Tag: customer experience

Cash flow, creativity, and compassion are not mutually exclusive™

Can you Forgive a Brand for Lack of Empathy?

Posted on by Red Slice

Years ago, I wrote a few posts about horrific customer experiences, especially one with a certain hot Internet retail brand. As I put on the one item I bought from them today, I reflected on whether I would actually forgive them for showing such a lack of empathy. I mean, it’s been years, right?

It got me thinking: 

When is it time to forgive a brand for a bad customer experience?

Is there ever a time for a second chance, when you have felt disrespected or unseen?

And how does this apply to us personally? Can we ever give a second chance to someone who has been unempathetic, whether they realized it or not? A friend, a colleague, a boss. And if so, how do we know when it’s time?

I do believe companies (and people) can learn from their mistakes and try to do better. See: Uber.

But I also know that, when it comes to customer loyalty,  in this day and age, we have options. Especially if the company in question saw nothing wrong with their behavior and never tried to make things right. There is a difference between how classy brands own up to their mistakes (well done, Alaska Airlines) and how others simply blame and complain.

Interestingly, I found this study that shows that when businesses humanize their leaders, like when you don’t see your local catering company as Acme Catering, but as Sue, Bob, and Joe who OWN Acme Catering, customers are more apt to forgive them for missteps.

Companies pay a very high price when customers feel disrespected, unseen, or even blamed. One negative customer experience can be a brand’s undoing. 

And if you want a masterclass in what a string of negative user and employee experiences can do to a company, see Twitter (now X). That platform seems to be a ghost town these days, with most people fleeing to Threads.

How can a brand bounce back from bad customer experiences? Well a few things need to happen

Accountability: Did the person involved or the brand itself own up to their mistakes, apologize, and transparently explain how things went wrong? Note: Simply throwing a discount code at someone is not the same as accountability!

Genuine Contrition: Does the person or brand genuinely sound like they are sorry for your experience? Are they taking steps to make things right or secure your loyalty? If they say “Sorry…”in the same tone my kid does when he is asked to apologize, you’ll know it’s not sincere!

Systemic Change: Did the brand or person look deeper and get to the root cause of the lack of empathy? Have they gone back to the status quo, believing this to be a one-off, or has something changed in their communication, hiring, processes, or interactions? If so, this may be a sign they are learning from mistakes and we should reward that with a second chance.

Humility and a Growth Mindset: Do they see your experiences as an inconvenience they have to deal with or as a learning opportunity to improve customer (and interpersonal) experience from now on? 

I still don’t know if I can forgive the brand that treated me so badly a few years ago. How they blamed ME for the shipping mistake without proof, for not getting back to me as promised,, and then arrogantly proceeded to justify their poor customer service with “We’re just getting so much business right now, we can’t answer every email.”Wow. Just….wow.

But maybe over time, if I think their processes (and staff) have improved, I may just give them a second look.

With people at work or in your personal life…..well, these same rules can apply. I’m no psychologist, but I think the most important thing with people in your life is to give them the opportunity to know there is a problem first, assess their motives, and give them a second chance if you can. Especially if they’re willing to learn from it because maybe they just didn’t even realize their behavior – and this experience is a great lesson for them.

But after communicating to them that this was an issue and working through it together,  if they continue to disrespect you by not seeing your point of view or actively listening (please know, this does not mean they just “do what you want”all the time!), you may have to reassess the arrangement. 

Photo credit: Brett Jordan, Unsplash

Cash flow, creativity, and compassion are not mutually exclusive™

Why Can’t Love Be Part of Your Business Model?

Posted on by Red Slice

Think about your organization’s values for a sec. Oh, and if you don’t have those articulated, we should probably talk! 

I bet you have values such as integrity, honesty, innovation, fail fast, or others that are similar. Maybe you have something like, Take Risks or Customer Obsession, or even as one client of mine did in the past, Embrace Curiosity – which I always loved, especially as it relates to empathy!

But do you have the word “love” anywhere on that list? Does even the thought of love in a business context make you feel a bit nervous?

While it’s Valentine’s Day and we’re talking about love in all its forms this time of year, I bet you never thought about including that word in any sort of business communications whatsoever. 

Except maybe to say “We love our customers” or “We love a challenge”

Your invitation today is to think about the role love plays in your company’s mission, culture, and success. In the way, you operate with each other. And…to not be afraid of it anymore.

Of course, I don’t mean romantic love. Although I, and a few others, all met our spouses at one particular company I once worked for! I’m talking about love in its truest form.

Last year, I devoured bell hooks’ book All About Love: New Visions, in which she explores the fact that we don’t all have a common definition or construct around love, even though it’s one of the most important human emotions. And that is part of our problem individually and as a collective world. 

This book got me thinking about what I really believe love to be. I’d never really thought that much about it before. And she goes on to talk about how we conflate love with romantic love or caring, or even fondness. 

For those of you who don’t know her, Bell was an American author and social activist, writing about race, feminism, and class. She explored the intersectionality of race, capitalism, and gender, and what she described as their ability to produce and perpetuate systems of oppression and class domination. She published more than 40 books ranging from essays to poetry to children’s books and appeared in many documentary films, as well as being a lecturer. She passed away in 2021 and, to my own detriment, that was the first time I ever heard of her so I began reading her work.

bell writes that “Love is a combination of care, commitment, knowledge, responsibility, respect, and trust.” She also states that “To love well is the task in all meaningful relationships, not just romantic bonds.”

Commitment. Responsibility. Respect. Trust. Required in all meaningful relationships. If that doesn’t have a place in organizational culture, I don’t know what does.(TWEET THIS!)

Our workplaces are where many of us spend the bulk of our time. If you add up the time each week, you often spend way more of your waking hours with your work colleagues, clients, or customers than with your own family.

How can love not have a place in those essential relationships?

We don’t have to think of love romantically. We can think of it exactly how bell describes it. Love means caring. It means commitment. It means honesty, respect, and trust. As we break free from outdated models of corporate culture and dysfunctional relationships with colleagues or customers, we can see that love absolutely needs to be part of the equation.

A while back, I wrote a blog post called Choose Love about embedding love into your values and business model. No matter what you do. No matter how big or small your organization. 

No matter who you are, you have influence.  Whether it’s 100,000 followers, a team of 150, or your email list is just your mom and your best friend. 

Whatever you’ve got, use it. 

Never underestimate the importance of your work or message no matter what your role. It may seem trite, but if you can influence or inspire even just a few, then you’ve done your job well.

Now more than ever, in these tumultuous times…when folks are feeling raw, vulnerable and afraid…now is the time to use your voice and choose love – as a leader, as a colleague, and yes, as an organization. 

You can absolutely build love into your values, leadership style, or yes, business model. Like this:

  • Love yourself and be self-confident so you don’t feel the need to bully others or let bullies win over you
  • Love your neighbors and colleagues so that all people can feel accepted and appreciated
  • Love your clients so you can bring real, honest value to them
  • Love your customers so you can make their lives better with your products or services
  • Love your partners so you can create wins  that benefit everyone
  • Love your community so you can collectively pull everyone up together
  • Love your environment so its beauty and nourishment enriches generations to come
  • Love your family and friends so they have a firm foundation to fully spread their own love to others

Here’s what I know to be true: No matter what your religion, nationality, gender identity, or sexual orientation, the only thing that matters is how you show up in the world and love. You are the example when you think no one is watching – because sometimes only YOU are watching, and you want to be proud of what you see.

Same thing goes for your company – maybe you’re not world famous, maybe you don’t think the press will care about you. Or perhaps you think you’re so large that such a personal value doesn’t impact your day-to-day work. I’m here to tell you, that’s not true. It all matters to someone, somewhere, sometime.

Choose love. Start small and practice love with whoever is in your circle of influence right now. If that’s just your family and friends, choose love. If that’s thousands of employees, stakeholders, email subscribers or Instagram followers, choose love.

We’re in this together. But we need to show up in ALL areas of our lives, and business, too. Don’t be afraid to make work personal.  Get aligned. Choose love. 

PS: This post comes from my February Hot Take episode on The Empathy Edge podcast. If you’d like to listen to this post, please click here.

Photo Credit: Michael Fenton, Unsplash IG: @michaelrfenton

Cash flow, creativity, and compassion are not mutually exclusive™

Let’s Redefine “Kind” in Business

Posted on by Maria Ross

Conscious capitalism. Compassionate workplace. Empathetic leadership. Kindness at work.

What do all of these terms even mean?

Many times throughout my career, I’ve dealt with dysfunctional workplace cultures, leaders who were at best disinterested and at worst emotionally abusive. Co-workers that yelled at me. Like, screaming so nonsensically, I had to hang up on them.

We talk about this behavior os “unprofessional” or “counterproductive.” But I have a better term. It is mean. It is unkind.

But what does it mean to be kind in business?

Is it simply bringing cookies to work, or covering for a coworker, or saying please and thank you? Is it letting people walk all over you, or shrinking back, or saying yes to everything? Nope.

Let’s redefine kindness in business to mean….

…clarity. Being crystal clear about instructions, expectations and next steps. So no one is left unprepared or guessing.

...listening. Holding space for other ideas and viewpoints with judgment or defensiveness.

…managing expectations. So one is ever disappointed. Contracts, agreements, clearly worded objectives and goals.

…random praise. It’s not always about telling people what they can do better. It’s about sharing what someone did well, and doing it everyday. Not just during a performance review or project debrief.

…good timing. Showing up on time to respect someone’s time. Managing meetings so goals are met in a timely manner. Knowing when to share something with the group and when a private conversation is required.  Giving feedback in a timely manner.

…having tough conversations. Not avoiding conflict but openly and directly discussing when tensions are running high. It’s kind to address issues rather than sit on them and fume.

…loving honesty and directness. Honestly saying what you think and how you feel because you genuinely care. “I share this because I want was is best for the team and for you” versus “I share this to cut your down, shame you and make you feel bad.” See also Good Timing as a complement to this.

...admitting when you’re wrong. You respect others when you admit you were wrong about something and find a way forward together. You set a model that failure is okay and risk-taking is encouraged.

Clarity, listening, managing expectations and all the rest may seem like simply good communication tactics. And they are. But when done with love and respect for others as individuals and thinking, feeling, human beings, they become kindness. (TWEET THIS!)

More on how kindness and empathy show up at work:

Why does purpose matter?

5 ways your business can make the world a better place

3 ways to practice empathy at work

How to redefine success with empathy

Use your platform to do good

Photo Credit: Andrew Thornebrooke on Unsplash