Enjoy this special three-part series on how to find Content Marketing success! You can read Part 1 right here. And Part 3 here. Great! You’ve created your Content Marketing strategy as discussed last time and you’re ready to create some mind-blowing content to delight your ideal audience. Only you can’t think of anything to talk about. Maybe you think your business is not sexy enough: How creative … [Read more...]
Content Marketing Success. Part 1: Create A Sensible Strategy
Ready for a free mini-course on this blog? This is Part 1 of three-part series on how to master content marketing, create the right content, and manage it with ease. Oh, and a goodie for you at the end: A free Content Marketing cheat sheet full of tips, strategies and best practices. Delicious! Sales has changed. You don’t just pitch your offering cold and shout “Buy Now!” Unless you have an … [Read more...]
How To Be Seen as an Expert…Or Increase Your Influence If You Already Are One
There are two common challenges people claim when trying to build an expert, influential brand. Do either of these sound familiar? People don’t listen to my ideas or see me an expert even though I know my stuff really well because I lack credentials/the right degree/level of experience. and... Everyone says they’re “experts” these days, but I really am one! I’ve earned it. But I can’t … [Read more...]
6 clever ways to make your content super shareable
Your content is so sexy. It’s polished. Dazzling. Useful. Funny. You cracked yourself up writing that last post. You made your videographer cry when you shared that poignant story on camera. So why is it just sitting there? There is nothing more frustrating than creating something wonderful, pouring your heart and soul into it, putting it out into the world and hearing….crickets. I know. … [Read more...]
What Content Do I Need to Create and How Can I Make a Plan?
You’re a one-person business owner and you need to be 500 places at once. You’re the accountant, the website admin, the account manager, the marketer, the janitor, IT, and – lest we forget – the person who actually has to do the work your business provides. Given all of these demands on your time and budget, does the mere mention of “content marketing” make you want to curl up in a ball and … [Read more...]
