and getting them, you know, that that’s the whole business case. Of the first empathy book I wrote, empathy edge was like, sort of, Okay, think about what’s in it for you exactly, maybe adopt a different frame for this. So I love that. And that’s the thing. Is talking to talking to people, whether I’m doing workshops or leadership development, is really about helping them understand. You know, where is it benefiting them? Like, can they see that this hasn’t has an impact on the business or on their leadership potential, not that any behavior is right or wrong from a moral standpoint, but just bringing it back, tying it back to the business impact, or the team impact or the performance impact, seems to land really well, where you can get them to at least, you know, take a look at it and say, I’ll consider it. So exactly, obviously your book is called The Secure leader. So I want to talk a little bit about how insecurity impedes our ability to demonstrate empathy and to provide those environments where teams can flourish. So sometimes we tend to think our own insecurity is our own problem to deal with, and that potentially no one else can see it but us. So talk to us a little bit about that and how maybe the inverse of that too, kind of like what we were just talking about, if you’re having detrimental performance on your team, maybe looking at your level of security as a leader, as a possible cause, right? So tell us about that relationship.

Dr. Jaime Goff  17:04

Yeah, yeah. So the first part, you know, how does that insecurity show up? Like, if you’re a leader and you’re struggling with insecurity, how is it impacting, like your team? So I think there in the book, I talk about some different types of insecurity, two major types of insecurity, the first being anxious, and the second being avoidant. So how that shows up in your leadership kind of depends on your most dominant type. So the first being the insecure, anxious. And these are leaders who, generally speaking, kind of above and beyond anything else, they are looking for validation. They want to be validated themselves. They want to be liked there. They tend to be people pleasers. And so when it comes to leadership and leading their teams, you can kind of already probably begin to see how this might have a negative impact, right? Because if all you want is to be liked, then you’re not going to probably do the greatest job of giving your team constructive feedback, really helping them grow, see where they might have gaps, right? Because you’re going to be so worried about, oh, if I give this feedback, they’re not going to like me. They’re going to be upset with me that you’re not likely to be honest and clear with them about their performance and how they’re doing, and ultimately that hurts them, right by not having that type of feedback. And so that’s kind of one example of how someone with an insecure, anxious style might actually be impacting their team in a negative way, even though it’s their own insecurity and flows out of something they’re looking for and need themselves, right? The other type, the insecure avoidance style, these are the leaders who think no one else can do it as well as they can, and so their primary driving need is for control. Yes, right? I need to be in control. No one else can do a good as good a job as I can. Therefore, I’m not going to let anybody else really own a project, own a task, right? I’m going to, many times they’ll micromanage because they want to make sure everything gets done exactly the way they want it to get done. And so what happens in this situation again, you end up stifling the growth and development of your team because you’re holding on to so much control that you don’t let go of the reins and let other people. You don’t empower them. You don’t let them experiment, innovate, you know, learn and grow in that way. And then, you know, you also create a lot of disengagement because, you know, you’re holding so tightly you’re not giving them the opportunity to really make an impact, yeah, the way that they would probably like to. So those are just, you know, kind of two quick examples of how our own insecurity as leaders can end up impacting our team members in a negative

Maria Ross  19:56

way, for sure, for sure, and it’s, it’s that whole thing. About, you know, again, one of the other pillars of my model is clarity and decide. And the other is a decisiveness, and it’s understanding that you’re never going to make a decision that makes everybody happy. That decision doesn’t exist. And the goal is not to make people happy. The goal is to make a decision that’s good for the business and achieve your goals. And then your other job is to make sure you can bring people along on that decision, even if it’s just they disagree, but commit right, being transparent about how it was made, explaining why it was made, why you can’t do the other option, you know, being able to synthesize multiple points of view, but then ultimately, you have to make a decision, and it can’t. You can’t be striving for the decision that makes everyone happy, because that’s not your job as a leader, right?

Dr. Jaime Goff  20:45

No, it’s so. And I think this relates a lot. I mean, I think our work is closely related in a lot of ways, because I think, you know, there’s that, and this has been coming a lot in conversations I’ve been having with those I’m coaching, and also, as I’m doing workshops is, how do I, you know, in those two forms of insecurity, it’s like the extremes of, am I, am I nice, or do I hold people accountable? Yeah, right, either or create that either or dichotomy. And so those who are, you know, kind of have the anxious and secure style. They’re like, they want to be nice, right? And that’s what they over emphasize. And sometimes those on the avoidant end of that insecurity continuum are like, I have to hold people accountable and maintain a really tight control, right? And then secure leadership is really about being able to take that both and approach. I can both be kind, compassionate, empathetic, and I can have high standards. I can make tough decisions. Yep, I can hold people accountable.

Maria Ross  21:48

Amen. Yeah, I call that my both and leadership model, because it is, it’s it’s a continuum, and it’s where you on that continuum, and at the ends of those continuums of that continuum is where you can negatively impact performance you’re aiming for the middle. So I love that. What can leaders do to increase their own sense of security so that that becomes the question, right? Okay, maybe I’m on either side of that spectrum. What can I do so that I can have more calm and clarity and connection and not just sort of suffer through it or think that I’m broken or, you know, my way or the highway. How do I unlearn those potential behaviors that were modeled or narrated to me when I was younger? What are some practical ways they can work on that?

Dr. Jaime Goff  22:37

Yeah, well, the first step, of course, you already said it right? The first pillar is self awareness. And so that’s the first step, is becoming familiar with what those patterns are for you, like, what patterns are you displaying? How are they showing up? Where did it come from? So gaining some insight into that. And you know, in the book, I have some journaling exercises and questions that people can work through as as well as a little assessment that they can take if they’re like, I don’t really know where I fit, yeah, just so that they can get some awareness. And then, once you have the awareness of, like, where you might land, what some of those patterns might be for yourself, I think the first step is, is self regulation. And of course, that’s a, you know one of the well, both self you know, self awareness and then self regulation are two of the elements of emotional intelligence, but people are walking around dysregulated, yeah, all the time. It is really challenging to be regulated in the environment that we live in, with all of the craziness that’s just going on in the world around us, and we are inundated, right, with stress inducing stimuli all the time. Yeah, and it’s hard work to be regulated, but that’s, that’s, I think the first step is to learn self regulation skills, and that you know those that consists of things like just becoming familiar with your emotional experience. So many of us have very simple emotional vocabulary. We don’t really understand what we’re experiencing. And if you don’t understand Understand what you’re experiencing emotionally, you’re not going to be able to empathize with others. So expanding your emotional vocabulary, working on really getting in touch with what you’re feeling on a moment by moment basis. And the thing is that, and you know this, but research shows that as you get better at naming your emotion, you get better at regulating it. So simply being able to name what you’re feeling in the moment helps you to calm down. Physiologically, helps to calm your nervous system down. This is where the

Maria Ross  24:50

parallels to parenting come in, right? Because I remember when my kiddo was in preschool and like kindergarten, they gave them the feelings wheels and helping them. Understand what that feel so when I’m when I’m when my face is red and I’m getting so frustrated, my heart rate’s racing and I ball up my hands and fists, they don’t know that that means I’m angry, unless you give them the capacity to know that that’s what that means. Then as we get older and our emotions get way more nuanced, right? Like, I’m worried, I’m frustrated, I’m anxious, I’m like, all the things in between. Like, you said, naming it is, like, the first step to to managing it and navigating it. It’s like, oh, I recognize what I’m feeling. And I haven’t used this example in a while, but it’s like, kind of, kind of out there. Like, decades ago, I remember the first time I realized what heartburn felt like. I like I was in my 20s, right? And I’d seen the commercials. I’d heard about the drugs that help with heartburn, but I never recognized it in myself. I thought I was just having like a panic attack, or I thought like I was having a stomach ache. If you don’t know what something feels like, and you can name it, you can’t treat it. So all those years, I suffered through what I learned, later learned, was heartburn because of something that I ate, and I could have just taken like a remedy for it, right? But it but nobody had put that together for me, because someone had described it to me, but until I was able to feel it in my own body and name it and go, that’s what heartburn feels like. And I know that’s like a silly example, but no, it’s very much related to you know, that’s what grieving feels like, or that’s what disappointment feels like, or that’s what you know exclusion feels like, unless you actually feel it in your body, and then you you recognize it enough to name it, just like we learn everything in our world, right? I know green is green because somebody, at some point showed me green and said, this is called Green, right? So I love how we over, I mean, I don’t love it’s interesting how we overlook these very simple ideas and strategies, and we, we give ourselves unnecessary suffering as a leader, as a as an employee, as you know, someone working in an environment where we have to collaborate with other people.

Dr. Jaime Goff  27:11

Yeah, and I mean that I’ve been even recently, I kept kind of thinking of a couple of coaching clients where, with that’s, I mean, a lot of our work has been like, what are you feeling like? What is happening and noticing, right? Because it’s often not it. There are the physiological cues and signs, right, that that you’re getting angry or that you’re getting frustrated, that you’re feeling inadequate, whatever it might be. There are physiological cues and so, you know, I’ve been talking with a lot of my coaching clients, like, okay, when you’re getting ready to have a meeting with this person, yeah, what begins happening for you? What do you notice in your body, right? And then, okay, now that you see it coming in your body, then let’s talk about what, what’s the emotion? And then what can you do? What are some things? What are some strategies? And this is where the regulation strategy, yeah, come into play. What helps you calm down? When do you feel what are the types of things that you can do that help you feel peace?

Maria Ross  28:13

What are some stress? What are some ideas? I mean, I know there’s not, not everything’s going to work for everyone. But can you give people sort of some examples of what some of those strategies are.

Dr. Jaime Goff  28:22

Yeah, it can really be, as, you know, diverse as as there are people in the world, right? But just some kind of simple things that things I often hear, you know, some people say I need to get up and go take a quick walk outside, like or like, with this particular client coaching client I’m thinking of it was like, Okay, if you know you’re getting ready to have a meeting with a person who it you, you just feel stressful because things haven’t gone well in the past. Yeah. Then what this client decided to do was that, okay, I’m going to take 15 minutes before that meeting. I’m blocking my calendar, uh huh. I’m not going to have a back to back when I know I’m having a meeting with this person, right? I’m blocking my calendar. I’m going to do some deep breathing exercises. And she had some visualizations that were really helpful for her, that she could get herself in a physiological state that was calmer before walking into that meeting, right? And it was really helpful to her, right? So, taking a walk, you know, deep breathing, you know, listening to music that you know calms you down or just makes you happy, whatever it might be, right? You know, I mentioned this strategy to someone else, and they’ve used it like, oh, that really helped, just like with the deep breathing, but putting your hand over your heart and thinking of someone that you love and that brings you comfort and joy, yeah? And just thinking about a happy memory or a happy moment with them, right? Any, anything that can help to calm your your body, physiologically, yeah. What I’ve also been talking with people about, too, is that those in the moment strategies are really helpful. Yeah, however, there are a lot of daily habits that create more tolerance within you for stressors, too. So what are the daily habits? So the things that you’re doing to build protection around yourself from being triggered, yeah, emotionally in a negative way. What are some of those, the things like sleep habits, right? Making sure you’re getting enough sleep, making sure that you’re nourished, right? We all know we, we all get hangry from time to time, and that’s not,

Maria Ross  30:32

it’s not pretty by anyone, yeah,

Dr. Jaime Goff  30:34

making sure that you’re nourished. Exercise, journaling, just and again, those look a little different for everybody in terms of what works well, but honoring and protecting those daily habits can really protect you from having emotional reactions that may not serve you well, for sure,

Maria Ross  30:55

for sure. Well. I mean, no one’s good when they’re operating at minimal capacity, right? And kind of again. Back to parenting. Is that thing of like, Are you your best self when you’re tired and hungry? No, so you’ve got it. You’ve got to fill that container so that you have the grounding and the strength to see what’s going on for someone else. Because if not, you’re in survival mode, you don’t care what’s going on for other people, you’re just you’re just trying to you’re in self preservation. This is why self care is the second pillar, right? And to your point, and I always bring this up when we’re talking about this. Like you said, it looks different for everyone. And for some leaders I’ve spoken to that looks like for them to recharge their tank or take that moment. It’s something more active. It’s, you know, it’s exercising, it’s rock climbing, it’s training for a marathon. It’s, you know, doing jumping jacks for a little bit. So some people need to, like, increase their activity, to sort of deal with it. Other people might need meditation or yoga or the deep breathing. And so it’s about finding what works for you. And that kind of, again, goes back to self awareness. Part of self awareness is figuring out which of these strategies work best for you.

Dr. Jaime Goff  32:09

Yes, yeah, right. You have to practice too. I think that, you know, I think sometimes people say, Oh, well, I tried that. I’m done, and that didn’t work for me. It is right. It’s a practice, and you have to have some commitment to, yeah, in order for those things to really begin working for you,

Maria Ross  32:29

for sure. I mean, we don’t, we don’t give up on sleeping because we had like, one or two bad nights of sleep, like we try again, right? So hopefully I love that. I did want to ask about, there was a quote I loved in your book that said that we attempt to solve adaptive challenges with a technical solution. So you were, you were talking about, you know, people who take the leadership advice, right? You and I both do leadership workshops, and we can give great workshops, but there’s only so much we can do in an hour or two hours, right? We can give strategies, we can give tools. And some people might try those things and it doesn’t work for them. So can you explain what you mean by that? That phrase of, yeah, you’re attempting to solve adaptive challenges with a technical solution.

Dr. Jaime Goff  33:17

Yeah. I think many times, the biggest problems that leaders encounter, they are adaptive, not technical. And what I mean by that is that it’s more about who they are as a leader than it is about the tasks that they do, right? And you kind of see the classic example of this. We see it all the time. Well, every industry, you see it, but like in healthcare, because, of course, I spent a long time in healthcare, like in healthcare, you have an amazing nurse. She’s an amazing bedside nurse, like top performer, so good at her job, and she gets promoted into a people leader role. And it’s awful, right? She, she, she has a hard time engaging her team. She has a hard time holding them accountable, and that’s because she has a lot of technical skills, right? But adaptively, it in order to step into a leadership role, it requires kind of a change in thought processes and mindset, and to some extent, identity, really kind of thinking about identity, instead of having a step by step approach. So that’s what I what I mean by that. And so I think adaptive solutions are those that do rely quite a bit on self reflection, building self awareness, right, really thinking about your mindset, your the beliefs that drive you as a leader, and how you might need to shift those in order to be more effective in that role.

Maria Ross  34:55

I love that. I mean, I think that does really help a lot of people who are like but I’ve tried. Provide the techniques, and it doesn’t work for me, and it’s because it’s almost like you’re trying to put a band aid on something that requires stitches, right? You might need to go a little bit deeper than just exactly, oh, let me just do this thing, and everything will be fine, right? Yeah, the last question I want to ask you is you talked about, there was another quote in the book where you talked about our brains needing stories, and it’s towards the beginning of the book, and how you know our brains need stories to make sense of the world, whether we’re even aware of what those stories are or not. And you said the most important job of the brain is, am I pronouncing this right, allostasis. So can you explain what that is and how it impacts our ability to lead effectively?

Dr. Jaime Goff  35:44

Yeah, so that’s all about prediction, right? So our, the the our brain’s job is to help us predict what’s going to happen next. And that comes from, you know, like, evolution, right? You always hear people talk about, like, oh, when you’re, like, running away, you know, trying to escape from tigers, because it’s about to kill you, right? And so because of that, like, those experiences are really embedded within our, like, human experience, not necessarily any one individual’s experience. Our brains job, a lot of our brains job is to make predictions. And so those predictions are made based on past experiences, and that’s where those stories come into play. Like my example of, okay, my story is emotional expression is a bad thing, right? You get punished if you express yourself emotionally. So therefore, like the story I created was that that’s bad, and I’m going to avoid it, right? And people that do do that, you know, I’m going to avoid them, weary of them, right? Like there’s something wrong. I’m going to be wary so. And then, you know, if I have people in my life who aren’t very emotionally expressive, and I think, like I say in the book, they might, you know, that one person was unreliable or didn’t follow through that I’m gonna my brain is kind of creating this story that everybody who has that characteristic is going to disappoint me. Yeah, not be reliable, not follow through. So our brains, they do this naturally. It’s not something that, you know. It doesn’t mean there’s something wrong with you that your brain does this in terms of making those predictions, but it is something that once you’re aware of it, if you become aware of those stories, yes, patterns that you’re telling yourself what your brain is using to predict what other people are going to do in the moment, then you can begin kind of questioning that and, you know, taking that story apart, deconstructing it, right, and saying, Okay, maybe this story has been helpful for me in some situations and circumstances, but maybe it’s also been harmful. And, yeah, where are the places where it’s not been validated, right? Like, where has this not been true? So again, just beginning to deconstruct that story so that you’re, you’re training your brain to make different predictions, right, or to question, to question.

Maria Ross  38:08

I was going to say, you know, this is very much, this is very much an automatic prediction with unconscious bias and us understanding, like, the reason I don’t want to hire this person is because of their gender or their ethnicity or their religion or whatever, and really getting yourself to take a step back and say, why is that? Is that really true in this situation? Because our brain, you know, according to kenneman’s work, right, is it’s going to take the path of least resistance, exactly, unless we interrupt the pattern and question it. And this is what’s happening a lot with, you know, post pandemic, the reasons there’s a lot of leaders snapping back to bossism, as I like to say. You know, there was all this great progress done on empathetic leadership during the pandemic. And then for some people, it’s like, oh, let’s go back. You know, you had your fun being treated like a human now it’s time to go back to work. It’s fear. It’s because of those stories. The only way to get work done is if I can see people in the office, right? The only people who are committed are the ones who work past five o’clock and volunteer for all these things within the company. That’s the only way they can show they’re committed, right? This person is not contributing a lot because they don’t speak up in meetings, right? Versus, you know, they’re probably just an introvert and have a lot of good ideas, but they need to marinate on things first. So those, all of those little micro conversations we’re having, of those, and this, I love this, it’s, it’s a biological explanation for how our brain works, or, you know, neuro, neuro psychology, psychological explanation is to know that it happens to everyone and it’s okay. Where we master it is when we learn to recognize it,

Dr. Jaime Goff  39:49

yes, yeah, and question it,

Maria Ross  39:51

yes, yes. So as we, as we do, wrap up, what’s sort of your last golden nugget for someone who someone’s like, Yeah, I think I could. Could, I’m not best served by the habits I’ve created. I might need to look inward. What’s, what’s an immediate action or two they can take right now, other than buying your book. But what? What can they do to kind of explore this? Because, and I say that in all seriousness, because you have some great exercises on assessments, and you also have a freebie you’re giving away, of like a companion journal. So I really, I really folks, I really do encourage you to pick up her book, The Secure leader. But what’s something for folks listening that they can take away with them for tomorrow?

Dr. Jaime Goff  40:30

Yeah, yeah, if you want to, you know, if your listeners want to, you know, maybe gain some insight or self awareness. Doesn’t require a purchase of any kind. I do also have a free assessment on my website that they can go and take. Oh, great. It’s if you My website is www.dr, Jamie Goff, and Jamie is j, A, I, M, E, G, O, F, f.com, if they go to my website, there’s a secure leader style scan and anybody can take it. So there’s no access code or anything like that. And it will give them a sense of whether they’re displaying those insecure patterns, so anxious or avoidant, or if they’re, you know, most dominant pattern is secure. And so it will give them a little bit of insight. So that might be, you know, kind of a pretty quick and easy thing. That’s a great view. It’s a short assessment. Yeah, I think it’s only about I think it’s like 2526 questions, so it’s very short, and they can get some idea of where they’re sitting, and then that might give them some insight on next steps that they could take.

Maria Ross  41:33 I love it. I love it. Jamie, I could talk to you for so much longer, but we have to go. So I just want to thank you so much for sharing your insights and your wisdom with us today. Thank you for the book. It’s again, it’s called the secure leader. Discover the hidden forces that shape your leadership story and how to change them. We’ll put all the links to your website and to your LinkedIn and to this free assessment in the show notes. So thank you for sharing that with us absolutely. And thank you for your time today. Yes, thank you for having Maria and thank you everyone for listening to another episode of the empathy edge podcast. If you like what you heard, you know what to do. Please rate review and share it with a friend or a colleague, and until next time, please remember that cash flow, creativity and compassion are not mutually exclusive. Take care and be kind For more on how to achieve radical success through empathy. Visit the empathy edge calm. There. You can listen to past episodes, access show notes and free resources. Book me for a Keynote or workshop and sign up for our email list to get new episodes, insights, news and events. Please follow me on Instagram at Red slice Maria, never forget empathy is your superpower. Use it to make your work and the world a better place.