My two-year old son is my heart, my joy and my life. His can also be a pain in the butt. A friend once said that dealing with toddlers is like dealing with drunk people. They can be the happiest, most joyful people one minute and turn into a nasty, crying, incoherent mess the next. Sounds about right. I’ve seen some parallels between toddler behavior and challenging clients. And I … [Read more...]
“I am not a marketer.”
Do any of these refrains sound familiar? “I don’t know what I don’t know about brand. Why do I need it?” “I hate marketing, I’m not interested in being the star of the show. It feels slimy.” And my favorite (and the most common): “I’m not a marketer.” Don’t get me wrong. The fact that folks have these beliefs is why I have steady employment and I’m more than happy to serve. But let me be … [Read more...]
Stay Bold. Even If the Doves Cry.
By now, you’ve probably heard the news that the artist Prince has passed away at 57. Reports are that he died due to flu complications (sounds crazy, right?). I’m shocked and saddened. But why? See, Prince defined the soundtrack to my youth. I was not a “super fan” by any stretch (Leaving that to my bestie, Becky) but his music accompanied my young big dreams, inner wildness, and joy. I, … [Read more...]
Two Tips to Score More Corporate Clients
Many of my clients do amazing work for individuals. They are coaches, consultants, designers, or health and wellness professionals who have transformed the lives of those they serve. But sometimes, they want bigger things. They want to expand their client base to include corporate clients and get hired by organizations to do workshops, seminars or just be their go-to (fill in the blank) for … [Read more...]
Listen to your clients and customers
There I was, working on an exciting new program for my audience. And I was struggling for words. Yes. Me. Struggling for words. Alert the media. It was one of those moments as a marketer when you question your own expertise. I mean, c’mon, I do this for clients every single day! Why was I doubting my message? When it comes to our work for others, we have it nailed, don’t we? We can spot … [Read more...]
- « Previous Page
- 1
- …
- 6
- 7
- 8
- 9
- 10
- …
- 20
- Next Page »
