Dear Starbucks, We've been through a lot, you and I. But it's time for me to see other brands. It's not you, it's me. No, that's a lie. It's totally you. You swept me off my feet in my early 20's and taught me how to love coffee - for that I will be eternally grateful. Late Saturday mornings in Chicago. Stolen afternoons in Washington D.C. Even in Indianapolis - back before they actually … [Read more...]
Art + Social Media = Fabulosity (and Marketing Genius)
My good friend and videographer, Philip, sent me a clever social media campaign that I am just now getting around to sharing with all of you (yes, trying to get myself more organized in 2011). Have you heard of the musical group Belle & Sebastian? They have a sort of a “folksy pop” vibe about them, and maintain a cult following throughout the world. For the release of their album in … [Read more...]
Do you have a healthy real-time culture?
If not, you’d better, according to Jay Baer. He wrote this great post about five signs that your culture is fit for prime-time in the new order of things. Biggest takeaway? The need for speed. Having an aligned culture that embraces diversity, failure and new ideas means you fail fast, fail often and succeed even more. The most successful entrepreneurs I know constantly beat this drum: Fail fast, … [Read more...]
What you never want a customer to say about your business
We’ve talked a lot here at Red Slice about “walking your talk” and living your brand inside and out. Here is one newspaper article quote you never, ever, EVER want associated with your company and brand: “Chevron’s rhetoric and the public image that they put forward is very different from how they’re actually operating.” This is from a recent WSJ article citing Chevron’s new ad campaign. The … [Read more...]
Philanthropic Giving: Business Model or Brand Message?
As mentioned in a previous post, giving back to the community and maintaining responsible business practices are really hot for consumer loyalty right now. I personally hope this trend continues into perpetuity, as businesses have amazing reach and leverage to make a difference in the world. I pray this is not just a fad. I read a sidebar in the WSJ today about businesses following in the … [Read more...]
Well, hello there, Rockstar!