“How can I get all of this done?!” is one of the most popular brand and marketing laments I hear from small business owners and solopreneurs. We all know that marketing and promoting our business can take a lot of time. Time we just don’t seem to have if we want to also have a life. First and foremost, crafting a strong, clear brand strategy before you start punching through your marketing … [Read more...]
5 Ways to Make Marketing More Enjoyable
I adore business owners that say they hate promotion. It’s super cute. This comes in other forms as well: I hate sales, I hate networking, I hate marketing. hate writing. Why so much hate? If this is you, let me comfort you a little bit. It’s not that you “hate” any of those things. Truly. Please save hate for things like reconciling your books or filling out government forms. I … [Read more...]
