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The Empathy Edge
Ready to infuse your brand, leaders, and cultures with genuine empathy to achieve phenomenal success?
Conversations with leaders, changemakers, and those who challenge the status quo.
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Sandy Thompson: How to Make People Fall in Love with Your Brand
The billion dollar marketing question: How do you make people fall in love with your brand? First step is that it requires you to understand your customer not as a “target” but as a real human being, with values, aspirations, and a life story. While…
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Dennis Geelen: Are you Truly Customer-Centric? You May Not Be
What does it really mean to be customer centric? It’s more than just polite customer service or occasionally asking customers what they think of you. It’s an ongoing mindset that is backed up by processes, structures, and tools to continue staying in lockstep with your…
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Evo Heyning: The Future of Virtual Connection and Experiences
The metaverse, virtual reality, immersive experiences – this is the future of how we connect. While some of you have embraced virtual connection this year, others have lamented the loss of empathetic connection. Today, I talk with Evo Heyning about creating immersive experiences and participatory…
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Heather Hiscox: The Surprising Empathy Gap in Social Impact That Hinders Change
When you think of empathetic organizations, you think of nonprofits and community organizations. Today, I talk with Heather Hiscox who discusses the need for those in the social impact space to embrace empathy so they can innovate, iterate, and better serve the communities they seek…
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Daniel Murray: Embedding Strategic Empathy into Business Model
What is strategic empathy? It’s ensuring you embed empathy into your business model – operationalize it, reward it, model it, and hold others accountable. Just as with any other brand value, when you’re all talk and no action, you can never truly reap the benefits…
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Lisa McLeod: Selling with Noble Purpose to Win
Being a purpose driven organization is not just a nice-to-have, it actually leads to more revenue, higher performing teams, and better engagement and retention. When salespeople are able to reframe their thinking from how to simply “close more deals” to how they can improve a…
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Davida Ginter: How Leaders Can Avoid Burnout and Build Emotional Resilience
Burnout is costing us more than we think, but new research has emerged that shows empathetic leadership can help prevent burnout. My guest today, Davida Ginter, helps leaders and organizations prevent burnout so they can scale impact. We talk about how leaders can better sustain…
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Nate Smith: Leading with Values, Recruiting with Empathy
How does a company lead with their values and, as a result, achieve phenomenal success for itself and its customers? Today, I talk with Nate Smith, the CEO and co-founder of Lever, a leading talent relationship management solution that makes it easy for talent teams…
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James Ehrlich: The Neighborhood of the Future is Here
Empathy is more than just how we live and interact with one another. It is also related to technology, products, and our stewardship of the environment. Today, I speak with James Ehrlich, whose extraordinary innovation in neighborhood design fits in with this empathetic style of…
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Alexandra Franzen: How to Inspire Customers to Say “Yes”
We can all think of quotes or books that have instantly ignited something inside of you – inspiration or desire to take action – but what about sales and marketing copy? Messages that touch something deep inside of you and give you chills when you…
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Phil Preston: Profit with Purpose
Is it really possible to balance purpose and profit? My guest, Phil Preston, the business purpose guide, talks about how it’s not only possible, it’s profitable! On today’s show, we discuss exactly what purpose is (and what it isn’t), and the criteria for a great…
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Mimi Nicklin: Softening the Edges
Right now, our interactions feel prickly and pointed so maybe it’s time to come back to our human roots and embrace humanity’s oldest leadership trait: empathy. That’s what today’s guest, Mimi Nicklin, has devoted her work to advocating. Mimi and I discuss what softening the…
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