Cash flow, creativity, and compassion are not mutually exclusive™

Why Can’t Love Be Part of Your Business Model?

Think about your organization’s values for a sec. Oh, and if you don’t have those articulated, we should probably talk

I bet you have values such as integrity, honesty, innovation, fail fast, or others that are similar. Maybe you have something like, Take Risks or Customer Obsession, or even as one client of mine did in the past, Embrace Curiosity – which I always loved, especially as it relates to empathy!

But do you have the word “love” anywhere on that list? Does even the thought of love in a business context make you feel a bit nervous?

While it’s Valentine’s Day and we’re talking about love in all its forms this time of year, I bet you never thought about including that word in any sort of business communications whatsoever. 

Except maybe to say “We love our customers” or “We love a challenge”

Your invitation today is to think about the role love plays in your company’s mission, culture, and success. In the way, you operate with each other. And…to not be afraid of it anymore.

Of course, I don’t mean romantic love. Although I, and a few others, all met our spouses at one particular company I once worked for! I’m talking about love in its truest form.

Last year, I devoured bell hooks’ book All About Love: New Visions, in which she explores the fact that we don’t all have a common definition or construct around love, even though it’s one of the most important human emotions. And that is part of our problem individually and as a collective world. 

This book got me thinking about what I really believe love to be. I’d never really thought that much about it before. And she goes on to talk about how we conflate love with romantic love or caring, or even fondness. 

For those of you who don’t know her, Bell was an American author and social activist, writing about race, feminism, and class. She explored the intersectionality of race, capitalism, and gender, and what she described as their ability to produce and perpetuate systems of oppression and class domination. She published more than 40 books ranging from essays to poetry to children’s books and appeared in many documentary films, as well as being a lecturer. She passed away in 2021 and, to my own detriment, that was the first time I ever heard of her so I began reading her work.

bell writes that Love is a combination of care, commitment, knowledge, responsibility, respect, and trust.” She also states that “To love well is the task in all meaningful relationships, not just romantic bonds.”

Commitment. Responsibility. Respect. Trust. Required in all meaningful relationships. If that doesn’t have a place in organizational culture, I don’t know what does.(TWEET THIS!)

Our workplaces are where many of us spend the bulk of our time. If you add up the time each week, you often spend way more of your waking hours with your work colleagues, clients, or customers than with your own family.

How can love not have a place in those essential relationships?

We don’t have to think of love romantically. We can think of it exactly how bell describes it. Love means caring. It means commitment. It means honesty, respect, and trust. As we break free from outdated models of corporate culture and dysfunctional relationships with colleagues or customers, we can see that love absolutely needs to be part of the equation.

A while back, I wrote a blog post called Choose Love about embedding love into your values and business model. No matter what you do. No matter how big or small your organization. 

No matter who you are, you have influence.  Whether it’s 100,000 followers, a team of 150, or your email list is just your mom and your best friend. 

Whatever you’ve got, use it. 

Never underestimate the importance of your work or message no matter what your role. It may seem trite, but if you can influence or inspire even just a few, then you’ve done your job well.

Now more than ever, in these tumultuous times…when folks are feeling raw, vulnerable and afraid…now is the time to use your voice and choose love – as a leader, as a colleague, and yes, as an organization. 

You can absolutely build love into your values, leadership style, or yes, business model. Like this:

  • Love yourself and be self-confident so you don’t feel the need to bully others or let bullies win over you
  • Love your neighbors and colleagues so that all people can feel accepted and appreciated
  • Love your clients so you can bring real, honest value to them
  • Love your customers so you can make their lives better with your products or services
  • Love your partners so you can create wins  that benefit everyone
  • Love your community so you can collectively pull everyone up together
  • Love your environment so its beauty and nourishment enriches generations to come
  • Love your family and friends so they have a firm foundation to fully spread their own love to others

Here’s what I know to be true: No matter what your religion, nationality, gender identity, or sexual orientation, the only thing that matters is how you show up in the world and love. You are the example when you think no one is watching – because sometimes only YOU are watching, and you want to be proud of what you see.

Same thing goes for your company – maybe you’re not world famous, maybe you don’t think the press will care about you. Or perhaps you think you’re so large that such a personal value doesn’t impact your day-to-day work. I’m here to tell you, that’s not true. It all matters to someone, somewhere, sometime.

Choose love. Start small and practice love with whoever is in your circle of influence right now. If that’s just your family and friends, choose love. If that’s thousands of employees, stakeholders, email subscribers or Instagram followers, choose love.

We’re in this together. But we need to show up in ALL areas of our lives, and business, too. Don’t be afraid to make work personal.  Get aligned. Choose love. 

PS: This post comes from my February Hot Take episode on The Empathy Edge podcast. If you’d like to listen to this post, please click here.

Photo Credit: Michael Fenton, Unsplash IG: @michaelrfenton

Cash flow, creativity, and compassion are not mutually exclusive™

Employees: Empathy is a Two-Way Street

We’ve been talking a lot about empathy in leadership. And after years at his, I’m realizing that many of us empathy activists might be perpetuating a problem: 

Some employees and team members think empathy is just a one-way street.

I’m not going to point any generational fingers at anyone, but many leaders I speak to in my workshops and keynotes are struggling with their, often younger, employees. These leaders are working  very hard to listen, engage, and connect with their teams. They are trying to embrace empathy.

But their team members are not extending the same courtesy

Empathy is not just a leader’s job. It’s a skill that everyone up and down the organization needs to strengthen and practice to ensure respect AND performance. (TWEET THIS!)

Here’s what I hear:

” I’m trying to be empathetic to my team, but when work slips and I ask for improved performance or extra commitment, I am instantly accused of not respecting boundaries.”

“I am bending over backwards to help my employee through some hard times, but now my team is working double-time to pick up the slack because the work still needs to get done.”

“I’m trying so hard to help everyone on my team who is affected by layoffs. Those who have to leave and those left behind. But I’m constantly met with anger, abuse, and disrespect. Where’s empathy for me? How can we get through this together? My health and stress are also suffering.”

We don’t have to “feel sorry” for leaders when we are in a bad position ourselves. Lord knows a few of them have made difficult situations all about them with absolutely zero empathy for their employees. 

But how about a little compassion up the chain, rather than just expecting it for ourselves?

Employees need to understand the larger context of what is going on in the business and the market.  It’s unreasonable to make demands or ask for a raise at the precise moment the company is laying off thousands of workers and cutting budgets. As I constantly tell my 8-year-old son: You’ve got to pick your moments.

If you as a team member want empathy from your leader, you need to extend it to them as well. Not everything can fall into a neat little box or be easy when times are tough, as they are right now in our economic uncertain times. Yes, stand up for yourself, set boundaries, take care of your mental health. 

All of us – leaders and workers – can show resilience. Show savvy. Show empathy.

We need to do the jobs we were hired to do – the company can’t perform and succeed if we don’t.  And we can be good teammates in a crisis. That might mean doing a bit more than expected, hopefully for a short period of time. But DO THE WORK.

If the work is too much, your skills are up to snuff, or you are simply overwhelmed – have THAT conversation with your manager. Find a way to solve the issues. Ask for help reprioritizing. Come up with creative solutions. Yes, maybe even work a few late nights to help your team through. Or perhaps, think about if you are really in the right role. I’m calling foul on those who use “lack of empathy” as a weapon when they simply can’t or won’t do the work – or won’t even temporarily do a little extra when tough times call for it.

Empathy is not just a leader’s job. It’s the job of everyone on the team to be empathetic to every human on the team – and that includes empathy for the leader. 

Photo credit: Ivan Aleksic

Cash flow, creativity, and compassion are not mutually exclusive™

What Do You Do? How to Nail Your Elevator Pitch

What does your organization do?

Why does this question strike fear into the hearts of new entrepreneurs? And let’s be honest, many professionals and even markteres who can’t quite capture what they do in a clear and compelling way.

My friends, we call the proper response to this question  the Elevator Pitch. 

What is an Elevator Pitch?

You may have heard this term before but might not know where it comes from. It comes from finding yourself trapped on an elevator ride with an investor or C-suite executive and you have about 30 seconds (an elevator ride) to explain what you do, why it matters, and what is your ask. You are pitching them to capture interest so they want to learn even more.

We use this term Elevator Pitch now as the response to questions like, “What do you do?” Or, “What does your company do?”

There’s a lot that goes into your Elevator Pitch though:

  • What do you do? How are you positioned? Is it a product or a service? Are you defining a new category?
  • Who do you do it for? Your ideal customers. What niche do you serve?
  • Why does it matter? Your core benefits or the results that your organization helps your ideal customers achieve.
  • What is the tone? What’s your brand vibe – what are the right words for this response?

And as I always like to say, perhaps even add on a piece of flair at the end, like a tagline or provocative statement. After all, your should easily be able to say your Elevator Pitch out loud – even though many of us use it on our website.

Call it an Elevator Pitch. Call it a Core Value Proposition. Call it a Brand Positioning Statement. Call it what you like. But if you can’t clearly and compellingly articulate it to people who ask – you, who should understand the value better than anyone else – you won’t be able to attract the right clients and customers.

And that’s tragedy because you may very well be the solution someone is seeking.

See? Communication does matter more than you think! Being able to communicate your story clearly and compellingly can make or break your organization’s success. (TWEET THIS!)

How to Craft an Empathetic Elevator Pitch That Gets Attention

If you’re struggling with crafting your Elevator Pitch, please download my free guide The Empathy Edge Brand Positioning Template to leverage the power of empathy to craft the right brand statement that attracts your dream clients. You’ll get:

  • 6 strategies for crafting your empathetic brand statement
  • 18 examples to spark your creativity
  • 3 fill-in-the-blank templates you can customize and make your own.

Through my books, workshops, and client engagements, these tools have helped thousands of entrepreneurs and businesses stand out and attract their dream clients and customers.

Download your free guide now right here and make sure you hit all your 2023 goals – and attract and impact all  the right people!!

Photo Credit: Sung Jin Cho, Unsplash

Cash flow, creativity, and compassion are not mutually exclusive™

Going Back to Office Life: Do Employees Fare Better at Home?

PhotoCredit: Ben Kolde, unsplash.jpg

How do your employees work best? Well, it requires leadership empathy to understand your team best and help them thrive. Today’s guest post addresses the hot question right now of going hybrid or not is the recipe for future performance success. Guest Blogger Stephanie Hendricks is a full time freelance contributor to many leading small business growth publications. Including SmallBizTrends, SMBCEO, and Noobpreneur. In her free time, she enjoys traveling the American West in her sprinter van with her dogs.

When COVID first struck, most businesses wouldn’t allow their employees to work from home. For the most part, they simply didn’t want to relinquish control. There were also questions of efficiency.

Although remote work proved extremely lucrative, reducing office costs and other expenses, most companies couldn’t wait to bring people back. Unfortunately for them, some employees got used to the idea of working from home. Economic data indicates that this approach is the best option for both sides.

In this article, we’ll analyze whether or not working from home is actually worth it. Check it out!

Tackling the fears

So far, several studies have analyzed the impact of remote work. Given that most companies had to send their employees home, we have ample data to make some conclusions. Here are some general data:  

  • 51% of companies declared they’ll return their workforce to offices within the next year.
  • 53% of workers have had at least one infection in the office since they all returned.
  • Approximately 20% of employees now have a hybrid schedule.

One of the major concerns for employees is how they would adjust mentally to the newfound situation. Every third person said they were happy to return to the office. Interestingly enough, one-third of the workforce doesn’t want to come back. So, we’re split even in that regard.

Aside from the fear of COVID, there are other reasons why people don’t want to come back. For example, they’ve seen how productive remote working can be. During this period, employees experienced less stress and had more time for family and friends.

There are also less common reasons why some people don’t want to return.

“Employees that work in an esthetically unappealing environment are less willing to return,” according to the Collection, a premium office rental in Los Angeles. According to their data, the quality of the workspace has an enormous impact on employees. After enjoying all this time at home, they don’t want to return to a gloomy environment.  

Impact on productivity

The reason why most companies wouldn’t let their employees go home is that they feared losing productivity. And truth be told, some teams really struggled to meet their deadlines. This isn’t particularly surprising, given all the comforts and the lack of control.

But, there were also opposite cases. Some people worked even harder as they had much more free time on their hands. Among others, they felt free and didn’t experience the same level of stress as they would in the office.

Here is some data that would interest you:

  • According to a smaller Ergotron study, 40% of people worked longer while at home. The National Bureau of Economic Research shows something similar. According to them, the average work day was prolonged by 48.5 minutes during peak COVID. Based on that calculation, a person that has a 40-hour work week would annually work extra 193 days.
  • Another positive improvement has to do with balancing a job with personal life. According to the same Ergotron study, 75% of people said they’re now more productive at work while having much more time for their family. A few other studies corroborated similar data.
  • As previously mentioned, remote work also had a major positive impact on stress or, better yet, lack thereof. Out of all the people working from home, 29% experienced moderate job-related stress. This is down from 33% in 2019 when employees were still in the offices. Remote work had a similar impact on extreme stress, and these numbers fell from 17% in 2019 to 15% just a year later.

Other important figures

Based on everything we’ve shown you so far, it seems that remote work is fantastic for employees and companies alike. Here are some other interesting tidbits that favor working from home:

  • Employees were able to save 8.5 hours every week just because they didn’t have to commute. Annually, this would accumulate to 408 hours saved.
  • One of the reasons why remote work was so efficient for companies is because it allowed them to eliminate social interaction. For 70% of employees, social interaction is every bit as important as getting their work done.
  • Aside from having a positive impact on mental health, working from home was better for physical health. People who don’t visit the office exercise 30 minutes more during the work week.
  • Approximately 62% of employees have to work alone to reach maximum efficiency. That being said, being at home allows them to reach their maximum potential.
Cash flow, creativity, and compassion are not mutually exclusive™

Bridging Political Divides With Empathy

Can we ever bridge our political divides here in the US? Every day, things seem to get worse. We argue over guns, abortion, civil rights, and whether removing state secrets from the White House and locking them in your safe at home constitutes a crime. 

But what would happen if people on both sides could engage in meaningful dialogue? What if we all took personal responsibility to spot the lies by getting curious and doing our homework?

Recently on The Empathy Edge podcast, I  got to talk to a Twitter influencer I’ve been following for some time now, David Weissman. David and I discuss his story and how he grew up only consuming Conservative information and assumed it was all true. How we believed Democrats were trying to hurt this country and the shared values that attracted him to Trump’s campaign in 2016. David talks about how one Twitter conversation with actress and comedian Sarah Silverman sparked his curiosity to dig deeper into the Constitution and pundit claims, where he realized how many fear-based lies he had been told. Having stood in both camps, I ask him what we should know about why the Conservative message resonates with people, and how he thinks we can find common ground one empathetic conversation at a time.

Key Takeaways:

✔️Kindness and civil conversation will go further than name-calling or mudslinging ever will, regardless of which side of the conversational divide you are on.

✔️The magic of empathy is that if we can really deeply listen and understand that we can deeply listen without agreeing with each other, initially, we can at least have a conversation.

✔️People will not always change what they believe even when faced with facts. They have to be willing to change, do their own research, and see things from a different perspective.

TUNE 🎧 IN HERE: https://bit.ly/3f6tn4h

And remember, wherever you are…VOTE! Make your voice heard.

Check out more great guests and conversations about all aspects of empathy on The Empathy Edge podcast. Right here or find it on your favorite podcast player.

More you might like:

Mónica Guzmán: How to Have Fearlessly Curious Conversations in Divide Political Times

Jonni and Maria Go There! Podcast: What the Hell is the Patriarchy?

How to Make Your Voice Heard

Cash flow, creativity, and compassion are not mutually exclusive™

What Causes Quiet Quitting?

Your employees don’t have a commitment problem. You have a leadership and culture problem. 

Quiet quitting, in case you haven’t heard, means doing exactly what you’re required to do at your job and not a bit more. It’s really just a trending term for disengagement. Folks don’t outright quit but they fail to do more than the bare minimum, and they may or may not be quietly looking for a new gig on the side. And we even see a trend in schools with students who are burned out or overwhelmed.

Some senior leaders (read: Baby Boomers, or even Gen Xers that are my age, I admit) want to blame this on the same old thing they blame everything on: Today’s generation of workers are entitled, lazy, and want the world before they are willing to get any work done.

Nothing could be further from the truth.

When I worked in the corporate world before striking out on my own, I always used to tell my managers that the minute they needed to start worrying about me, was the minute I stopped being squeaky wheel, asking how we could do things differently, or playing devil’s advocate. And it was true. Ask anyone: I worked my a** off and delivered results, but I could be….well,” tenacious” might be a kinder word for it!

I remember the jobs and bosses that completely disempowered me. That never appreciated my contribution, or that robbed me of control over my career destiny. In those jobs, I started shutting up and looking elsewhere.

When employees are engaged and feel they are seen, heard, and valued – when they know their extra efforts have an impact – there is nothing they won’t do for you. 

Here’s the great news: Quiet quitting is not new – it’s just a trending hashtag now. (TWEET THIS!)

And it has never, ever been about the employee’s work ethic or talent. It’s always been about the environment they found themselves in and the people they work for and with. A smart person knows they should not give us their time, energy, or effort in a paid job unless they are receiving something in return. To call quiet quitting “laziness” or entitlement is just laziness and entitlement on the part of a MANAGER who wants to shift the blame.

Lead with empathy, actively listen, reward equitably, honor your people as human beings and proactively create an environment where employees can make a real impact and you will not have to worry about anyone quiet quitting on you. Full stop.

Photo credit: Charles Deluvio

More resources you may love:

Let’s Redefine Kind in Business

3 Leadership and Innovation Lessons from 100 Podcasts

Rebecca Friese on The Empathy Edge Podcast: How to Build a “Good” Culture

Cash flow, creativity, and compassion are not mutually exclusive™

 Let’s Talk About A Better Workplace Culture

Seth Godin’s daily posts range from the inspirational to the tactical. The mundane to the philosophical. So when a post punches me in the gut, in the best possible way, it gets me thinking. Which is his goal: Stop existing. Start thinking. Disrupt the status quo.

Recently, he wrote a post called But First, We Need to Talk About. The gist is that what we are willing to talk about gets attention, resources, and energy.  So when we’re unwilling to talk about end-of-life health care costs or oppressive capitalist systems, we can’t change things. Instead, we pour countless hours of conversation into things like political infighting, Tik Tok crazes, or why Kim Kardashian ever dated Pete Davidson (those last 2 are way far out of my wheelhouse)

The realization hit me: This is why I’m talking about empathy at work and creating better leaders, cultures, and brands. I want us to pay attention, yes, but to actually make a change. Transform.

It started out with helping my clients craft an empathetic and engaging brand story, rooted in purpose. And yes, advising them on where they need to walk that talk in their culture, leadership, processes, or habits.  But it’s become a bigger movement to me. One in which we rethink our existing models and narratives of leadership and organizational success.

For too long, we’ve adopted false and binary narratives that you have to choose between humanity and profits. That compassionate leaders cannot also be competitive. That ambition can’t co-exist with empathy and collaboration. That we need to be one person at work and another when we’re off the clock.

Who the hell made these rules? Oh, right, we did. Humans. Our capitalist and industrialized society.

And we blindly bought into this status quo.

Here’s the great news: We as humans have the power to CHANGE those rules. They are not laws of physics that cannot be broken. We made them. We can make new ones.. (TWEET THIS!)

But first, we gotta talk about it. 

We have to talk about what is not working, where we are not being inclusive, and how our business practices might be harming our people or the environment.  We need to admit that profit had been held up above all other concerns for too long.  And that we can have both/and rather than either/or. 

Then we need to talk about how we get there. How we re-establish new rules together. How we create a better workplace culture. How we make the entire for-business system better.

Are you ready to talk to your leaders, teams, and customers about the future of work and the empathy revolution? I’d love to help. Let’s chat about a transformative and provocative talk to kick this into action for your organization tomorrow! 

Cash flow, creativity, and compassion are not mutually exclusive™

Five Lessons from 100 Podcast interviews

Last week, I hit 100 episodes on The Empathy Edge podcast.. 100 episodes! In that time, I’ve had the chance to speak with best-selling authors, CEO’s, marketing leaders, psychologists, social and emotional learning experts, culture consultants, and DEI champions.

The podcast started in August 2020 as a way to keep my empathy research going. Spending three years writing The Empathy Edge, I immersed myself in the data, stories, and interviews. And then once the book was out, promotion began. And the research stopped.

Suddenly, I didn’t see that latest report. The data I was using was outdated. Oh, and a global pandemic changed the way we work and how we interact with each other.

As the topic of empathy became more mainstream and evolved, a podcast seemed like a great excuse to keep interviewing experts – the best part of working on a new book! And you know me – I love to talk about empathy.

A podcast is as much fun and as much work as I thought it’d be. But it’s the best kind. And it has taught me many valuable lessons about connection, conversation, and change. (TWEET THIS!)

Five Lessons From 100 Podcast Interviews

And, if you’re thinking of starting your own podcast,  how this experience can transform you.

Never Go It Alone

When I set out, I knew I didn’t want to tackle this alone. What mic do I buy? How do I even list a podcast on Apple? Who will do my production and editing (because that makes me want to poke my eyes out). A friend connected me to a friend, Erica Mills Barnhart, who had her own podcast and she told me about her production team, Turnkey Podcast. I went to them and said, “Please help me make this happen.”They immediately put me in a Launch Your Podcast course. I got everything done that needed done and now this dream team edits and produces my podcast every week, just for you. 

Learn How to Listen – and Ask on Behalf of Others

Having been on many podcasts before, I knew how to do my spiel. But hosting is another ballgame. You have to learn how to listen. And respond. It’s a lot like acting, really. Curiosity was not too hard for me, as I’m fascinated by my guests and their experiences.  But I also have to ask the right questions to move the conversation along. I don’t like too many podcasts because it annoys me when the hosts ramble on and on about themselves, or don’t get the guest to answer the question asked – or the question I have as a listener. I have learned to think even more about my audience and what they would want to know. What do they need? My job is to get that info out of my guest for them. 

A Podcast is A Great Way to Meet Amazing People

Forget the awkward LinkedIn connection request: My podcast enables me to reach out to anyone and everyone I find interesting and have a chat! If you are naturally curious like me, this is a wonderful way to build authentic connections. Some of my guests have even become clients, or have hired me as an empathy keynote speaker or empathy workshop leader at internal and customer events.. But that’s not why I talk to them. I invite them on because they have something to teach us all. And stories humanize us. The more stories I can help tell, the more I can create more empathy in the world.This is why I’m committed to inviting women, BIPOC, LGBTQIA+ and other underrepresented leaders and experts to my microphone.

Organic Conversation is Authentic Conversation

We have talking points, sure. And prepared questions. But I invite my guests to feel like we are having a casual chat. It’s not just rote Q&A. It’s interaction. We add to each other. We interrupt each other.. We go off on a tangent if that’s the conversation’s next logical step.  We embrace ad hoc joy for scripted humor. The best compliment I get is when people say they feel like they are sitting with us over coffee! When you do a podcast, yes, prepare, but keep room for organic flow for a much richer experience for both of you – and your listeners.

There are So Many People Working to Make the World a Better Place

I think the most valuable lesson I have learned from 100 interviews is that there is hope. If we seek out the changemakers who are doing hard things, we find that there are thousands, millions of ways people are making a difference. Whether they are a CEO of a social enterprise helping Ethiopian women escape human trafficking, a coach helping women find their own voice, a doctor helping children become more emotionally resilient, a DEI expert  helping parents crack open tough conversations about race, a workplace crusader trying to help build cultures where people can thrive at work,  a marketing leader using his company’s brand to stand up to racial injustice, or a community buidling expert sharing how to make online communities more authentic and connective for mutual benefit…..all of my 100 guests have shown me that you can work toward empathy in ways big and small.

Which one is my favourite? That’s like asking me to pick a favourite kid! But I invite you to take a listen and DM me on IG to let me know which one is YOUR favourite!

Cash flow, creativity, and compassion are not mutually exclusive™

What Does Empathy Look Like at Work?

We all agree more empathy is a great idea, yes? Companies have grand plans to create inclusive cultures and we as leaders take empathy workshops to strengthen that muscle and boost innovation, collaboration and engagement.

But what does empathy look like at work? Like, in action at work? And how can we avoid slipping into unproductive sympathy when we make those attempts?

When expressing sympathy, for example, you might say something like: “I’m very sorry for what you’re going through.” Empathy, however, sounds more like: “I understand how you’re feeling; please know that you’re not alone.”

Here are three examples of what empathy looks like at work and how it differs from falling into the sympathy trap:

Sympathy Play: “Oh, I feel bad for my colleague in her wheelchair! That’s just awful, poor thing. 

You think you’re being nice, you think you’re being empathetic. Instead, you are making assumptions that your colleague is unhappy and “less than.” Her life may be amazing but you have made all kinds of assumptions. While sympathy might feel good to you, it diminishes who she is and what she can contribute.

More empathetic: Does the site we’re considering for our team meeting have access ramps and elevators? Are our restrooms ADA compliant? Are our tables and desks the right height for her wheelchair to comfortably fit? Empathy is seeing things from her point of view and being proactive. Thinking ahead.

Think ahead and focus on proactive adaptation, not pity, to increase inclusivity and exhibit empathy at work. (TWEET THIS!)

Can we find a new location or change out/adjust our office furniture? Maybe a ropes course is not the best team building idea. Let’s ask her out to lunch and find out how she is able to drive with us – is her car fitted to her needs? Let’s drive with her and ask her or research on our own which cafes are ADA accessible. 

Sympathy Play: “The new hire has autism so let’s be sure to be extra nice to him and not give him too many taxing projects he can’t handle Also, I’m gong to speak v-e-e-e-r-r-y-y-y slowly to him.”

While this new colleague may need some accommodations due to how he best interacts with others, communicates, and learns, assuming he can’t handle his job is insulting and doesn’t help him learn and grow in the role. Stop making assumptions and instead get to know how he best operates. Neurodiverse people often have skills that make them extremely valuable in the workplace as a result of, not in spite of, their neurological or developmental disorders Assuming you need to speak to someone because of your limited knowledge of his reality is also not winning you any charm points. 

More empathetic: Have an honest conversation with your new colleague and get to know him. Share that you know about his neurodiversity and want to support him. Autism is a broad spectrum. Ask him what types of projects he enjoys, and how he best works, learsn, and communicates. Empathy comes when you then adapt appropriately to enable him to be the best version of himself at work.

Sympathy Play: You feel really bad for a new mom returning to work who is feeling flustered, overwhelmed and suffering from a bit of brain fog. But that’s where your support ends.

More empathetic: if you’ve been a new parent, you can say “I understand how you’re feeling right now. You’re not alone so please let me know how I can best support you.”  If you’ve never had kids, you can try to put yourself in her shoes and  say, “I can imagine what you’re going through right now. I’m here to listen if you need to talk. You’re not alone.” Save your judgment and pity and reach out to take action instead!

When you notice the subtle shift from sympathy to empathy, that’s when you can truly create an inclusive culture that welcomes all types of people and helps them bring their best selves to work every day.

Here’s a great video from a Brene Brown talk that amusingly shows the difference between empathy and sympathy.

Photo by Brooke Cagle on Unsplash

Cash flow, creativity, and compassion are not mutually exclusive™

Gain an Empathy Advantage: Global Workshop

Furious customers and failed business launches. Dysfunctional work teams. Workplace inequity. Partnerships abandoned out of fear, projects destroyed by misunderstanding.

Almost every problem that exists in the business world can be traced back to a single, common origin: Lack of empathy. (TWEET THIS!)

When we are unwilling to place ourselves in someone else’s shoes—unwilling to talk, listen, or understand another point of view—we remain paralyzed. Instead of finding solutions, we repeat the same mistakes. This impacts our brand reputation, team productivity, customer experience and organizational performance.

Our digital world does not let us off the hook in showcasing this deeply human connection. In fact, savvy consumers today demand that brands do more than ever to connect, engage and earn their loyalty. Companies and leaders have to be more authentically empathetic in everything we do if we want to keep customers, gain market share and thrive.

Empathy is not just good for society. It’s great for business and a true competitive advantage. But what does that look like in practice?

So glad you asked! Please join me on February 17 for a unique 3 hour global workshop like no other

Branding expert, best-selling author (any my own brand mentor) Marty Neumeier and his business partner, Andy Starr created the Level C Masterclass, a certification program for the next generation of brand professionals and are now offering Artisan Workshops:

“The Artisan Series of workshops presents accomplished practitioners guiding you through focused deep-dives into the nuances of brand. They’re brilliant thinkers, bold makers, and demonstrated leaders in core disciplines, and we’re joining forces with them to bring the power of difference-making to you.”

And they invited me to facilitate Empathy Advantage on February 17, 2022!

Learn how you as leaders and marketers can amplify empathy through your work, create a more empathetic brand experience and bring your organizations along with you to create a better world.

WHAT YOU WILL LEARN:

  • How to make the business case for empathetic practices that proves bottom-line benefits and market advantages to skeptical CFOs.
  • How to gather useful customer insights and turn them into personas that better inform who they are, what they want, and what they aspire to be.
  • How to craft richer stories and experiences that speak to emotion and logic to ignite action and loyalty.
  • How to create mission, vision, and values statements that serve not just as internal motivators, but as external magnets that attract exactly the right people to your tribe.

This interactive workshop will be held online via Zoom. Network and learn from other brand leaders, marketing experts, business leaders, innovative designers and other renegades who are changing the rules and putting people and purpose first in order to lead to profit! from across the globe. Sign up right here, right now  and hope to see you on the other side!