In researching my forthcoming book, The Empathy Edge, I found ample evidence that empathy can make you a more successful leader, But…why? And can it also impact your success as a thought leader? Yes. Today I’m interviewing Denise Brosseau, CEO of The Thought Leadership Lab, where she works with executives and entrepreneurs seeking to grow their influence. She’s the author of Ready … [Read more...]
Get inspired! 20 of the best branding + business quotes
2015 is right around the corner (seriously?! What the….?!). If you’re like me, you are hibernating in a bit of strategy and reflection mode for what to do with your business or brand in the coming year. For me, it’s about helping you (and myself) create more marketing with meaning. To find a deeper purpose in the work. To stand out by not trying to reach the lowest common denominator but by … [Read more...]
Who is the hero of your brand?
You can always tell “ego brands.” They are the heroes of their own story, it’s all about them and they could care less about the value, satisfaction or delight of their customers or clients. C’mon: I KNOW you’re thinking of an example right now! Great brands like Apple, Starbucks (yes, despite my break up with them), Disney, Nike, Tom’s Shoes, Virgin America, Zappos all make the customer the … [Read more...]
