“I am not a marketer.”


Do any of these refrains sound familiar?

“I don’t know what I don’t know about brand. Why do I need it?”

“I hate marketing, I’m not interested in being the star of the show. It feels slimy.”

And my favorite (and the most common):

“I’m not a marketer.”

Don’t get me wrong. The fact that folks have these beliefs is why I have steady employment and I’m more than happy to serve.

But let me be clear: You are a marketer. (Tweet me!)

You may not know the ins and outs of writing a killer blog post, or how to do Facebook ads correctly or why you need a messaging platform…..but you are a marketer.

Marketing, in my view, is about sharing the passionate truth of your story to the right people so that they know you solve a problem they have – or you can deliver something to them that they really, really crave.

When it comes down to it, your work either helps people avoid pain or find pleasure. Whatever that “pain” might be: struggling in business, feeling lonely, spending too much money. Or…whatever that “pleasure” might be: saving money, losing weight, gaining confidence, etc.

Marketing is NOT: Lying, coercion, extortion, bragging, selfish or cruel. While many soda, food companies or politician may not subscribe to this is beside the point.

FACT: Marketing is communication.

If you enjoy what you do, if it provides value for people and if you’re excited about talking about it, then guess what? That’s marketing.

Whenever you overdeliver for clients, delight customers, or tell someone about your cool new offering or snazzy new product with all the zeal of a tween at Bieber concert, you are marketing.

Doesn’t mean you still can’t grow and learn exactly which steps to take and how to get to success.

Never again let me hear you say, “You are not a marketer.”

There is a brand and marketing genius inside you, bursting to get out. You just need Glinda to the Good Witch (a.k.a, me) to show you how to use those ruby slippers you’ve been wearing all along and guide you down the right road to get home.

Stay Bold. Even If the Doves Cry.

B-Prince-DeathBy now, you’ve probably heard the news that the artist Prince has passed away at 57. Reports are that he died due to flu complications (sounds crazy, right?).
I’m shocked and saddened. But why?
See, Prince defined the soundtrack to my youth. I was not a “super fan” by any stretch (Leaving that to my bestie, Becky) but his music accompanied my young big dreams, inner wildness, and joy.
I, like you, rolled my eyes when he changed his name to a symbol decades ago and enjoyed mocking his new, “formerly known as Prince” moniker. Seriously, how ridiculous, I thought. But man, I didn’t care what he called himself when I rocked along to “Kiss” or lip-synched “When Doves Cry” into my hairbrush. The rhythm and funk moved me, as it did so many others. And “Purple Rain” is as epic a rock ballad as they get.
Some folks felt a loss when Bowie passed, and while I admired his creativity, that loss didn’t cut as close to home as this one. It feels like our planet is losing many of it’s creative geniuses all at the same time.
At a time when some politicians vilify diversity, it is comforting to know these renegades are around. Daring, pushing, zagging while everyone else zigs.
Our world desperately needs these voices. Who wants a world made of plain vanilla (no disrespect to tasty vanilla bean ice cream) when we should be living in color?
That’s where you come in.
Keep dreaming. Keep daring. Keep pushing the boundaries, in loud or quiet ways. We don’t all have to be Lady Gaga meat dresses to make a difference. But never, ever make your creative vision small. Don’t hide your message or brand just because it’s “different.”
Whether you are a leadership expert, life coach, designer, writer, speaker, consultant, or store owner, embrace your uniqueness. The world needs your color now more than ever.
I mourn the loss of this creative voice, whether I always agreed with him or not. And I pray my son does not have to live in a world too afraid to embrace more Bowie’s or Prince’s or…..YOU. Heck, I pray I don’t have to live in a world without such color and life, either.
Rock on

Two Tips to Score More Corporate Clients

How-To-Get-More-Corporate-ClientsMany of my clients do amazing work for individuals. They are coaches, consultants, designers, or health and wellness professionals who have transformed the lives of those they serve.

But sometimes, they want bigger things.

They want to expand their client base to include corporate clients and get hired by organizations to do workshops, seminars or just be their go-to (fill in the blank) for the employees. Frankly, there’s just more money there!

But their brand has a problem: they are speaking the language of individuals and not understanding the way the corporate machine works.

See, I’ve been on the corporate side. For a long time. Vendors used to pitch me about their services and talents and I knew exactly what the world of the director or executive was like. I had to say “no” to people I would have loved to work with, simply because this was not a priority or I could not prove the value to the organization well enough.

It’s not enough to stick with the brand benefits you’ve been touting to individuals:

Reduce stress! Stay focused! Increase your self-esteem! Unlock your creativity!

When it comes to selling into large organizations of any kind, you have to bear these two important tips in mind:

  • In some cases, the buyer may not be your end client, which means selling them on what you can do to make them successful.
  • The buyer has to unlock corporate budget, which means tying your work back to corporate value.

The Buyer May Not Be The End Client

The buyer is often in charge of finding people like you, but may not be the person you will serve. For example, you might offer leadership coaching, but you’re being hired by the VP of Human Resources or Talent Development to serve their constituents.

This is important because the benefits you cite are not about the person you’re talking to, but what you can do for their “customers,” so to speak.

Who are they responsible for? What needs do they have to fill for those people?

It’s a subtle shift, but it’s about proving value to a third party. You are serving someone else, but the VP gets to make the decision. What are her goals? What are her success metrics?

Taking our leadership coach as an example: if Claire at Acme Company is responsible for employee retention, satisfaction and management capability, then chances are she needs you. She is responsible for employee success, performance, growth and succession planning. Claire is charged with grooming new leadership. Bingo! In addition to talking about what you bring to her employees, you need to make sure Claire understands how you will help her succeed in her job. Slightly tailored message that needs to be developed, but many of my clients have failed to think about Claire’s world before pitching their services.

The Buyer Must Unlock Corporate Budget

When selling to individuals, or even solopreneurs or start-up founders, they are making the ultimate decision and in many cases, using their own funds to do so.

Not so with corporate clients.

They are spending corporate budgets and need approval. Which means the client must justify how your work benefits the organization at large. It’s not enough to say how much happier, more creative, more mindful, more focused their employees will be from working with you.

You have to tie your work into benefitting the company’s growth or bottom line. (Tweet this!)

This just means taking an extra step or two with your messaging. What does all that great individual work buy the company? If you enable people to handle stress better, then the company can reduce sick days and burnout, which reduces costs and increases productivity. Can you cite any statistics or numbers? That would be insanely effective to convince the powers-that-be to loosen the purse strings.

Or maybe your work is about getting people to think more creativity or trust their intuition. How does this translate to a company benefit? Maybe you’ve seen it in action. Does it improve workplace relationships and foster better internal communications? Does it yield more innovation and employee satisfaction, which in turn helps the company not only stand out in the marketplace but attract the best talent?

Yes, many companies want to do right by their employees simply because it’s the right thing to do. They want them to be happier, to grow, to communicate more effectively, to be healthier. But the dark truth is that while the intentions are good, the bottom-line motives still exist: the expense has to benefit the company at large in some way, such as increasing revenue, lowering costs, decreasing turnover, or even attracting better talent.

The good news is that there are many simple ways to connect the dots when pitching such clients. You just have to remember the world your corporate clients live in and the challenges they face and adjust your message to be relevant.

Photo credit: Benjamin Child, Unsplash

Listen to your clients and customers

How To Talk To Your CustomersThere I was, working on an exciting new program for my audience. And I was struggling for words.

Yes. Me. Struggling for words. Alert the media.

It was one of those moments as a marketer when you question your own expertise. I mean, c’mon, I do this for clients every single day! Why was I doubting my message?

When it comes to our work for others, we have it nailed, don’t we? We can spot their mistakes as if they were bright neon arrows. We can detect the inconsistencies, see the creative brilliance or connect dots that might seem so obvious…to us. As observers.

The power of objectivity shows itself to be a sly little superpower, doesn’t it?

I can see those things in your business, brand or even your psyche so clearly because I’M NOT IN IT!  And I bet the same is true for you, too. But when it comes to following our own advice? Forget it! We’re too busy. As I often say….

Consultants are often their own worst clients! (TWEET!)

Our faces pushed up too close to the glass, we can’t see the bigger picture. Worse, we live in our own bubble when it comes to our businesses and we either think everything is important and needs to be communicated right now, or we fail to see when we’re out of touch or just plan confusing to others because it sounds so good in out own heads. We just love to guess.

To combat this, remember those people you serve? You know, your ideal customers? Your fans, your audience? Hell-oooooooo?! Remember them? The human who can tell you­– in words!–what they crave, hate, value or despise?

Your customers are right in front of you. So GO ASK THEM! How?

  • Send them a short survey. Easy to create using SurveyMonkey for free or perhaps just a short Google form.
  • Ask them a thought-provoking question via email and tell them to hit REPLY. About a month or so ago, I asked my email list which adjective they’d use to describe the “brand” they’d like to have? The results were enlightening. Feel free to get in on this, fill in the blank and email me  now: “I want my brand to be ___________!”
  • Interview them individually by phone. Recently, I reached out to a few beloved past clients and colleagues who match my ideal client persona and talked to them about what they want and need. The feedback was amazing and it’s all helping shape the new course I’m creating.
  • Gather a group of them together. I recently held a Business Tea Party in my home (and a virtual one by phone) for two select groups of entrepreneurs. They not only shared what their challenges and goals are but they gave each other resources and made connections of their own. Success!

Reach out to your existing audience or people who fit the bill for the type of audience you’d like to have. Send them a quick note, prepare a few direct and simple questions to discuss and be respectful of their time. And don’t forget….offer them a thank you: a coffee gift card, tea and sweets, or a donation to a charity they love.

Sometimes the easiest way forward is actually the simplest. When you are not sure of something, ask the people who know.

Looking to build, connect with and convert your audience from loyal fans to paying customers or clients? You may want to check out MOMENTUM Pro my digital course that puts you through the step-by-step paces to craft a strong brand strategy, identify your target audience, attract more clients and bring it all to life with ease.

Photo credit: Cole Hutson, Unsplash

How to Make Great Videos: An Interview with Nathan Agin


Do you freeze like a deer in headlights when a camera starts filming you and your important message to the world?

We all know video is a fabulous way to communicate your brand. But something seems to happen when we turn that RECORD button on. Doesn’t matter if we’re surrounded by lights on a fabulous set – or recording on our iPhone.

As an actress, I totally get this – and it doesn’t mean it doesn’t happen to me either. You freeze. You forget your lines. Or worse, you come across monotone and robotic. What is about that little flashing light that makes us lose all of our passion and focus?!

Never fear. Making great videos to amplify your brand is easier – and cheaper – than you probably think. And you can overcome your fears to come across brilliantly. Video is one of the best ways to really convey your story and personality so you gain that sought-after trust you seek from your audience.

Today, I’m talking with Nathan Agin to help you get over your video fears and create something simple, stunning and effective. Nathan is the founder of Videos in One Take, which helps entrepreneurs become more powerful and captivating in their videos, leading to more engagement and conversions. Nathan has appeared in feature films, a Super Bowl commercial, and on Jimmy Kimmel Live; he also produced and hosted a TV-quality travel/food pilot. He’s a classically trained actor and has created over 400 YouTube videos; on his Videos in One Take blog, he explains how he does it–and how you can, too.

In this interview, we chat about:

  • Why video is so important to an online business.
  • How you can get over your fear of being on camera.
  • The simple keys to creating great videos (without expensive equipment or fancy editing…as Nathan says, “You don’t need a crazy setup!“)
  • Different ways you can use video to promote your brand and your business..while showcasing your unique personality.
  • The challenges that even stump the pros!

YouTube video

As Nathan shares, “The videos you have the ability to create have more power than you realize.” (Tweet this!)

And don’t miss….Nathan is launching a new Videos in One Take course to teach you everything he talks about in the video and more!. Check out the details right here!

Photo credit: Laura Lee Moreau, Unsplash

After watching the video, please share in the Comments which tip or trick you’ll try out today to get started on making compelling videos. Do you currently use video or are you dipping your toe into the water?

3 wickedly easy ways to differentiate your brand

11.17.15-Differentiate-Your-Brand-BlogMost of us have not invented anything new. As I’ve shared with you before

“We are not doing something customers or clients can’t get elsewhere. We are not discovering a new element or identifying a new species or creating a way for humans to live on Mars. (Some of you may be working on this, but most of us are not).”

Differentiation seems to be the most common place where my clients get stuck. Why am I different? I’m not doing something unique and innovative. I’m just the best (BLANK) I can be and I know my stuff!

You don’t have to invent something new to make your brand + business stand out (Tweet this!)

Here are 3 crafty and clever ways to differentiate your offerings–you just need to play them up in your brand messaging:

Your TRIBE: Who do you serve? Are you specific? Do you serve a specialized niche or an overlooked market? Perhaps you are a life coach for ambitious women on a mission versus women going through divorce or the death of a spouse versus women in transition. I choose to focus on entrepreneurs and small to mid-sized businesses versus ginormous enterprise companies or the Fortune 500. You can stand out by being crystal clear about the audience you serve, rather than claiming (falsely) they you serve everyone and anyone.

Your VALUE: What do you offer? How does it benefit people? Porsche and Honda both sell cars but the reasons why people buy one or the other is different. They emphasize different benefits. They are not really the same thing, even though they are both automobiles. You can be a life coach that focuses on brain science versus one that focuses on intuition and energy.

Your VIBE: What is your brand personality? Are you modern, urban and energetic? Are you safe, reliable and thoughtful? Are you sassy, fresh and focused? Use this to inform your look and message. When you see an Apple ad, you know it’s Apple. Your vibe can help you stand out. There are a bajillion brand strategists out there. My vibe, however, is unique to me and my approach: full of wit, smart humor, a conversational tone, tough love and wine references…oh, so many wine references. And bringing my unique interests and background to bear, how many other brand strategists can also say they are fiery redhead actresses who adore Jeopardy, dogs, football, writing, indie films, crime dramas and are working mamas married to a Scotsman – oh and who have survived a brain aneurysm? I’m thinking not too many. So wear your vibe as a differentiated brand of pride and bring it to life in your writing, work and personality. You are the only you out there.

Your turn: Can you clearly define your tribe, value and vibe? Tweet me @redslice and let me know!

Image credit: Sam Howzit via Flickr

Are you a coach, consultant or contractor? Why you need to be clear.


The other day, I was talking to a fellow business consultant about our worlds. A friend had connected us as “two power women” which I was pretty honored by and this woman, for sure had the power gene in spades and I instantly fell in love with her over the phone. She was bold, fierce and knew exactly what her value was in the market. Confidence (not to be confused with arrogance, my friends) is sexy.

She admired the way I’ve packaged up my consulting versus my coaching offerings, which led us to commiserate about how people confuse the terms consultant, coach and contractor.

Such misunderstanding forced me to tactfully point out to a really difficult CEO many years ago that he was paying me to be a consultant, not a contractor. He wanted to go down a path that was in stark contrast to our team’s findings and experience, and so we parted ways.

So what’s the diff? Keep in mind these are not legal definitions for tax purposes, but thoughts on how to be mindful of positioning yourself:

A consultant is an advisor. She researches and uses specific tools and processes to recommend a strategy or course of action. You are paying for that recommendation. Whether you choose to reject or implement it is up to you, and part of the contract should state how much back and forth or “tweaking” is done to that recommendation. It also means a consultant may or may not choose to continue working with a client on a strategy they feel is the wrong direction. Some consultants will go on to implement the plan they come up with for you, but some do not. For my clients, I offer discussion and tweaking of my SLICE package while we’re engaged on the project. After that, they can do with it what they want. It’s not an endless loop.

A contractor is someone you hire to do a specific task based on their expertise but ultimately, your orders. They implement an existing plan or activity. Run these campaigns. Manage my Twitter account. Create the flyer with this copy. They are very valuable and while many contractors call themselves this from a legal/tax standpoint, and offer both strategic advice and implementation, the understood business arrangement is that “you do what I say” and he or she is essentially an order-taker.

A coach is a mentor, a guide, a sanity-checker, a sounding board. Someone who can offer a framework to talk through your specific ideas and plans and then you, as the client, are responsible for taking action or not. The onus is on the client to come prepared with an agenda, discussion points, key questions they want to hash out. A coach does not necessarily produce deliverables for you unless that is the arrangement or they choose to share a tool, article, or perhaps, research something for you. But like a psychotherapist, there are no “action items” for the coach after each session.

If you offer professional services, be mindful of how you position yourself. Your title is a branding decision. I call myself a “Brand Strategist” to really drive home that if you need someone to create a detailed tactical marketing plan and execute it, I’m not your girl.

Your job title defines your brand position. Make a smart choice to ensure the right expectation of your work. (Tweet this!)

Look through your website. What do you call yourself? What could this lead prospects to believe you do or do not provide? Are you finding yourself constantly re-hashing your core competencies? The problem could lie in your job title or messaging.

Good news is that I can help! If you’re struggling to position your offerings or clearly articulate what you do and why you’re different I’ve got so much more to share with you. Check out MOMENTUM Pro to learn more!

Image Credit: Erin Berzel Photography, erinberzel.com via Flickr

10 Killer Resources to Boost Your Business + Inspire Your Work

8.11.15 - RoundUp (blog)

It’s hard enough to find time in our busy schedules to read all the great posts you can find online, much less consume all that great information. So, this week I thought I’d give you a quick round up of 10 articles from around the web that will wonderfully boost your daily business activities.  Check these out for inspiration, business guidance and a little motivation…and please share to your heart’s content!

20 Smart Ways to Generate More Leads for Your Business
You may already know about some of these existing resources and tools for business development: Now jumpstart your lead generation efforts with a few new tips on how to use them.

More Than Personas: How to Know What Your Audience Really Wants
While I still think creating ideal customer personas is a HUGE help to focusing your marketing efforts and creating a connective brand, this article features other expert examples on how to identify your audience needs.  My faves? “Pull up a digital seat”and “Ask and track.”

The Difference Between Strategy And Tactics And Why You Need To Know
Ah, my favorite, favorite topic! An often mistaken distinction that can make or break your business success  -and your sanity.  I adore Bernadette Jiwa and you will, too. Main message: Stop working backwards.

The 200-Word Guide to Personal Branding
Personal branding requires you to be in the spotlight and you need to be ready. This is a short guide to getting your brand up to par.

Improve Your Email Content With a 7-Minute Workout Routine
A handy infographic that provides a quick “maintenance boost” to your email content and campaigns.

How to Address Marketing’s Big, Nasty and Age-Old Believability Problem
Faced with a world of disbelief, marketers can often get discouraged that they are not making headway. This article features some provocative FAQ’s on the subject and how you can address them.

Buffer Stopped Posting for 30 Days and Here’s What Happened
This is a great read to solidify thoughts on content re-purposing and taking some time to create.

How To Be Creative When Your Brain Doesn’t Want To Play
Addressing writers block with a little creativity instead.

And these 5 bonus ones from yours truly. Enjoy!

Get inspired! 20 of the best branding + business quotes

No matter your focus, I gathered some of my favorite business quotes to inspire you through the challenges.

The Not-So-Secret to Brand Success

It’s probably on your mind after all the inspirational posts you’ve just combed through, but this not-so-secret that I shared last year is still very relevant.

How to Define Your Audience and Boost Your Brand as a Writer MASH Stories, a blog for young writers worldwide interviewed me on this hot topic.

Here’s a piece I wrote for Online Super ninja called 4 Tips to Making Your Message Sexy (ooh la la!)

And a lovely shout out from One Woman Shop, where Red Slice was named one of the 100 best sites for solopreneurs. Honored to be in such company!

Which article is resonating the most or causing an “A Ha!” moment for you? Would love to know in the comments below!

4 Ways to Shift Your Brain & Get Fresh New Ideas

7.21.15 Fresh New Ideas (Blog)

Apple challenged us many years ago to “Think Different.” But are you stuck in a mindset rut? Sometimes this can happen when we focus solely on our role, business or even industry.

You’re networking with people who do what you do. You go to the same places. You read the same books. You’re looking at what everyone else in your industry is doing – and it all looks the same. It’s no surprise that when you surround yourself with sameness, you’ll naturally fall into a creative void.

But there’s a way to shake things up.

Change your habits, experience new things & watch the ideas flow. (Tweet this!)

For many years, I was a management consultant, working with Fortune 500 companies. Then I worked as a consumer-focused Marketing Manager for Discovery Networks. Then I became an Account Manager for an ad agency, and finally did an 8-year tour of duty in the dot.com and Silicon Valley tech scene before launching my business.

Bouncing from process design to event planning, from B2C to B2B, from communication planning to PR, from agency to client …these experiences ended up creating my biggest secret weapons. I see the whole picture. I connect dots and articulate themes that others can’t see. I can now take the best of what I’ve seen in one industry or business model and apply it to another to turn things upside down. The humor and fun I learned while marketing consumer networks like Animal Planet and The Discovery Channel? I applied that kind of human voice and vibe to B2B tech marketing to great success. The sales process and lead generation best practices I honed as a technology Marketing Director? My smallest entrepreneurial clients love that insight to not only build their brand, but to structure their pipeline and business development.

Even being an actress has added dimension to my current work. I’m able to tell stories, evoke emotion and create drama for my clients’ brand strategies and messaging. And of course, that skill enables me to light up a conference stage and delight an audience.

If you’re bored with your approach, tired of how “we’ve always done things around here” and new ideas just aren’t coming to you, sounds like you need to shake things up. Here are 4 ways you can shift your thinking and generate creative business ideas – not to mention contribute to your mental well-being:

Ditch the bedside business books: When my nightstand is piled high with business or management books, I find I’m less creative and imaginative. Not that they don’t have their place for learning important strategies (ahem…I know of a really good one on how to build your brand.), but try something completely different. Light up sleepy parts of your brain, perhaps with a memoir, historical non-fiction, dramatic fiction, moody detective novels…hell, even a juicy romance novel.* Point is, you’ve got to exercise all parts of your brain and imagination in order to come up with fresh ideas. And movies count, too: You may just find your next brilliant business tip or sexy new marketing promotion from a spy thriller.

Immerse yourself in the arts: In 2013, I took a 5 week sabbatical to attend an exclusive acting intensive through San Francisco’s famed America Conservatory Theater. From 9 am to 6 pm – and even later at times – I sat on the floor and took notes from acting masters (on real paper!). Created art with my body during movement classes. Tapped into the raw, true voice that emanates from my gut, not my head. Let go of self-consciousness during improv. Tested my strength and agility in combat fighting. When I returned to work, I was exhilarated and approached my clients’ work with fresh eyes. Creativity poured out of me and I never felt more alive. Being in plays or doing short films has the same effect for me: I am surrounded by people who think, act and express in ways that folks in my “regular” works never would and it energizes me. Instead of going to your next networking event, go see a play with a friend. Make a date to wander around your local art gallery on a Sunday afternoon. Take an improv class. Sign up for a pottery workshop. Flex your artsy muscle and expose yourself to a radically different world outside of your “business box.”

For the love of Pete…UNPLUG!: Guilty. I admit it. I’m never without my phone within 1 foot of my body and panic if I can’t find it. My husband says my tombstone epitaph should be, “Where’s my phone?” because I ask it about 100 times a day. But seriously, guys. It’s time for a Digital Detox. Let’s stop crossing the street glued to our phones. Let’s step away from the laptop for a day (a week, a month…) Look up. Open your eyes. Connect to others around you at the coffee shop or grocery store. When was the last time you people-watched at the airport and invented fun back-stories for the strangers who pass by? Do you want to get new ideas? Then you have to experience life, connection and reality. Start with one afternoon you designate as “tech-free” and see where it takes you.

Move your body: My good friend, Melody Biringer, Founder and CEO of CRAVE and a serial entrepreneur, swears by “business meeting walks.” This was one of my favorite ways to connect with her. Walking miles, we’d work out business challenges and come up with brilliant new ideas. I always had a fresh perspective on my work after our walks together. Go for a hike. Take your dog for a walk. Swim, Bike. Dance. Do yoga. When you move your body, you give you mind the break it needs to generate new ideas later. I make time every week to go to Crossfit and spend mental energy focused on my strength and agility. Start with a 15-minute mid-morning walk every day, regardless of where you work (I’m sure you can walk the halls or around the parking lot if it’s not the nicest setting). Shut the door on the boring conference room and take your next one-on-one meeting on the road as a stroll in the park or downtown.

What about you? What shakes up your thinking and enables you to come up with fresh new ideas for your business? Please share in the Comments. Or let us know which one of these tips you’re going to follow ASAP!

*In full disclosure, some links may be Amazon affiliate links where commissions are paid. But that’s a win-win if you decide to check out these great reads!
Image Credit: Wilerson S Andrade via Flickr

6 clever ways to make your content super shareable

6.23.15 Making Sharable Content (Blog)

Your content is so sexy.

It’s polished. Dazzling. Useful. Funny. You cracked yourself up writing that last post. You made your videographer cry when you shared that poignant story on camera.

So why is it just sitting there?

There is nothing more frustrating than creating something wonderful, pouring your heart and soul into it, putting it out into the world and hearing….crickets. I know. I’ve been there, believe me. Years ago, I had a fabulous little blog going for many years that delighted me – and no one else for a long time. And don’t get me started on the time I finally, finally, published a very personal and heartfelt essay that had been tucked away for years only to get zero response.

When you create something useful, heartfelt + true, you must do whatever it takes to share it with the world (Tweet This!)

Put down the vase you’re about to throw in anger and wipe away your tears, Buttercup. Here are 6 sensational tips to make your content more shareable.

  1. Create Good Content: Thank you, Captain Obvious. But seriously. This is not the only reason content gets shared (the Internet is littered with great content that went no where) but it’s a start. We don’t care about your cat, or your kid or your fabulous multi-million dollar business unless we get something out of it – even it’s a good laugh. What’s in it for your audience? It’s great to share personal stories and reveal a bit of behind the scenes about your work and life. But always have “Why should I care?” in mind as you create.
  2. Create Good Content, Part Deux: Make sure it looks good. That does not mean it has to cost thousands of dollars to create. It means pay attention to aesthetics and details. Spell check, make sure the photo is clear, ensure the camera is steady and that we can hear you. Whatever your medium of choice, do it well.
  3. Make Sharing Easy-Peasy: The easier your content is to share, the more people will share it. If you make people take multiple steps in order to share your content, they won’t do it. Like you, they are too busy, no matter how much they want to help spread the word. Shorten URL’s or create customer ones with sites like bit.ly. Use Click to Tweet (my personal fave) to pre-write Tweets that they can share with…well, a click. Ensure your blogs or content have Share buttons so people can share on their social media platform of choice. And make sure they work. I can’t tell you how many times I’ve tried to share a cool post by clicking one of those icons, only to find it broken or that it auto-creates a post/link that is too long for the platform anyway so it never gets shared.
  4. Use Stream-Stopping Images: This has been a game changer for me, thanks to the wise counsel of Sarah Von Bargen. You’re scrolling along in your feed when you absolutely have to stop and share based on a cool image that stands out. Photos on Facebook generate 53% more likes. Tweets with images get 89% more favorites and 150% more retweets. Make sure you choose an eye-catching image for all your content and size it correctly, as it differs for each platform. Check out this handy guide for social media image sizes. Personally, my VA and I use PicMonkey to resize my images and add a cool caption (like the ones you see on my blog). Where do we find them? Places like Unsplash and Yay Images for starters, but there are lots of royalty-free sites you can use.
  5. Invite People to Share: Marie Forleo is a hugely successful online marketer and coach. She has a massive email list. Her weekly videos get hundreds, if not thousands, of comments each week. She gets a bajillion people signed up for her B-School every year. And yet…at the end of every video, she STILL invites people to like and share her content. You’re never too big to ask folks to do what you want.
  6. Craft Clever Titles and Posts: If you’ve been here a while, you know I try to shake up both my blog post titles and the social media posts promoting that content. Lists work really well (ahem….like 6 ways to…) but so do intriguing titles that invite curiosity. If you follow me on Twitter, (please do!) you can see that I play around with wording to promote the same post. You can use the actual title of your content once or twice, but how about a sexy, cool, funny or intriguing statement instead? This of it like an ad headline. Now, I’m not talking about disgusting Link Bait that dupes you into thinking you’re getting something you are not  – and I despise Link Bait for actual journalism. But for content, you can play around with intriguing variations that draw people in, such as (totally making this up, as it depends on the content itself):

I like Tip #4…what do you think? (LINK)

If you just followed 3 of these tips, you may hit 6 figures this year (LINK)

This baby has the best grandma in the world (LINK)

Why dogs make great yogis

This is as good as chocolate dipped in chocolate, smothered in chocolate with a side of mmmmm…(LINK)

Which of these tips will you put into place right now to make your work more shareable? Do you have any other tips to add? Please share in the Comments below!