There are two common challenges people claim when trying to build an expert, influential brand. Do either of these sound familiar? People don’t listen to my ideas or see me an expert even though I know my stuff really well because I lack credentials/the right degree/level of experience. and... Everyone says they’re “experts” these days, but I really am one! I’ve earned it. But I can’t … [Read more...]
4 Tips for How to Sell Without Selling Your Soul
If you’re like most entrepreneurs, you love being creative, dynamic, bold, innovative. But there is one thing that you probably hate with the white-hot passion of a thousand suns: SELLING Which is unfortunate, seeing as how that generates revenue. Women business owners especially struggle with what they perceive to be “annoying”, “slimy” or “sleazy.” We see those kinds of pitches every … [Read more...]
How to Form a Deeper Connection with your Audience
We all want those customers who adore us, right? Like superstar singers or best-selling authors, we want groupies who can’t wait for our next album to drop or our next book to hit the shelves. We see people like Beyonce or Elizabeth Gilbert and we think, “Wow! They have millions of people who can’t wait to learn from them and buy from them! I want that!” But we forget about the audience we … [Read more...]
The Lost Art of Empathy: A Customer Email Makeover
You know what’s missing in today’s customer service landscape? The secret sauce to delighting your buyers–even unhappy ones–that so many businesses, regardless of size, get wrong over and over again? Showing authentic empathy. Sadly, many small businesses, are their own worst enemies when it comes to sabotaging their sales. They focus solely on running the business and not on relating to their … [Read more...]
Balance Your Media Diet
In today’s digital world, here’s what works well for getting clicks: Lists of quick-hit tips Images Shock value Salacious gossip Outlandish claims It’s fun to click on “10 Celebs Who Have Not Aged Well” or skim shocking headlines to have something pithy to say at your next cocktail party. It feels sinfully delicious to escape reality by watching The Real Housewives of Whatever … [Read more...]
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