Cash flow, creativity, and compassion are not mutually exclusive™

Ahoy! 4 lessons for success learned while sailing the ocean

When people do something audacious and almost unimaginable, I tend to soak up their wisdom. They are the brave, after all. The bold. The ones who dare step off the cliff and test how deep the water really is while the rest of us bask safely on shore.

Wendy Hinman is a writer friend of mine who has lived an extraordinary life. She sailed the Pacific with her husband for 7 years, returned changed and wiser, and has written a book about her adventure, Tightwads of the Loose: A Seven Year Pacific Odyssey. Today’s she shares four lessons about life and success learned on that ocean voyage. Enjoy….

You can do amazing things one day at a time.

If someone had told me years ago that I would sail 34,000 miles over seven years on a small sailboat, I’d never have believed it.  But I didn’t do it all in a single day.  I covered those miles one day at a time(Tweet!) And that’s how you can reach your goals: in little steps, that quickly add up to significant milestones. The same was true when I wrote my book.I began by writing a scene each week for my writing group–a little story or anecdote about the challenges we faced while sailing. They made suggestions, and before long I had enough to fill and shape a full-length book.

Some of the most satisfying things in life come from overcoming challenges.

People often dream about kicking back and relaxing, but it’s often the biggest challenges we face that make us feel the most alive. I learned the rewards were richer the harder I had to fight for them.  Making landfall after 21 days of non-stop sailing was a big deal, and I appreciated the place I’d reached even more because it was hard to get there(Tweet!) I relished the lush vegetation, the rocky spires that jutted into the sky, and the cool waterfalls all the more.

If you don’t push yourself, you don’t know what you’re capable of.

We faced countless challenges and many moments we thought might be our last.  We faced storms, typhoons, reefs, broken equipment and some shady characters whose intentions were uncertain at best and tested our resolve and endurance in rough conditions. Some days I doubted I could take any more. (Tweet!) On our last passage, after more than 46 days of non-stop sailing–not seeing another human being besides my husband for over a month and a half–a storm drove us offshore for another three days.  I didn’t think I could take another moment.  But given no choice, not only did I survive, I accomplished something few others ever have.

It helps to keep a sense of humor.

After ten days sailing in horrible weather, waves crashing over me, the boat interior damp and mildewy beyond belief and a sewage problem the CDC would have quarantined, I was thoroughly miserable.  But I reached a point where I grew bored with my misery. Bundled up in the cockpit under an avalanche of saltwater, it occurred to me that I would face this for several more days, whether I liked it or not.  My attitude could make the difference between misery and happiness.  I began to notice the absurdity of my situation and from that moment, though I still faced horrible conditions, I found myself chuckling, imaging how I would describe it to friends afterward.  Stepping out of that moment mentally helped me see it objectively as temporary and survivable–mere discomfort in the grand scale of life. I’ve realized the toughest situations make for the best stories, (Tweet!) so I try to think about them from the perspective of a writer with new-found “material.’

About Wendy: Wendy Hinman is the author of Tightwads on the Loose: A Seven Year Pacific Odyssey, about her 34,000-mile voyage aboard a 31-foot boat with her husband, Garth Wilcox, to whom she’s still married and still happens to like. Wendy Hinman’s stories have appeared in a variety of publications.  One of them was published in the anthology, We Came to Say, and another won a Solas Traveler’s Tales award for best travel writing.

What has a memorable travel experience taught you about success in life or at work? Please share in the Comments below, as we’d love to know!

Cash flow, creativity, and compassion are not mutually exclusive™

4 powerful business lessons from James Bond and Skyfall

James Bond…entrepreneurial guru?

I recently saw Skyfall,, the latest installment in the Bond franchise and it was incredible. Not normally a Bond fan, I loved Casino Royale, wiped the awful Quantum of Solace from my memory, but thoroughly enjoyed this latest turn. The characters were complex and flawed, the performances brilliant, the pace lively and Daniel Craig does wonders for an expensive suit. I left the theatre like I’d just gotten off a roller coaster. My husband – a native Scotsman – even dared admit, “I have to say that Daniel Craig can now be crowned the best Bond, even better than Connery.” Blasphemy! But very true.

That said, our favorite Secret Agent can also teach us some powerful business lessons. So strap on your Rolex submariner, put on your X-ray sunglasses and climb inside your tricked-out Aston Martin as we review Bond’s best advice:

  1. Stick to the basics: We’ve grown accustomed to Q loading Bond up with spectacular gadgets before each mission. In Skyfall, we watch with delight as Bond confronts his age by meeting the newest Q, a young techie hipster that wouldn’t look out of place at Apple’s Genius Bar.  One assumes Bond will get some sort of iPod mets Kinect device or some Google-developed driverless car. But no: Q simply hands Bond a Walther PPK, which is a small automatic pistol, and a  tiny tracking radio. Even Bond is surprised but it turns out that’s all he needs when in a pinch and Q mocks him by saying something like, “What? Were you expecting another exploding pen?” In our age of the next new shiny object coming out every 5 minutes, it’s easy for entrepreneurs and business owners to forget the basics and get lost in the glitz. But often, it’s the old, simple secrets that make the best weapons for your business success: building your brand strategy before throwing away money on tactics, delighting customers, collaborating in person over coffee, providing quality products/services, delivering what you promise.
  2. There’s always a way through: Many scenes in Skyfall leave viewers thinking, “Oh, he’ll never find a way out of this one!” And then, of course, Bond continues to chase the bad guy onto a moving train, escape an island run by a madman and outsmart an evil mastermind and all his henchmen with just his wits, resourcefulness and resolve. No matter how bleak it seems, no matter how much you think you’d stop running or surrender, Bond shows us that ingenuity can help you see every problem in a fresh way. If you are facing business challenges, step back and look at the issue from another angle. If sales are down, should you offer a new product or service, or adjust your prices? If no one is reading your blog, can you clarify your brand value or find other avenues to promote each post? If prospects don’t know who you are, can you partner with someone else for more exposure? There’s a million ways to look at a problem and a million levers you can pull before you throw in the towel.
  3. Stay calm under pressure: There’s an awesomely sexy scene in Skyfall where Bond crashes into the passenger car of a speeding train. As the surprised onlookers gawk, he maintains his balance, straightens up, adjusts the cuffs on his impeccable suit and proceeds to walk through the train car calmly as he continues chasing his man. That’s grace under pressure.  When things hurtle out of control, customers demand attention and you are juggling 637 things at once, how do you respond? Do you handle everything calmly and get the job done, or do you freak out or run and hide? It’s up to you to tame the chaos and say no to things that prove distracting.
  4. Control the conversation: Towards the film’s climax, Bond realizes he’s constantly one step behind his nemesis. Bond is reacting to, rather than controlling, the conversation. He sets a trap and then lures the baddie to his turf where he can now proactively make the moves he wants to make and keep his enemy off-balance, rather than vice versa. Sometimes, in business, we react to the everyday fires and demands that others are making on us, rather than keeping our eye on the ball and charting a clear course to our mission. We end up slaves to a to-do list, rather than making time to achieve our long-term vision. We need boundaries: not checking email every second, or making sure people know we only return phone calls between 3 and 4 pm, or whatever system works for you. Get your strategy sorted first and work towards that before you let the seemingly urgent but ultimately less important demands on your time take over. Change the conversation to the one you want to have.

Any other business lessons that Bond (or other movie heroes) have taught you? Please share in the Comments below and get some link love back to your site!

Cash flow, creativity, and compassion are not mutually exclusive™

NO is not a dirty word

I think we’re programmed to see “No” as a dirty word from a young age. No candy before bedtime. No, don’t touch that outlet. No, you can’t have the car tonight. No, you absolutely cannot date that guy who’s ten years older than you and plans to pick you up on his motorcycle…

Here’s the truth: Saying No is actually a gift. Why?

It’s a gift for you because sometimes we need to say no in order to focus on what matters. We need to keep our eyes on the prize. If you say no to the wrong clients or customers and focus on serving the ones you enjoy, who will pay you what you’re worth and who will gladly spread the word about how awesome your products or services are – your business is going to be a lot more successful.

I don’t care how big or small your company is. You’ve got to treat loyal customers better than the rest. You’ve got to serve their needs first and offer then special perks, privileges or rewards.

Remember your brand strategy. Who are you talking to? Who are your “people”? Who matters to your business? Your customers and clients represent your brand to others, so choose wisely. (Tweet this!)

I’m not suggesting you act rudely toward prospects or those in your audience. Not at all. I’m talking more about managing your time, attention and budget better and invest in the right people for your business. If you are too busy dealing with the wrong people, you won’t have the bandwidth to serve the right ones.

Saying no is also a gift to those to whom you say no. You enable them the freedom to find a better fit, to find what they are looking for at a price they are comfortable paying. You also avoid becoming bitter as time goes on and just making both you and the customer unhappy in the end. If something is a bad fit from the start, it’s better to cut bait right then and there.

Also, you give them a gift because you don’t agree to something you don’t have time, energy or passion to deliver. Instead of overcommitting and making everyone unhappy, focus on quality rather than quantity. It may hurt to say no to that client, customer – or even volunteer opportunity – but remember that you do them more harm if you can’t truly deliver your best for them. Let them find someone who will invest their best.

See? No is not a dirty word and, frankly, it needs to be said with love and respect way more often.

How do you turn down work or say no when asked to volunteer? Any tips for how to do this gracefully? Please share your insight and wisdom with us in the Comments!

Cash flow, creativity, and compassion are not mutually exclusive™

When you shouldn’t give 100%

We’re taught that practice makes perfect. Cleanliness is next to godliness. Give 110%.

I was a straight A student in high-school. I remember being devastated when I got my first B ever (Geometry) and I was brought to tears in college when I got the first C of my life (Microeconomics). Even when I got an A minus, I was a bit miffed. I’m not sure what I thought: did I really think anything less than an A-plus was a complete and utter failure on my part? Did I think it meant I hadn’t mastered or learned the content?

Math was especially challenging for me. I was more of a vocabulary and English gal. But I was good at memorization so many of my math classes were about nailing down the formula and replicating it – even if I didn’t understand the theory or reasoning behind it. Not the best way to learn, is it?

Sometimes that goal of perfection – of the A-plus – can hurt us. If we are such perfectionists, we may never get our newsletters out each month, or write that novel, or take a chance on that new business pitch. We may never launch that website. Waiting for perfection is an impossible task, since perfection is never possible. And that means you’ll spend your life and career planning to do things rather than making them happen.

There is a reason software companies release new versions every year. Version 1.0 is never going to be as good as 5.0 or even 10.0. They roll out something that is mostly complete, learn from their mistakes, and gather feedback, tweak and refine. Rinse. Repeat. If companies had not failed when trying to introduce tablets in the past, the iPad may never have been so successful now. If that first brick of a cell phone had never seen the market until it was “perfect”, we’d never have had generations of phones leading up the sleek, small, powerful smart phones of today.

Seth Godin always talks about the importance of shipping. Strategy and planning is vital, don’t get me wrong. But at some point, you have to tell the inner perfectionist to shut the hell up and ship your product, launch your website, open your shop or start your consulting practice.

You’ll learn. You’ll get feedback. And you’ll evolve. Recently, I spoke at the New York Times Small Business Summit on a panel called Evolve Your Brand. We spoke about the fact that, while a brand should stay true to its core values and mission, it can and should evolve. The world changes too fast for you to ever keep up with some mythical perfection standard built on shifting sands. It changes by the second.

So are you going to wait and wait and wait for 100% perfection before you do anything – and be the best-intentioned business or person who never accomplished a thing? Or are you going to put in the strategy work, get to a solid 80% and push those efforts out the door so you can keep on going, keep on improving and keep on innovating?

Doers DO. It really is that simple.

If you want to stop spinning your wheels and make your brand irresistible, ensure your messaging is clear and attract more clients or customers, then stop the excuses of being too busy and get into shape at my next Branding Bootcamp!

Cash flow, creativity, and compassion are not mutually exclusive™

Reboot and Reframe: Branding lesson for life #7: Find the Humor

Enjoying the sunEven when things are serious, it helps to find the humor. It helps us cope, deflates a tense situation, and helps you think more clearly and problem solve than if you were angry, frustrated or sad. Laugher helps you get out of the “red zone” and into a more calm, productive state of mind.

As business owners, things will go wrong.  You may piss off a client or you might not make your sales figures in a given month.  But to diffuse the situation (and save your sanity) you absolutely need to find the humor in the situation.

In the darkest times when I was recovering from brain injury, my friends and family, true to form, found some lighter moments to help them cope.  Some might call it gallows humor, but I’m thankful they banded together and found some light in the dark.

While things may seen earth-shattering in your business, everything can be dealt with in one way or another.  The trick is not to let it break you, but to find your way to put it into perspective. It’s amazing what laughing at something that seems insurmountable can do for the psyche.

View the juicy video for Lesson #7  here.

BACKSTORY TO THE SEVEN LESSONS: What do recovering from a  brain aneurysm and branding have in common? Quite a bit, it turns out. Recently, I got the wonderful opportunity to share my dramatic story at a Women Business Owners luncheon and I promised I’d post the lessons here for everyone. This is a seven-post series. You can get your own copy of Rebooting My Brain, my humorous and heartwarming memoir, right here.

Lesson #1: Focus (and backstory to the series)

Lesson #2: Be Authentic

Lesson #3: Count on Your Tribe

Lesson #4: Practice Patience

Lesson #5: Learn to Say No

Lesson #6: Face the Fear

Cash flow, creativity, and compassion are not mutually exclusive™

Reboot and reframe: Branding lesson for life #2: Be Authentic

Accepting who you are and what you can deliver is an essential part of building a strong brand. If you can’t walk your talk and deliver on your brand promise, then customers will see right through you and it will catch up to you eventually. Sure, you can create short-term spikes of interest, convince someone, somewhere that your company is something else – but brand loyalty is built brick by brick through consistently delivering what you promise, through everything you do, say and show.

Lesson #2 from my recent Women Business Owners chat is about embracing that authenticity. A brand should play to your strengths, but you need to get real about what your company can and will do (and what it can’t and won’t do). It’s all well and good to want to be hip, cool and cutting-edge, but if you can’t deliver that, then don’t try to dress things up. There are so many markets and needs out there – find what works for you and for your audience and deliver that with everything you’ve got.

Check out the juicy video for Lesson #2 here.

What is your authentic strength or mission that guides your brand and marketing efforts?

BACKSTORY TO THE SEVEN LESSONS: What do recovering from a  brain aneurysm and branding have in common? Quite a bit, it turns out. Recently, I got the wonderful opportunity to share my dramatic story at a Women Business Owners luncheon and I promised I’d post the lessons here for everyone. This will be a seven-post series. Click here to learn more and view Lesson #1: FOCUS.

Cash flow, creativity, and compassion are not mutually exclusive™

Reboot and reframe: Branding lesson for life #1: FOCUS

What do recovering from a  brain aneurysm and branding have in common? Quite a bit, it turns out. Recently, I got the wonderful opportunity to share my dramatic story at a Women Business Owners luncheon and I promised I’d post the lessons here for everyone. This will be a seven-post series.

In 2008, at the age of 35 and shortly after starting my own business, I was struck down by a ruptured brain aneurysm. Miraculously, my husband was home that day and got the ambulance there in a hurry. Doctors found the bleeding and stopped it just in time. After spending 6 weeks in the hospital and many more months in recovery, I was able to get back on my feet, back to my business and to “reboot” my life. 

But there have been challenges along the way. I still have some issues and I had to adapt the way I live and work. I ironically started to see that some of the lessons I teach my branding clients are the same ones that got me through recovery, rehab, and many of the psychological and cognitive effects I faced.

I am also working on a book about this amazing journey and how it reframed not only how I approach my life, but my work, my business and my relationships.  All good stuff for us busy, crazed and stressed-out business owners out there!

With humor and insight, here is my first lesson that applies to both overcoming adversity and building an irresistible business: FOCUS. (View the video here.)

How can you apply this lesson to your business? Who is your ideal customer?

Cash flow, creativity, and compassion are not mutually exclusive™

Do you know how to make the “Switch?”

Think you don’t have the power/budget/influence to make change happen on a large scale? Think again.

I absolutely devoured Chip and Dan Heath’s latest book, Switch. I was a huge fan of their book Made to Stick, which presented a framework for how to create messages that people remember, engage with and act upon. Switch kind of does the same thing for change: it provides a framework for how to make lasting changes in our companies, in our communities, and in our own lives. It is such a hopeful book if you have any cause, movement or even corporate change you are trying to influence – no matter how much power or budget you have.

The conflict, they claim, arises in the conflict between our analytical brain, AKA “The Rider” and our emotional brains, AKA ”The Elephant.” The book gives example after example of how  “…everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results.”

From the book:: “If you want to change things, you’ve got to appeal to both. The Rider provides the planning and direction, and the Elephant provides the energy. So if you reach the Riders of your team but not the Elephants, team members will have understanding without motivation. If you reach their Elephants but not their Riders, they’ll have passion without direction. In both cases, the flaws can be paralyzing. A reluctant Elephant and a wheel-spinning Rider can both ensure that nothing changes. But when Elephants and Riders move together, change can come easily.”

Direct the Rider

The Heaths talk about how your analytical brain needs to have clear, concise direction in order to move forward. Ambiguity is not the Rider’s friend and the more precise you can be, the better the Rider can get going. For example, they talk about how malnutrition was improved in a third world country by “finding the bright spots” – the places where things seem to be going right – and adopting one specific behavior across villages in the entire country.

You also need to “Script the Critical Moves” and “Point to the Destination". These are all appeals to our Riders.

Motivate the Elephant

This is something we try to do with clients. All the facts and figures may not be enough to convince someone to make a change. But if you also appeal to emotion and can bring the change to life for them, you can more easily ease resistance.  Sometimes people need to see, feel, and touch something before they will buy into it. Sometimes they won’t like a particular product name we recommend until we can bring it to life in a logo concept, or show it emblazoned on a t-shirt.

One example from the book is about a mid-level manager who kept trying to convince higher-ups that the company was spending way too much through too many different suppliers and needed to cut costs. No one heeded his spreadsheets. So he tackled one specific problem (Directed the Rider): safety gloves. He had an intern collect gloves from all the different manufacturing departments and find out how much each had paid for them. He then labeled each pair with the price tag – and often found the exact same pair cost one department triple the cost because of lack of centralized purchasing power – and dumped them all on a conference room table. he invited management to a meeting and when they arrived, they were met with the sight of over forty pairs of gloves with varying price tags on them. It was emotional and powerful. And with that one action, he was able to move through the costs savings measures he had proposed..

The book talks about this step involving “Finding the feeling”, “Shrinking the Change” and Growing Your People.”

Shape the Path

The last step is to shape the path, or the environment, to make the change go down easier. This also involves making habits easier to adopt and using positive peer pressure as motivations. One book example talked about improving some horrendous customer service scores at a call center. The company decided to remove the automated voicemail pick-up system, which meant call center employees HAD to pick up the phones and help customers.  Seems obvious, but it worked. By changing the environment, they enabled people to step up and make the change they needed and service scores improved. I loved that the book mentions this concept that we judge people and things by the environment they are in: “My employee is lazy because he won’t fill out his expense reports” or “Jane is rude to customers so she’s horrible with people.” But sometimes, when all you shift is the environment, things are not always what they seem and people seem to magically transform. It’s why we love shows like Supernanny and Dog Whisperer – because it seems like magic that they can instantly transform a “bad” dog or a “bad” child with just a shift in a few external elements.

The book breaks this down into “Tweak the Environment”, “Build Habits” and “Rally the Herd.”

If you sign up their website, you can have access to tons of free resources, including a great Switch one-pager that delves into each of the 3 steps of the framework mentioned above. I highly recommend this one, folks. It’s another awesome read.

Cash flow, creativity, and compassion are not mutually exclusive™

Do you have a healthy real-time culture?

If not, you’d better, according to Jay Baer. He wrote this great post about five signs that your culture is fit for prime-time in the new order of things.

Biggest takeaway? The need for speed. Having an aligned culture that embraces diversity, failure and new ideas means you fail fast, fail often and succeed even more. The most successful entrepreneurs I know constantly beat this drum: Fail fast, fail fast, FAIL FAST.

He also talks a lot about ensuring the culture permeates the organization. At the speed of business today, you don’t want to be taking a “time out” to correct employees who don’t understand the company brand, vision or reason for being. They need to embrace it and live it from Day One. I’ve often talked about brand being more than just “marketing’s job” and it’s never more true than in today’s business world. Think about it. Does a general on the battlefield really want to take the time to teach soldiers how to drive the tank, who the enemy is, and the mission’s purpose -  right as bombs are exploding all around? Heck no. Everyone needs to be primed before the mission even starts – and all marching to the beat of the same drummer.

Jay’s post also talks a bit about rewards. This is the delicious topic of Dan Pink’s book, Drive, and I highly recommend you pick it up if you have employees – or even partners you treat like employees. Money is not the only reward lever at your disposal and people are motivated in different ways, depending on their function. A real-time culture is all about efficiency and aerodynamics: the more you know about the best way to motivate different employees, the less time you can waste of rolling out incentives that get you nowhere fast. And with today’s complex jobs, more often than not incentives like autonomy, input and creativity are more striking and effective than a holiday bonus. I mean, no one pays contributors to Wikipedia yet people spend hours with no pay updating entries. For some roles, it’s about solving puzzles, doing things in a new way and getting credit.

Do you think your business is able to keep pace with today’s rate of change? If yes, why? If no, what one clear action can you take in 2011 to move a little closer to “real-time”?