Who am I? What am I all about? And what is this online party known as Red Slice? It’s my digital home and hopefully yours, too. I’m a brand strategist, author, speaker, actress, dreamer, and artist committed to engaging, informing and delighting you. Here’s what I stand for–want to play? :: I will delight clients by articulating […]
A friend recently passed along this story about branding gone bad. I thought it was so moving it warranted a blog post. Last year, this friend-of-a-friend found herself sniffling into a kleenex at the first of many therapy sessions, pouring her heart out on topics like identity and authenticity. This, in and of itself, isn’t […]
Is it possible to check out your competitors without falling into a deep, dark pool of insecurity and self-doubt? Yes. Here’s how. Paramount to this process is the act of objectively, strategically seeing what your competitors are doing. There’s little benefit to weeping with envy over your competitor’s perfect prose but it is helpful to […]
What do yoga, the Kama Sutra and brand strategy have in common? It’s all about the right positioning. (Tweet it!) When your brand finds the right position to attract the right target customer, it’s like star-crossed lovers meeting in the rain at the Eiffel Tower. It just works. There’s connection. There’s magic. But what does […]
My Red Slice partner team and I have delivered juicy ideas, crisp marketing recommendations, delicious visual identities and fresh brand strategies to businesses engaged in everything from technology to tomatoes. Vision, branding, strategy, coaching, messaging, workshops, executive strategy sessions. Any way you slice it, you get results. Wanna hear some nice things people have said about working with me and […]
Ah, the first blushes of entrepreneurial love. The romance! The energy! But what happens when the passion fades and the reality of demanding customers/clients, overwhelming marketing options and painful tasks (QuickBooks, anyone?) creeps in? Suddenly, your business becomes a grind and you find yourself working harder for less reward, less return…and less joy. Your once appreciative […]
If you are fortunate enough to own a sweet little boutique on Main Street or a bustling restaurant along the wharf or a funky pet store in the city’s hippest arts district, I have to admit my jealousy. Brand is just as important to service- providers that survive on a laptop as it is for […]
The Bermuda Triangle of holidays is almost upon us: Thanksgiving, Christmas and New Year’s. It can feel like a vortex into which you get sucked against your will and you can’t control the velocity with which you spin widly out of control – until you get unceremoniously spit out the other end on January 2. […]
This is an excerpt from my new book, Rebooting My Brain: How a Freak Aneurysm Reframed My Life (2012, Avail in Kindle and Paperback). I invite you to apply this to your life…and your business. Enjoy! It seems “bucket lists” are all the rage these days, and the trend cropped up even more in the […]
I LOVE when I see small businesses doing things right. On a recent wine-tasting trip to Woodinville, Washington, we were leaving one small winery (many of the wineries there occupy warehouse park space so it’s fun to hit like 12 in an hour) to head to lunch when a sign caught our eye: Project V Distillery & […]
