You are a maker. You’re a doer. You’re a business owner. You write. Or create art. Or teach others. YOU HAVE INFLUENCE. I don’t care if you’re just starting out or have been at this awhile. Your email list may consist of your mom and your best friend. You may only have 100 Twitter followers. Or you may reach tens of thousands each week. You may serve hundreds of customers each … [Read more...]
How to Attract Quality Clients and Customers
How much time do you waste fielding inquiries from, preparing long proposals for, or haggling endlessly with people who will never buy from you? Or worse, people with whom it’s, quite frankly, a nightmare to work? While you can create your ideal client personas and build your brand with intention, there is one extra step you can take to attract the right people into your orbit. Define, … [Read more...]
What Drives You?
No one starts a business without a passion for change. Sure, many people do so to make lots of money, but what they choose to do, and how they choose to do it order to make that money? That’s often based on a problem they want to solve or an opportunity to make people, processes or communities better. I’ll bet this is true for your business, too. Knowing what drives you is essential to … [Read more...]
4 Warm Ways to Welcome New Email Subscribers
Last year, we threw a holiday party at our house. As with all my entertaining escapades, I bought too much food and stressed out right until the first guests arrived – and I had a drink in my hand. While I’m no Martha Stewart, I wanted to delight my guests with a signature cocktail. My husband played around and came up with a gin gimlet with lime cordial, creating a lovely green … [Read more...]
How to Combine Everything Under One Brand
I like things tidy…do you? While I’m considerably less organized as a Type A personality than I used to be prior to my brain injury, I’m still an organization freak. My biggest pet peeve is the jumble of wires behind our TV that is now our hub for cable, internet, phone, game consoles and more. The sight of it literally gives me a headache. But my obsession with organization is a huge benefit … [Read more...]
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