Today's guest post is from Dina Eisenberg, AKA the Info Product Doctor. Dina is all about turning your expertise into a passive income stream that will help you scale and promote your brand far and wide - how much do we love that?! Follow her @DinaEisenberg. There's a problem that no solo business owner or coach ever mentions: Excess ebooks. These are the ebooks that you began but didn't … [Read more...]
How to cultivate your personal brand on LinkedIn
Today's guest post is from Sandy Jones-Kaminski and it's a topic with which I know many of you grapple. Learn more about Sandy and her fabulous offer for you at the end! Sweet. Have you jumped on the personal brand wagon yet? Personal branding is still a hot topic, so I thought I’d share some of the ways that you can use LinkedIn to cultivate and reinforce your personal brand. First off, … [Read more...]
Bring it on: Why you need to ask for criticism
A guest post today from the lovely Betsy and Warren Talbot, writers, dreamers and global nomads of Married With Luggage (a business I proudly helped name). With the launch of their latest book, they shared some great advice on why and how to ask for constructive criticism and how it makes your business, brand and project shine in the long run. More on them at the end. Enjoy! My husband Warren and … [Read more...]
Is accountability dead?
Sometimes, it feels like our world has turned into a giant game of tag. People and organizations are constantly pointing fingers to blame mistakes, gaffes and actions on someone else. The ink barely dry on headlines, and people are shouting, “Not it!” in an effort to get the spotlight off themselves. Consider: GM uncovers ignition flaws on their Cobalt years ago, but instead of fixing the … [Read more...]
It’s here! 7 reasons to love Branding Basics for Small Business, 2nd Edition
It's a....book! In what will prove to be the second most exciting Spring birth for me (our son is due in May), I'm pleased as punch to share the launch today of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, 2nd Edition (2014, Norlights Press) with all of you. Even if you benefitted from the first edition, I invite you to check this one out in paperback … [Read more...]
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