If you market to women in any way, shape or form, run and pick up a copy of What She’s Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It . Written by three women who run a women’s marketing research firm and have done work for big global brands around the world, it’s chock full of advice on how not to let patterns women show in research lead you to launch a dud. … [Read more...]
Customers are not scary
Why do businesses spend tons of money, time and effort on compiling market data, analyzing trends, conducting expensive focus groups with people who have never bought from them, or spend hours combing through research data, when they ignore a prime source right in front of them: their own customers? Your customers, especially repeat ones, like you. They want you to succeed. They have found that … [Read more...]
