Category: a slice of STRATEGY

Pure, unadulterated strategy: marketing, brand positioning, & entrepreneurial wisdom. New trends with staying power. Old standbys with inarguable value.
What to embrace, what to avoid, and what to attempt — with steady discernment.

Cash flow, creativity, and compassion are not mutually exclusive™

How to Write a Good Sales Page

Posted on by Maria Ross
How to Write a Good Sales Page

Writing sales copy is hard. If you’re trying to write sales copy.

I prefer to think of my sales page as a story. A story customers want to dig into, one that fulfills them. One they are moved by. (TWEET THIS!)

Thats means, you have to think of your sales page as more than just “the facts.” It’s best to think about what your sales page story needs to accomplish.

Here are 4 questions your sales page copy needs to answer to be successful and give your customers what they really want:

  1. What do they BELIEVE? What do they need to believe? Empathetic marketing requires you to understand your ideal customers. What do they currently believe about the situation which you product or service helps? Do they struggle with manual processes? Do they find instructions complicated? Do they lack confidence in themselves? What is their core belief? And then….what do you need them to believe? They should believe that there is a better way, a streamlined solution, a healthier option, a more reliable partner. 

Ensure your sales page evokes not just what they currently believe but gives them an A Ha! about how your work changed or shatters that belief.

  1. How do they want to FEEL? With that change in belief comes a change in emotion. Will they feel more confident, profitable, organized, capable, joyful, driven, accomplished by what you have to offer? 

Ensure your sales page copy reflects a future vision for how they will feel about choosing your offerings. Whether we admit it or not, as humans we often buy based on emotion and then use logic to justify our decisions.

  1. What do they need to KNOW? Now it’s time for “just the facts, ma’am!” What is the program? How much does it cost? What will I get? Who else has it helped? What benefits will I enjoy? How does this all work?

Ensure your sales page copy clearly lays out exactly what someone gets with your offering and what they can expect.

  1. What do they need to DO? They’re on board! You won them over. Now, what’s next? What’s the clear call to action? Enter their information? Swipe their credit card? Book a discovery call? Attend a webinar?

Ensure your sales page copy precisely informs then of what you need them to do next to engage or purchase. Try not to give them a million things: Limit it to one clear next step they can take. You’d be surprised how often this step is missed and then people can’t buy, donate, volunteer because they don’t know what they are supposed to do next!

By making your sales page more of a story or a conversation, and covering these four bases, you’ll be able to have the impact you want to have, make sales, and activate change! 

By making your sales page more of a story or a conversation, and covering these four bases, you’ll be able to have the impact you want to have, make sales, and activate change! 

HT to Alexandra Franzen who was the first to teach me about the Feel-Know-Do formula, that I’ve built upon!

Photo Credit: Photo by Christina @ wocintechchat.com

Cash flow, creativity, and compassion are not mutually exclusive™

How to (and How NOT to) Market to I.T. Professionals

Posted on by Maria Ross

Ah, the poor IT professional. Be it developer, database analyst, director of enterprise architecture, or heck, even the CIO, they are recipients of the driest, most boring marketing and messaging I’ve ever seen.

Coming from tech, I actually started my brand consultancy due to a frustration with tech companies not talking to their prospects like they were human beings. We throw jargon at them, robotic phrases that no one ever says in real life. We “stick to the facts” because everyone knows “Tech buyers are skeptics! They don’t want any BS, and will see right through it!”

True. But who the heck determined that writing like a human being, with conversational language and even the occasional sense of humor, made others skeptical?

I hear this time and again with many of my tech brand strategy clients. They are sometimes so scared to say anything human or unique, constantly shouting the rallying cry of “They are skeptical!”

Skeptics don’t hate a conversational human tone or a bit of light humor. They hate lies. So tell them the truth – claims you can back up. Marketing should never be about lies but should always elevate the truth of your story (that’s a different rant). But do it a human way.

Guess what? IT buyers are human beings. Yes, flesh and blood. They love their families. They enjoy a good Will Farrell movie, they may even in equal doses cry at a wedding (gasp!), or get out on the dance floor for the Chicken Dance. They binge on Netflix, bake sourdough bread, and play Legos with their kids on the floor.

We have to stop assuming that IT buyers leave their emotions and personalities behind when they get to the office.  (TWEET THIS!)

Humans buy for both logical and emotional reasons, and often use logic to justify the emotion.

So here’s what I do: I conduct qualitative customer interviews, MacGyver style, so that it’s not just me simply telling the client to be more human in their brand marketing. The customers actually tell us what they want to hear!

Some things I’ve heard from these skeptical, serious, no BS IT buyers:

“Everything marketed to us is so dry! I like the occasional funny memes. They stand out!”

“We want our tech partner to understand we have serious business problems to solve, but they could also lighten up and talk more conversationally on their website.”

“I would love for them to lighten up in their marketing – I would respond to that. Their people are so personable and fun  – why does their marketing sound like it was written by robots?!”

“The product is so innovative, I wish the marketing emails could be, too!”

Please, save these poor IT buyers from a life of jargon-filled websites, a litany of feature-function vomit, and such a serious, formal tone. They are humans. They want to be inspired, provoked, sparked, and moved like the rest of us.

  • Lead with empathy and get to know your customers as human beings
  • Inject some personality into your copy. Get creative and yes, perhaps whimsical, with your marketing campaigns (if that suits your brand)
  • Ditch the jargon when you can (of course speak the industry language, but be discerning)
  • Write like human beings talk – on your website, in your emails, in your white papers. Ask and echo back.
  • Stop writing customer-facing marketing like you are presenting to an analyst. Pleasing Gartner is fine – but they don’t buy your product. Remember who does.

Remember, B2B buyers are humans, too. 

Want some help revamping and refreshing your brand story to be more empathetic, connective and human? Let’s see how we can work together to make that happen.

Photo Credit: https://unsplash.com/@usmanyousaf

Cash flow, creativity, and compassion are not mutually exclusive™

Let’s Not Lose Touch! Feedburner Going Away

Posted on by Maria Ross

If you subscribe to my blog via Feedburner’s RSS feed, PLEASE TAKE ACTION!

Google will be discontinuing this feed service THIS MONTH, which means my fresh insights and inspiration won’t be landing in your Inbox anymore. (OH NO! ?)

But, never fear! There’s a way for us to stay in touch! Please sign up for my regular email list right here.

When you do, you’ll get my monthly newsletter that not only includes my latest blog posts on branding, business and motivation….you’ll also receive:

  • Articles from around the Internet to boost your business and brand 
  • Monthly round up of The Empathy Edge podcast episodes for your listening pleasure
  • Course and workshop discounts, free content and more (reserved only for Red Slice Nation)
  • The latest binge worthy shows, books, and podcasts, plus occasional antics from my 7 year old (Kid wisdom is the best)

So please join my email list ASAP before we get disconnected: www.red-slice.com/
Thanks for your continued support – and can’t wait for you to “officially” join the tribe!

Cash flow, creativity, and compassion are not mutually exclusive™

Does Your Story Connect With Your Customers?

Posted on by Maria Ross
Does Your Story Connect With Your Customers

While we inherently know this, we need to better understand our customers if we want to inspire and persuade them.

This requires us to speak their language.

Too often, my clients come to me to revamp their brand story and messaging and my initial diagnosis is usually the same: They are talking in a way that doesn’t resonate or connect with their customers.

The messaging is full of jargon. They use terms only analysts like, but that a real customer never expresses. It’s complicated. It’s robotic. It’s not something anyone can emotionally connect to. Because of fear, they use the words everyone else in their industry is using and they wonder why no one stands out.

SEO is important – but it’s not everything.

To speak your customers’ language, you must take the time to LISTEN TO THEM with empathy.

Ask them about the challenges they face, how your solution solves their problems, what they love most about working with your company or product. Develop empathy for your customers, instead of viewing them like “they don’t know any better” (Yes, I have seen this disdain for customers from marketing leadership before!)

And then – this is the hard part: Don’t ignore it.

I conduct qualitative customer interviews for my corporate clients. And some clients love getting all this rich insight – only to ignore peppering their story with the very words their customers use. They say “The analysts don’t like that term” or “It sounds too folksy.” 

You will never connect with a customer, prospect, audience, or human if you don’t speak a language they can understand. If you don’t tell a story they can relate to./strong> (TWEET THIS!)

It’s time to set aside ego. It’s time to take a chance. It’s time to listen to your customers and tweak your story. 

Are you ready to revamp your story for more connection, engagement, and loyalty? Let’s talk about my brand strategy packages and how we can help your brand shine!

Photo Credit: https://unsplash.com/@benwhitephotography

Cash flow, creativity, and compassion are not mutually exclusive™

How Purpose Leads to Company Success

Posted on by Maria Ross
How Purpose Leads to Company Success

What is your long game? 

Why do your employees come to work every day? What are you here to provide to your customers? What impact do you want your business or brand to have on the world?

The Dalai Lama talks about starting to work on the change you seek, even if you don’t live to see it come to fruition.

To have real impact, we should all operate our companies like this.

For too long, vision statements, mission statements, and purpose have all been used interchangeably.  But the important thing is that they BE USED.

Too many executives treat these like pretty sayings to put on posters or on the website and fail to really live by them. But without a clear purpose, you can’t engage your employees and get the best work from them. You can’t delight your customers to the point that they stick by you because of what doing so says about them. 

Think long and hard about why your company does what it does. 

Do you imagine a different way of working, a different future, a different system than exists today? Tell us! Employees, customers, and partners want you to articulate this – but more importantly, make decisions based on it.

I invite my clients to create a vision statement that may ultimately put them out of business. If they are truly working to solve a problem that exists, then their purpose should be that that problem may not exist anymore in the future – if they do their jobs well.

The mission statement articulates what they will do on a daily basis in pursuit of that vision. Here’s the difference between a mission and vision statement – all which roll up into your purpose.

Crafting a clear purpose lights a fire under us. We know we can’t rest on our laurels. We are seeking to do something important in the world, in a big or small way. And that is how we get the best from our people and loyalty from our customers.

And purpose-driven companies have been found to increase financial performance, because of its impact on innovation, workforce performance and employee health.

If you don’t leverage your purpose, or vision, or mission to make daily business decisions, you are missing out on how it drives success and impact. (TWEET THIS!)

When defining your overarching purpose, gather input from your employees and then get the right people in the room to hammer this out. Here are some prompts for you:

  • What is the future state of the world we imagine? This is what we’re all working toward, every day, when the going gets tough. Eyes on the prize.
  • Why are we all individually here? What lights us up about this work? Ask your people why they are here! You’ll get gold.
  • What shifts do we create for our customers? What is he before and after? This can help us better articulate the future state we seek.
  • With our specific strengths and talents, what can our company  contribute to alleviating the problem or fulfilling the vision? This will keep you in scope for what you can realistically achieve toward this grander vision.
  • Are we looking to change systems, processes, hearts, or minds – or all of the above? Let’s be clear!
  • If we do our job right, if we achieve this purpose, where do we go from there? This will help you expand into related areas or offerings so you can sustain the business into the long term.

For more about purpose and how it leads to profit – and how to craft a useful purpose statement, tune into my podcast interview with Phil Preston on The Empathy Edge.

Photo credit: Annie Spratt on Unsplash.

Cash flow, creativity, and compassion are not mutually exclusive™

3 Ways to Practice Empathy at Work

Posted on by Maria Ross
3 Ways to Practice Empathy at Work

At a book signing, the panel moderator told me that she recommended my book, The Empathy Edge, to her friend – let’s call her Jennifer. Jennifer was in a really bad work situation with what she deemed an out of touch manager. Her boss treated her badly, didn’t listen to her ideas and generally acted like he was too busy to be there for his team. Jennifer was pretty fed up by this point, and knowing her worth and value in the market, was about to walk away. But she did like her job so she was eager to read my book.

Jennifer read my book and loved every word (the moderator’s words, not mine!). She promptly marched into her boss’ office the next day and before he could say a word, shoved the book in his hands and said, “I’m not happy with how you manage me or the team. It’s so hard to come to work everyday, but I love this job. I’m asking you to read this book and in a week, we can sit down and discuss it. If you don’t, I’m leaving.”

Her boss was stunned. To his credit, he did as he was asked.

They ended up having a great conversation. He had no idea how his actions were being perceived or the emotional toll it was taking on Jennifer. They made a plan to change how he treated the team, how he communicated, and also how the team responded and worked together to address his concerns as well.

Jennifer stayed in her job,

I have no idea if Jennifer is still there, but I love this story so much. It shows how much we can gain by communicating and being vulnerable when we have nothing left to lose. Her boss recognized many actions and intentions in himself from the book and, wanting to be a better leader and build a high-performing team, was willing to have the conversation.

Showing empathy at work is not as complicated as you think. (Tweet This!)

Here are 3 ways you can practice empathy at work:

  • Ask questions and actively listen: Whether you are the manager or just on a team of colleagues, start defaulting to “I’m right and you’re wrong” and instead ask questions first. “Tell me more about your idea. What makes you believe it’s the way to go? How do you see this meeting our goals?” 
  • Find common ground: In high-stakes situations, establish the common goal you both have, however basic, so you get on the same side of the table, rather than acting like two opposing forces. “We can both agree we want this campaign to succeed and drive more leads, right?” Even if it seems obvious, it’s a great way to diffuse tension and remind yourselves you are both on the same team. 
  • Check in with people: Before diving into the business end of the meeting, take a moment for everyone to ground themselves and share what’s going on for them. One CEO does this with his exec team every Monday, and they share how their weekends went, if they had fun, if they’re having a difficult time with their kids, etc. This gives others context to know where people are coming from and what they might need. It avoids assuming someone is being rude or testy because they don’t like your idea when the truth is that they stayed up all night potty training the new puppy.

Discover more actionable ways to be a more empathetic leader and create a more empathetic culture in my book The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success. And learn from other innovative leaders on The Empathy Edge podcast!

Photo Credit: Aleksandra Sapozhnikova on Unsplash

Cash flow, creativity, and compassion are not mutually exclusive™

3 Ways to Use Empathetic Insights to Repair a Bad Customer Experience

Posted on by Maria Ross
Photo of man on laptop

Have you ever gotten an email from customer service or an answer from a sales rep that left you feeling hopelessly misunderstood?

This seems to happen to me more as I get older, and while I completely admit that the common denominator is me, nine times out of ten, it is a result of a brand representative not truly listening to me or “getting” the real issue.

When an eCommerce site screwed up the card on an order I had sent a client, they simply threw a gift card at me, without truly understanding the impact to my business reputation. As a result, their attempt to make amends was seen as performative and like I was a nuisance.

But…when a cable company representative told me how she completely understood my surprise at an increase in my bill and admitted, “I would feel the exact same way if that had happened to me!” in an unscripted and authentic manner, that changed the tenor of our phone call to one of constructive problem solving.

A world of painful and unnecessarily contentious communication awaits you if you don’t intimately understand your customers. If you don’t appreciate what they are thinking and most importantly, feeling. If you can’t see miles down the road to anticipate what would most delight them or make their lives/work easier.

Without empathetic customer insights,  you can never offer a standout experience that gets customers talking and keeps them for life. (Tweet This!)

Here are three customer communication pitfalls that can be avoided with more effective – and empathetic – customer insights:

  1. Make it right! When a customer has a bad experience, it’s not about blame in that moment. It’s about taking responsibility and working to solve the problem. If indeed your company’s products or services are responsible, you may not be able to undo the damage you caused by blowing their big client presentation, not delivering that dream outfit for their big date in time, or putting them on the wrong technology platform. But you can acknowledge the issues, sit side by side with them in empathy, and attempt to make it right, make amends, or improve for next time – whatever is most suitable.. The hard part: The action you take needs to be tailored to the situation they have faced. You can’t go back in time, but what can you provide for them going forward? Top tip: Free gift cards or future discounts can work sometimes, but not all the time!
  2. Don’t confuse responsibility with accountability and humanity: You may legally not want to “admit” anything was your fault- and perhaps it wasn’t. But you can take on accountability for them as your customers. As someone who’s success you care about. As a human being. You can say you’re sorry for them experiencing this, you can empathize with how much it sucks. You can problem solve together on a path forward. But the minute you find yourself wanting to utter, “You didn’t fill out______” as an excuse, check yourself because that is not what’s required at that pivotal moment. When you understand your customer’s world, you can better find connection with what they are feeling and take effective action.
  3. Address the emotion behind the scenes: It doesn’t matter if you sell clothing or consulting or software.  Customers buy because of both logic and emotion. They want to belong, they want the choices they make to say something about them. Yes, even if the sale is B2B! So when communicating with customers, remember the emotions that may be guiding their decisions. This is why ideal client personas are so important. If you know your audience tends to be risk averse, you need to instill confidence, gain trust, and showcase how your offering helps them gradually make change. If you know your customers are edgy and love taking risks, talk to them about how they can transform their organization/life or which other disruptive leaders have blazed a trail with you and found success.

Know your customer. As a human with complex motivations and emotions. And serve them by speaking to their logic and emotions when things go wrong and you need to make them right. Empathy will truly make your business stand out from the crowd.

Tune in to The Empathy Edge podcast to learn from other great leaders and marketers on how empathy helps them create better customer experiences.

Photo Credit: Avi Richards via Unsplash

Cash flow, creativity, and compassion are not mutually exclusive™

Go Beyond the Focus Group for Better Customer Insights

Posted on by Maria Ross
Go Beyond the Focus Groups For Better Customer Insights

Focus groups make me cringe.

These false environments place target customers in a room where they are asked a series of questions about what they think of products, services, or ad campaigns. 

We pay them to be there, get them in a room where they feel under pressure to offer an opinion or make one up, and to consider products or services in an artificial context that doesn’t at all mimic how they truly make decisions. We’ve all heard the stories of focus groupthink, where people collectively feed off of each other even, or they don’t tell the truth about how they feel because they know they are being judged, or the loudest person in the room steers the conversation in one direction.

It’s not that focus groups in and of themselves are horrible. In the past, I oversaw focus groups with HR Managers and did get useful nuggets form focus groups where we asked them about their everyday jobs, challenges, and wins, rather than about a specific product, feature or ad campaign. The intent was to understand their industry, not test a product or message idea. So it worked well.

Data is great and can validate assumptions or strategies. But you have to understand how the data is collected and where it can be biased – and what stories you may be missing behind the data. You also have to know when it’s time to stop collecting data and start gathering insights.

Yes, data and insights are two different things.

If you want to know how your customers think or what challenges they face, you don’t have to spend hundreds of thousands of dollars on fake environments that won’t give you real answers. 

Go beyond data collection.  Have real, messy, organic  conversation so you can get to know your customers as people. (TWEET THIS!)

One on one. In a non-biased environment. In a way that fosters active listening. 

Try:

  • A casual phone interview
  • A fun networking dinner 
  • Meeting up with customers in their own environment, in the place where they use your products or make buying decisions.

Qualitative interviews can be time-consuming, But honestly, they yield better insights. Yes, you might not have a pretty chart full of data points that cannot be disputed. You won’t be able to impress the board with reams of graphs and pie charts.

But you can uncover motives, aspirations, goals, challenges. You can discover the right words to use, the emotions behind their decisions.  You may stumble on an unexpected motivating angle or use case that you never even thought to ask about in a multiple choice survey.

I am able to get priceless insights from my clients’ customers with just a casual 30 minute phone call and some guiding questions.

Take the time to get to know your customers as people. This is the best way to appeal to both their intellect and emotion when building solutions that resonate with them. 

More great insights on going beyond the data, on The Empathy Edge podcast:

Humanize Your Data to Reveal Emotions

Why Data is Empathy

Photo credit: Priscilla Du Preez

Cash flow, creativity, and compassion are not mutually exclusive™

3 Tips to Deliver a Great Speech

Posted on by Maria Ross
Maria Ross - 3 Tips to Deliver a Great Speech

Have you had to deliver this yet? That once-in-a-lifetime speech.

You know the kind of speech I’m referring to: the pivotal presentation that defines a person, cause or culture — that crucial communications moment your audience members will remember for weeks afterward. 

This could be a TEDx talk, like one I recently did for TEDx CWRU, or your first all-hands meeting as CEO, or your plea to the United Nations for funding, or your crucial VC meeting where the entire future of your dream and company are riding on a YES.

The best speeches are those where the stakes are high to inspire and convince (TWEET THIS!)

Here are 3 tips on how to deliver a great speech (Adapted from an original article I wrote for Entrepreneur)

1. Make your first words count.

“First words matter. Make them better,” communications catalyst Dia Bondi reminds us. Bondi helps women ask for more in their careers and lives and has helped executives, humanitarians and government officials prepare compelling speeches. She knows the deal.

Dia understands how to bring crucial communications moments into stark relief: “Your time on stage will be defined by the first words you utter into the mic,” she says. “Starting strong tells us what the rest of your time will be like, who you are and what you’ll be expecting of us as you move through your content.” 

Dia advises: “You’ll know how best to start if you write your first words last. Get your story out on paper, speak it through once or twice and then ask yourself, What is the most compelling verbal entry point for your time on stage? A metaphor? A personal story? An image on the screen that provokes?”

2. Use emotion and logic to motivate.

We are humans. And even the most tech-driven B2B companies re now learnding that you hav to appeal to emotion as much, if not more than, you appeal to logic if you want to persuade people. 

When you’re delivering a high-stakes speech, your No. 1 goal is always to get someone, somewhere to act differently. Never lose sight of this goal. 

Ghostwriter and editor (and my fabulous writing partner!) Sally McGraw warns you to not mistake persuasion purely as presenting data and facts. 

McGraw has helped authors around the world craft compelling proposals and pitch letters to successfully secure deals. “In my experience,” she says, “persuasion is more about the heart than the mind. If you want to sway someone to your side, you need to convince them emotionally as well as logically.” 

Authors of Switch: How to Change Things When Change is Hard, Chip and Dan Heath heavily researched the best ways to convince people to make a change. They use the metaphor of the Elephant and the Rider. Every human in your audience has an emotional Elephant side and a rational Rider side. To move them to act differently, you’ve got to address both sides.

3. Succeed at being you.

When I was prepping my TEDx talk, I asked successful speaker, activist and entrepreneur Taylor Conroy, “How can I avoid delivering a cliche ‘TEDX TALK’, to avoid being a parody of them all??” He smiled and replied, “Be yourself. That’s how you avoid being a ‘typical’ TEDx cliche. No one else presents like you.” Wise words! Get your head in the game, prepare, leave yourself time, practie presence and then just go in there and BE YOU.

Structure your talk like a story and remember that the audience is there specifically to be inspired, to be persuaded. They want you to succeed just as much as you do. They don’t want to waste their time listening to a failed speech, either. You are both after the same goal.

Giving the speech of a lifetime is an amazing opportunity. While it might feel like intense pressure, know that if you are well prepared, the odds are good you’ll hit it out of the park. Take these tips with you. The next time you step up to speak, you’ll deliver a speech that gets things moving.

Do you need a dynamic speaker that can knock it out of the park for your next workshop, conference, or corporate event? Let’s inspire and ignite your audience! Discover what I can offer you as an empathy speaker, brand speaker or motivational speaker. Would love to chat!

Photo Credit: 

Cash flow, creativity, and compassion are not mutually exclusive™

3 Leadership and Innovation Lessons from 50 Empathy Interviews

Posted on by Maria Ross

50 EPISODES! I’ve now recorded 50 episodes of The Empathy Edge Podcast and have learned so much from these inspiring leaders, changemakers, and rockstars. 

This podcast was a way for me to continue my research and my own learnings about empathy in action after I was done writing the book. And man, I’m so glad I am doing this! If you’ve been listening, you’ve heard from CEO’s, CMO’s, communications experts, and even social entrepreneurs about how they are puytting empathy to work in their business models and reaping the rewards.

Here are 3 inspiring lessons that my guests have shared with us about empathy’s role in our work and society (Tweet This!)

  1. Innovation can’t happen without optimism: The need for optimism is vital to social change but also innovation and advancement. I’ve spoken with leaders toiling away at redefining success in our workplaces and broader culture – and taking a long term view. It would be so easy to say they are dreaming or “It will never happen” but they are  committed to seeing it through. They are hacking away at it and succeeding –  and that is what it takes to ignite change.

Episodes to check out:

Susanna Camp and Jonathan Littman: What’s Your Entrepreneurial Type?
Kara Goldin: Undaunted Leadership
Ian Bently: Conscious Consumerism Meets Conscious Brands for the Win

  1. People-First leadership is not a passing fad: So many inspiring stories with real ROI and business success. We are no longer lacking models – we just have to elevate the people doing this and having success so this can quickly become the norm. Most management models are outdated and actually hinder success in the modern era.

Episodes to check out:

Rebecca Friese: How to Build a “Good” Culture
Susan Hunt Stevens: The ROI of Psychological Safety
Scott Burns: 5 Workplace Concepts That Won’t Exist in 5 Years
Jay Baer: How Empathy Gets Your Customers Talking

  1. We can all do more: If anything, the guests I’ve had the pleasure of interviewing inspire me and my listeners to find their niche and DO MORE. Whether they are launching social enterprises, mdoeling empathy in their own organizations, or tackling systemic racism, they are taking steps. There’s enough work to be done to close the empathy gap. Find your passion and attack it from there.

Episodes to check out:

M.E. Hart: How to Bridge Divisions by Embracing Our Common Humanity
Gabrielle Thomas: Using Your Voice and Platform to Impact Change
Karen Catlin: How to be a Real Ally
Terri Givens: Radical Empathy to Bridge Racial Divides
Elisa Camahort Page: The Art of Empathy in Politics, Activism and Media BS

If you haven’t yet, you’re invited to check out The Empathy Edge podcast!

Soak up the insights and inspiration while you work out, fold laundry, or take a daily walk. Please subscribe on Apple, Spotify, Stitcher, or Google.  (And kindly leave an honest review if you’re able!)

Have podcast suggestions for future guests, format, or topics? Would love to hear from you!

Photo Credit: Becca Henry