Tag: social media

Your social media lifesavers: 6 people you need to know

Posted on by Red Slice

Social media. Do those words alone cause a panic attack and drowning sensation? How the heck can one human being possibly keep up with the constant onslaught of blogging, tweeting, posting, Pinning, connecting when you have a freaking business to run?

If you’re like most people, you’re doing one of three things:

1. You’ve doubled-down on a few networks and use them all the time
2. You’re killing yourself trying to be in 50 places at once – and not seeing any ROI
3. You’ve opted out completely because it all just gives you a headache

Building your brand awareness online is vital in today’s marketplace. Why? One, customers expect you to be available online in some way, shape or form (I’m still reeling from a woman with no website because “I don’t want the wrong people finding me. I get enough business through referrals.” Um. Okay. How long will that last?) In fact, I’m dubious of any business these days who doesn’t have any real-time online presence. Makes me think they are fly-by-night.

Two, you need to prove you are relevant and current. That you keep up with trends. And three, there’s just good old fashioned lead generation. You can find and connect with partners and potential clients or customers more easily and cost-effectively if you blog or play in social media.

If you’re trying to keep your head above water when it comes to social media, then grab a lifeline from these 6 people you absolutely need to know to make your life easier.

Sarah Von Bargen: Sarah is a brilliant copywriter and master blogger. We partner on many of my SLICE sessions and part of what she delivers is practical advice on your content marketing strategy. Read her small business blog (or her very fun personal blog which gets over 11,000 readers a day!) and consider one of her sessions to get your blog working for you, not against you. She’ll even share ideas for how to promote your posts effectively in other channels to get more readers. Check out this recent post on avoiding social media overwhelm. Brilliant.  Follow her: @yesandyes

Amy Schmittauer: I’m loving the fresh, practical advice this “Savvy Sexy Social” gal is dishing up, especially when it comes to using video effectively. Sign up for her weekly videos where she gives you entertaining and practical advice on all things social media, whether it’s Google +, Twitter or her sweet spot, creating videos. Amy makes everything seem doable and easy and doesn’t overcomplicate. Love that. Check out this recent post on how to make cheap awesome videos. Follow her: @savvysexysocial

Amy Porterfield: This social media strategist is the queen of cracking the Facebook nut, and she’s charming, approachable and knowledgeable to boot. I took one of her digital programs and, while normally a skeptic . I got so much value out of it, I couldn’t believe she didn’t  charge more. She comments on many other social media channels, but Facebook seems to be her sweet spot. Check out her extremely useful Resources page if you’ve ever wondered, “Is there an online solution that will help me do x?” Follow her: @amyporterfield

Sandy Jones-Kaminski: Sandy is a networking queen who – literally – wrote the book on it. She has mastered how to use social media  – and LinkedIn in particular – not just for effective networking but for more sales, more business opportunities and more leads. I’ve seen her literally work on someone’s LinkedIn profile and that person received two fresh leads the next day. No joke. She offers everything from workshops, to consulting to spot-audits of your profile. Follow her: @sandyjk

Karen Rosenzweig: Karen is a personal friend and a social media colleague, who specializes in restaurants, food businesses and hospitality – but she consults with any solopreneur or small biz to assess, create and/or manage their social channels more effectively for more customers, more sales and more buzz. I actually consulted with Karen when my book, Branding Basics, was published and she helped me use Twitter effectively to reach the right influencers and build buzz for the book when I had no clue how to use what is now my favorite channel. She also does group trainings. Follow her @karenrosenzweig

Tracy Warren: Tracy’s specialty is handling the day-to-day social media efforts of the business, acting as a ghost writer/marketer.  She offers coaching and page creation – as well as ongoing management (hurrah!) for Facebook, Twitter, LinkedIn or Biznik.  Her focus is primarily on small businesses, solopreneurs and other organizations who just want someone to take things over and get it done, including non-profits, events, and even brick and mortar businesses.  What I love about her blog is her clear, easy, uncomplicated advice for your social media efforts. Follow her @readysetgrow

Photo credit: Pipistrula on Flickr

Now it’s your turn! Which social media gurus make your life easier with practical help and advice (not just theory)? Please post your suggestions and a link in the Comments below. And also, let us know your greatest tip for managing social media overwhelm.

How to use video and social media to boost your brand: A chat with Amy Schmittauer

Posted on by Red Slice

Today’s digital economy has introduced us to countless people I like to call “artsy-techies.” They geek out on things like hosting options, social media network features and today’s audio/video/web technologies but they are a far cry from the A/V Club nerd of yesteryear. With their savvy style, easy wit and delightful charm, they crank out more creative innovation before lunch than I do all year. It’s truly their time to shine: and what’s great is they love to teach us mere mortals how to easily put our art, story, value, services and products out into the world, too.

I’m not quite sure how or when Amy Schmittauer, the President of Vlog Boss Studios entered my orbit – most likely via Twitter! Vlog Boss Studios is a creative digital marketing agency that specializes in video content marketing. And as the Founder and Face of Savvy Sexy Social, she walks her talk and produces videos of her own. Hilarious videos (like this recent one about how you’re probably using Twitter the wrong way). Little snippets of video love that make you laugh out loud even as she’s teaching you how to use the latest social networks the right way so you can connect, promote, and attract rabid fans.

How does she describe herself? “I’m a social media frenzy!”

Today, Amy drops some mad advice on us about using video to build your brand, how to produce and host those videos in a snap and the fact that many of us are using social networks in the wrong way (one size fits all….not). Enjoy!

RS: Welcome Amy! Tell us, why should we be using video for brand building and social networking?AS: Plain and simple: People don’t build relationships with brands. They build relationships with people. (Tweet!) Video is the unbeaten opportunity to truly let your personality shine through and give your audience the opportunity to really understand and get to know you. Let them see how something is done. Let them see your expressions. Your opinions. That direct connection is huge for making relationships that count and make social media worth your time.

RS: But isn’t this stuff hard? What are my main options for creating/hosting videos?
AS: YouTube is the second most popular search engine only to Google. So it’s kind of a no-brainer to have a presence there if you’re creating video content. The visual learners go there to learn so that’s a great opportunity to tap into. But creating videos is easier every single day. You can record all the footage you need with a smartphone and edit with apps. Even YouTube has a built in editor. Don’t assume the tools are out of reach because that’s an impossible thing to say anymore. (Tweet!) My advice for new creators is to look into strong digital cameras like the Canon Powershot. It takes flawless HD video and the price point is perfect for budgetary restrictions.

RS: OK, truth time. Most of us don’t have enough hours in the day and are simply posting the same things on all our social media sites. But should we be leveraging each social media profile differently?

AS: Abso-friggin-lutely. Platforms are different for a reason and you need to respect the audiences that use each so you can customize your content to their liking. Do not auto-post between social networks. Facebook updates are not being read on Twitter. And your tweets are getting pushed down by the news feed algorithm. Saving time just means you’re making any time spent worthless. (Tweet!) Take the extra steps and watch engagement increase. One thing is for sure and that’s that people don’t like to read. Keep it close to 140 characters no matter which platforms you’re using for best chance of increased engagement.

Want more Amy in your life? Get the social action plan you’re looking for and pick her brain.

Are you using video in your social media efforts? Want to but not sure where to start? Fire away your Q’s for Amy in the Comments below!

What should I blog about? 5 inspirations to spice up your content marketing

Posted on by Red Slice

Does your cursor blink at you, taunting you to come up with something witty and profound for your blog or other content marketing this week?

Our creative wells can all run a bit dry sometimes. And when we’re trying to deliver quality content to our readers, friends or connections, the pressure to create something brilliant can often send our muse packing. (Look, there she goes, hightailing it out the door like someone who did way too many tequila shots and doesn’t want to be reminded of what she may have done at the bar last night.)

When you’re stuck in neutral and want to write a great blog post, create effective content marketing or even just post Tweets that go viral, here are some ideas to lure your muse back in – at least for a cup of coffee and a bagel.

  1. Answer common questions: Seems simple, but I’m sure there are the same ten questions you always get about your business, book or project that everyone always asks. Why not turn each one into a blog post or create a weekly Q&A video, answering reader questions? Marie Forleo releases a Q&A video every Tuesday for entrepreneurial women. While her videos often branch out to other topics or interviews, they still tend to start with a question she’s been asked many times. What questions do your customers or clients always ask? Start documenting them and plan for a blog post series, video or podcast.
  2. Add a spice of pop culture: The Holy Grail of PR is to talk about something topical or celebrity-related. Spin your area of expertise into a commentary on the latest hit song, blockbuster movie or media superstar and add some pizzazz and fun to something that might be a bit dry. One of my best viral blog posts was one I did on “Four Powerful Business Lessons from James Bond and Skyfall“. And this one I did about the fall of Lance Armstrong’s brand.
  3. Revisit or clarify your Brand Strategy: Craft a strong brand strategy and think about what you stand for, why you do what you do, and what your customers really care about. Chances are it goes beyond just your products or services. Is there meaning in your message where you can highlight something related to your business? Brainstorm on a white board every possible topic related to that mission or vision. If you are a nutritionist, what other areas do your clients care about? Why do you do this work? To help them survive a dreaded holiday party? To better deal with family criticism and expectations? To boost their self-confidence? Open the aperture and think bigger about your audience’s needs and what benefits they get, use cases they might encounter or related challenges they may be having. This recent interview I did for Social Media Today, in advance of my conference keynote this week may help.
  4. Showcase other experts: You may not have anything witty to say this week, but I’m sure there are others in related fields who do. And who doesn’t love hearing another voice from time to time? Interview other experts or feature guest posts, as I’ve done with marketers, entrepreneurs and rockstars that I admire – and heck, you may even learn something in the process. My Slice of Brilliance columns & videos, like ones  I’ve done with Betsy Talbot of Married With Luggage about how to woo your audience with great content or a guest post from digital strategist Linda Rubright on better SEO in just 5 minutes a day were extremely popular and well-shared.
  5. Recycle and repackage: Not everything you do has to be completely original. Sometimes, people like to learn in different ways. Maybe you can turn that popular post from last year into a podcast, with fresh updated information. Perhaps you can take a great presentation you did and turn it into a Top 10 tip sheet. Don’t assume your content is “once and done.” It’s still valuable and important for all the people who didn’t know you or know about it the first time it ran, so just repackage it and tie a different color bow on it.

Photo credit: D. Sharon Pruitt, Pink Sherbet Photography, Flickr

What is your biggest headache when coming up with great content each week? Where do you find inspiration for your blog posts, videos or podcasts? Please share on the Facebook page!

3 ways to “social proof” your business

Posted on by Red Slice

What is “social proof” really, and why does it matter to your business? If you’ve ever used Urban Spoon ratings to decide where to eat, Angi to decide which contractor to hire or followed a recommendation given to you by a trusted friend, you have already seen the power of social proofing your business.

Today’s guest post comes from Ali Rittenhouse: Digital Diva + Tech Cheerleader.  She recently entered my orbit through – wait for it – a friend’s recommendation (see, this stuff works!) and shares 3 tips on how to social proof your own business. Read her wise words below:

Have you social proofed your business lately?

Social Proof is more important than having a fancy-schmancy website with all the bells and whistles or catchy copy lingo that you paid someone a whole lot of moola to write for you.

Consumers look to other consumer’s opinions to make their purchases.  We use Social Proof to make our decisions.   We want to know that someone has gone first and had success before we try our hand at it. (Tweet this!)

As a business owner, Social Proof is just what your customer is looking for before they hand over the credit card info.  It’s kinda like virtually wrapping your potential customer up in a soft, warm snuggie!  When someone is considering investing money or making a big purchase you want them to feel confident, warm and snugglie about purchasing from you!  Rather than uncomfortable, unsure, and uneasy because this leads to shopper’s remorse and refunds.

You can create social proof in many different ways. Below are 3 tips and examples to Social Proof Your Business:

1.  Testimonials of Success.

Do the testimonials you have from clients reflect the success you brought to them through your coaching, writing or product?  A testimonial should provide social proof to the reader.  Having a testimonial that simply states “Alicia Rocks” is NOT Social Proof.  Be sure to always include a headshot along with links to their website when you display their testimonial.   If you can get them to do a video – even better!!  People will connect with them

You can display testimonials in many different ways on your website and social networking sites.   Ask for them from those that have downloaded your freebie or enjoyed your free tips from your blog.  Let them know that it will be a great opportunity for exposure for their business as well.

2.  Social Media

Hook your website up to provide your social media social proof (say that 5x’s fast!).  Install a Facebook Like Widget on your sidebar that displays info from your Facebook Page.  You can set it to show the purdy faces of your Likers – it will by default show their friends faces first!  Twitter also has plenty of widgets that you can add to your blog or website that will pull in your feed.  Use Tweet-stimonials to display your favorite tweet-stimonials of success to your website.  LinkedIn offers a feature for people to recommend you that does mimic testimonials.  Ask your clients to make recommendations of your services or products on LinkedIn.

Don’t forget you must also establish yourself as The Expert or The Go-To person for your fans and followers.  You can do this by participating on their pages more than your own.

3.  Be Creative!

There are several different items that I gave consideration to for this last tip but I am going with BE CREATIVE!  Come up with creative ways to incorporate Social Proof into your online presence.  Be a guest blogger for a well-known website, ask to interview a well-known guru that your viewers can benefit from, or display pictures taken with high-level professionals in your industry.

About Ali: Ali Rittenhouse is a Digital Diva + Tech Cheerleader.  She has a talent for unpacking digital mysteries into simple steps even non-geeks can master. Ali is on a mission: to activate a new generation of tech-powered trailblazers–women who bust stereotypes, break glass ceilings, build six-figure empires from their living room sofas, and show the world who’s boss.  She offers training and coaching for women entrepreneurs and their tech-savvy assistants. Check her out at – http://aliciarittenhouse.com/.

Now it’s your turn: What have you done to use Social Proof to your advantage? Please share your testimonial of success in the Comments below.

5 quick tips to boost sales around the holidays

Posted on by Red Slice

The Bermuda Triangle of holidays is almost upon us: Thanksgiving, Christmas and New Year’s. It can feel like a vortex into which you get sucked against your will and you can’t control the velocity with which you spin widly out of control – until you get unceremoniously spit out the other end on January 2. Often with jetlag, a hangover and an eye-popping credit card bill.

But the holidays can also be a great time to bolster your brand and connect with your customers and clients. Here are 5 quick tips on how you can leverage the festivities to increase sales and delight your audience.

  1. Give Thanks by Giving Back: Donate a portion of sales during Thanksgiving week to a local charity. Collect coats and gloves for a local shelter. Or gather canned goods to give to your local food bank. This increases traffic to your site, encourages a concentrated week of sales, and presents your brand in a fabulous light – not to mention the amazing good it does for your charitable recipient and your Karma. Approach a charity you love and ask them to partner with you by spreading the word to their mailing list or via social media. And heck, pitch the local paper or news about your event for the Community Events calendar.
  2. Turkey Day Dinner Giveaway: Offer a full-on Thanksgiving Day dinner, with all the trimmings, for 8 people as a prize. People can automatically enter if they buy from you within a certain period of time. Of course, this is for catered fixins….unless you really, REALLY like to cook! You can even partner with a local grocery or specialty food store to increase exposure AND get the items donated.
  3. Give Peace a Chance: Create a wine-tasting event or movie night for your customers and prospects by partnering with a competitor or two. Put aside your competitive spirit and exponentially increase exposure for all your audiences. You can even make this event a charitable giving exercise by asking people to bring a donated item or charge a fee that goes 100% to a cause you both support. You can market this really creatively around “Calling a Truce for the Holidays” or something fun like that.  Make T-shirts or giveaways that say “Team Red Slice” or “Team Whatever” and offer games and prizes for some friendly competition.
  4. Countdown to Christmas: Celebrate the 12 days of Christmas by offering a special promotion each day leading up to it. If you’re a store, highlight one special sale item each day, or offer something unique with purchase. If you’re a service business or big on social media, craft a new holiday-themed inspirational quote or trivia contest to share with your audience. This will delight them and encourage people to keep checking back with you  – in your store, on your blog, or on your Facebook page – to see what you’ve got cooking next.
  5. Glitter and Sparkle: If you own a store, throw in giftwrapping for free. If you sell online, offer free shipping for the month of December. If you’re B2B, incent people to sign contracts for work starting in 2013 prior to December 31, 2012 at a special rate so you can stock your sales pipeline for a very happy new year.

What other holiday or seasonal promotions do you recommend? Any you’d like to promote this year? Please Share in the Comments!

Social media: the forum for those who suck at relationships?

Posted on by Red Slice

Trolls. Haters. Pompous asses. By now, many of you have experienced those people who think hiding behind a computer screen – and often, near anonymity – gives them the right to throw all manners to the wind.

Whether a blog post comment that personally insults the writer’s mother or a hand grenade thrown via a sharp Tweet, many people have chosen the bring the worst of themselves online. This is not only annoying to others, it can impact your brand in a negative way. But there’s also lesser known offences about how to network and connect which I’m sure you’ve seen.

What gives?

My theory: Many people are bringing their real-life social skill baggage online.

There is no excuse to bring bad behavior online with you. If you suck at relationships in real life, chances are you’ll suck at them online as well. The medium can’t correct for human flaws around self-awareness, egotism, stubbornness, or civility, no matter how much people might think it does.

Some etiquette blunders I’ve seen:

  1. The Assumptive Connection: Sending a LinkedIn or Facebook connection request to someone you’ve never met or have no connection to – and not explaining in the note why you’re connecting or what the value of that connection might be. If I was sitting alone in a restaurant, would you just walk in, sit down next to me and not even introduce yourself if I had no idea who you were? Of course not. Just because you can click a button doesn’t mean you should. If you want to connect, use the Personalized Note space to say how you found me, why we should connect and how we can help each other. There’s a reason this field exists. Note: this is not an issue if you’ve obviously worked at the same company, met the person live/by phone or have done business with them. This is mostly for those who choose to randomly connect via Group Connections.
  2. The Fan Page Hijack: I’ve been a victim of this myself. One of your fans gets a little overzealous with their message and decides to use your business page as a forum to broadcast it to the world. I’m not talking about legitimate wall posts fans may post  – on my Fan Page, for example, I love if people promote their businesses or projects to each other on my Wall and I highly encourage it. I’m talking about someone who starts shouting their cause or message through the Comments. Not only does it derail the curated conversation you’re trying to have, but it doesn’t add any value to the community. If you disagree with a point being made by the page owner, that is one thing. But to craft 3 consecutive comments with links and aggressive opinions that go off on a tangent, that is entirely another. Be civil, people, and remember it’s a community page. PS : I must admit to being a little pro/con on this one, as I’m aware that some folks use this as a forum to get larger companies to listen or to protest, as in the recent Chick-fil-A controversy. I guess I’d argue it depends on the issue and the size of the company. Arguing with a Fan Page owner who supports a certain charity, for instance, is probably the best case of overstepping the bounds.
  3. The Over-Poster: I’m not sure if people realize this or not, but when you post 6 or 7 Facebook or Twitter posts in a row, you affect your friends and followers by “hogging” their mobile stream on a smart phone. One person I know, for example, had really interesting posts, but it got to the point where she’d crowd out all the updates from my other friends on my phone. It’s good to post valuable content – but not 9 or 10 times in a row. That’s just annoyng. There are scheduling tools like Tweetdeck and Hootsuite you can use – and even Facebook allows you to schedule posts on Fan Pages now. Use the tools. Just because it’s easier for you to write all your posts at the same time each day, doesn’t mean it’s easier for your audience to consume them all at the same time. Besides, studies show Fan pages lose subscribers and people lose FB friends if you post too often.

 What social media practices bug you the most? What bad behavior have you seen to add to this list? Please share in the Comments below!

Top 5 Networking Tips from a Pro

Posted on by Red Slice

How-to-Networking-EffectivelyNetworking. (cue groaning)

Ah, not too many words inspire such dread in a business owner. Images of fake smiles, business cards being shoved in your face and rubbery chicken lunches abound.

Yet in today’s New Economy, where so many folks are building dream businesses and personal brands, networking is a vital part of our marketing plan -and our brand. Whether face to face or screen to screen, it provides a host of benefits – and can even be, dare I say, fun?

Meet networking diva and consultant Sandy Jones-Kaminski. She’s the author of I’m at a Networking Event—Now What???, the #1 pick on the Inc.com 2010 Business Book Wish List. As the principal consultant of Bella Domain Media, she shares practical advice and professional insights about LinkedIn, personal branding and effective networking via webinars, keynotes, workshops, and by facilitating in-person networking events called Pay It Forward Parties.

I adore her and her book’s a treat: very practical, actionable and even entertaining. I first met Sandy – wait for it – in the elevator on the way to a Seattle networking event. While the event itself left something to be desired, meeting Sandy drove home an important lesson: you can find great lasting connections in the most unexpected places if you are open to it.

Today, she dishes on some top networking tips, how to use social media for networking – and where to wear your nametag.

RS; Hi Sandy! Thrilled you’re here. What does “networking” really mean? Do we have to network with people we don’t like, just because of who they are or can we stick to folks with whom we make genuine connections?
SJK: Well, the definition of the word “network,” according to The Oxford Dictionary, is a group of people who exchange information, contacts, and experience for professional or social purposes. So, networking can be defined as the efforts to create this group and each of us can choose the people we want in our group or network. The only people worth having in your network are those with whom you would be happy to exchange ideas, resources, contacts or knowledge.

RS: What are 5 tips you have for getting the most out of a networking event, including any etiquette tips you have?
SJK:

  1. Don’t take networking too seriously. It can and should be fun. Relax, take the pressure off yourself and focus on what you can offer others.
  2. Take a proactive approach and get off the couch or out from behind your screen and get out there. You eventually have to meet people to know if you’ll really connect with them, and the more people you meet, the more likely you are to find the “right” people for you. (It’s almost like dating, isn’t it?)
  3. Improve your outlook and your fortune will change. If you have a negative outlook on networking, you’re probably sabotaging your chances at truly connecting with others. Try approaching networking as an act of service within your community rather than simply expecting to find the elusive new client or opportunity.
  4. Keep the alcohol consumption to a minimum if you’re at an event where it’s being served. Being relaxed is good, but having your buzz on and then acting inappropriately is not a good way to be memorable.
  5. Be polite and considerate because good manners never go out of style or go unnoticed. And remember, nobody likes a one-upper. A networking event is a time to be non-competitive and social in a professional yet friendly way.
  6. Bonus tip: The right side is the RIGHT side to wear your nametag!

RS: How can we use social media more effectively to network in the virtual sense?
SJK: My favorite use of social media is mostly as a follow-up tool. I use social networking tools like LinkedIn to send those “It was so great to meet you and I hope we can stay connected,” messages after meeting someone at an event or presentation I’ve given. And, I also use it as a way to identify people I’d like to potentially add to my network. I find people on Twitter or via their LinkedIn or Facebook company pages to get a sense of them or their biz before making a point to meet them in person at an upcoming conference or live event.

Net-net: To build community, attract new clients and grow your business, you need to include networking in your marketing plans. And you can engage in both online and offline networking to get to success.

How to (really) rock your brand with social media

Posted on by Red Slice

Social media is now a core part of most any business marketing strategy. But it can get overwhelming. Red Slice partner Joy Moxley of YoDog Media helps clients incorporate social media and design into their business marketing strategy. She’s here to give you some tips and ideas about how to use social media most effectively– and she gives us her take on Pinterest for business brands. Her company’s mission is to “enhance and inject creativity, static and socially, into your business and life.”

Yeah, I want me some of that.

RS: Howdy, Joy! What do social media rockstars do that mere mortals do not?

JM: Here are some powerful tips if you want to rock:

  • Always try to one-up yourself! Stay active in the regular platforms but push your way into the new social “rooms” so you are always in the know.
  • Staying active within your social community, on and off the computer.
  • KISS it hello! “Keep It Simple Stupid” and use a third party social media publisher such as Hootsuite, Buffer, Seesmic, etc…to publish and analyze your content.
  • Have confidence and humility. It’s a great mix that will get you far. People love real people. Machines rust, but real people shine all the time. Tweet this!

RS: Sounds like if I could manage all of that, I’d be rocking, too! Now let’s get down and dirty. What 3 social media mistakes should business owners avoid?

JM: Don’t just make a page in Facebook, Flickr, Pinterest or Twitter, thinking people are going to just find you. You have to find and establish your customers first and then let the word of mouth flow in along with your marketing strategy. Tell people where to find you online and make sure to engage.

Secondly, avoid getting angry with unpleasant followers. There might be a good reason they aren’t satisfied and they might just like to pick fights. But whatever the reason, keep your cool and comment back to them in a professional manner. If that doesn’t work, take it off line.

Third, don’t skip good design for your online image. Again, social media is an important tool in your marketing toolbox. Consistency is key and you want your brand to look as fresh online as it does on your printed business collateral. Hire a pro.

And here’s a bonus one for you guys: Make sure to keep up to date with your page statistics and geotrack your followers. You need to understand who is viewing your page. (Tweet this!) Tools such as Facebook Insights will help guide you down that path. Our company helps clients with this all the time.

RS: Wise words. What are some ways people should integrate Twitter and Facebook for their social media campaigns?

JM Most if not all social media platforms are free. Use them to post about sales, contests / sweepstakes (make sure you know the difference) and get-togethers you might be having. More people will see these opportunities than if you were to just take out an ad in the newspaper.

Get “your people” involved. Ask your community to share photos or video of how they use your product, or simply how they are enjoying their day. Everyone loves to share and your business page can provide them with another outlet to show off their fun photos.

Use Twitter to start a scavenger hunt. Twitter is a fast paced medium and people want instant gratification. What better way than to send them off on a little scavenger hunt with new clues every 5 minutes or so?

Facebook is a great way to have company coupons listed for your new and current customers. It’s also a great way to keep them coming back to your page to see what’s new and grab that monthly coupon. Less than 1% of people, after liking a page, revisit. Keep them coming back with engaging dialogue and…freebies.

And don’t forget bragging rights! Let people know why you are the best and that you LOVE your customers. The stated love for “your people” will travel far. Especially if they aren’t at your place of business every day, they will see your online presence and be reminded of how awesome you are.

RS:  What are your thoughts on Pinterest for business brands?

JM: Pinterest has become the place to go to “Pin” your projects, favorite fashion statements, photos, recipes and more. It’s a platform for regular people and companies to show off their lifestyles and spark ideas and creativity in those viewing your pins.

Business brands can use this to their advantage by having a board for their new or featured products, but also what they love at the moment and even what organizations they support. This is a great way to show that you are a real company run by real people with personality. (Tweet this!) Post what people are eating during lunch,  favorite places employees have traveled or funky organization ideas your employees or you, the owner, have come up with in your down time outside of the office.

As with any new social media site, there will be ups and downs with how the site is run and how people use it to their advantage. I think it will get people excited about other photo sharing sites like Flickr and Instagram and allow people to choose to see all of your creativity and ambition in one area rather than flooding their Facebook timelines with photos.

Follow Joy @yodogmedia or Like YoDogMedia on Facebook.

What is one specific idea or success story you’ve had with social media promotion for your business? Are you using Pinterest? Please share in the Comments!

Brand lessons non-profits can learn from small business – and vice versa: A chat with Aimee Stone Munsell

Posted on by Red Slice

Non-profits and small businesses have a ton in common: not enough resources, time or budget to spread their message and acquire customers (donors) while also getting their work done. But sometimes, they are sabotaging themselves and there are simple brand fixes and marketing tactics these organizations can implement  to get more bang for their buck. We’ll share some ideas in today’s Slice of Brilliance column.

Aimee Stone Munsell is owner of Stone Munsell and co-founder of Real-World Super Heroes, a hands-on community service program for kids. She and I have partnered on branding projects together and I absolutely adore her work ehtic, creativity and brilliance. Aimee worka with the smartest, most interesting people she can find – as clients, partners, employees, expert advisors — to tackle challenges that make a difference for the client and also for the world whenever possible. Her measurement for success: “I’m proud to tell my family what I do.”

So I’ve asked her to share with us the 3 mistakes non-profits make (ahem….that many small businesses do, too) and inexpensive ways to delight customers who’ve just purchased or donated. Plus, she gives you some resources and case sudies of companies engaged in social reponsibility, which is a win-win for everyone.

RS: Welcome Aimee! You’ve worked a lot with non-profits. Why do you think many of them don’t have strong brand awareness?

ASM: Let’s be honest: it takes time and money to build a brand. This is true for any business or non-profit cecause you have to fight through all the clutter out there to connect with the right audience – again and again in multiple ways, over time — to build a strong brand. And why invest in it? Because it is a key building block of sustainability. But it isn’t necessarily seen this way. Many non-profit leaders are in their jobs because they know a lot about the services they provide (as we’d hope!) but haven’t necessarily been trained in business skills. When I work with an NFP’s leadership team, we focus on their goals which often include things such as: bring in more donations, secure new grants, increase community support, and form partnerships to expand services. Then we assess the organization’s current brand position and marketing activity. And finally, together we come up with a focused plan of attack that takes into account the resources they have, often creating execution phased over 6-24 months, to get them where they need to be.

RS: Non-profits as well as many small businesses seem to struggle with messaging and conveying their passion and accomplishments in their marketing materials (website, collateral). What top 3 tips could help them improve?
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What does inspiration mean to you? A stroll around Pinterest

Posted on by Red Slice

What inspires you? And not just what, but in which form? Is it words, photos, paintings, people, acts of human kindness? Do you look for different types of inspiration for your work versus for your life?

I decided to do a search of “Inspiration” on Pinterest, the newest social media phenomenon sweeping the world. It’s essentially where people or brands create giant online moodboards for themselves, organized under various categories – and you can pin pictures or images you find on the web to your boards, share them or re-pin those of others. Categories run the gamut. I made some of mine “Quirky and Cute”, “Inspiration”, “Books I Love” and “Yum” (to cover all food porn and wine).

In writing today’s post, I decided to see what “Inspiration” meant to others. I found photographs of people, animals and nature. I found motivational sayings. I found adorable captured moments – like a young girl playing dress up and asessing a rack of designer clothes.

Some folks pinned book jackets to show books that have inspired them.  Others pinned animated characters, quirky designs or home decor ideas.

The point is, inspiration is personal. While something might inspire many different people, it doesn’t mean there is some sort of formula for inspiration. You can’t bottle it.

So I thought about what inspires me, both in business and life. And here’s what I came up with:

  • Beautiful, raw photographs of moments that are authentically real and unstaged
  • Eloquent sayings that concisely capture something profound
  • Beautiful or haunting imagery, be it photographs or paintings
  • Heroic tales of courage, rescue or adversity
  • People who’ve been dealt a raw deal and still do something extraordinary
  • Tiny acts of love and kindness
  • People who dreamed big and changed the world
  • Poignant, powerful and well-articulated speeches  – delivered flawlessly
  • Businesses who practice doing the right thing while also being profitable
  • Real people who share real stories and show their true selves
  • Courageous people or those who take action for a cause
  • Epic songs (Eminem’s Lose Yourself gets me pumped every time)

Inspiration is personal. Think about what you need to be inspired about, how you are best inspired and then go out there and find it. I thing that’s why Pinterest is so popular – you can go find the images that resonate with you and add them to your own board. Don’t count on others to tell you what’s inspirational. While it’s fine for them to recommend things for you to investigate, ultimately you have to find your own key to what will actually work for you.

Photo credit: www.sylvain-ollier.com via Pinterest

What inspires you the most? Words, music, poetry, art, photography? Please share in the Comments.