With everything going on in our world – from a global pandemic to economic hardship to countless social justice and racial inequality issues, corporate brands might be tempting to adopt a “business as usual” approach and focus only on their products and services. But you can’t. And here’s why. Your business thrives on people. And your employees, customer, suppliers and … [Read more...]
Do you know how to make the “Switch?”
Think you don’t have the power/budget/influence to make change happen on a large scale? Think again. I absolutely devoured Chip and Dan Heath’s latest book, Switch. I was a huge fan of their book Made to Stick, which presented a framework for how to create messages that people remember, engage with and act upon. Switch kind of does the same thing for change: it provides a framework for how to … [Read more...]
Ask the Expert: Author Maria Gamb on how to be a leader, what corporations are doing wrong and how to influence your world
Healing the Corporate World. Doesn’t that just sound inspiring? It sure did to me, when Maria Gamb and her book of the same name recently crossed my path. Maria reached out to me when she saw a promotion I ran for my book and we promptly connected over being first time authors - and sharing the same name. So who is Maria Gamb? She’s a former Fortune 500 trailblazer who served for … [Read more...]
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