Sometimes, it feels like our world has turned into a giant game of tag. People and organizations are constantly pointing fingers to blame mistakes, gaffes and actions on someone else. The ink barely dry on headlines, and people are shouting, “Not it!” in an effort to get the spotlight off themselves. Consider: GM uncovers ignition flaws on their Cobalt years ago, but instead of fixing the … [Read more...]
It’s here! 7 reasons to love Branding Basics for Small Business, 2nd Edition
It's a....book! In what will prove to be the second most exciting Spring birth for me (our son is due in May), I'm pleased as punch to share the launch today of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, 2nd Edition (2014, Norlights Press) with all of you. Even if you benefitted from the first edition, I invite you to check this one out in paperback … [Read more...]
Are you a solopreneur? 3 perks and 3 downsides you can easily combat
Going solo in your business is either a launch strategy or a deliberate business model choice. Sometimes you are just getting off the ground and you're a party of One, doing everything from accounting to marketing to product development. Other times, though, you are intentionally creating a lifestyle business and don't want extra complication from staff, tax requirements or overhead. I've … [Read more...]
14 Secrets to Selling $4 Million: How to Find Digital Success Using Old-Fashioned Values
I adore today's guest post from Beth Marbach of Downtown Gal. She spent 12 years building a $4 million designer shoe resale business on eBay. Her story has everything: Scrappy moxie, digital prowess and a health dose of good old -fashioned values that catapulted her to success. Whether your business is online, in an office park or on Main Street, you will devour these 14 secrets which Beth was … [Read more...]
Why do you do what you do? Ideas to reconnect with your purpose + passion
Your business is an extension of you. It started with an idea and a hope and problem you were itching to solve. A vision of how you could improve someone’s life, work, relationships, self-esteem or home. For a moment, forget about the features and functions. Forget about the “tricks.” Forget about the bonus materials or free reports or “Act by this date” price promotions or 6-week programs or … [Read more...]
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