I'm excited to share this guest blog post from my friend and frequent collaborator, Sandy Jones-Kaminski of Bella Domain Media. As I've mentioned before, Sandy's a "social media life saver" and is especially adept at leveraging LinkedIn for marketing and business development. Here's an awesome post from her full of some of her own secret sauce for generating leads and boosting her own brand on … [Read more...]
Reboot and Reframe: Branding lesson for life #4: PRACTICE PATIENCE
In our instant gratification world of 140 character tweets, instant geo-location couponing, and lightning fast Internet speeds, we often forget that human nature is what it is. It takes time to build a strong reputation, for people to get to know you, trust you and believe your claims. Simply rolling out a pretty new logo or website will not mean you’ll meet your sales numbers the very next week. … [Read more...]
Best and Worst of Super Bowl XLV: Do you agree?
I don’t. First off, GO PACKERS! I was excited to see them win if I couldn’t have the Jets in the game. Secondly, was anyone else a bit disappointed in the ad fare this year? Given how much companies are spending these days for a :30 spot ($3.1 million, and that’s just for the airtime, never mind the production cost of the ad itself), you’d have thought you’d get….I don’t know, MORE. … [Read more...]
10 Signs Your Brand is Failing
Last week, I posted about 5 signs of a Power Brand. This week, I’d love to share this great list from Derek Daye and Brad Van Auken of BrandStrategyInsider.com, a super blog about all things branding. I’m adding their blog to my list of regular reading. With full credit to their powerful thinking, here are the 10 signs they say indicates a brand is failing. The list itself is to their … [Read more...]
Five Signs of a Power Brand
Clients often ask us, “How will we know when we’ve got a winning brand?” Rather than telling them, “You’ll know it when you see it” there are some guideposts along the way to tell you your brand is moving in the right direction. At first, it starts small: increased website hits, increased referrals, uptick in positive social media chatter – even anecdotal evidence like more positive comments from … [Read more...]
